{"id":15046,"date":"2024-06-11T00:00:00","date_gmt":"2024-06-11T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/apple-mail-inbox-update-2024-2\/"},"modified":"2026-09-16T01:28:46","modified_gmt":"2026-09-16T01:28:46","slug":"apple-mail-inbox-update-2024","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/pt\/blog\/email\/apple-mail-inbox-update-2024\/","title":{"rendered":"O Apple Mail ganha um novo visual: atualiza\u00e7\u00f5es do iOS 18 para a caixa de entrada"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Senders have just been hit with a change of requirements from Gmail and Yahoo, and now Apple Mail is sliding in with updates of its own to the inbox. Where will your messages land?<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-3992\"><p class=\"h5 m-0\" id=\"toc-title-3992\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#ai-powered-organization\">AI-powered organization<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#deliverability-boost-the-jurys-still-out\">Deliverability boost? The jury&#8217;s still out<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#heres-how-you-can-prepare\">Here&#8217;s how you can prepare:<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">AI-powered organization<\/h2>\n\n<p class=\"wp-block-paragraph\">First, Apple Mail is not only introducing a tabbed inbox, but it\u2019s taking things to the next level.<\/p>\n\n<p class=\"wp-block-paragraph\">Gone are the days of endless scrolling through a cluttered mess. Apple Mail will begin leveraging on-device intelligence to categorize emails into &#8220;Primary,&#8221; &#8220;Transactions,&#8221; &#8220;Updates,&#8221; and &#8220;Promotions.&#8221; This means critical messages like flight confirmations and meeting updates rise to the top, while marketing emails and newsletters get filed neatly away.<\/p>\n\n<p class=\"wp-block-paragraph\">This isn\u2019t a new concept, Gmail has been filtering into the Promotions tab for some time now, but Apple is dipping it\u2019s toes a little deeper into the AI waters with AI-powered summaries and intelligence to make the inbox friendly for users.<\/p>\n\n<h2 class=\"wp-block-heading\">Deliverability boost? The jury&#8217;s still out<\/h2>\n\n<p class=\"wp-block-paragraph\">While the organization features are exciting for email recipients, the impact on deliverability will likely be minimal if you are a good sender. Apple hasn&#8217;t revealed details on how Mail interacts with external email servers. However, with a focus on user experience, we can expect Apple to prioritize clean, authenticated emails in-line with industry standards.<\/p>\n\n<p class=\"wp-block-paragraph\">When Gmail introduced inbox tabs, some senders were worried. They believed having promotional emails land in the Promotions tab was a bad thing. However, if this type of filtering helps recipients stay organized, it improves the email experience. It may even make your messages easier to find.<\/p>\n\n<p class=\"wp-block-paragraph\">After surveying consumers for our <a href=\"https:\/\/www.mailgun.com\/pt\/resources\/research\/e-mail-experiencia-do-cliente\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><i>Email and the customer experience<\/i><\/a> report, results showed that more than half of consumers with tabbed inboxes check their Promotions tab every day. Nearly 75% visit it at least once per week.<\/p>\n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                How often do you want or expect to receive promotional emails from brands?            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"column\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"30\" data-chart-color=\"#9ebcf2\" data-chart-values=\"[&quot;22.8&quot;,&quot;18&quot;,&quot;25.7&quot;,&quot;10.5&quot;,&quot;14.1&quot;,&quot;8.8&quot;]\" data-chart-colors=\"[&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;]\" data-chart-titles=\"[&quot;Daily&quot;,&quot;Twice a week&quot;,&quot;Once a week&quot;,&quot;Twice a month&quot;,&quot;Once a month&quot;,&quot;Never&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n<h2 class=\"wp-block-heading\">Here&#8217;s how you can prepare:<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><b>Sender Reputation is king:<\/b> Always maintain a <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/melhorar-reputacao-remetente\/\" target=\"_tabs\" rel=\"noopener noreferrer\">good sender reputation<\/a> by following best practices like permission-based marketing with <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/como-criar-lista-e-mails-jeito-certo\/\" target=\"_tabs\" rel=\"noopener noreferrer\">double opt-in<\/a> and avoiding spam triggers by keeping <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/gestao-de-lista-de-e-mails\/\" target=\"_tabs\" rel=\"noopener noreferrer\">your email list<\/a> clean.<\/li>\n\n\n\n<li><b>Authentication is essential:<\/b> Ensure your emails are <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/autenticacao-e-mail-identidade-envio\/\" target=\"_tabs\" rel=\"noopener noreferrer\">properly authenticated using SPF, DKIM, and DMARC<\/a> to prevent them from landing in spam folders.<\/li>\n\n\n\n<li><b>Keep it clean and relevant:<\/b> Focus on <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/praticas-recomendadas-sucesso-entrega-e-mails\/\" target=\"_tabs\" rel=\"noopener noreferrer\">sending high-quality, relevant content<\/a> that your subscribers actually want to receive.<\/li>\n<\/ul>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> With the industry\u2019s top mailbox providers implementing new inbox experiences and sender requirements, monitoring is more important than ever. Learn how you can keep an eye on things with <a href=\"https:\/\/www.mailgun.com\/blog\/product\/integration-with-google-postmaster-tools\/\">Google Postmaster Tools<\/a> and the Yahoo Sender Hub.<\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">The Verdict: The industry is aligning The new Mail features are undeniably a step towards a more user-friendly email experience. They are also trending toward the same standards we have seen <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/atualizacoes-caixa-entrada-gmail-yahoo-2024\/\" target=\"_tabs\" rel=\"noopener noreferrer\">recently enforced by Gmail and Yahoo<\/a>. While there are no official sender requirements from Apple Mail in terms of spam thresholds or protocols, prioritizing the sender experience will automatically push senders into stricter lanes.<\/p>\n\n<p class=\"wp-block-paragraph\">By staying informed about best practices and maintaining a clean sender reputation, you can ensure your emails reach inboxes regardless of future updates. This is just the latest chapter in the story of Apple Mail&#8217;s evolution. Keep an eye on future updates and keep those best practices sharp to stay ahead of the inbox game.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\"  aria-labelledby=\"banner-block-block-7f0db2619a52768d1ffe5c90f7ca8565\">\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block-7f0db2619a52768d1ffe5c90f7ca8565\">\r\n                Apple confirms RCS support in iOS 18            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Curious about Apple\u2019s other big news from WWDC24? Discover how their latest announcement for the Messages app is set to transform connections between brands and their customers.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.sinch.com\/blog\/rcs-ios-18\/\"  class=\"btn btn-secondary\" >Read the article<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>A keynote da Apple na WWDC 2024 acaba de terminar e trouxe o an\u00fancio de uma grande reformula\u00e7\u00e3o do app Mail no iOS 18, com recursos que prometem simplificar a prioriza\u00e7\u00e3o de mensagens. Isso afetar\u00e1 a sua entregabilidade? Vamos descobrir.<\/p>\n","protected":false},"author":21,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-15046","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O Apple Mail anuncia grandes atualiza\u00e7\u00f5es para a organiza\u00e7\u00e3o da caixa de entrada no iOS 18 - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"A Apple realizou a sua Keynote da WWDC 2024 em 10 de junho e lan\u00e7ou algumas novidades sobre a caixa de entrada que impactar\u00e3o a organiza\u00e7\u00e3o e o comportamento das mensagens entregues. 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