{"id":19336,"date":"2025-06-26T01:55:38","date_gmt":"2025-06-26T01:55:38","guid":{"rendered":"https:\/\/www.mailgun.com\/state-of-email-deliverability\/chapter\/introduction-2\/"},"modified":"2026-09-14T14:37:08","modified_gmt":"2026-09-14T14:37:08","slug":"introduction","status":"publish","type":"soed-chapter","link":"https:\/\/www.mailgun.com\/fr\/state-of-email-deliverability\/chapter\/introduction\/","title":{"rendered":"Introduction"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\"> <\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Imaginez ce qui se passerait si les emails de votre organisation cessaient soudainement d&rsquo;atteindre vos clients et vos prospects. Si cette id\u00e9e vous a fait fr\u00e9mir, vous comprenez d\u00e9j\u00e0 l&rsquo;importance de la d\u00e9livrabilit\u00e9 des emails. L&#8217;email est un point de contact indispensable, ce qui devrait faire du placement en bo\u00eete de r\u00e9ception une priorit\u00e9. Mais est-ce le cas\u00a0?<\/p><p>Pour la deuxi\u00e8me fois en deux ans, Sinch Mailgun a interrog\u00e9 des exp\u00e9diteurs du monde entier pour en savoir plus sur leurs d\u00e9fis, leurs pratiques courantes et leurs \u00e9ventuelles id\u00e9es re\u00e7ues concernant la d\u00e9livrabilit\u00e9 des emails. Utilisez ces r\u00e9sultats et les retours utiles de sp\u00e9cialistes du secteur pour vous assurer que vos messages arrivent en bo\u00eete de r\u00e9ception.<\/p><\/div>                        <\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        <div class=\"acf-innerblocks-container\">\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-052feca2d686fc77d3ada71b164f1660\">\r\n            \u00ab\u00a0La le\u00e7on \u00e0 retenir est que la priorit\u00e9 accord\u00e9e \u00e0 la d\u00e9livrabilit\u00e9, y compris des aspects tels que l&rsquo;authentification des emails et la cr\u00e9ation de listes de contacts conformes, est un excellent moyen de p\u00e9renniser votre programme d&#8217;emailing. Adoptez les bons r\u00e9flexes d\u00e8s maintenant si vous voulez vraiment que l&#8217;email reste un canal efficace.\u00a0\u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Kate-Nowrouzi.png\" alt=\"Photo de Kate Nowrouzi\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-052feca2d686fc77d3ada71b164f1660\">\r\n                        Kate Nowrouzi                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">VP de la d\u00e9livrabilit\u00e9 et de la strat\u00e9gie produit, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<\/div>\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">L&rsquo;\u00e9volution de la d\u00e9livrabilit\u00e9 des emails<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Parfois, le changement s&rsquo;op\u00e8re lentement. D&rsquo;autres fois, on assiste \u00e0 un v\u00e9ritable bond en avant, et vous devez vous adapter pour survivre et prosp\u00e9rer. Nous ne pouvons pas parler de l&rsquo;\u00e9tat de la d\u00e9livrabilit\u00e9 des emails sans mentionner les <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/gmail-and-yahoo-inbox-updates-2024\/\" target=\"_blank\" rel=\"noopener noreferrer\">nouvelles exigences pour les exp\u00e9diteurs<\/a> instaur\u00e9es en 2024 par les principaux fournisseurs de messagerie, Gmail et Yahoo Mail.<\/p><p>Ces nouvelles r\u00e8gles ont suscit\u00e9 des inqui\u00e9tudes chez certains exp\u00e9diteurs. Certains n&rsquo;ont m\u00eame jamais entendu parler de ces changements. D&rsquo;autres sont rest\u00e9s convaincus que leurs taux de placement en bo\u00eete de r\u00e9ception ne seraient pas impact\u00e9s. <b>Cinquante pour cent des exp\u00e9diteurs qui connaissaient les nouvelles exigences pour les envois en masse affirment avoir modifi\u00e9 leurs programmes d&#8217;emailing en 2024 pour s&rsquo;y adapter<\/b>. Bien s\u00fbr, cela signifie que beaucoup d&rsquo;autres n&rsquo;ont pas jug\u00e9 n\u00e9cessaire de changer quoi que ce soit.<\/p><p>Vous vous demandez si vous avez manqu\u00e9 quelque chose\u00a0? Ne vous inqui\u00e9tez pas. Nous allons faire le point sur les nouveaut\u00e9s en mati\u00e8re de d\u00e9livrabilit\u00e9 des emails et vous guider dans la bonne direction.<\/p><p class=\"mb-0\">La v\u00e9rit\u00e9 est que les exp\u00e9diteurs qui avaient d\u00e9j\u00e0 compris comment atteindre la bo\u00eete de r\u00e9ception n&rsquo;ont pas eu grand-chose \u00e0 modifier. La plupart des exigences \u00e9taient d\u00e9j\u00e0 consid\u00e9r\u00e9es comme des bonnes pratiques. Gmail et Yahoo ont simplement essay\u00e9 de pousser tout le monde dans la bonne direction. Les exp\u00e9diteurs qui veillaient d\u00e9j\u00e0 \u00e0 respecter et \u00e0 prot\u00e9ger leurs abonn\u00e9s n&rsquo;avaient pas de quoi s&rsquo;inqui\u00e9ter.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        <div class=\"acf-innerblocks-container\">\n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">78,5 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">\u00e9valuent l&rsquo;importance de la d\u00e9livrabilit\u00e9 \u00e0 8\/10 ou plus.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">48 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">affirment qu&rsquo;\u00e9viter le dossier spam est un d\u00e9fi majeur.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">53 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">ne surveillent pas les listes de blocage d&#8217;emails pour leurs IP et domaines d&rsquo;envoi.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">39 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">ne s&rsquo;occupent que rarement, voire jamais, de l&rsquo;hygi\u00e8ne de leur liste de contacts.\u2028<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n<\/div>\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">Principales conclusions sur l&rsquo;\u00e9tat de la d\u00e9livrabilit\u00e9 des emails<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Ce rapport regorge de r\u00e9sultats d&rsquo;enqu\u00eates men\u00e9es aupr\u00e8s de plus de 1\u00a0000 personnes repr\u00e9sentant une grande vari\u00e9t\u00e9 de secteurs, de r\u00f4les et de volumes d&rsquo;envoi. Les r\u00e9sultats brossent un tableau de l&rsquo;\u00e9tat de l&#8217;email et de certains des d\u00e9fis majeurs auxquels les exp\u00e9diteurs sont confront\u00e9s. En voici quelques-uns parmi les plus notables.<\/p><p>La d\u00e9livrabilit\u00e9 des emails peut \u00eatre complexe et d\u00e9routante. Pour la ma\u00eetriser, il faut l&rsquo;attention et les efforts conjoints des \u00e9quipes techniques et marketing. La bonne nouvelle, c&rsquo;est qu&rsquo;en travaillant \u00e0 l&rsquo;am\u00e9lioration de la d\u00e9livrabilit\u00e9, vous allez \u00e9galement <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/email-cx-key-takeaways\/\" target=\"_blank\" rel=\"noopener noreferrer\">am\u00e9liorer l&rsquo;exp\u00e9rience client<\/a>, tout en renfor\u00e7ant l&rsquo;impact positif de l&#8217;email sur les communications de votre entreprise.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Plus de statistiques sur la d\u00e9livrabilit\u00e9 des emails<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">D\u00e9couvrez l&rsquo;int\u00e9gralit\u00e9 des conclusions du rapport sur l&rsquo;\u00e9tat de la d\u00e9livrabilit\u00e9 des emails en 2025, pour obtenir du contexte, des conseils et des ressources suppl\u00e9mentaires afin de soutenir vos efforts de communication.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    <div class=\"acf-innerblocks-container\">\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p>\u2022\u00a023\u00a0% des exp\u00e9diteurs interrog\u00e9s estiment que les nouvelles exigences de Gmail et Yahoo ont entra\u00een\u00e9 des d\u00e9fis en mati\u00e8re de d\u00e9livrabilit\u00e9.<\/p><p>\u2022 Parmi les exp\u00e9diteurs ayant effectu\u00e9 des changements en raison des nouvelles exigences, pr\u00e8s de 80\u00a0% ont mis \u00e0 jour leurs pratiques d&rsquo;authentification des emails.<\/p><p>\u2022 Pr\u00e8s de 64\u00a0% des exp\u00e9diteurs qui connaissaient les nouvelles exigences estiment qu&rsquo;elles sont n\u00e9cessaires ou b\u00e9n\u00e9fiques pour l&rsquo;avenir de l&#8217;email.<\/p><p>\u2022 L&rsquo;adoption de DMARC a augment\u00e9 de plus de 11\u00a0% depuis le rapport de 2023.<\/p><p>\u2022 25,5\u00a0% des exp\u00e9diteurs utilisant DMARC pr\u00e9voient d&rsquo;appliquer une politique plus stricte cette ann\u00e9e.<\/p><p>\u2022 9,4\u00a0% des exp\u00e9diteurs admettent avoir achet\u00e9 des listes de contacts ou r\u00e9cup\u00e9r\u00e9 des adresses sur le web au cours des deux derni\u00e8res ann\u00e9es.<\/p><p>\u2022 Pr\u00e8s de 40\u00a0% des exp\u00e9diteurs d&#8217;emails utilisent le double opt-in pour confirmer le consentement d&rsquo;inscription d&rsquo;un contact.<\/p><p>\u2022 24\u00a0% des exp\u00e9diteurs ont une politique de gestion des inactifs pour les aider \u00e0 g\u00e9rer leurs listes de contacts.<\/p><p>\u2022 Seuls 13\u00a0% des exp\u00e9diteurs utilisent des tests de placement en bo\u00eete de r\u00e9ception pour surveiller la d\u00e9livrabilit\u00e9 des emails.<\/p><p>\u2022 Selon les exp\u00e9diteurs, le principal probl\u00e8me des emails atterrissant dans le spam est que les destinataires manquent des informations importantes (37,5\u00a0%).<\/p><p class=\"mb-0\">\u2022 45\u00a0% des exp\u00e9diteurs citent les facteurs li\u00e9s \u00e0 l&rsquo;exp\u00e9rience client comme les principales raisons de donner la priorit\u00e9 \u00e0 la d\u00e9livrabilit\u00e9 des emails.<\/p><\/div>\r\n    <\/div>\r\n\n<\/div>\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":90,"featured_media":2676,"template":"","meta":{"_acf_changed":true},"class_list":["post-19336","soed-chapter","type-soed-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rapport\u00a0: \u00e9tat de la d\u00e9livrabilit\u00e9 des emails 2025 - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Que faut-il faire pour r\u00e9ussir son placement en bo\u00eete de r\u00e9ception en 2025\u00a0? D\u00e9couvrez les r\u00e9sultats d&#039;une enqu\u00eate mondiale men\u00e9e aupr\u00e8s d&#039;exp\u00e9diteurs dans le rapport de Sinch Mailgun sur l&#039;\u00e9tat de la d\u00e9livrabilit\u00e9 des emails.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/fr\/state-of-email-deliverability\/chapter\/introduction\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rapport\u00a0: \u00e9tat de la d\u00e9livrabilit\u00e9 des emails 2025 - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Que faut-il faire pour r\u00e9ussir son placement en bo\u00eete de r\u00e9ception en 2025\u00a0? D\u00e9couvrez les r\u00e9sultats d&#039;une enqu\u00eate mondiale men\u00e9e aupr\u00e8s d&#039;exp\u00e9diteurs dans le rapport de Sinch Mailgun sur l&#039;\u00e9tat de la d\u00e9livrabilit\u00e9 des emails.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/fr\/state-of-email-deliverability\/chapter\/introduction\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-14T14:37:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/MG-State-Email-Deliverability-Thumbnail-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1840\" \/>\n\t<meta property=\"og:image:height\" content=\"1520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/state-of-email-deliverability\\\/chapter\\\/introduction\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/state-of-email-deliverability\\\/chapter\\\/introduction\\\/\",\"name\":\"Rapport\u00a0: \u00e9tat de la d\u00e9livrabilit\u00e9 des emails 2025 - Transactional Email API Service For Developers | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/state-of-email-deliverability\\\/chapter\\\/introduction\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/state-of-email-deliverability\\\/chapter\\\/introduction\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/MG-State-Email-Deliverability-Thumbnail-01.png\",\"datePublished\":\"2025-06-26T01:55:38+00:00\",\"dateModified\":\"2026-09-14T14:37:08+00:00\",\"description\":\"Que faut-il faire pour r\u00e9ussir son placement en bo\u00eete de r\u00e9ception en 2025\u00a0? D\u00e9couvrez les r\u00e9sultats d'une enqu\u00eate mondiale men\u00e9e aupr\u00e8s d'exp\u00e9diteurs dans le rapport de Sinch Mailgun sur l'\u00e9tat de la d\u00e9livrabilit\u00e9 des emails.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/state-of-email-deliverability\\\/chapter\\\/introduction\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/state-of-email-deliverability\\\/chapter\\\/introduction\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/state-of-email-deliverability\\\/chapter\\\/introduction\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/MG-State-Email-Deliverability-Thumbnail-01.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/MG-State-Email-Deliverability-Thumbnail-01.png\",\"width\":1840,\"height\":1520},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/state-of-email-deliverability\\\/chapter\\\/introduction\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introduction\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Des API d\u2019emails transactionnels puissantes qui vous permettent d'envoyer, de recevoir et de suivre des emails, con\u00e7ues pour les d\u00e9veloppeurs. En savoir plus d\u00e8s aujourd'hui !\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rapport\u00a0: \u00e9tat de la d\u00e9livrabilit\u00e9 des emails 2025 - Transactional Email API Service For Developers | Mailgun","description":"Que faut-il faire pour r\u00e9ussir son placement en bo\u00eete de r\u00e9ception en 2025\u00a0? D\u00e9couvrez les r\u00e9sultats d'une enqu\u00eate mondiale men\u00e9e aupr\u00e8s d'exp\u00e9diteurs dans le rapport de Sinch Mailgun sur l'\u00e9tat de la d\u00e9livrabilit\u00e9 des emails.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/fr\/state-of-email-deliverability\/chapter\/introduction\/","og_locale":"fr_FR","og_type":"article","og_title":"Rapport\u00a0: \u00e9tat de la d\u00e9livrabilit\u00e9 des emails 2025 - Transactional Email API Service For Developers | Mailgun","og_description":"Que faut-il faire pour r\u00e9ussir son placement en bo\u00eete de r\u00e9ception en 2025\u00a0? D\u00e9couvrez les r\u00e9sultats d'une enqu\u00eate mondiale men\u00e9e aupr\u00e8s d'exp\u00e9diteurs dans le rapport de Sinch Mailgun sur l'\u00e9tat de la d\u00e9livrabilit\u00e9 des emails.","og_url":"https:\/\/www.mailgun.com\/fr\/state-of-email-deliverability\/chapter\/introduction\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","article_modified_time":"2026-09-14T14:37:08+00:00","og_image":[{"width":1840,"height":1520,"url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/MG-State-Email-Deliverability-Thumbnail-01.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/fr\/state-of-email-deliverability\/chapter\/introduction\/","url":"https:\/\/www.mailgun.com\/fr\/state-of-email-deliverability\/chapter\/introduction\/","name":"Rapport\u00a0: \u00e9tat de la d\u00e9livrabilit\u00e9 des emails 2025 - Transactional Email API Service For Developers | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mailgun.com\/fr\/state-of-email-deliverability\/chapter\/introduction\/#primaryimage"},"image":{"@id":"https:\/\/www.mailgun.com\/fr\/state-of-email-deliverability\/chapter\/introduction\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/MG-State-Email-Deliverability-Thumbnail-01.png","datePublished":"2025-06-26T01:55:38+00:00","dateModified":"2026-09-14T14:37:08+00:00","description":"Que faut-il faire pour r\u00e9ussir son placement en bo\u00eete de r\u00e9ception en 2025\u00a0? D\u00e9couvrez les r\u00e9sultats d'une enqu\u00eate mondiale men\u00e9e aupr\u00e8s d'exp\u00e9diteurs dans le rapport de Sinch Mailgun sur l'\u00e9tat de la d\u00e9livrabilit\u00e9 des emails.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/fr\/state-of-email-deliverability\/chapter\/introduction\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/fr\/state-of-email-deliverability\/chapter\/introduction\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mailgun.com\/fr\/state-of-email-deliverability\/chapter\/introduction\/#primaryimage","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/MG-State-Email-Deliverability-Thumbnail-01.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/MG-State-Email-Deliverability-Thumbnail-01.png","width":1840,"height":1520},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/fr\/state-of-email-deliverability\/chapter\/introduction\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Introduction"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/fr\/#website","url":"https:\/\/www.mailgun.com\/fr\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Des API d\u2019emails transactionnels puissantes qui vous permettent d'envoyer, de recevoir et de suivre des emails, con\u00e7ues pour les d\u00e9veloppeurs. En savoir plus d\u00e8s aujourd'hui !","publisher":{"@id":"https:\/\/www.mailgun.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/fr\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mailgun.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/soed-chapter\/19336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/soed-chapter"}],"about":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/types\/soed-chapter"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/users\/90"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/media\/2676"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/fr\/wp-json\/wp\/v2\/media?parent=19336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}