{"id":16918,"date":"2024-04-05T10:00:00","date_gmt":"2024-04-05T10:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/research\/etude-tei-forrester\/"},"modified":"2026-09-14T14:58:05","modified_gmt":"2026-09-14T14:58:05","slug":"etude-tei-forrester","status":"publish","type":"research","link":"https:\/\/www.mailgun.com\/fr\/ressources\/etudes\/etude-tei-forrester\/","title":{"rendered":"[\u00c9tude Forrester] L&rsquo;impact \u00e9conomique total de Mailgun"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-9\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">\u00c9tude Forrester<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h1\">\r\n                                [\u00c9tude Forrester] L&rsquo;impact \u00e9conomique total de Mailgun                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">D\u00e9couvrez comment Mailgun peut vous aider \u00e0 g\u00e9n\u00e9rer du ROI sur votre programme d&#8217;emailing.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"form\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Au sommaire<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Dans cette \u00e9tude Forrester, vous apprendrez :<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p>Comment l&rsquo;am\u00e9lioration du placement en bo\u00eete de r\u00e9ception avec Mailgun a g\u00e9n\u00e9r\u00e9 des centaines de milliers de dollars de revenus suppl\u00e9mentaires gr\u00e2ce \u00e0 une meilleure d\u00e9livrabilit\u00e9 et des taux d&rsquo;ouverture uniques plus \u00e9lev\u00e9s.<\/p><\/li><li><p>Pourquoi le partenariat avec Mailgun a aid\u00e9 les exp\u00e9diteurs \u00e0 gagner du temps et de l&rsquo;argent, en r\u00e9duisant de moiti\u00e9 le temps n\u00e9cessaire pour r\u00e9soudre les probl\u00e8mes de d\u00e9livrabilit\u00e9 des emails.<\/p><\/li><li><p>Comment les grandes entreprises utilisent Mailgun pour r\u00e9duire le co\u00fbt moyen d&rsquo;envoi d&#8217;email de 50 %.<\/p><\/li><li><p>Comment une organisation a atteint un ROI de 264 % sur trois ans avec Mailgun tout en renfor\u00e7ant la r\u00e9silience de la marque et en raccourcissant les d\u00e9lais de livraison.<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"450\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Economic-Impact-Forrester.png\" class=\"img-fluid\" alt=\"Image pour Dans cette \u00e9tude Forrester, vous apprendrez :\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Economic-Impact-Forrester.png 1296w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Economic-Impact-Forrester-300x209.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Economic-Impact-Forrester-1024x712.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Economic-Impact-Forrester-768x534.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\"  id=\"form\" class=\"section section-py form-block bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-center\">\r\n                <div class=\"col-12 col-lg-8 justify-content-center\">\r\n\r\n                    <div class=\"\">\r\n\r\n\r\n                        <div class=\"form-block-container shadow-lg bg-body px-5 py-7 p-md-9\" data-theme=\"light\">\r\n\r\n                            \r\n\r\n                                <!-- MARKETING CLOUD Form Container -- Start -->\r\n                                <div class=\"marketing-cloud-form-container\">\r\n                                                                            <div class=\"form-content mb-3\">\r\n                                                                                            <h2 class=\"h5 mb-3\">T\u00e9l\u00e9charger l&rsquo;\u00e9tude :<\/h2>\r\n                                                                                                                                <\/div>\r\n\r\n                                    \r\n\r\n                                    \r\n                                    <iframe\r\n                                        id=\"marketing-cloud-form\"\r\n                                        class=\"marketing-cloud-iframe\"\r\n                                        data-iframe-params=\"utm_source,utm_medium,utm_campaign,utm_term,utm_content,transid,gclid,intcmp,msclkid,sinch_rudderstack_id,sinch_ga4_client_id\"\r\n                                        src=\"https:\/\/cloud.m.sinch.com\/sinchform1_0?referrer=https%3A%2F%2Fwww.mailgun.com%2Ffr%2Fwp-json%2Fwp%2Fv2%2Fresearch%2F16918&#038;lang=fr&#038;theme=www.mailgun.com\"\r\n                                        title=\"T\u00e9l\u00e9charger l&#039;\u00e9tude :\"\r\n                                        style=\"width: 100%;\">\r\n                                    <\/iframe>\r\n                                <\/div>\r\n                                <!-- MARKETING CLOUD Container -- Start -->\r\n\r\n\r\n                                                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"form\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center  justify-content-center text-center\">\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\"\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Tenez-moi au courant ! Recevez les derni\u00e8res nouvelles de Mailgun dans votre bo\u00eete de r\u00e9ception.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-8433\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-8433\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-6936\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-6936\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Envoyez-moi la newsletter. J&rsquo;accepte express\u00e9ment de recevoir la newsletter et je sais que je peux facilement me d\u00e9sabonner \u00e0 tout moment.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Consultez votre bo\u00eete de r\u00e9ception chaque mois pour recevoir votre newsletter Mailgun !                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-f81625d2335de132e8083f2fbe24a148\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Le Total Economic Impact\u2122 de Mailgun<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Augmentez les revenus et l&rsquo;engagement client avec Sinch Mailgun<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Alors que les entreprises cherchent \u00e0 fid\u00e9liser et engager leurs clients, la communication par email reste un pilier central d&rsquo;une strat\u00e9gie num\u00e9rique ax\u00e9e sur le client. Mais pour que les messages par email soient efficaces pour g\u00e9n\u00e9rer des ventes et accro\u00eetre la notori\u00e9t\u00e9 de la marque, ils doivent d&rsquo;abord \u00eatre livr\u00e9s. L&rsquo;adoption de la bonne infrastructure d&rsquo;envoi d&#8217;email garantira une d\u00e9livrabilit\u00e9 \u00e9lev\u00e9e tout en prot\u00e9geant la r\u00e9putation d&rsquo;exp\u00e9diteur et en pr\u00e9servant les relations par email, am\u00e9liorant efficacement le placement en bo\u00eete de r\u00e9ception et augmentant les revenus g\u00e9n\u00e9r\u00e9s par email.<\/p><p>Mailgun a charg\u00e9 Forrester Consulting de mener une \u00e9tude Total Economic Impact\u2122 (TEI) pour examiner le retour sur investissement (ROI) potentiel que les entreprises r\u00e9alisent g\u00e9n\u00e9ralement en d\u00e9ployant Mailgun. Forrester Consulting a analys\u00e9 les \u00e9conomies de co\u00fbts et les avantages commerciaux permis par Mailgun et a d\u00e9couvert qu&rsquo;en utilisant la plateforme, une organisation composite bas\u00e9e sur les clients interrog\u00e9s a atteint un ROI de 264 % et une valeur actuelle nette de 454 000 $ sur une p\u00e9riode de trois ans.<\/p><p>T\u00e9l\u00e9chargez l&rsquo;\u00e9tude Forrester Total Economic Impact de 2023 pour d\u00e9couvrir comment Sinch Mailgun aide les entreprises \u00e0 tirer le meilleur parti de leur programme d&#8217;emailing en augmentant la livraison et les taux d&rsquo;ouverture uniques et en att\u00e9nuant les probl\u00e8mes chronophages de d\u00e9livrabilit\u00e9 des emails.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"#form\"  class=\"btn btn-secondary btn-lg btn-animated scrollme\" >T\u00e9l\u00e9charger le rapport<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":90,"featured_media":8103,"template":"","meta":{"_acf_changed":true},"class_list":["post-16918","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[\u00c9tude Forrester] L&#039;impact \u00e9conomique total de Mailgun - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Forrester a men\u00e9 une \u00e9tude TEI pour examiner le ROI potentiel de Mailgun. 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