{"id":17527,"date":"2025-11-12T19:55:35","date_gmt":"2025-11-12T19:55:35","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/videos\/delivrabilite-academy-black-friday-cyber-monday\/"},"modified":"2026-08-28T03:23:25","modified_gmt":"2026-08-28T03:23:25","slug":"delivrabilite-academy-black-friday-cyber-monday","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/fr\/ressources\/videos\/delivrabilite-academy-black-friday-cyber-monday\/","title":{"rendered":"D\u00e9livrabilit\u00e9 Academy : Envois en masse pour le Black Friday et le Cyber Monday"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-primary\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Deliverability Academy <\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h1\">\r\n                                Envois en masse pour le Black Friday et le Cyber Monday                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Rejoignez-nous pour d\u00e9couvrir les hauts et les bas, ainsi que les tenants et les aboutissants des envois en masse pendant la haute saison des envois.\u00a0<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=Bnooyn41NXE\" class=\"lazy-video-link\" data-lazy-video=\"Bnooyn41NXE\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/Bnooyn41NXE\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/Bnooyn41NXE\/maxresdefault.jpg\" alt=\"Deliverability Academy: Bulk sending for Black Friday and Cyber Monday\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=Bnooyn41NXE#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/Bnooyn41NXE\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/Bnooyn41NXE\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=Bnooyn41NXE\",\n    \"name\": \"Deliverability Academy: Bulk sending for Black Friday and Cyber Monday\",\n    \"description\": \"What bulk senders need to know for the busiest sending season of the year.\\n\\nJoin us as we walk through the ups and downs, and ins and outs of bulk sending during the peak sending season.  \\n\\nWhat we\\u2019ll talk about: \\n- The requirements impacting bulk senders \\n- Bulk sending best practices like list hygiene, list segmentation, IP\/domain warm up \\n- Phishy behavior to avoid, and how to signal trust in the inbox \\n\\nYou\\u2019ll learn: \\n- Tips and tricks to land in the inbox and how to avoid looking like a spammer \\n- Sending best practices for send time and list segmentation to help you stand out in the inbox \\n- The importance and best practices for transactional messages and why that matters during BFCM \\n\\n\\nWhether you're new to email deliverability or looking to optimize your email program, this webinar series is designed for you. Mailgun\\u2019s Deliverability Academy is built to help you understand and implement the key strategies for getting your emails into the inbox where they belong. \\n\\nIn this series, we\\u2019ll cover everything from sender reputation and authentication to engagement best practices and inbox placement and show you some tricks using popular industry tools as well as our own platform.\",\n    \"uploadDate\": \"2025-08-26T19:23:49+00:00\",\n    \"duration\": \"PT59M45S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-0c8923cb8e4c1844383bf6a9506b2b36\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Black Friday et du Cyber Monday<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">\u00c0 propos de ce webinaire<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p><\/p><p class=\"\"><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">Rejoignez-nous pour un examen approfondi des d\u00e9fis et des bonnes pratiques li\u00e9s aux envois en masse tout au long de la haute saison des envois.<\/span><\/p><p class=\"\"><b>Ce que vous allez apprendre :\u00a0<\/b><\/p><\/div>\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">Les exigences qui impactent les exp\u00e9diteurs en masse\u00a0\u00a0<\/p><\/li><li><p class=\"mb-0\">Les bonnes pratiques pour les envois en masse telles que l&rsquo;hygi\u00e8ne de la liste, la segmentation de la liste et le pr\u00e9chauffage d&rsquo;IP\/de domaine\u00a0\u00a0<\/p><\/li><li><p class=\"mb-0\">Les comportements suspects \u00e0 \u00e9viter et comment envoyer des signaux de confiance dans la bo\u00eete de r\u00e9ception\u00a0\u00a0<\/p><\/li><li><p class=\"mb-0\">Trucs et astuces pour atterrir dans la bo\u00eete de r\u00e9ception et comment \u00e9viter de passer pour un spammeur\u00a0\u00a0<\/p><\/li><li><p class=\"mb-0\">Les bonnes pratiques d&rsquo;envoi concernant l&rsquo;heure d&rsquo;envoi et la segmentation de la liste pour vous aider \u00e0 vous d\u00e9marquer dans la bo\u00eete de r\u00e9ception\u00a0\u00a0<\/p><\/li><li><p class=\"mb-0\">L&rsquo;importance et les bonnes pratiques concernant les messages transactionnels et pourquoi cela compte lors du BFCM\u00a0\u00a0<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-9e5fd838b31e2e0184459162fffeaff1\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Experts en e-mail<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">D\u00e9couvrez vos intervenants<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 mt-6 mt-md-7 mt-lg-9\">\r\n\r\n                                            \n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-4\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/thomas-knierien_headshot.png\" alt=\"Image de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Thomas \u00ab\u00a0T-Bird\u00a0\u00bb Knierien<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sp\u00e9cialiste senior en contenu multim\u00e9dia<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-4\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/11\/Natalie-DelivAcad.jpg\" alt=\"Image de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Natalie Hays<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Responsable principal du marketing produit<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-4\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/alison-gootee_headshot.png\" alt=\"Image de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Alison Gootee<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sp\u00e9cialiste de la promotion de la d\u00e9livrabilit\u00e9<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":true},"videos_webinars_category":[80],"class_list":["post-17527","videos","type-videos","status-publish","hentry","videos_webinars_category-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9livrabilit\u00e9 Academy : Envois en masse pour le Black Friday et le Cyber Monday<\/title>\n<meta name=\"description\" content=\"Rejoignez les experts de Sinch Mailgun lors de ce webinar pour d\u00e9couvrir comment garantir le succ\u00e8s de la remise des e-mails pour les envois en masse pendant les pics d&#039;activit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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