{"id":17418,"date":"2024-04-05T00:00:00","date_gmt":"2024-04-05T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/videos\/email-explique-partie-1\/"},"modified":"2026-08-26T11:46:22","modified_gmt":"2026-08-26T11:46:22","slug":"email-explique-partie-1","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/fr\/ressources\/videos\/email-explique-partie-1\/","title":{"rendered":"L&#8217;email expliqu\u00e9 : Qu&rsquo;est-ce que l&rsquo;engagement strat\u00e9gique ?"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Vid\u00e9os et webinaires<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                L&#8217;email expliqu\u00e9 : Qu&rsquo;est-ce que l&rsquo;engagement strat\u00e9gique ?                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\">Travis Walton explique pourquoi vous devriez envisager l&rsquo;engagement strat\u00e9gique pour votre strat\u00e9gie d&rsquo;envoi<\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"#form\"  class=\"btn btn-secondary btn-lg btn-animated scrollme\" >Contacter un expert<\/a>\r\n        <\/div>\r\n        \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-outline-secondary btn-lg btn-animated\" >Essayer gratuitement<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                    \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=uGuz4_jqX9M\" class=\"lazy-video-link\" data-lazy-video=\"uGuz4_jqX9M\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/uGuz4_jqX9M\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/uGuz4_jqX9M\/maxresdefault.jpg\" alt=\"Email Explained: What are routes?\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=uGuz4_jqX9M#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/uGuz4_jqX9M\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/uGuz4_jqX9M\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=uGuz4_jqX9M\",\n    \"name\": \"Email Explained: What are routes?\",\n    \"description\": \"Routing your emails automatically saves time and makes your inbound emails a lot easier. This week, Pat, one of Mailgun's Application Administrators, gives you the rundown on routes and how you can use them for your email strategy.\\n\\nUnderstanding the subtler points of email can be confusing, but we want to give you some clarity with Email Explained. In this series, we\\u2019ll be covering some common questions senders ask us in a way that helps anybody learn \\u2014 a big whiteboard.\\n\\nTwitter: https:\/\/twitter.com\/Mail_Gun \\nFacebook: https:\/\/www.facebook.com\/mailgun \\nLinkedIn: https:\/\/www.linkedin.com\/company\/mail... \\nWebsite: https:\/\/www.mailgun.com\/ \\nBlog: https:\/\/www.mailgun.com\/blog\",\n    \"uploadDate\": \"2019-03-28T19:19:11+00:00\",\n    \"duration\": \"PT3M41S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-2000e690317e72729a8b239747ef4e45\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-8\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">\u00c0 propos de cet \u00e9pisode :<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Comprendre les subtilit\u00e9s de l&#8217;email peut \u00eatre d\u00e9routant, mais nous souhaitons vous \u00e9clairer avec L&#8217;email expliqu\u00e9. Dans cette s\u00e9rie, nous aborderons quelques questions fr\u00e9quentes que les exp\u00e9diteurs nous posent d&rsquo;une mani\u00e8re qui aide tout le monde \u00e0 apprendre \u2014 un grand tableau blanc. Nous avons s\u00e9lectionn\u00e9 certains de nos meilleurs Mailgunners pour clarifier ces questions. Pour commencer, nous avons choisi Travis Walton, l&rsquo;un de nos responsables de compte techniques ici chez Mailgun, pour expliquer pourquoi vous devriez envisager l&rsquo;engagement strat\u00e9gique pour votre strat\u00e9gie d&rsquo;envoi.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 col-md-4 mt-5 mt-md-0 ps-md-7 ps-lg-10\">\r\n\r\n                                            \n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/travis_walton.jpg\" alt=\"Image de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Travis Walton<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Chef de produit associ\u00e9 chez Sinch Mailgun<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Tenez-moi au courant ! Recevez d&rsquo;excellentes ressources dans votre bo\u00eete de r\u00e9ception chaque semaine.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-3638\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-3638\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte les conditions d&rsquo;utilisation.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-8866\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-8866\" class=\"form-check-label text-body-color\">\r\n                                        J&rsquo;ai lu et j&rsquo;accepte la politique de confidentialit\u00e9.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Envoyez-moi la newsletter de Mailgun. J&rsquo;accepte express\u00e9ment de recevoir la newsletter et je sais que je peux facilement me d\u00e9sabonner \u00e0 tout moment.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Consultez votre bo\u00eete de r\u00e9ception chaque mois pour recevoir votre newsletter Mailgun !                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":10954,"template":"","meta":{"_acf_changed":true},"videos_webinars_category":[79],"class_list":["post-17418","videos","type-videos","status-publish","has-post-thumbnail","hentry","videos_webinars_category-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;email expliqu\u00e9 : Qu&#039;est-ce que l&#039;engagement strat\u00e9gique ? - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Comprendre les subtilit\u00e9s de l&#039;engagement par email peut \u00eatre d\u00e9routant, mais nous voulons vous apporter plus de clart\u00e9 avec L&#039;email expliqu\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/fr\/ressources\/videos\/email-explique-partie-1\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;email expliqu\u00e9 : Qu&#039;est-ce que l&#039;engagement strat\u00e9gique ? - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Comprendre les subtilit\u00e9s de l&#039;engagement par email peut \u00eatre d\u00e9routant, mais nous voulons vous apporter plus de clart\u00e9 avec L&#039;email expliqu\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/fr\/ressources\/videos\/email-explique-partie-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-26T11:46:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/04\/MG-VI-Email-Explained-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/ressources\\\/videos\\\/email-explique-partie-1\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/fr\\\/ressources\\\/videos\\\/email-explique-partie-1\\\/\",\"name\":\"L'email expliqu\u00e9 : Qu'est-ce que l'engagement strat\u00e9gique ? 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