{"id":17309,"date":"2024-12-05T00:00:00","date_gmt":"2024-12-05T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/videos\/pourquoi-la-delivrabilite-des-emails-est-importante\/"},"modified":"2026-08-25T15:04:38","modified_gmt":"2026-08-25T15:04:38","slug":"pourquoi-la-delivrabilite-des-emails-est-importante","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/fr\/ressources\/videos\/pourquoi-la-delivrabilite-des-emails-est-importante\/","title":{"rendered":"Pourquoi la d\u00e9livrabilit\u00e9 des emails est encore plus importante que vous ne le pensez"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Vid\u00e9os et webinaires<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                Pourquoi la d\u00e9livrabilit\u00e9 des emails est encore plus importante que vous ne le pensez                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\">Pourquoi la d\u00e9livrabilit\u00e9 des emails est encore plus importante que vous ne le pensez<\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"#form\"  class=\"btn btn-secondary btn-lg btn-animated scrollme\" >Contacter un expert<\/a>\r\n        <\/div>\r\n        \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-outline-secondary btn-lg btn-animated\" >Essayer gratuitement<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                    \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=VZihpRv9nyI\" class=\"lazy-video-link\" data-lazy-video=\"VZihpRv9nyI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/VZihpRv9nyI\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/VZihpRv9nyI\/maxresdefault.jpg\" alt=\"Why is email deliverability important?\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=VZihpRv9nyI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/VZihpRv9nyI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/VZihpRv9nyI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=VZihpRv9nyI\",\n    \"name\": \"Why is email deliverability important?\",\n    \"description\": \"How important is email deliverability to the success of your organization? A new survey from Sinch Mailgun shows many senders rate it an 8 out of 10 or higher. But deliverability expert Eric Trinidad thinks it should always be a solid 10. \\n\\nEmails between you and your customers enable meaningful connections. But if you fail to reach the inbox, those connections may never happen. Whether you need to deliver information about a recent order or get the word out about an upcoming promotion, reliable email deliverability is extremely important. Survey results show the most important benefits of good deliverability are directly connected to a positive customer experience. \\n\\nIn this video, Eric explains why email deliverability boils down to relationships and responsibility. Email senders have relationships with their subscribers as well as mailbox providers. You also have a responsibility to maintain, nurture, and grow relationships with the people who\\u2019ve given you permission to email them. \\n\\nFind out more about why email deliverability is important in a free report from Sinch Mailgun featuring survey results and insights on achieving inbox placement: \\nhttps:\/\/www.mailgun.com\/resources\/research\/improve-email-deliverability\/  \\n\\nLearn more about how deliverability impacts the ROI of email communications: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/deliverability-impacts-roi\/\",\n    \"uploadDate\": \"2024-11-20T16:57:35+00:00\",\n    \"duration\": \"PT1M45S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-91ff587b7864e11ec6578b3e4813f870\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-8\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">\u00c0 propos de cet \u00e9pisode :<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>La plupart des exp\u00e9diteurs d&#8217;emails ne remettent pas en question l&rsquo;importance de la d\u00e9livrabilit\u00e9. En fait, <a href=\"https:\/\/www.mailgun.com\/fr\/state-of-email-deliverability\/chapter\/ameliorer-delivrabilite-emails\/\">notre plus r\u00e9cente enqu\u00eate Sinch Mailgun montre que les exp\u00e9diteurs \u00e9valuent ce facteur \u00e0 8 sur 10<\/a>. Cependant, l&rsquo;expert en d\u00e9livrabilit\u00e9 Eric Trinidad pense que ce devrait \u00eatre en r\u00e9alit\u00e9 un 10 sur 10. Pourquoi\u00a0? Parce que si votre message n&rsquo;atteint jamais la bo\u00eete de r\u00e9ception, vous n&rsquo;aurez pas r\u00e9ussi \u00e0 faire passer votre message, et vous ne pourrez pas \u00e9tablir de relation avec vos clients. Dans cette vid\u00e9o, Eric explique pourquoi la d\u00e9livrabilit\u00e9 des emails est si importante et ce qu&rsquo;elle signifie pour l&rsquo;exp\u00e9rience client. En r\u00e9sum\u00e9 : la d\u00e9livrabilit\u00e9 a un impact sur le ROI de votre communication par email. Obtenez <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/deliverability-impacts-roi\/\">des conseils pratiques pour am\u00e9liorer la d\u00e9livrabilit\u00e9 des emails. <\/a><\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 col-md-4 mt-5 mt-md-0 ps-md-7 ps-lg-10\">\r\n\r\n                                            \n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/eric-trinidad_headshot.png\" alt=\"Image de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Eric Trinidad<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Responsable technique de compte Entreprise chez Sinch Mailgun<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Tenez-moi au courant ! Recevez d&rsquo;excellentes ressources dans votre bo\u00eete de r\u00e9ception chaque semaine.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-7305\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-7305\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-2097\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-2097\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Envoyez-moi la newsletter de Mailgun. J&rsquo;accepte express\u00e9ment de recevoir la newsletter et je sais que je peux facilement me d\u00e9sabonner \u00e0 tout moment.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Consultez votre bo\u00eete de r\u00e9ception chaque mois pour recevoir votre newsletter Mailgun !                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":10826,"template":"","meta":{"_acf_changed":true},"videos_webinars_category":[87],"class_list":["post-17309","videos","type-videos","status-publish","has-post-thumbnail","hentry","videos_webinars_category-videos-and-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi la d\u00e9livrabilit\u00e9 des emails est-elle importante ? - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Pourquoi la d\u00e9livrabilit\u00e9 des emails est-elle importante ? 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