{"id":20106,"date":"2026-01-20T16:08:35","date_gmt":"2026-01-20T16:08:35","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/emails-not-dead-season-six-ep-2-por-que-a-acessibilidade-importa\/"},"modified":"2026-09-14T23:33:41","modified_gmt":"2026-09-14T23:33:41","slug":"emails-not-dead-season-six-ep-2-por-que-a-acessibilidade-importa","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/pt\/blog\/email\/emails-not-dead-season-six-ep-2-por-que-a-acessibilidade-importa\/","title":{"rendered":"Por que a acessibilidade no e-mail n\u00e3o \u00e9 mais opcional"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Accessibility matters, not just because of\u00a0legal requirements like the\u00a0European Accessibility Act, or EAA, (don\u2019t worry, we\u2019ll explain), but because it&#8217;s the right thing to do. We\u2019re recapping our latest episode of <i>Emails Not Dead<\/i>, the crew welcomes back Megan Boshuyzen, Senior Email Developer at Sinch Mailgun and Mailjet, for her third appearance.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-9086\"><p class=\"h5 m-0\" id=\"toc-title-9086\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#email-accessibility-isnt-about-compliance-but-communication\">Email accessibility\u00a0isn\u2019t about compliance, but communication<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-law-is-catching-up-what-the-eaa-means-for-b2c-brands\">The law is catching up: What the EAA means for B2C brands<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#practical-steps-for-better-accessible-emails\">Practical steps for better accessible emails<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#penalties-for-non-compliance-what-happens-if-you-dont-comply-with-the-eaa\">Penalties for non-compliance: What happens if you\u00a0don\u2019t\u00a0comply with\u00a0the EAA\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#legal-penalties-and-fines\">Legal penalties and fines\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#market-operational-consequences\">Market  operational consequences\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#global-context\">Global context\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#practical-steps-for-improved-email-accessibility-with-fonts-colors-and-more\">Practical steps\u00a0for\u00a0improved\u00a0email\u00a0accessibility\u00a0with fonts, colors, and more\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#email-accessibility-is-bigger-than-code-its-culture\">Email accessibility is bigger than code.\u00a0It\u2019s\u00a0culture.\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#ready-to-improve-your-email-accessibility\">Ready to\u00a0improve your email accessibility?\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">08<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#faqs\">FAQs<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Email accessibility\u00a0isn\u2019t about compliance, but communication<\/h2>\n\n<p class=\"wp-block-paragraph\">Accessibility in email isn&#8217;t a &#8220;nice-to-have.&#8221; It&#8217;s a foundational principle for reaching your full audience. <\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-0058f024725d7334f9643a2be54f59a9\">\r\n            Accessible emails are legible, readable, actionable to as many people as possible, regardless of their ability.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/megan_boshuyzen.jpeg\" alt=\"Foto de Megan Boshuyzen\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-0058f024725d7334f9643a2be54f59a9\">\r\n                        Megan Boshuyzen                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Sr. Email Developer at Sinch Mailgun and Mailjet<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p class=\"wp-block-paragraph\">From poor mobile reception to low vision to full blindness, the reality is clear: if you&#8217;re not designing with accessibility in mind, you&#8217;re excluding people. And those people are already part of your audience.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Globally, <\/b><a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/disability-and-health\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>1.3 billion people<\/b><\/a><b> live with some form of disability,<\/b> according to the World Health Organization. Of those, an estimated <b>736 million are email users<\/b>. Screen reader users alone represent a potential <b>$59 million in lost revenue if<\/b> brands fail to support them with accessible design. That\u2019s a huge opportunity missed.<\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=WN560ApjWlQ\" class=\"lazy-video-link\" data-lazy-video=\"WN560ApjWlQ\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/WN560ApjWlQ\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/WN560ApjWlQ\/maxresdefault.jpg\" alt=\"Prepping for EAA with Megan Boshuyzen - Email&#039;s Not Dead Podcast\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=WN560ApjWlQ#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/WN560ApjWlQ\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/WN560ApjWlQ\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=WN560ApjWlQ\",\n    \"name\": \"Prepping for EAA with Megan Boshuyzen - Email's Not Dead Podcast\",\n    \"description\": \"Megan Boshuyzen is back and with some critical updates in the email accessibility realm. She\\u2019s got a ton of tips on how you can optimize your email campaigns to be accessible ready for the new EAA (European Accessibility Act) that is going to roll out this June 28th. Listen up as she shares resources and how you can prepare for this new regulation. Learn how you can grow your audience even more by making your email campaigns accessible for all. \\n \\nEmail\\u2019s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn\\u2019t dead, but it could be if we don\\u2019t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.\",\n    \"uploadDate\": \"2025-04-17T14:25:40+00:00\",\n    \"duration\": \"PT40M\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<h2 class=\"wp-block-heading\">The law is catching up: What the EAA means for B2C brands<\/h2>\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/email\/lei-de-acessibilidade-europeia\/\" target=\"_tabs\" rel=\"noopener noreferrer\">European Accessibility Act (EAA)<\/a> went into effect in June 2025, setting a new bar for digital inclusion. While B2B businesses are currently exempt, any B2C brand selling directly to EU consumers must comply. That includes email.<\/p>\n\n<p class=\"wp-block-paragraph\">So, what does that mean for senders?<\/p>\n\n<p class=\"wp-block-paragraph\">If you&#8217;re using full-image emails, you need to rethink that strategy or add thoughtful, meaningful alt text. You should be following the <a href=\"https:\/\/www.w3.org\/TR\/WCAG21\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Web Content Accessibility Guidelines (WCAG)<\/a> as a baseline. And yes, even if your company is based outside the EU, these standards will apply to your emails if you&#8217;re reaching anyone inside it.<\/p>\n\n<p class=\"wp-block-paragraph\">Accessible emails should meet the following\u00a0minimum\u00a0criteria:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Readable typography:<\/strong>\u00a0Body text at least 16px, with headings in the 18\u201320px range.\u00a0<\/li>\n\n\n\n<li><strong>Sufficient contrast:<\/strong>\u00a0A minimum contrast ratio of 4.5:1 for body text and 3:1 for large text.\u00a0<\/li>\n\n\n\n<li><strong>Semantic structure:<\/strong>\u00a0Use proper HTML structure (headings, lists, links) and include meaningful alt text for images.\u00a0<\/li>\n\n\n\n<li><strong>Keyboard accessibility:<\/strong>\u00a0Emails should be navigable by keyboard, with visible focus indicators for links and interactive elements.\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Accessibility\u00a0isn\u2019t\u00a0just a compliance exercise \u2013\u00a0it directly\u00a0impacts\u00a0deliverability, engagement, and trust. And as regulations tighten,\u00a0it\u2019s\u00a0quickly becoming a non-negotiable part of modern email strategy.\u00a0<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-07f925c058736bdcb49231e6e491d7b7\">\r\n            If you&#x27;re already following best practices\u2014like using live text, ensuring strong contrast, and designing with buttons\u2014you&#8217;re probably already 80% of the way there.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-07f925c058736bdcb49231e6e491d7b7\">\r\n                        Megan Boshuyzen                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Sr. Email Developer at Sinch Mailgun and Mailjet<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<h2 class=\"wp-block-heading\">Practical steps for better accessible emails<\/h2>\n\n<p class=\"wp-block-paragraph\">For marketers and email developers ready to step up, here\u2019s how to start.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Text alignment:<\/b> Use left-aligned text for paragraphs longer than three to four lines to give readers a consistent anchor.<\/li>\n\n\n\n<li><b>Paragraph structure:<\/b> Break large blocks into smaller, scannable chunks for better readability on all devices.<\/li>\n\n\n\n<li><b>Bold usage:<\/b> Use bold sparingly to highlight key points without overwhelming the reader.<\/li>\n\n\n\n<li><b>Calls to action:<\/b> Use buttons instead of plain text links for better visibility and easier interaction.<\/li>\n\n\n\n<li><b>Color contrast:<\/b> Avoid hard-to-read combos like yellow on white or red on black unless it\u2019s essential to your brand.<\/li>\n\n\n\n<li><b>Screen reader testing:<\/b> Use tools like Email on Acid or Mailgun Inspect to make sure your emails are compatible. <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Penalties for non-compliance: What happens if you\u00a0don\u2019t\u00a0comply with\u00a0the EAA\u00a0<\/h2>\n\n<h3 class=\"wp-block-heading\">Legal penalties and fines\u00a0<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>The European Accessibility Act (EAA) requires member states to impose penalties that are \u201ceffective,\u00a0proportionate,\u00a0and dissuasive\u201d.\u00a0<\/li>\n\n\n\n<li>Typical administrative fines across EU countries start at about \u20ac5 000-\u20ac20 000 per violation.\u00a0<\/li>\n\n\n\n<li>In many\u00a0jurisdictions, unresolved issues can trigger daily fines (e.g., up to \u20ac1 000 per day) until remediation.\u00a0<\/li>\n\n\n\n<li>In certain countries, more severe cases may lead to higher fines or other sanctions.\u00a0In France,\u00a0fines can reach up to \u20ac250 000 for public-facing platforms; in Germany, penalties under the national law can be up to \u20ac100 000 or more; and in Italy, non-compliance may result in fines up to 5% of annual turnover in serious cases.\u00a0<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Market &amp; operational consequences\u00a0<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Beyond fines: non-compliance can lead to removal or suspension of market access for non-compliant products\/services.\u00a0<\/li>\n\n\n\n<li>Businesses may be excluded from public procurement opportunities if accessibility obligations are not met.\u00a0<\/li>\n\n\n\n<li>Brand and reputational damage: negative publicity, loss of customer trust, potential lawsuits from users or advocacy groups\u00a0<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Global context\u00a0<\/h3>\n\n<p class=\"wp-block-paragraph\">Although the EAA is specific to the EU, many global\u00a0jurisdictions\u00a0are increasing enforcement of digital accessibility laws, meaning risk is not limited to Europe. (You may add a sentence about analogues like the US Americans with Disabilities Act or Australian legislation if you wish.)\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">For a company sending emails to or serving customers in the EU, compliance is not optional \u2013 even if the\u00a0organization\u00a0is based outside the EU.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Practical steps\u00a0for\u00a0improved\u00a0email\u00a0accessibility\u00a0with fonts, colors, and more\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">For marketers and email developers ready to step up,\u00a0use the\u00a0checklist below as a practical baseline for building emails that align with EAA expectations and WCAG 2.1 AA guidance.\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Text alignment:<\/strong>\u00a0Use left-aligned text for paragraphs longer than three to four lines to provide a consistent reading anchor. Avoid centered or justified body copy, which can disrupt reading flow for users with cognitive or visual impairments.\u00a0<\/li>\n\n\n\n<li><strong>Typography<\/strong>: Use widely supported, predictable fonts. Set body text at a minimum of 16\u00a0px, with headings typically in the 18\u201320\u00a0px\u00a0range. Maintain adequate line height and\u00a0spacing\u00a0so text\u00a0remains\u00a0readable across screen sizes and email clients.\u00a0<\/li>\n\n\n\n<li><strong>Paragraph structure<\/strong>: Break long blocks of copy into smaller, scannable sections. Short paragraphs, clear spacing, and logical grouping improve readability for all users, including those using screen readers or magnification tools.\u00a0<\/li>\n\n\n\n<li><strong>Bold usage<\/strong>: Use bold sparingly and intentionally to highlight key points or section headers. Overuse can reduce\u00a0scannability\u00a0and interfere with assistive technologies that rely on consistent text structure.\u00a0<\/li>\n\n\n\n<li><strong>Color contrast<\/strong>: Ensure sufficient contrast between text and background colors, with a minimum ratio of 4.5:1 for standard text and 3:1 for large text. Avoid combinations like yellow on white or red on black, and do not rely on color alone to convey meaning.\u00a0<\/li>\n\n\n\n<li><strong>Structure and semantics<\/strong>: Use semantic HTML to\u00a0establish\u00a0a clear reading order, including proper heading hierarchy and list structures. Write descriptive link text that clearly explains the destination instead of generic phrases like \u201cclick here.\u201d Provide meaningful alt text for images that communicate information or context.\u00a0<\/li>\n\n\n\n<li><strong>Calls to action<\/strong>: Use buttons instead of plain text links to improve visibility and usability. Buttons should be large enough to be easily activated, clearly labeled, and visually distinct from surrounding content.\u00a0<\/li>\n\n\n\n<li><strong>Interactivity and keyboard access<\/strong>: Ensure emails can be navigated using a keyboard alone, with logical tab order and visible focus indicators for links and interactive elements. Design clickable areas with a minimum target size of 44 \u00d7 44 pixels to support touch and motor accessibility.\u00a0<\/li>\n\n\n\n<li><strong>Testing and validation<\/strong>: Test emails with screen readers and keyboard-only navigation using tools like Email on Acid or\u00a0Mailgun\u00a0Inspect. Verify that content order, link labels, and interactive elements behave as expected, and keep basic audit records to\u00a0demonstrate\u00a0ongoing accessibility checks.\u00a0<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Email accessibility is bigger than code.\u00a0It\u2019s\u00a0culture.\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">Creating accessible email\u00a0isn\u2019t\u00a0a single task.\u00a0Brands need to integrate accessibility into their entire email culture, from voice and tone to code and layout. When we serve the people who need the most help, that just helps everyone else.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">That cultural shift also requires operational follow-through. Teams should be trained on accessibility\u00a0fundamentals\u00a0so designers, developers, and marketers share a common baseline. Accessibility checks should be embedded directly into email workflows\u2014reviewing typography, contrast, structure, and interactivity before campaigns are approved or sent. And as regulations like the EAA take effect,\u00a0maintaining\u00a0a lightweight audit trail becomes essential. Documenting testing results, known exceptions, and remediation steps\u00a0helps\u00a0demonstrate\u00a0good-faith compliance and creates accountability across teams.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Accessibility works best when\u00a0it\u2019s\u00a0not treated as a one-off fix, but as a standard part of how email gets planned, built, reviewed, and sent.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Ready to\u00a0improve your email accessibility?\u00a0<\/h2>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-33c0f0b3a686153423d30d0ab4f0920f\">\r\n            Enhance the message. Don&#8217;t be the message.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-33c0f0b3a686153423d30d0ab4f0920f\">\r\n                        Megan Boshuyzen                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Sr. Email Developer at Sinch Mailgun and Mailjet<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p class=\"wp-block-paragraph\">Accessibility isn\u2019t just a checkbox. It\u2019s a standard for how we treat our subscribers and our digital community. It reflects respect. It builds trust. And it future proofs your brand against shifting expectations.<\/p>\n\n<p class=\"wp-block-paragraph\">Watch the full podcast below.<\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=WN560ApjWlQ\" class=\"lazy-video-link\" data-lazy-video=\"WN560ApjWlQ\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/WN560ApjWlQ\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/WN560ApjWlQ\/maxresdefault.jpg\" alt=\"Prepping for EAA with Megan Boshuyzen - Email&#039;s Not Dead Podcast\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=WN560ApjWlQ#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/WN560ApjWlQ\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/WN560ApjWlQ\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=WN560ApjWlQ\",\n    \"name\": \"Prepping for EAA with Megan Boshuyzen - Email's Not Dead Podcast\",\n    \"description\": \"Megan Boshuyzen is back and with some critical updates in the email accessibility realm. She\\u2019s got a ton of tips on how you can optimize your email campaigns to be accessible ready for the new EAA (European Accessibility Act) that is going to roll out this June 28th. Listen up as she shares resources and how you can prepare for this new regulation. Learn how you can grow your audience even more by making your email campaigns accessible for all. \\n \\nEmail\\u2019s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn\\u2019t dead, but it could be if we don\\u2019t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.\",\n    \"uploadDate\": \"2025-04-17T14:25:40+00:00\",\n    \"duration\": \"PT40M\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n    <div data-content-type=\"longform\" id=\"accordion-id-block_6f50d8e0fdcc65444180698324ea8af5\" class=\"accordion accordion-longform d-flex flex-column gap-3 my-3\">\r\n\r\n        \n\r\n\r\n<div class=\"accordion-item py-2 border-bottom\">\r\n    <div\r\n        id=\"title-block_8741a58e3825bad893cc88a634d2382e_7417\"\r\n        class=\"accordion-header pb-3\">\r\n\r\n        <button\r\n            class=\"accordion-button fs-5 collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#accordion-collapse-block_8741a58e3825bad893cc88a634d2382e_7417\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"accordion-collapse-block_8741a58e3825bad893cc88a634d2382e_7417\">\r\n            Does the EAA apply to emails sent from companies outside the EU?        <\/button>\r\n    <\/div>\r\n    <div\r\n        id=\"accordion-collapse-block_8741a58e3825bad893cc88a634d2382e_7417\"\r\n        class=\"accordion-collapse collapse\"\r\n        aria-labelledby=\"title-block_8741a58e3825bad893cc88a634d2382e_7417\">\r\n        <div class=\"accordion-body pb-3\">\r\n            \n\n<p class=\"wp-block-paragraph\">Yes. The European Accessibility Act applies to any business that offers digital services, including email communications, to recipients in the EU.\u00a0If even part of your audience\u00a0is located in\u00a0the EU, your email templates, content, and code must meet accessibility standards.<\/p>\n\n\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n\n\r\n\r\n<div class=\"accordion-item py-2 border-bottom\">\r\n    <div\r\n        id=\"title-block_bd8f26555b3eec8a31fcb3e4f940f15e_3027\"\r\n        class=\"accordion-header pb-3\">\r\n\r\n        <button\r\n            class=\"accordion-button fs-5 collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#accordion-collapse-block_bd8f26555b3eec8a31fcb3e4f940f15e_3027\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"accordion-collapse-block_bd8f26555b3eec8a31fcb3e4f940f15e_3027\">\r\n            What are the main technical requirements for accessible emails under the EAA?        <\/button>\r\n    <\/div>\r\n    <div\r\n        id=\"accordion-collapse-block_bd8f26555b3eec8a31fcb3e4f940f15e_3027\"\r\n        class=\"accordion-collapse collapse\"\r\n        aria-labelledby=\"title-block_bd8f26555b3eec8a31fcb3e4f940f15e_3027\">\r\n        <div class=\"accordion-body pb-3\">\r\n            \n\n<p class=\"wp-block-paragraph\">The EAA follows accessibility principles\u00a0similar to\u00a0WCAG 2.1 AA and EN 301 549. For email, this includes:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using semantic HTML such as headings, paragraphs, and lists for structure and navigation\u00a0<\/li>\n\n\n\n<li>Ensuring keyboard accessibility with logical tab order and visible focus indicators\u00a0<\/li>\n\n\n\n<li>Maintaining sufficient color contrast and readable font sizes\u00a0<\/li>\n\n\n\n<li>Adding alternative text for all meaningful images\u00a0<\/li>\n\n\n\n<li>Creating responsive layouts that\u00a0remain\u00a0functional when zoomed or viewed on different devices\u00a0<\/li>\n<\/ul>\n\n\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n\n\r\n\r\n<div class=\"accordion-item py-2 border-bottom\">\r\n    <div\r\n        id=\"title-block_d4f0b7b4fcf4b1db574e499a0728c0f3_3392\"\r\n        class=\"accordion-header pb-3\">\r\n\r\n        <button\r\n            class=\"accordion-button fs-5 collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#accordion-collapse-block_d4f0b7b4fcf4b1db574e499a0728c0f3_3392\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"accordion-collapse-block_d4f0b7b4fcf4b1db574e499a0728c0f3_3392\">\r\n            If I use an email template from my service provider, is it automatically compliant?        <\/button>\r\n    <\/div>\r\n    <div\r\n        id=\"accordion-collapse-block_d4f0b7b4fcf4b1db574e499a0728c0f3_3392\"\r\n        class=\"accordion-collapse collapse\"\r\n        aria-labelledby=\"title-block_d4f0b7b4fcf4b1db574e499a0728c0f3_3392\">\r\n        <div class=\"accordion-body pb-3\">\r\n            \n\n<p class=\"wp-block-paragraph\">Not always. Even if a provider offers accessible templates, you must still confirm that:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The template uses correct semantic structure and supports keyboard interaction\u00a0<\/li>\n\n\n\n<li>All content such as text, images, and links meets accessibility requirements\u00a0<\/li>\n\n\n\n<li>Different versions like mobile or dark mode are equally accessible\u00a0<\/li>\n\n\n\n<li>You\u00a0maintain\u00a0records of testing and compliance reviews\u00a0<\/li>\n<\/ul>\n\n\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n\n\r\n\r\n<div class=\"accordion-item py-2 border-bottom\">\r\n    <div\r\n        id=\"title-block_e993b7381ced5b33b9fca8d02f0f5d10_6650\"\r\n        class=\"accordion-header pb-3\">\r\n\r\n        <button\r\n            class=\"accordion-button fs-5 collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#accordion-collapse-block_e993b7381ced5b33b9fca8d02f0f5d10_6650\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"accordion-collapse-block_e993b7381ced5b33b9fca8d02f0f5d10_6650\">\r\n            What are the penalties for not complying with the EAA?        <\/button>\r\n    <\/div>\r\n    <div\r\n        id=\"accordion-collapse-block_e993b7381ced5b33b9fca8d02f0f5d10_6650\"\r\n        class=\"accordion-collapse collapse\"\r\n        aria-labelledby=\"title-block_e993b7381ced5b33b9fca8d02f0f5d10_6650\">\r\n        <div class=\"accordion-body pb-3\">\r\n            \n\n<p class=\"wp-block-paragraph\">Penalties vary by country but can include significant fines, suspension of non-compliant services, exclusion from public contracts, and reputational damage. Businesses that ignore accessibility requirements risk\u00a0financial loss\u00a0and reduced customer trust.<\/p>\n\n\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n\r\n\r\n\r\n\r\n\r\n    <\/div>\r\n\r\n    \r\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_e79c1086d0b4f3b3fd57d17d0c34e643\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Sign Up            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_e79c1086d0b4f3b3fd57d17d0c34e643\">\r\n                It&#8217;s easy to get started. And it&#8217;s free.            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">See what you can accomplish with the world\u2019s best email delivery platform.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-secondary\" >Get started<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Confira o resumo mais recente do Email&#8217;s Not Dead! Desta vez, vamos aprofundar o que a acessibilidade realmente significa para o e-mail, o que os remetentes precisam considerar agora mesmo e como as marcas podem parar de deixar dinheiro e pessoas para tr\u00e1s.<\/p>\n","protected":false},"author":21,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-20106","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Acessibilidade no e-mail: conformidade com a EAA e pr\u00e1ticas recomendadas - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Saiba como criar e-mails acess\u00edveis, o que a EAA exige e por que projetar para todo o p\u00fablico ajuda a melhorar o engajamento e a proteger a sua marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/pt\/blog\/email\/emails-not-dead-season-six-ep-2-por-que-a-acessibilidade-importa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acessibilidade no e-mail: conformidade com a EAA e pr\u00e1ticas recomendadas - 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