{"id":17294,"date":"2024-12-05T00:00:00","date_gmt":"2024-12-05T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/videos\/politique-de-sunset-email\/"},"modified":"2026-08-25T15:04:30","modified_gmt":"2026-08-25T15:04:30","slug":"politique-de-sunset-email","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/fr\/ressources\/videos\/politique-de-sunset-email\/","title":{"rendered":"L&rsquo;art du l\u00e2cher-prise : comment utiliser les politiques de sunset d&#8217;emails \u00e0 votre avantage"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Vid\u00e9os et webinaires<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                L&rsquo;art du l\u00e2cher-prise : comment utiliser les politiques de sunset d&#8217;emails \u00e0 votre avantage                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\">L&rsquo;art du l\u00e2cher-prise : comment utiliser les politiques de sunset d&#8217;emails \u00e0 votre avantage<\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"#form\"  class=\"btn btn-secondary btn-lg btn-animated scrollme\" >Contacter un expert<\/a>\r\n        <\/div>\r\n        \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-outline-secondary btn-lg btn-animated\" >Essayer gratuitement<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                    \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=8erpRx0cOFs\" class=\"lazy-video-link\" data-lazy-video=\"8erpRx0cOFs\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/8erpRx0cOFs\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/8erpRx0cOFs\/maxresdefault.jpg\" alt=\"The email sunset policy: Learn to let go of unengaged subscribers\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=8erpRx0cOFs#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/8erpRx0cOFs\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/8erpRx0cOFs\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=8erpRx0cOFs\",\n    \"name\": \"The email sunset policy: Learn to let go of unengaged subscribers\",\n    \"description\": \"What is an email sunset policy and how can having one help you improve deliverability so that more messages reach recipients\\u2019 inboxes? In this video, a pair of experts explain why identifying unengaged email subscribers is an important part of maintaining list hygiene. \\n\\nNick Schafer and Ashley Rodgriguez of Sinch Mailgun believe sunset policies are vital to every email program. An email sunset policy involves setting timeframes and thresholds for contacts who are no longer opening or clicking what you\\u2019re sending to their inbox. \\n\\nMailbox providers like Gmail, Yahoo Mail, and Outlook pay attention to whether people are engaging with your email marketing campaigns. So, segmenting or removing unengaged subscribers from your list ultimately supports improved email deliverability. That may seem counterintuitive. How could a smaller email list deliver better results? The truth is subscribers who are no longer engaging aren\\u2019t doing your business any favors. With a sunset policy, you can proactively unsubscribe those people before problems arise. \\n\\nFind out why Nick and Ashley say sometimes enough is enough. Is it time to let go of the unengaged subscribers on your email list? \\n\\nGet additional insights on this topic and much more in a free report from Sinch Mailgun: \\nhttps:\/\/www.mailgun.com\/resources\/research\/list-building-hygiene\/ \\n\\nFind out more about using an email sunset policy to your advantage: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/sunset-policies-unengaged-recipients\/\",\n    \"uploadDate\": \"2024-11-20T16:57:03+00:00\",\n    \"duration\": \"PT1M17S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-bd87d61a66361d4630cfd2654c2197ac\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">\u00c0 propos de cet \u00e9pisode :<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Fait sous-estim\u00e9 : avoir moins d&rsquo;abonn\u00e9s sur vos listes de contacts vous aidera en r\u00e9alit\u00e9 \u00e0 atteindre plus de bo\u00eetes de r\u00e9ception. Cela peut sembler contre-intuitif, mais dans cette vid\u00e9o, les experts de Sinch Mailgun, Nick Schafer et Ashley Rodriguez, expliquent pourquoi la suppression des abonn\u00e9s non engag\u00e9s est cruciale pour l&rsquo;hygi\u00e8ne de la liste. Ils vous montreront comment une politique de sunset vous aide \u00e0 am\u00e9liorer vos taux d&rsquo;engagement et \u00e0 garantir une meilleure d\u00e9livrabilit\u00e9. D\u00e9couvrez pourquoi vous s\u00e9parer de contacts inactifs peut mener \u00e0 de meilleurs r\u00e9sultats pour vos campagnes d&#8217;emailing. Obtenez des informations suppl\u00e9mentaires sur ce sujet et bien plus encore dans un <a href=\"https:\/\/www.mailgun.com\/fr\/state-of-email-deliverability\/chapter\/constitution-hygiene-liste\/\">rapport gratuit de Sinch Mailgun<\/a> et <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/email-list-management\/\">lisez notre guide<\/a> pour en savoir plus sur la fa\u00e7on d&rsquo;utiliser une politique de sunset d&#8217;emails \u00e0 votre avantage.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 col-lg-7 mt-5 mt-md-7 mt-lg-0 ps-lg-10\">\r\n\r\n                                            \n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start col-md-6\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/12\/ashley-rodriguez_headshot.png\" alt=\"Image de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Ashley Rodriguez<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">\u00a0Ing\u00e9nieur en d\u00e9livrabilit\u00e9 chez Sinch Mailgun<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/nick-schafer_headshot.png\" alt=\"Image de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Nick Schafer<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Responsable senior de la d\u00e9livrabilit\u00e9 et de la conformit\u00e9 chez Sinch Mailgun<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Tenez-moi au courant ! Recevez d&rsquo;excellentes ressources dans votre bo\u00eete de r\u00e9ception chaque semaine.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-4884\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-4884\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-9975\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-9975\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Envoyez-moi la newsletter de Mailgun. J&rsquo;accepte express\u00e9ment de recevoir la newsletter et je sais que je peux facilement me d\u00e9sabonner \u00e0 tout moment.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Consultez votre bo\u00eete de r\u00e9ception chaque mois pour recevoir votre newsletter Mailgun !                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":10834,"template":"","meta":{"_acf_changed":true},"videos_webinars_category":[87],"class_list":["post-17294","videos","type-videos","status-publish","has-post-thumbnail","hentry","videos_webinars_category-videos-and-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ma\u00eetriser la politique de sunset d&#039;emails : quand se s\u00e9parer des abonn\u00e9s - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Une politique de sunset solide est vitale pour la d\u00e9livrabilit\u00e9 des emails. 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