{"id":26303,"date":"2026-10-15T14:49:46","date_gmt":"2026-10-15T14:49:46","guid":{"rendered":"https:\/\/www.mailgun.com\/?post_type=videos&#038;p=26303"},"modified":"2026-10-15T17:03:30","modified_gmt":"2026-10-15T17:03:30","slug":"deliverability-academy-limpact-de-lemail","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/fr\/ressources\/videos\/deliverability-academy-limpact-de-lemail\/","title":{"rendered":"Deliverability Academy\u00a0: p\u00e9riode de pointe, moins de r\u00e9ponses"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-primary\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Deliverability Academy <\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 display-3\">\r\n                                P\u00e9riode de pointe, moins de r\u00e9ponses                            <\/h1>\r\n                        <\/div>\r\n\r\n                        \r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=EUYKDB9Bg40\" class=\"lazy-video-link\" data-lazy-video=\"EUYKDB9Bg40\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/i.ytimg.com\/vi\/EUYKDB9Bg40\/maxresdefault.jpg\" data-title=\"Deliverability Academy: Peak Season, Fewer Answers\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.ytimg.com\/vi\/EUYKDB9Bg40\/maxresdefault.jpg\" alt=\"Deliverability Academy: Peak Season, Fewer Answers\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=EUYKDB9Bg40#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/EUYKDB9Bg40\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/EUYKDB9Bg40\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=EUYKDB9Bg40\",\n    \"name\": \"Deliverability Academy: Peak Season, Fewer Answers\",\n    \"description\": \"Google pulled your reputation score. Now what?\\n\\nJoin us for a guided conversation about getting through Black Friday Cyber Monday and holiday peak sending without the dashboard you used to lean on. We're skipping the slide-by-slide format for a real discussion \\u2014 sender-platform data, TAM-side patterns, anti-abuse history, and deliverability guidance, all working through the same question: what do you actually still have to go on?\\n\\nWhat we'll talk about:\\n\\n- What changed in Google Postmaster Tools, what didn't, and which signals senders still have to work with heading into peak. \\n\\n- The Black Friday Cyber Monday temptation to change everything at once, and why that's the fastest way to lose the ability to diagnose a problem when performance shifts. \\n\\n- Real scenarios: ramping toward Black Friday Cyber Monday volumes as Gmail performance dips, Postmaster Tools looking fine while business outcomes don't, and needing an immediate fix from the spam folder.\\n\\nYou'll learn:  \\n\\n- How to establish what \\\"normal\\\" looks like before peak season hits, so you have a baseline when something changes. \\n\\n- Why aggressive acquisition and audience expansion during peak can make a legitimate program start to resemble abusive sending, and how to avoid it. \\n\\n- What to monitor during peak season \\u2014 your own decisions, not just your dashboards \\u2014 and a practical before, during, and after checklist to work from.\",\n    \"uploadDate\": \"2026-10-14T18:44:51+00:00\",\n    \"duration\": \"PT1H1M20S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-bf98602643d814fa41f71e85b5aeb19f\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Google a retir\u00e9 votre score de r\u00e9putation. Et maintenant\u00a0?<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">\u00c0 propos de ce webinaire<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p><\/p><p><\/p><p class=\"mb-0\">Rejoignez-nous\u00a0pour une conversation guid\u00e9e sur la fa\u00e7on de g\u00e9rer le Black Friday, le Cyber Monday et le pic d&rsquo;envois de fin d&rsquo;ann\u00e9e sans le tableau de bord sur lequel vous vous appuyiez jusqu&rsquo;ici. Nous abandonnons le format diapositive par diapositive au profit d&rsquo;une v\u00e9ritable discussion\u00a0: donn\u00e9es de la plateforme d&rsquo;exp\u00e9dition, tendances c\u00f4t\u00e9 TAM, historique de lutte contre les abus et conseils en mati\u00e8re de d\u00e9livrabilit\u00e9. Le tout pour r\u00e9pondre \u00e0 une seule et m\u00eame question\u00a0: sur quoi pouvez-vous encore r\u00e9ellement vous appuyer\u00a0?<br><b><br>Ce dont nous allons parler<\/b><b>\u00a0:\u00a0<\/b><\/p><\/div>\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">Ce qui a chang\u00e9 dans Google Postmaster Tools, ce qui n&rsquo;a pas chang\u00e9, et les signaux avec lesquels les exp\u00e9diteurs peuvent encore travailler \u00e0 l&rsquo;approche de la p\u00e9riode de pointe.<\/p><\/li><li><p class=\"mb-0\">La tentation de tout changer d&rsquo;un coup pour le Black Friday et le Cyber Monday, et pourquoi c&rsquo;est le moyen le plus rapide de perdre la capacit\u00e9 \u00e0 diagnostiquer un probl\u00e8me lorsque les performances varient.<\/p><\/li><li><p class=\"mb-0\">Sc\u00e9narios r\u00e9els\u00a0: l&rsquo;augmentation des volumes pour le Black Friday et le Cyber Monday alors que les performances de Gmail baissent, des indicateurs Postmaster Tools au beau fixe mais des r\u00e9sultats commerciaux d\u00e9cevants, et la n\u00e9cessit\u00e9 d&rsquo;une solution imm\u00e9diate pour sortir du dossier spam.<\/p><\/li><li><p><\/p><p><\/p><p class=\"mb-0\">Comment d\u00e9finir ce qui est \u00ab\u00a0normal\u00a0\u00bb avant le d\u00e9but de la haute saison, afin de disposer d&rsquo;une base de r\u00e9f\u00e9rence en cas de changement.<\/p><\/li><li><p class=\"mb-0\">Pourquoi une acquisition agressive et l&rsquo;\u00e9largissement du public en haute saison peuvent faire passer un programme l\u00e9gitime pour de l&rsquo;envoi abusif, et comment l&rsquo;\u00e9viter.<\/p><\/li><li><p class=\"mb-0\">Ce qu&rsquo;il faut surveiller pendant la haute saison \u2013 vos propres d\u00e9cisions, et pas seulement vos tableaux de bord \u2013 ainsi qu&rsquo;une checklist pratique \u00e0 utiliser avant, pendant et apr\u00e8s l&rsquo;\u00e9v\u00e9nement.\u00a0<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-5b50e7523af1f5734a26e70ef5c51121\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Experts en e-mail<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">D\u00e9couvrez vos intervenants<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 mt-6 mt-md-7 mt-lg-9\">\r\n\r\n                                            \n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/thomas-knierien_headshot.png\" alt=\"Image de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Thomas \u00ab\u00a0T-Bird\u00a0\u00bb Knierien<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sp\u00e9cialiste senior en contenu multim\u00e9dia<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/nick-schafer_headshot.png\" alt=\"Image de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Nick Schafer<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Manager, Gestion de comptes techniques<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/alison-gootee_headshot.png\" alt=\"Image de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Alison Gootee<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sp\u00e9cialiste de la promotion de la d\u00e9livrabilit\u00e9<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2026\/10\/Untitled-design-6.png\" alt=\"Image de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Brad Gurley<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Directeur\u00b7trice de la d\u00e9livrabilit\u00e9<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Customer.io<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/jonathan-torres_headshot.png\" alt=\"Image de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Jonathan \u201cJT\u201d Torres<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Manager, Gestion de comptes techniques<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":66,"featured_media":0,"template":"","meta":{"_acf_changed":true},"videos_webinars_category":[80],"class_list":["post-26303","videos","type-videos","status-publish","hentry","videos_webinars_category-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deliverability Academy\u00a0: p\u00e9riode de pointe, moins de r\u00e9ponses<\/title>\n<meta name=\"description\" content=\"Rejoignez les sp\u00e9cialistes de Sinch Mailgun lors de ce webinar pour d\u00e9couvrir 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