{"id":169,"date":"2025-06-24T05:42:49","date_gmt":"2025-06-24T05:42:49","guid":{"rendered":"https:\/\/mgcomdev.local\/resources\/outils\/modeles-email\/transactional-email-templates\/"},"modified":"2025-08-07T08:42:34","modified_gmt":"2025-08-07T08:42:34","slug":"modeles-email-transactionnel","status":"publish","type":"resources","link":"https:\/\/www.mailgun.com\/fr\/ressources\/outils\/modeles-email\/modeles-email-transactionnel\/","title":{"rendered":"Mod\u00e8les d\u2019emails transactionnels"},"content":{"rendered":"\r\n
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\r\n Mod\u00e8les d\u2019emails transactionnels <\/h1>\r\n <\/div>\r\n\r\n

Les mod\u00e8les d\u2019emails transactionnels donnent un aspect attrayant \u00e0 ces emails, m\u00eame si vous ne connaissez pas le langage HTML.<\/p><\/div>\r\n \r\n \r\n \r\n

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\r\n Des mod\u00e8les d’email gratuits<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n <\/div>\r\n\r\n \r\n \r\n \r\n <\/section>\r\n\n\n\r\n
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Faites bonne impression avec chaque email<\/h2>\r\n <\/div>\r\n\r\n\r\n

Les emails d\u00e9clench\u00e9s par une action de l\u2019utilisateur \u2014 vous savez, ceux o\u00f9 vous n’essayez pas explicitement de vendre quelque chose, mais o\u00f9 vous envoyez simplement une validation rapide de l\u2019inscription, un message de bienvenue ou une confirmation de commande \u2014 peuvent facilement \u00eatre con\u00e7us \u00e0 la va-vite sans beaucoup de r\u00e9flexion. Mais vous obtiendrez de meilleurs r\u00e9sultats avec un email en responsive design et une mise en forme appropri\u00e9e de vos emails transactionnels en HTML.<\/p>

Les lectures des emails sur appareils mobiles ou sur ordinateurs ne fonctionnent pas de la m\u00eame mani\u00e8re. \u00c0 moins que vous ne preniez certaines mesures sp\u00e9cifiques, les clients de messagerie les plus courants pour appareils mobiles risquent de ne pas afficher correctement le contenu de vos emails. Faites bonne impression en prenant le temps de formater soigneusement vos emails avec du CSS intralignes, et non une feuille de style CSS s\u00e9par\u00e9e, et en testant la compatibilit\u00e9 avec les clients de messagerie tels que Gmail, Outlook et autres.<\/p><\/div>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n

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Le texte brut est facile \u00e0 cr\u00e9er, mais limit\u00e9<\/h2>\r\n <\/div>\r\n\r\n\r\n

Vous n\u2019avez pas n\u00e9cessairement besoin d\u2019envoyer des emails en HTML. Le texte brut est facile \u00e0 cr\u00e9er et est moins susceptible de ressembler \u00e0 du spam aux yeux des fournisseurs de messagerie. Toutefois, avec du texte brut, vous ne pouvez pas vraiment faire de mise en forme originale qui refl\u00e9terait votre marque. Vous ne pouvez m\u00eame pas int\u00e9grer de liens hypertextes. Ces restrictions peuvent rendre ces emails difficiles \u00e0 lire. Le texte brut ne vous permet pas non plus de suivre les taux d\u2019ouverture ou d\u2019utiliser le suivi des clics.<\/p><\/div>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n

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Les emails HTML sont efficaces<\/h2>\r\n <\/div>\r\n\r\n\r\n

Les emails en texte brut pr\u00e9sentent tellement d’inconv\u00e9nients qu’il est g\u00e9n\u00e9ralement pr\u00e9f\u00e9rable d\u2019envoyer \u00e0 la fois du HTML et du texte brut. En int\u00e9grant des liens et des boutons, vous pouvez suivre les clics pour mesurer l\u2019efficacit\u00e9 de votre campagne emailing. Avec les mod\u00e8les HTML, vous pouvez cr\u00e9er des emails en responsive design qui s\u2019affichent correctement sur diff\u00e9rents appareils, afin de susciter l\u2019engagement de toutes les adresses de votre liste de contacts.<\/p><\/div>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n

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Cr\u00e9ez des emails HTML sans conna\u00eetre le HTML<\/h2>\r\n <\/div>\r\n\r\n\r\n

Heureusement, l\u2019envoi d\u2019un email transactionnel en HTML ne n\u00e9cessite pas l\u2019intervention d\u2019un d\u00e9veloppeur, m\u00eame si vous ne connaissez pas le langage HTML. Vous trouverez facilement des mod\u00e8les d\u2019emails transactionnels courants en ligne, dont les mod\u00e8les transactionnels open source<\/a> de Mailgun. Personnalisez ces mod\u00e8les pour cr\u00e9er vos propres emails transactionnels.<\/p>

Il existe \u00e9galement des \u00e9diteurs de design qui vous permettent de cr\u00e9er des emails en HTML \u00e0 partir de z\u00e9ro, sans que vous ayez besoin de d\u00e9veloppeurs ni d’apprendre HTML et CSS. D\u2019autres outils comme Premailer s\u2019assurent que votre CSS fonctionne correctement. L\u2019utilisation de mod\u00e8les d\u2019emails transactionnels vous permet d\u2019envoyer facilement des emails en responsive design qui s\u2019affichent correctement sur les ordinateurs, les t\u00e9l\u00e9phones portables et tout autre appareil mobile.<\/p><\/div>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n

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Inscrivez-vous d\u00e8s aujourd\u2019hui<\/p>\r\n \r\n

Assurez-vous que vos emails soient lus<\/h2>\r\n <\/div>\r\n\r\n\r\n

Une fois que vous avez utilis\u00e9 un mod\u00e8le d\u2019email transactionnel pour mettre en forme votre email, assurez-vous qu\u2019il arrive \u00e0 destination. Inscrivez-vous \u00e0 Mailgun pour b\u00e9n\u00e9ficier d\u2019une solution de d\u00e9livrabilit\u00e9 in\u00e9gal\u00e9e pour vos campagnes d\u2019email marketing et vos emails transactionnels.<\/p>

Consultez nos diff\u00e9rents abonnements<\/a> pour conna\u00eetre les fonctionnalit\u00e9s associ\u00e9es et choisir celui qui vous garantira la meilleure d\u00e9livrabilit\u00e9. Pour les entreprises qui envoient plus de 100 000 emails.<\/p><\/div>\r\n \r\n \r\n \r\n

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\r\n D\u00e9marrer<\/a>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n
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Autres fonctionnalit\u00e9s<\/p>\r\n \r\n

Au-del\u00e0 des mod\u00e8les d\u2019email transactionnels<\/h2>\r\n <\/div>\r\n\r\n\r\n

Mailgun propose de nombreuses fonctionnalit\u00e9s aux entreprises qui ont besoin de mod\u00e8les d\u2019emails transactionnels.<\/p><\/div>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n

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\r\n Produits <\/h3>\r\n
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G\u00e9rez votre emailing
\u00c9diteur de mod\u00e8les d\u2019emails<\/a>
Outil de test des emails<\/a>
Test des emails en responsive design<\/a><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n \r\n

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\r\n Solutions <\/h3>\r\n
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Relevez les d\u00e9fis de l’emailing
Mod\u00e8les d’emails<\/a>
Mod\u00e8les d\u2019emails de masse<\/a>
Mod\u00e8les de newsletters<\/a><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n \r\n

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\r\n \u00c9tudes de cas <\/h3>\r\n
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D\u00e9couvrir le fonctionnement de Mailgun
Email marketing<\/a>
Email marketing en masse<\/a>
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