{"id":20121,"date":"2019-07-16T00:00:00","date_gmt":"2019-07-16T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/emojis-linhas-assunto-e-mail-voce-deve-usar\/"},"modified":"2026-09-14T23:34:06","modified_gmt":"2026-09-14T23:34:06","slug":"emojis-linhas-assunto-e-mail-voce-deve-usar","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/pt\/blog\/email\/emojis-linhas-assunto-e-mail-voce-deve-usar\/","title":{"rendered":"Emojis no e-mail e em linhas de assunto: voc\u00ea deve usar?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Emojis are showing up everywhere; seriously, they\u2019ve got their own holiday to show for it (World emoji day; yes, it\u2019s a thing.) They\u2019re bright, attention-grabbing, and in places where space is limited like a mobile device \u2014 they save a ton of room. Naturally, this raises the question of whether or not they make sense to use in your email marketing or digital marketing as a whole.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">But before you go crazy putting emojis in your email campaigns and email subject lines, there are a few things to consider.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-9177\"><p class=\"h5 m-0\" id=\"toc-title-9177\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-you-are-using-them\">How you are using them<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#when-to-use-them\">When to use them<\/a><a class=\"scrollme link-body-color\" href=\"#risks\">Risks<\/a><a class=\"scrollme link-body-color\" href=\"#rewards\">Rewards<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-about-your-deliverability\">What about your deliverability?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-bottom-line\">The bottom line<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#featured-webinar-fact-fiction-or-banana-the-growth-marketing-game-show\">Featured Webinar \u2013 Fact, Fiction, or Banana? The Growth Marketing Game Show<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">How you are using them<\/h2>\n\n<p class=\"wp-block-paragraph\">There are a few ways to utilize emojis in your subject lines. The number one way is to have a pop of color that differentiates your email from the other emails in the recipient\u2019s inbox. They can be\u00a0<strong>visually striking and more fun<\/strong>\u00a0than an email that is composed of only words. Using emojis as replacements for words is another common use of them, and one that saves your space as well.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">So, if you\u2019re an email marketer trying to alert people on your email list to a new t-shirt sale, you could phrase it a few ways. \u201c20% off new T-Shirt Designs\u201d is less fun,\u00a0colorful, and emphatic than \u201cGet 20% off these \ud83d\udd25 new shirts!\u201d Or, you could say something like \u201cGet 20% off new\u00a0\ud83d\udc55 now!!\u201d for a similar effect. Anything that stands out against text like this:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"561\" height=\"316\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/emailemoji1.1.png\" alt=\"Lista de linhas de assunto de e-mail promocional para tend\u00eancias de primavera, frete gr\u00e1tis e descontos de varejo\" class=\"wp-image-4113\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/emailemoji1.1.png 561w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/emailemoji1.1-300x169.png 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">That brings me to my next point \u2014 don\u2019t go overboard. Overuse of emojis in your email subject lines or in the body of your email can look like you\u2019re trying too hard or worse, like a spammer. I\u2019d avoid a subject like \u201c\ud83d\ude4c\ud83d\ude312\ufe0f\u20e30\ufe0f\u20e3% off \ud83d\udd25 new \ud83d\udc55\ud83d\udc5a now\u203c\ufe0f\u2728\u201d Because chances are,\u00a0<strong>ISPs like Google&#8217;s Gmail are going to send you straight to the spam folder.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Think about how you and your friends use emojis in text conversations, and how you see others use them. Emojis should feel natural and add a bit of flair and excitement to your text. You don\u2019t want to flood people\u2019s inboxes with emojis just because millennials like, totally use a ton of smiley face emojis \u2014 right?<\/p>\n\n<h2 class=\"wp-block-heading\">When to use them<\/h2>\n\n<p class=\"wp-block-paragraph\">A key factor in deciding what emojis to use, and whether or not to use them at all, is who is receiving your email messages. If you have a younger demographic and are selling a fun, light-hearted product, then the use of emojis is warranted. However, if you have an audience comprised mostly of older people and professionals, or if you\u2019re selling a B2B oriented service,\u00a0<strong>emojis in your subject lines may not land as well.\u00a0<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The line between people who will like emojis showing up in their emails and those who won\u2019t isn\u2019t always clear cut, and there are a few risks\/rewards to be aware of before deciding whether or not to use them:<\/p>\n\n<h3 class=\"wp-block-heading\">Risks<\/h3>\n\n<p class=\"wp-block-paragraph\">Since emojis aren\u2019t a concrete way of communicating and are better used to convey emotions, not everyone is going to read your emoji the same way. Just like how we can misread people\u2019s facial expressions and body language, we can misinterpret the intent of an emoji. This opens up the possibility of someone reading your email subject line in a way that either<strong>\u00a0doesn\u2019t make sense or directly opposes the intent of what you wrote.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Another thing to be aware of is that because some emojis aren\u2019t standardized the way letters and numbers are, different apps, operating systems, and services will use different emoji graphics. While many emojis are in unicode, and will translate across different devices, not all of them are. You can always check what they will look like on various devices with websites like\u00a0<a href=\"https:\/\/emojipedia.org\/\">Emojipedia<\/a>, but you still run the risk of not having enough emoji support. Plus, the emoji you\u2019re using could not exist on other keyboards yet, and your recipient will only receive an \u25fb\ufe0e in its place.<\/p>\n\n<p class=\"wp-block-paragraph\">Nothing quite conveys \u201cHey open me! I\u2019m fun and interesting,\u201d like \u00a0\u201c\u25fb\ufe0e\u25fb\ufe0e New\u25fb\ufe0e Products out\u25fb\ufe0e\u25fb\ufe0e\u25fb\ufe0e\u25fb\ufe0e.\u201d Unfortunately, this is an issue that isn\u2019t entirely in your control because\u00a0<strong>different email clients are going to use one of a few different emoji keyboards<\/strong>\u00a0based on the device\u2019s operating system. For example, if the Samsung Android keyboard is missing a brand-new emoji set that is on the Apple iOS keyboard, everyone reading your subject line on an Android device won\u2019t see it.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">The biggest risk of all when you\u2019re sending emojis out in emails is that misusing or using too many of them can just look stupid, make you seem out of touch, and like you don\u2019t know how to communicate with the young people.\u00a0<strong>Really resist any temptation to use a heavy hand when crafting your subject lines<\/strong>, a little goes a long way here. Otherwise, you can end up in the spam folder with subject lines like this:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"381\" height=\"165\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/emailemoji1.png\" alt=\"Linhas de assunto promocionais: Mais de 55% OFF; Grip Rings GR\u00c1TIS!; Vencedores de hoje; e Ent\u00e3o. Muitos. Cores\" class=\"wp-image-4114\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/emailemoji1.png 381w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/emailemoji1-300x130.png 300w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Rewards<\/h3>\n\n<p class=\"wp-block-paragraph\">I said it earlier, but I\u2019ll reiterate here\u2014 emojis and emoticons are great at grabbing people\u2019s attention. If you open your email and only one subject line has an emoji in it, that\u2019s probably the first place your eye is going. The bright pop of color, especially against the new dark modes available on some devices, draws people in.<\/p>\n\n<p class=\"wp-block-paragraph\">Correctly using emojis in a genuine and engaging way can make your emails more personable, and make people feel like they\u2019re connecting with a real person on the other side of that email. That\u2019s a powerful thing in an age where people are bombarded with messaging in emails, texts, online ads, and on social media.<\/p>\n\n<h2 class=\"wp-block-heading\">What about your deliverability?<\/h2>\n\n<p class=\"wp-block-paragraph\">Flaws and rewards aside, what role does emoji use play in your email sending and overall deliverability? As surprising as it might sound, it can help improve your chances of landing in the inbox when used appropriately.<\/p>\n\n<p class=\"wp-block-paragraph\">Yes, ISPs like Gmail don\u2019t completely hate emojis, it all depends on how you\u2019re using them. Again, this all falls back to who you are writing to in the first place, your audience.<\/p>\n\n<p class=\"wp-block-paragraph\">Emojis can be stupid, fun, and even funny when you use them correctly. If you slap a sea of emojis in your subject line like some sort of pictorial language, chances are nobody is going to open your email.\u00a0<strong>Sure, you land in the inbox, but your engagements will take a hit.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Remember to think about them as a nice accent piece to whatever your subject line is overall. The emoji itself isn\u2019t the subject but instead spotlights the subject to draw attention to it. That emphasis is what encourages engagements; better engagements help your reputation and ultimately \u2014 your deliverability.<\/p>\n\n<h2 class=\"wp-block-heading\">The bottom line<\/h2>\n\n<p class=\"wp-block-paragraph\">If you\u2019re trying to increase open rates, connect with your audience in a more casual way, or just generally step up your email game, emojis are a great tool you can keep in your toolkit, just remember to use a light touch.<\/p>\n\n<p class=\"wp-block-paragraph\">What it comes down to is\u00a0<strong>who you are targeting<\/strong>\u00a0with your email marketing, why they are receiving it, and\u00a0<strong>what effect you want the emoji to have on them<\/strong>. Emojis deliver a delightful pop of color to liven up people\u2019s inboxes, but I\u2019d caution you to make sure you aren\u2019t going overboard and making your email blasts look like spam.<\/p>\n\n<h2 class=\"wp-block-heading\">Featured Webinar \u2013 Fact, Fiction, or Banana? The Growth Marketing Game Show<\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"833\" height=\"438\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/emailemoji3.png\" alt=\"Fato, Fic\u00e7\u00e3o ou Banana? O Game Show de Growth Marketing. 27 de mar\u00e7o de 2019, 11h00 PST \/ 14h00 EST, 60 minutos\" class=\"wp-image-4115\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/emailemoji3.png 833w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/emailemoji3-300x158.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/emailemoji3-768x404.png 768w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Earlier in 2019, we cohosted a webinar with\u00a0<a href=\"https:\/\/iterable.com\/\">Iterable<\/a>! Nick, our Deliverability Engineer, and Iterable\u2019s panel of experts took a critical look at different email best practices and what\u2019s real, what isn\u2019t, and something that\u2019s up for debate in the email marketing space. You can find the webinar\u00a0<a href=\"https:\/\/iterable.com\/webinars\/fact-fiction-or-banana\/\">here<\/a>.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_56b504f76e7f7b4b449fadb1745c0803\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Learn about our Deliverability Services            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_56b504f76e7f7b4b449fadb1745c0803\">\r\n                Deliverability Services            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Looking to send a high volume of emails? Our email experts can supercharge your email performance. See how we&#x27;ve helped companies like Lyft, Shopify, Github increase their email delivery rates to an average of 97%.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/pt\/solutions\/servicos-de-entregabilidade-lp\/\"  class=\"btn btn-secondary\" >Learn more<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Um fator essencial ao decidir quais emojis usar, ou se devem sequer ser usados, \u00e9 saber quem vai receber suas mensagens de e-mail. Leia mais&#8230;<\/p>\n","protected":false},"author":26,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-20121","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emojis em linhas de assunto de e-mail | Voc\u00ea deve usar? - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Um fator essencial ao decidir quais emojis usar, ou se devem sequer ser usados, \u00e9 saber quem vai receber suas mensagens de e-mail. 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