{"id":16926,"date":"2024-06-03T10:15:00","date_gmt":"2024-06-03T10:15:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/research\/etat-de-la-delivrabilite-2023\/"},"modified":"2026-08-20T15:24:21","modified_gmt":"2026-08-20T15:24:21","slug":"etat-de-la-delivrabilite-2023","status":"publish","type":"research","link":"https:\/\/www.mailgun.com\/fr\/ressources\/etudes\/etat-de-la-delivrabilite-2023\/","title":{"rendered":"L&rsquo;\u00e9tat de la d\u00e9livrabilit\u00e9 des emails 2023"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-9\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Rapport de recherche<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 display-3\">\r\n                                L&rsquo;\u00e9tat de la d\u00e9livrabilit\u00e9 des emails 2023                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">R\u00e9f\u00e9rences du secteur et conseils d&rsquo;experts sur le placement en bo\u00eete de r\u00e9ception.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-234d3cc3e7e3b264b44dd01a89672d71\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Au sommaire<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Dans ce rapport exclusif, vous trouverez :<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">R\u00e9sultats de l&rsquo;enqu\u00eate men\u00e9e aupr\u00e8s de plus de 1 900 exp\u00e9diteurs \u00e0 travers le monde.<\/p><\/li><li><p class=\"mb-0\">Les principaux d\u00e9fis li\u00e9s \u00e0 l&rsquo;arriv\u00e9e en bo\u00eete de r\u00e9ception.<\/p><\/li><li><p class=\"mb-0\">Les principaux avantages d&rsquo;accorder la priorit\u00e9 \u00e0 la d\u00e9livrabilit\u00e9 des emails.<\/p><\/li><li><p>R\u00e9f\u00e9rences du taux de livraison pour les emails transactionnels et marketing.<\/p><\/li><li><p>La statistique de d\u00e9livrabilit\u00e9 la plus importante et comment la mesurer.<\/p><\/li><li><p>Ce qui se passe lorsque les exp\u00e9diteurs sont mis sur liste noire.<\/p><\/li><li><p>Bonnes pratiques pour la cr\u00e9ation d&rsquo;une liste de contacts et l&rsquo;hygi\u00e8ne de la liste.<\/p><\/li><li><p>Informations sur l&rsquo;authentification des emails, la r\u00e9putation d&rsquo;exp\u00e9diteur et plus encore.<\/p><\/li><\/ul>\r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/pdf\/MG-State-of-Deliverability-Report.pdf\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >T\u00e9l\u00e9charger le rapport<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"450\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-State-Email-Deliverability-2023.png\" class=\"img-fluid\" alt=\"Image pour Dans ce rapport exclusif, vous trouverez :\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-State-Email-Deliverability-2023.png 1296w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-State-Email-Deliverability-2023-300x209.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-State-Email-Deliverability-2023-1024x712.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-State-Email-Deliverability-2023-768x534.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Tenez-moi au courant ! Recevez les derni\u00e8res nouvelles de Mailgun dans votre bo\u00eete de r\u00e9ception.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-9194\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-9194\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-3409\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-3409\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Envoyez-moi la newsletter. J&rsquo;accepte express\u00e9ment de recevoir la newsletter et je sais que je peux facilement me d\u00e9sabonner \u00e0 tout moment.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Consultez votre bo\u00eete de r\u00e9ception chaque mois pour recevoir votre newsletter Mailgun !                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-b3b6eaaa84af65c64214fd2e87d95e28\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">L&rsquo;\u00e9tat de la d\u00e9livrabilit\u00e9 des emails 2023<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Faites-vous du placement en bo\u00eete de r\u00e9ception une priorit\u00e9 ?<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p><i>Pour d\u00e9couvrir les derni\u00e8res conclusions, n&rsquo;h\u00e9sitez pas \u00e0 consulter l&rsquo;<a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/state-of-deliverability-takeaways\/\">\u00c9tat de la d\u00e9livrabilit\u00e9 des emails en 2025<\/a>. Obtenez des informations sur tout, des nouvelles exigences pour les exp\u00e9diteurs \u00e0 l&rsquo;hygi\u00e8ne de la liste et \u00e0 la r\u00e9putation d&rsquo;exp\u00e9diteur.<\/i><\/p><p><b>Ce que vous ignorez sur la d\u00e9livrabilit\u00e9 des emails peut nuire au ROI de vos emails&#8230; et \u00e0 votre entreprise<\/b>. Malheureusement, le sujet de l&rsquo;atteinte du placement en bo\u00eete de r\u00e9ception reste encore un peu myst\u00e9rieux pour de nombreux exp\u00e9diteurs. Les experts en d\u00e9livrabilit\u00e9 de Sinch Mailgun sont l\u00e0 pour faire la lumi\u00e8re sur le sujet.<\/p><p><i>Tout le monde<\/i> veut \u00e9viter le dossier spam (y compris les spammeurs). Mais que pouvez-vous faire pour augmenter vos chances d&rsquo;arriver en bo\u00eete de r\u00e9ception ? Faites-vous des erreurs majeures sans le savoir ? Il existe <b>de nombreux facteurs li\u00e9s \u00e0 la d\u00e9livrabilit\u00e9 des emails<\/b>, de l&rsquo;infrastructure d&rsquo;envoi d&#8217;emails \u00e0 la fa\u00e7on dont les contacts interagissent avec vos messages. Certaines responsabilit\u00e9s incombent au service informatique, tandis que l&rsquo;\u00e9quipe marketing s&rsquo;occupe des autres.<\/p><p>Alors, comment s&rsquo;y retrouver ? Obtenez les conseils d&rsquo;experts qui ont pass\u00e9 leur carri\u00e8re \u00e0 aider des exp\u00e9diteurs comme vous \u00e0 am\u00e9liorer leur placement en bo\u00eete de r\u00e9ception. Nous allons d\u00e9tailler les r\u00e9sultats de notre enqu\u00eate exclusive sur le secteur et vous orienter dans la bonne direction.<\/p><p class=\"mb-0\"><b>D\u00e9couvrez pourquoi se concentrer sur la d\u00e9livrabilit\u00e9 am\u00e9liore votre retour sur investissement dans le canal email<\/b>.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/pdf\/MG-State-of-Deliverability-Report.pdf\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >T\u00e9l\u00e9charger le rapport<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":8111,"template":"","meta":{"_acf_changed":true},"class_list":["post-16926","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rapport de recherche : L&#039;\u00e9tat de la d\u00e9livrabilit\u00e9 des emails en 2023 - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les r\u00e9sultats de l&#039;enqu\u00eate men\u00e9e aupr\u00e8s de plus de 1 900 exp\u00e9diteurs d&#039;emails \u00e0 travers le monde. 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