{"id":12978,"date":"2025-06-26T03:06:31","date_gmt":"2025-06-26T03:06:31","guid":{"rendered":"https:\/\/www.mailgun.com\/state-of-email-deliverability\/chapter\/email-sender-reputation-2\/"},"modified":"2026-04-29T15:05:56","modified_gmt":"2026-04-29T15:05:56","slug":"email-sender-reputation","status":"publish","type":"soed-chapter","link":"https:\/\/www.mailgun.com\/fr\/state-of-email-deliverability\/chapter\/email-sender-reputation\/","title":{"rendered":"R\u00e9putation d&rsquo;exp\u00e9diteur d&#8217;emails"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Principales conclusions sur la r\u00e9putation d&rsquo;exp\u00e9diteur d&#8217;emails<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Les fournisseurs de messagerie vous jugent\u00a0: ils \u00e9valuent votre profil d&rsquo;exp\u00e9diteur et d\u00e9cident si vos emails m\u00e9ritent d&rsquo;arriver en bo\u00eete de r\u00e9ception ou de finir dans les spams. Votre objectif est de rester dans leurs petits papiers, ce qui signifie que vous devez vous pr\u00e9occuper de votre r\u00e9putation d&rsquo;exp\u00e9diteur d&#8217;emails.<\/p><p>La r\u00e9putation d&rsquo;exp\u00e9diteur est souvent compar\u00e9e \u00e0 un score de cr\u00e9dit. Les fournisseurs de messagerie comme Gmail et Outlook sont attentifs \u00e0 vos pratiques d&rsquo;envoi et utilisent des algorithmes sophistiqu\u00e9s pour \u00e9valuer votre r\u00e9putation. \u00cates-vous digne de confiance\u00a0? Vos messages sont-ils attendus et importants\u00a0? Ou le terme \u00ab\u00a0ind\u00e9sirable\u00a0\u00bb d\u00e9crirait-il avec pr\u00e9cision ce qui est envoy\u00e9\u00a0?<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">25,5\u00a0%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des exp\u00e9diteurs estiment avoir une tr\u00e8s bonne connaissance de leur r\u00e9putation d&rsquo;exp\u00e9diteur aupr\u00e8s des fournisseurs de messagerie.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">70\u00a0%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des exp\u00e9diteurs n&rsquo;utilisent pas de services comme Google Postmaster Tools pour surveiller leur r\u00e9putation.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">31\u00a0%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des exp\u00e9diteurs ne savent pas comment d\u00e9crire leur infrastructure d&rsquo;envoi d&#8217;emails.\u2028<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">50\u00a0%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des exp\u00e9diteurs ayant les volumes d&rsquo;envoi mensuels les plus \u00e9lev\u00e9s s\u00e9parent le trafic des emails transactionnels et promotionnels sur des sous-domaines.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfZjM4ZTMxMDdkYjdlYTUwNzZlMjc1ZWQ0YmUzMTIxZWU\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfZjM4ZTMxMDdkYjdlYTUwNzZlMjc1ZWQ0YmUzMTIxZWU() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfZjM4ZTMxMDdkYjdlYTUwNzZlMjc1ZWQ0YmUzMTIxZWU\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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R\u00e9putation de l&rsquo;adresse IP et du domaine<\/p><p>\u2022 Pratiques d&rsquo;authentification des emails<\/p><p>\u2022 Mod\u00e8les\/coh\u00e9rence d&rsquo;envoi<\/p><p>\u2022 Activit\u00e9s positives et n\u00e9gatives des abonn\u00e9s<\/p><p>\u2022 Qualit\u00e9 de la liste<\/p><p>\u2022 Et plus encore&#8230;<\/p><p>Bien que les exp\u00e9diteurs puissent avoir connaissance de ces \u00e9l\u00e9ments individuellement, les fournisseurs de messagerie ont leurs propres m\u00e9thodes pour compiler plusieurs facteurs en un score de r\u00e9putation d&rsquo;exp\u00e9diteur unique. Cependant, contrairement \u00e0 un score de cr\u00e9dit, vous ne pourrez pas voir votre score exact aupr\u00e8s de Gmail, Yahoo ou Outlook.<\/p><p class=\"mb-0\">Lorsque nous avons demand\u00e9 aux exp\u00e9diteurs d&rsquo;\u00e9valuer leur connaissance de la r\u00e9putation d&rsquo;exp\u00e9diteur sur une \u00e9chelle de 0 \u00e0 10, 25,5\u00a0% ont affirm\u00e9 avoir une connaissance \u00e9lev\u00e9e (de 8 \u00e0 10). <b>Plus de 42\u00a0% des exp\u00e9diteurs ont \u00e9valu\u00e9 leur connaissance de la r\u00e9putation d&rsquo;exp\u00e9diteur comme \u00e9tant moyenne (de 4 \u00e0 7) et 32\u00a0% l&rsquo;ont \u00e9valu\u00e9e comme faible (de 0 \u00e0 3)<\/b>.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNTg0ZmMyY2Y1OTFlNGY4NzhlZDc3ZGYxMzM3ZmI1Nzk\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNTg0ZmMyY2Y1OTFlNGY4NzhlZDc3ZGYxMzM3ZmI1Nzk() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNTg0ZmMyY2Y1OTFlNGY4NzhlZDc3ZGYxMzM3ZmI1Nzk\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Surveiller votre r\u00e9putation<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>\u00c9tant donn\u00e9 que de multiples facteurs contribuent \u00e0 votre r\u00e9putation et que chaque fournisseur a ses propres algorithmes de notation, il est facile de comprendre pourquoi une \u00e9valuation pr\u00e9cise est difficile \u00e0 obtenir. Les exp\u00e9diteurs \u00e0 gros volumes \u00e9taient les plus susceptibles d&rsquo;\u00e9valuer leur connaissance de la r\u00e9putation d&rsquo;exp\u00e9diteur comme \u00e9tant \u00e9lev\u00e9e. Cela pourrait \u00eatre d\u00fb au fait qu&rsquo;ils ont identifi\u00e9 les bons outils pour les aider.<\/p><p>Bien que Gmail, Outlook et d&rsquo;autres ne publient pas de scores de r\u00e9putation d&rsquo;exp\u00e9diteur, il existe des services qui vous aident \u00e0 suivre les facteurs qui les influencent. Parmi eux, <a href=\"https:\/\/gmail.com\/postmaster\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Postmaster Tools<\/a> pour l&rsquo;\u00e9cosyst\u00e8me Gmail, <a href=\"https:\/\/sendersupport.olc.protection.outlook.com\/snds\/\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft SNDS<\/a> pour Outlook, et le <a href=\"https:\/\/senders.yahooinc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yahoo Sender Hub<\/a>.<\/p><p class=\"mb-0\">Cependant, lorsque nous avons demand\u00e9 aux exp\u00e9diteurs dans notre enqu\u00eate s&rsquo;ils utilisent ces services, le taux d&rsquo;adoption s&rsquo;est av\u00e9r\u00e9 assez faible. <b>Pr\u00e8s de 70\u00a0% des r\u00e9pondants n&rsquo;utilisent aucun des trois services des principaux fournisseurs de messagerie pour surveiller leur r\u00e9putation d&rsquo;exp\u00e9diteur.<\/b> Le plus utilis\u00e9 \u00e9tait Google Postmaster Tools, avec 28\u00a0%.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">L&rsquo;utilisation de ces services est beaucoup plus courante chez les exp\u00e9diteurs aux volumes les plus \u00e9lev\u00e9s. Plus de 63\u00a0% de ceux qui envoient plus d&rsquo;un million d&#8217;emails par mois utilisent Postmaster Tools, tandis que pr\u00e8s d&rsquo;un tiers utilise Microsoft SNDS. Un peu plus de 11\u00a0% des plus gros exp\u00e9diteurs utilisent le service de Yahoo, qui est plus r\u00e9cent en comparaison et ajoute des fonctionnalit\u00e9s pour les exp\u00e9diteurs.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=6AAHs9MF_Yc\" class=\"lazy-video-link\" data-lazy-video=\"6AAHs9MF_Yc\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/6AAHs9MF_Yc\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/6AAHs9MF_Yc\/maxresdefault.jpg\" alt=\"Missed opportunity: Using Google Postmaster Tools to monitor sender reputation\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=6AAHs9MF_Yc#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/6AAHs9MF_Yc\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/6AAHs9MF_Yc\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=6AAHs9MF_Yc\",\n    \"name\": \"Missed opportunity: Using Google Postmaster Tools to monitor sender reputation\",\n    \"description\": \"Do you know if major mailbox providers like Gmail and Outlook view you as a reputable email sender? Wouldn\\u2019t it be nice if there were tools that helped you understand your email sender reputation? There are. However, a recent survey discovered that 70% of senders are not using these services. \\n\\nGoogle Postmaster Tools (GPT) is one example of a free service that helps senders gain actionable insights into their reputation and how to improve it. Unfortunately, just 28% of senders in Mailgun\\u2019s survey are using it. If you're not checking Google Postmaster Tools, you're flying blind with Gmail deliverability. In this video, Sinch Mailgun\\u2019s Nick Schafer explains why anyone sending mass emails should take advantage of these tools.  \\n\\nIf you\\u2019re struggling to reach the inbox, and you aren\\u2019t setting up your sending domain on Google Postmaster, Microsoft SNDS, or using the Yahoo Sender Dashboard, you\\u2019re putting your email program at a disadvantage. \\n\\nGet more insights from a survey on email deliverability and sender reputation in a free, ungated report: \\nhttps:\/\/www.mailgun.com\/resources\/research\/email-sender-reputation\/  \\n\\nLearn more about using Google Postmaster Tools to understand sender reputation: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/google-postmaster-tools-understanding-sender-reputation\/ \\n\\nFind out how you can use Mailgun\\u2019s GPT integration to monitor your domain reputation: https:\/\/www.mailgun.com\/blog\/product\/integration-with-google-postmaster-tools\/\",\n    \"uploadDate\": \"2024-12-10T22:05:15+00:00\",\n    \"duration\": \"PT1M15S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Une fonctionnalit\u00e9 cl\u00e9 offerte par chacun de ces services est une boucle de r\u00e9troaction sur les plaintes (CFL). Il s&rsquo;agit d&rsquo;un syst\u00e8me qui avertit les exp\u00e9diteurs lorsque les destinataires marquent des emails comme spam. Les notifications contiennent des informations sp\u00e9cifiques sur les plaintes afin que l&rsquo;exp\u00e9diteur puisse rem\u00e9dier \u00e0 la situation. Cela peut signifier la suppression des adresses qui se plaignent, l&rsquo;ajustement de la fr\u00e9quence d&rsquo;envoi ou la modification du contenu de l&#8217;email.<\/p><p>Postmaster Tools et SNDS offrent \u00e9galement des informations sur la r\u00e9putation de l&rsquo;adresse IP et du domaine, ainsi que sur l&rsquo;authentification des emails, les erreurs de livraison, et plus encore.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div class=\"text-center\">\r\n                                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Email-Health-Score.png\" alt=\"Image for \">\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_3b23a42d15978c0892c5352c17cfbffb\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Outil de d\u00e9livrabilit\u00e9 des emails            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_3b23a42d15978c0892c5352c17cfbffb\">\r\n                D\u00e9couvrez des informations sur la r\u00e9putation d&rsquo;exp\u00e9diteur            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Mailgun Optimize propose des int\u00e9grations avec Google Postmaster Tools et Microsoft SNDS afin que les exp\u00e9diteurs puissent facilement surveiller leur r\u00e9putation. La plateforme fournit \u00e9galement un <a href=\"https:\/\/www.mailgun.com\/blog\/product\/email-health-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">score de sant\u00e9 de l&#8217;email<\/a> bas\u00e9 sur cinq signaux critiques qui contribuent \u00e0 votre r\u00e9putation, vous donnant un aper\u00e7u de la d\u00e9livrabilit\u00e9 globale de vos emails.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/fr\/solutions\/service-suivi-listes-blocage\/\" target=\"_blank\" class=\"btn btn-secondary\" >Get Reputation Monitoring<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">R\u00e9putation de l&rsquo;adresse IP et r\u00e9putation du domaine<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Le fondement de la r\u00e9putation d&rsquo;exp\u00e9diteur repose sur vos domaines d&rsquo;envoi et les adresses IP \u00e0 partir desquelles les emails sont envoy\u00e9s. Ainsi, les d\u00e9cisions concernant votre infrastructure d&rsquo;envoi d&#8217;emails peuvent avoir un impact sur la d\u00e9livrabilit\u00e9.<\/p><p class=\"mb-0\">En g\u00e9n\u00e9ral, la <b>r\u00e9putation de votre domaine refl\u00e8te l&rsquo;historique de la fiabilit\u00e9 num\u00e9rique de votre organisation<\/b>. D&rsquo;une certaine mani\u00e8re, elle est li\u00e9e \u00e0 la r\u00e9putation de la marque. 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La r\u00e9putation d&rsquo;une adresse IP d\u00e9di\u00e9e n&rsquo;appartient qu&rsquo;\u00e0 un seul exp\u00e9diteur. <b>Sur une adresse IP partag\u00e9e, le comportement des autres exp\u00e9diteurs utilisant la m\u00eame adresse IP pourrait avoir un impact sur votre d\u00e9livrabilit\u00e9<\/b>. C&rsquo;est pourquoi il est important de choisir un fournisseur de services de messagerie (ESP) qui surveille de pr\u00e8s qui utilise la plateforme.<\/p><p>Par exemple, la <a href=\"https:\/\/www.mailgun.com\/fr\/legal\/pua\/\" target=\"_blank\" rel=\"noopener noreferrer\">Politique d&rsquo;utilisation acceptable (AUP) de Sinch Mailgun<\/a> est con\u00e7ue pour responsabiliser les exp\u00e9diteurs. Premi\u00e8rement, certains types d&rsquo;exp\u00e9diteurs et de contenus d&#8217;email sont interdits. Les utilisateurs de Sinch Mailgun doivent \u00e9galement rester en dessous des seuils d\u00e9finis pour les taux de rebond, les plaintes pour spam, les d\u00e9sabonnements et les blocages. C&rsquo;est ce qui prot\u00e8ge les exp\u00e9diteurs l\u00e9gitimes sur nos adresses IP partag\u00e9es d&rsquo;\u00eatre affect\u00e9s par des acteurs malveillants. Tout le monde s&rsquo;efforce d&rsquo;avoir une bonne r\u00e9putation d&rsquo;exp\u00e9diteur.<\/p><p class=\"mb-0\">Notre enqu\u00eate montre que les solutions d&rsquo;infrastructure d&#8217;email bas\u00e9es sur le cloud sont les plus courantes, avec <b>un total de 52\u00a0% de tous les r\u00e9pondants d\u00e9clarant utiliser une <a href=\"https:\/\/www.mailgun.com\/blog\/it-and-engineering\/cloud-vs-on-premise\/\" target=\"_blank\" rel=\"noopener noreferrer\">infrastructure d&#8217;email bas\u00e9e sur le cloud<\/a><\/b>. Seulement 5\u00a0% des r\u00e9pondants ont d\u00e9clar\u00e9 utiliser une infrastructure sur site et 9\u00a0% ont une solution hybride.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Les solutions d&rsquo;infrastructure d&#8217;email bas\u00e9es sur le cloud offrent g\u00e9n\u00e9ralement \u00e0 la fois des adresses IP d\u00e9di\u00e9es et partag\u00e9es. Pr\u00e8s de 30\u00a0% d&rsquo;entre eux ont une adresse IP partag\u00e9e tandis que 22\u00a0% utilisent une adresse IP d\u00e9di\u00e9e.<\/p><p>Pr\u00e8s de 31\u00a0% des exp\u00e9diteurs n&rsquo;\u00e9taient pas s\u00fbrs de leur infrastructure d&#8217;email, tandis qu&rsquo;un peu moins de 5\u00a0% l&rsquo;ont sur site et 9\u00a0% utilisent une solution hybride.<\/p><p>Une <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/cheat-sheet-what-you-should-know-about-dedicated-ips\/\" target=\"_blank\" rel=\"noopener noreferrer\">adresse IP d\u00e9di\u00e9e<\/a> est plus courante chez les exp\u00e9diteurs d&#8217;emails \u00e0 gros volume, et notre enqu\u00eate le confirme. 45\u00a0% des r\u00e9pondants avec des volumes sup\u00e9rieurs \u00e0 un million d&#8217;emails par mois ont une adresse IP d\u00e9di\u00e9e, contre seulement 15\u00a0% de ceux qui envoient moins de 50\u00a0000 emails par mois.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Sinch Mailgun recommande un volume minimum de 100\u00a0000 emails par mois pour les adresses IP d\u00e9di\u00e9es. Pour de nombreux exp\u00e9diteurs, une adresse IP partag\u00e9e fonctionnera tr\u00e8s bien. Apprenez-en plus sur les diff\u00e9rences entre les <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/dedicated-shared-ips-which-one-should-you-use\/\" target=\"_blank\" rel=\"noopener noreferrer\">adresses IP d\u00e9di\u00e9es et partag\u00e9es<\/a> pour l&rsquo;envoi d&#8217;emails.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=CeBYan9Whu8\" class=\"lazy-video-link\" data-lazy-video=\"CeBYan9Whu8\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/CeBYan9Whu8\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/CeBYan9Whu8\/maxresdefault.jpg\" alt=\"IP reputation vs domain reputation: Which matters more for email deliverability success?\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=CeBYan9Whu8#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/CeBYan9Whu8\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/CeBYan9Whu8\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=CeBYan9Whu8\",\n    \"name\": \"IP reputation vs domain reputation: Which matters more for email deliverability success?\",\n    \"description\": \"Two of the biggest factors connected to your reputation as an email sender are IP and domain reputation. But what\\u2019s the difference between IP reputation vs domain reputation? Should email senders be more concerned about one or the other? \\n\\nIP reputation is based on the activities coming from a specific IP address sending out emails. When you\\u2019re on a shared IP with other senders who are spamming people, your reputation could suffer even if you\\u2019ve done nothing wrong. On the other hand, domain reputation is about the history of the sending domain or subdomain. You can\\u2019t blame anyone else if your domain reputation is bad.  \\n\\nIn this video, email deliverability expert Nick Schafer for Sinch Mailgun explains what he thinks matters more to major mailbox providers like Gmail and Outlook. Find out why domain reputation has become increasingly crucial and what recent industry changes tell us about the future of email deliverability and your sender reputation. \\n\\nLearn more about sender reputation when you explore the results of an industry survey. Check out Sinch Mailgun\\u2019s report \\u201cState of email deliverability 2025.\\u201d \\nhttps:\/\/www.mailgun.com\/resources\/research\/email-sender-reputation\/  \\n\\nPlus, dig deeper into the topic of IP vs domain reputation: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/domain-ip-reputation-gmail-care-more-about\/\",\n    \"uploadDate\": \"2024-12-10T21:58:32+00:00\",\n    \"duration\": \"PT1M26S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Domaines d&rsquo;envoi d&#8217;emails<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Lorsqu&rsquo;un exp\u00e9diteur rencontre des probl\u00e8mes de d\u00e9livrabilit\u00e9 avec une adresse IP, passer \u00e0 une nouvelle peut parfois \u00eatre une solution. Cependant, si les mauvaises habitudes persistent sur la nouvelle adresse IP, leur mauvaise r\u00e9putation les rattrapera rapidement. <b>La r\u00e9putation du domaine vous suit partout o\u00f9 vous allez<\/b>.<\/p><p>La r\u00e9putation du domaine est bas\u00e9e sur l&rsquo;historique de la fiabilit\u00e9 d&rsquo;un domaine d&rsquo;envoi. Certains facteurs li\u00e9s \u00e0 la r\u00e9putation du domaine que vous pouvez contr\u00f4ler, tels que les enregistrements DNS utilis\u00e9s pour l&rsquo;authentification des emails. D&rsquo;autres, comme l&rsquo;\u00e2ge de votre domaine, sont hors de votre contr\u00f4le.<\/p><p class=\"mb-0\">Un moyen efficace d&rsquo;utiliser les domaines pour favoriser le placement en bo\u00eete de r\u00e9ception est de s\u00e9parer vos flux de courrier. Cela se fait souvent en envoyant des emails promotionnels et transactionnels \u00e0 partir de sous-domaines diff\u00e9rents.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Apprenez-en davantage sur la r\u00e9putation de domaine et <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/les-bases-des-sous-domaines-d-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">quand utiliser un sous-domaine d&#8217;email<\/a> pour vous aider \u00e0 \u00e9tablir une infrastructure d&#8217;email optimis\u00e9e pour le placement en bo\u00eete de r\u00e9ception.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Par exemple, les campagnes d&#8217;emailing et les newsletters proviennent de marketing.votreentreprise.com tandis que les messages transactionnels sont envoy\u00e9s depuis commandes.votreentreprise.com. Les emails transactionnels sont beaucoup moins susceptibles d&rsquo;\u00eatre marqu\u00e9s comme spam car ils sont attendus et tr\u00e8s pertinents. Il est \u00e9galement important que les messages transactionnels \u00e9vitent le dossier spam, car ils contiennent g\u00e9n\u00e9ralement des informations opportunes que les destinataires veulent et attendent.<\/p><p class=\"mb-0\">Si tous vos emails provenaient du domaine racine et que les gens commen\u00e7aient \u00e0 marquer les promotions comme spam, cela pourrait avoir un impact n\u00e9gatif sur la d\u00e9livrabilit\u00e9 des messages transactionnels. <b>L&rsquo;utilisation de sous-domaines diff\u00e9rents pour les emails promotionnels et transactionnels aide \u00e0 distinguer la r\u00e9putation de domaine pour ces flux de courrier<\/b>.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMzRjZjljZjk3NTk4MzliODNhNWI4NjQ5OGI4MjhkODA\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMzRjZjljZjk3NTk4MzliODNhNWI4NjQ5OGI4MjhkODA() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMzRjZjljZjk3NTk4MzliODNhNWI4NjQ5OGI4MjhkODA\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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courante, en particulier chez les exp\u00e9diteurs \u00e0 plus fort volume. <b>Pr\u00e8s de 50\u00a0% des exp\u00e9diteurs dont les volumes d\u00e9passent 50\u00a0000 emails par mois s\u00e9parent les messages marketing et transactionnels sur des sous-domaines diff\u00e9rents.<\/b> Cependant, 30\u00a0% des exp\u00e9diteurs aux volumes les plus faibles mettent \u00e9galement en \u0153uvre cette pratique.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 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Cela se fait en augmentant lentement les volumes d&rsquo;envoi tout en surveillant de pr\u00e8s l&rsquo;engagement des abonn\u00e9s et les plaintes. Apprenez-en plus sur le <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/domain-warmup-reputation-stretch-before-you-send\/\" target=\"_blank\" rel=\"noopener noreferrer\">pr\u00e9chauffage de domaine et d&rsquo;IP<\/a> pour la d\u00e9livrabilit\u00e9.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">La strat\u00e9gie d&rsquo;utilisation de sous-domaines pour l&rsquo;envoi d&#8217;emails peut s&rsquo;\u00e9tendre au-del\u00e0 des simples campagnes marketing et des messages transactionnels. 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altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">Comment am\u00e9liorer la r\u00e9putation d&rsquo;exp\u00e9diteur d&#8217;emails<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Au-del\u00e0 de la r\u00e9putation des domaines et des adresses IP, que pouvez-vous faire pour envoyer les bons signaux aux fournisseurs de messagerie\u00a0? Il existe de nombreux leviers diff\u00e9rents que vous pouvez actionner pour vous assurer que votre programme d&#8217;emailing est per\u00e7u positivement. Nous avons demand\u00e9 aux exp\u00e9diteurs de choisir les trois options qu&rsquo;ils estiment les meilleures pour am\u00e9liorer la r\u00e9putation d&rsquo;exp\u00e9diteur.<\/p><p>La r\u00e9ponse la plus populaire a \u00e9t\u00e9 <b>Am\u00e9liorer l&rsquo;hygi\u00e8ne de la liste<\/b> (34,5\u00a0%). Viennent ensuite la <b>R\u00e9duction des plaintes pour spam<\/b> (28,3\u00a0%) en deuxi\u00e8me position, tandis que plus de 26\u00a0% ont choisi respectivement la <b>R\u00e9duction des taux de rebond<\/b> et le <b>Renforcement de l&rsquo;authentification des emails<\/b>.<\/p><p>Les s\u00e9lections \u00e9taient largement r\u00e9parties entre les options. La v\u00e9rit\u00e9 est que tous ces efforts peuvent <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/improve-sender-reputation\/\" target=\"_blank\" rel=\"noopener noreferrer\">am\u00e9liorer la r\u00e9putation d&rsquo;exp\u00e9diteur<\/a> ou vous aider \u00e0 \u00e9viter les probl\u00e8mes qui pourraient l&rsquo;endommager. Ce qui fonctionnera le mieux d\u00e9pendra de l&rsquo;\u00e9tat actuel de votre programme d&#8217;emailing et des points \u00e0 am\u00e9liorer.<\/p><p class=\"mb-0\">Il est bon de savoir pourquoi certaines activit\u00e9s soutiennent votre r\u00e9putation d&rsquo;exp\u00e9diteur d&#8217;emails. Par exemple, l&rsquo;id\u00e9e d&rsquo;<b>\u00e9viter le langage de type spam est un peu un mythe de la d\u00e9livrabilit\u00e9<\/b>. Mettre le mot \u00ab\u00a0gratuit\u00a0\u00bb dans une ligne d&rsquo;objet ou utiliser occasionnellement des majuscules ne vous fera probablement pas filtrer dans les dossiers de courrier ind\u00e9sirable.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Si vous vous concentrez sur le langage de type spam mais que vous n&rsquo;avez toujours pas impl\u00e9ment\u00e9 DMARC, vous devez red\u00e9finir vos priorit\u00e9s en mati\u00e8re de d\u00e9livrabilit\u00e9 des emails. Les fournisseurs de messagerie sont beaucoup plus susceptibles de filtrer les emails non authentifi\u00e9s dans les spams. D\u00e9couvrez comment <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/implement-dmarc\/\" target=\"_blank\" rel=\"noopener noreferrer\">configurer DMARC<\/a> en cinq \u00e9tapes.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Cela a pu \u00eatre vrai par le pass\u00e9. Cependant, les filtres anti-spam modernes sont bien meilleurs pour identifier les spams en utilisant d&rsquo;autres facteurs. Il peut \u00eatre difficile de r\u00e9diger du contenu pour certaines campagnes sans utiliser de soi-disant \u00ab\u00a0<a href=\"https:\/\/www.mailjet.com\/blog\/email-best-practices\/spam-words-to-avoid-in-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">mots d\u00e9clencheurs de spam.<\/a>\u00bb De plus, de nos jours, les escroqueries par hame\u00e7onnage sont tout aussi susceptibles d&rsquo;usurper des emails transactionnels tels que des retards de livraison ou d&rsquo;autres notifications.<\/p><p class=\"mb-0\">Une meilleure raison d&rsquo;\u00e9viter d&rsquo;utiliser un langage de type spam dans les emails est que les destinataires, et non les fournisseurs de messagerie, peuvent avoir l&rsquo;impression que vous les spammez. Cela peut les inciter \u00e0 marquer un email comme spam, et un taux \u00e9lev\u00e9 de plaintes pour spam nuira \u00e0 la d\u00e9livrabilit\u00e9.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=7sQiYfxxEsQ\" class=\"lazy-video-link\" data-lazy-video=\"7sQiYfxxEsQ\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/7sQiYfxxEsQ\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/7sQiYfxxEsQ\/maxresdefault.jpg\" alt=\"Need to improve sender reputation? Focus on email engagement\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=7sQiYfxxEsQ#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/7sQiYfxxEsQ\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/7sQiYfxxEsQ\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=7sQiYfxxEsQ\",\n    \"name\": \"Need to improve sender reputation? Focus on email engagement\",\n    \"description\": \"Looking to improve sender reputation? What kinds of signals are your email program sending to major mailbox providers? Are they positive or negative? Services like Gmail, Yahoo Mail, Outlook, and others are paying attention to how your contacts respond to your campaigns and messages. If it seems like your subscribers don\\u2019t care about what you\\u2019re sending, your ability to reach the inbox could suffer. \\n\\nIn this video, Nick Schafer of Sinch Mailgun explains how much email engagement impacts deliverability and sender reputation. If you want to get delivered to more inboxes, you\\u2019d better make sure that recipients find your emails engaging enough to open and click. \\n\\nThe same goes for senders who are trying to improve damaged sender reputation. The best way to prove your emails deserve to be in the inbox is to show positive engagement signals. Mailbox providers are not only trying to protect their users from bad actors, but they also want to provide an ideal inbox experience. Good engagement rates tell them emails from your business deserve inbox placement. \\n\\nLearn about other factors that can help improve sender reputation in a free report from Sinch Mailgun: \\nhttps:\/\/www.mailgun.com\/resources\/research\/email-sender-reputation\/ \\n\\nGet advice on how to improve sender reputation in this article: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/improve-sender-reputation\/\",\n    \"uploadDate\": \"2024-12-10T21:59:40+00:00\",\n    \"duration\": \"PT1M29S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Engagement par email et r\u00e9putation d&rsquo;exp\u00e9diteur<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Lorsque nous avons interrog\u00e9 les exp\u00e9diteurs sur les meilleures fa\u00e7ons d&rsquo;am\u00e9liorer leur r\u00e9putation en 2023, l&rsquo;engagement par email \u00e9tait la r\u00e9ponse principale. Alors que plus de 25\u00a0% ont choisi <b>Augmenter l&rsquo;engagement<\/b> dans notre rapport 2023, moins de 15\u00a0% l&rsquo;ont fait cette fois-ci.<\/p><p class=\"mb-0\">D&rsquo;un autre c\u00f4t\u00e9, nous avons observ\u00e9 des pics d&rsquo;importance per\u00e7ue pour d&rsquo;autres facteurs qui peuvent avoir un impact sur la r\u00e9putation d&rsquo;exp\u00e9diteur d&#8217;emails et la d\u00e9livrabilit\u00e9. Par exemple, seulement 1,6\u00a0% des r\u00e9pondants ont choisi <b>Faciliter le d\u00e9sabonnement<\/b> en 2023, mais 20,6\u00a0% l&rsquo;ont choisi dans notre enqu\u00eate la plus r\u00e9cente.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">25,4\u00a0%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Exp\u00e9diteurs ayant s\u00e9lectionn\u00e9 \u00ab\u00a0Augmenter l&rsquo;engagement\u00a0\u00bb en 2023.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">14,7\u00a0%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Exp\u00e9diteurs ayant s\u00e9lectionn\u00e9 \u00ab\u00a0Augmenter l&rsquo;engagement\u00a0\u00bb en 2024.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">1,6\u00a0%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Exp\u00e9diteurs ayant s\u00e9lectionn\u00e9 \u00ab\u00a0Faciliter le d\u00e9sabonnement\u00a0\u00bb en 2023.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">20,6\u00a0%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Exp\u00e9diteurs ayant s\u00e9lectionn\u00e9 \u00ab\u00a0Faciliter le d\u00e9sabonnement\u00a0\u00bb en 2024.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>L&rsquo;impact des nouvelles exigences des exp\u00e9diteurs de Google et Yahoo en 2024 peut expliquer ces diff\u00e9rences d&rsquo;une ann\u00e9e sur l&rsquo;autre. Les changements ont sensibilis\u00e9 \u00e0 l&rsquo;authentification des emails, aux taux de plaintes pour spam et \u00e0 un processus de d\u00e9sabonnement facile en un clic.<\/p><p>Bien qu&rsquo;il soit bon de voir plus d&rsquo;attention dans ces domaines, les exp\u00e9diteurs ne doivent pas perdre de vue l&rsquo;importance de l&rsquo;engagement par email et sa relation avec la r\u00e9putation d&rsquo;exp\u00e9diteur. L&rsquo;engagement est un facteur mesurable que vous pouvez travailler \u00e0 am\u00e9liorer continuellement, en particulier gr\u00e2ce aux efforts de marketing par email.<\/p><p class=\"mb-0\"><b>Plus les gens ouvrent, lisent, cliquent, r\u00e9pondent et transf\u00e8rent vos messages, plus il est \u00e9vident pour les fournisseurs de messagerie que vos campagnes ont leur place dans la bo\u00eete de r\u00e9ception<\/b>. D&rsquo;un autre c\u00f4t\u00e9, si vos emails sont ignor\u00e9s, supprim\u00e9s ou si les gens se d\u00e9sabonnent en masse, les fournisseurs de messagerie supposeront que votre place est dans le dossier de courrier ind\u00e9sirable.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>12,8\u00a0% des exp\u00e9diteurs ont choisi la personnalisation et la segmentation comme tactique pour am\u00e9liorer leur score de r\u00e9putation d&rsquo;exp\u00e9diteur. 5,8\u00a0% ont choisi les tests A\/B. M\u00eame si ces options se sont class\u00e9es plus bas sur la liste, elles peuvent \u00e9galement vous aider \u00e0 am\u00e9liorer vos m\u00e9triques d&rsquo;engagement pour renforcer votre r\u00e9putation d&rsquo;exp\u00e9diteur. La segmentation et la personnalisation m\u00e8nent \u00e0 des emails plus pertinents, et les tests A\/B vous aident \u00e0 d\u00e9couvrir ce avec quoi vos abonn\u00e9s sont les plus susceptibles d&rsquo;interagir.<\/p><p>En fin de compte, tout est li\u00e9. Nettoyer votre liste d&#8217;emails pour supprimer les abonn\u00e9s inactifs et envoyer des emails plus personnalis\u00e9s et cibl\u00e9s se traduit par des taux d&rsquo;engagement plus \u00e9lev\u00e9s. Faciliter le d\u00e9sabonnement supprime \u00e9galement de l&rsquo;\u00e9quation les personnes qui ne veulent pas de vos emails.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_9bbeaf4a97abfb8c4c275dcf5f0835ff\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Outil de d\u00e9livrabilit\u00e9 des emails            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_9bbeaf4a97abfb8c4c275dcf5f0835ff\">\r\n                Vos nouveaux contacts interagiront-ils avec les emails\u00a0?            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Et si vous pouviez savoir si un compte de messagerie \u00e9tait susceptible d&rsquo;\u00eatre engag\u00e9 avant m\u00eame d&rsquo;appuyer sur Envoyer\u00a0? Cela ressemble \u00e0 de la magie. Mais c&rsquo;est ce que peuvent faire les <a href=\"https:\/\/www.mailgun.com\/blog\/product\/engagement-validation-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">crit\u00e8res d&rsquo;engagement de Mailgun Validate<\/a>. S\u00e9parez les bots et les plaignants des abonn\u00e9s actifs. Cette fonctionnalit\u00e9 exclusive n&rsquo;est disponible que pour les clients sous contrat. Contactez l&rsquo;\u00e9quipe de Sinch Mailgun pour plus de d\u00e9tails.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/fr\/produits\/validate\/\" target=\"_blank\" class=\"btn btn-secondary\" >Find out more<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":2696,"template":"","meta":{"_acf_changed":true},"class_list":["post-12978","soed-chapter","type-soed-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Email Sender Reputation Impacts Inbox Placement - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"If you have email sender reputation problems, you\u2019ll have deliverability challenges too. 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