{"id":20513,"date":"2024-09-20T00:00:00","date_gmt":"2024-09-20T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/melhor-horario-enviar-e-mails-codigo\/"},"modified":"2026-09-14T23:37:24","modified_gmt":"2026-09-14T23:37:24","slug":"melhor-horario-enviar-e-mails-codigo","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/pt\/blog\/email\/melhor-horario-enviar-e-mails-codigo\/","title":{"rendered":"O melhor hor\u00e1rio para enviar e-mails"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><i>This is an updated version of the post The Best Time To Send Emails: Cracking The Code Header published by Mary Dolan on the Mailgun blog in September of 2022.<\/i><\/p>\n\n<p class=\"wp-block-paragraph\">\nWhen it comes to code-breaking, the movies often make it look easy. A couple of rapid keyboard clicks, a quickly-guessed password or Indiana Jones-style riddle, and you\u2019re in. <b>When it comes to the best time to send email, however, cracking the code isn\u2019t always that simple.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">But have no fear, because we\u2019re here to help you figure out the best send times for your email campaigns. First, let\u2019s start with the code-breaking basics.<b>\u00a0<\/b><\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-8725\"><p class=\"h5 m-0\" id=\"toc-title-8725\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#finding-the-best-time-to-send-emails\">Finding the best time to send emails<\/a><a class=\"scrollme link-body-color\" href=\"#before-you-find-the-perfect-time-you-need-the-right-tools\">Before you find the perfect time, you need the right tools<\/a><a class=\"scrollme link-body-color\" href=\"#after-getting-your-tools-you-need-to-know-where-youre-going\">After getting your tools, you need to know where you\u2019re going<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-best-days-to-send-an-email\">The best days to send an email<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-best-times-to-send-an-email\">The best times to send an email<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#figure-out-your-own-best-time-to-send-email\">Figure out your own best time to send email<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Finding the best time to send emails<\/h2>\n\n<p class=\"wp-block-paragraph\">Figuring out when to send your emails may seem like a one-step process, but there\u2019s a lot of thought and research that should be done before you hit that \u201cschedule\u201d button. Check out some of the items below that you should check off your email-sending list.<\/p>\n\n<h3 class=\"wp-block-heading\">Before you find the perfect time, you need the right tools<\/h3>\n\n<p class=\"wp-block-paragraph\">Let\u2019s be honest \u2013 the details of sending email marketing campaigns should always be the <i>last <\/i>thing on your email list. Before you start worrying about the best time and best day of the week, <b>you need to make sure that your emails are the best they can be<\/b>.<br \/>\nThis means including important elements like:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>An authenticated domain<\/li>\n\n\n\n<li>A good sending reputation<\/li>\n\n\n\n<li>An attention-getting subject line<\/li>\n\n\n\n<li>Useful, well-written content<\/li>\n\n\n\n<li>Engaged email subscribers<\/li>\n\n\n\n<li>Unsubscribe links<\/li>\n\n\n\n<li>Relevant images and calls-to-action<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">You may think that these elements are obvious, but<b> <\/b>even having one or two be subpar can seriously harm your open rates and click-through rates. So, pay attention to these parts of your email campaigns.<\/p>\n\n<p class=\"wp-block-paragraph\">You <i>should<\/i> already know if you <b>have an <\/b><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/email-authentication-your-id-card-sending\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u><b>authenticated domain<\/b><\/u><\/a><b> and a <\/b><a href=\"https:\/\/www.mailgun.com\/pt\/solutions\/servico-de-reputacao-de-e-mail\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u><b>good sending reputation<\/b><\/u><\/a><b> <\/b>but, if you don\u2019t have one or either, spend some time improving them. While these are the less flashy \u201cbackend\u201d points of email marketing strategy, they have a huge impact on whether or not your emails are even delivered, much less obtain good metrics.<\/p>\n\n<p class=\"wp-block-paragraph\">Also important, of course, is the content of your email. <b>Give your subscribers content they want<\/b>\u2014an email subject line that speaks to their desires, content that grabs their attention, and relevant images and calls-to-action that illustrate your ideas and guide them toward further action.<\/p>\n\n<p class=\"wp-block-paragraph\">Lastly, make sure <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/promote-strategic-email-engagement\/?utm_source=8%2F20%20Newsletter&amp;utm_medium=Email&amp;utm_campaign=Strategic%20Engagement\"><u>your email subscribers are engaged<\/u><\/a> with your email campaigns. If your subscribers aren\u2019t engaged, no optimized time of day or day of the week is going to get them to change their minds. <b>Make unsubscribe links easily accessible<\/b> \u2013 that way, uninterested readers can easily leave your email list, and you can focus on the subscribers who want your content.<\/p>\n\n<h3 class=\"wp-block-heading\">After getting your tools, you need to know where you\u2019re going<\/h3>\n\n<p class=\"wp-block-paragraph\">Know where you\u2019re going with your emails. By that, we basically mean: <b>What are your email goals? <\/b>In order to achieve success, you need to have a clear vision of what these goals are, and then plot your path toward them<b>.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">In every case, meeting your goals means <b>knowing your audience<\/b>. What do your audiences want? To know them better and cater to their needs, you can use tools like personalization, <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/email\/segmentacao-de-lista-de-e-mails\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>segmentation<\/u><\/a>, and more. As with the above tips, knowing your audience may seem simple, but it plays a big part in cracking the code to the best time to send an email.<\/p>\n\n<h2 class=\"wp-block-heading\">The best days to send an email<\/h2>\n\n<p class=\"wp-block-paragraph\">With your tools utilized and your emails optimized, it\u2019s time to pick the perfect time to send them. So, what is that perfect timing? As you can see from the data below, the days of the week vary greatly when it comes to email engagement. Midweek weekdays, generally <b>Tuesday through Thursday, have the highest email open rates<\/b>.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4147\" width=\"1081\" height=\"747\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Chart_-_Opens_-_Engagement_distribution_by_hour_of_the_day_1080.png\" alt=\"Email open rates for 2024\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Chart_-_Opens_-_Engagement_distribution_by_hour_of_the_day_1080.png 1081w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Chart_-_Opens_-_Engagement_distribution_by_hour_of_the_day_1080-300x207.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Chart_-_Opens_-_Engagement_distribution_by_hour_of_the_day_1080-768x531.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Chart_-_Opens_-_Engagement_distribution_by_hour_of_the_day_1080-1024x708.png 1024w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Additionally, when it comes to email clicks, <b>the same middle of the week period has the highest click-through rate<\/b>. Sundays are the worst days, followed by Saturday and everyone\u2019s favorite day, Monday.\u00a0<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4148\" width=\"1081\" height=\"753\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Chart_-_Clicks_-_Engagement_distribution_by_hour_of_the_day_1080.png\" alt=\"Email click rates 2024\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Chart_-_Clicks_-_Engagement_distribution_by_hour_of_the_day_1080.png 1081w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Chart_-_Clicks_-_Engagement_distribution_by_hour_of_the_day_1080-300x209.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Chart_-_Clicks_-_Engagement_distribution_by_hour_of_the_day_1080-768x535.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Chart_-_Clicks_-_Engagement_distribution_by_hour_of_the_day_1080-1024x713.png 1024w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The reasons for this trend aren\u2019t that shocking. People are going to be checking their emails far more frequently \u2013 and actively \u2013 during the workweek than they are on the weekend. Additionally, during work hours, most people are going to be more engaged during midweek days than they are on Fridays (pre-weekend!) or Mondays (shaking off the last of the weekend).<\/p>\n\n<p class=\"wp-block-paragraph\">So, when it comes to your promotional emails, trust what the data shows and stick to the middle workdays of the week. But, wait a minute, what about the best time of day to send an email? How do you know that you\u2019re not sending at the very worst time? Well, luckily for you, we have more data to share with you. Onto the next heading\u2026<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Open rates remain one of the most important <a href=\"\/blog\/email\/email-metrics\/\">email metrics<\/a> for monitoring performance, engagement, and even deliverability. But how do you get subscribers to open your messages? The answers of our <a href=\"\/blog\/email\/email-cx-key-takeaways\/#chapter-3\">customer experience survey<\/a> may surprise you.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">The best times to send an email<\/h2>\n\n<p class=\"wp-block-paragraph\">Finding the right time to send an email is important, but the key word here is <i>time<\/i>. Nowadays, any significant digital audience is almost always a global audience. This audience is going to have different habits, different routines and, most importantly, live in different time zones.<\/p>\n\n<p class=\"wp-block-paragraph\">So, how do these differences affect your optimal sending times? Surely the best time in Paris is going to be the worst time in New York, right? Well, we can happily settle the argument about right times versus wrong times by framing all sending times in <a href=\"https:\/\/www.timeanddate.com\/worldclock\/timezone\/utc\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Coordinated Universal Time (UTC)<\/u><\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">As you can see in the graphs above, <b>audience engagement by day falls in line with our previous data<\/b>. However, there are high fluctuations when it comes to exactly what hours of the day target audiences are engaging with messages and giving you those sweet, sweet high open rates and click-through rates.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>15:00 UTC is marketers\u2019 magic number <\/b>when it comes to sending times, and that goes for any day of the week<b>.<\/b> You can easily convert UTC to your own time zone via a quick Google search (for example, 15:00 UTC translates to 11:00 AM for American Central Standard Time). After that, you can quickly use your best email time zones to obtain your highest open and click-through rates. <\/p>\n\n<p class=\"wp-block-paragraph\">Also, a quick note: <b>always avoid late hours when it comes to sending email<\/b>. This includes email newsletters, business emails, and anything else that you really want to get read (which we assume is pretty much everything). Messages sent during late hours will get lost in the early morning inbox shuffle, and that\u2019s bad news for your email campaigns.<\/p>\n\n<h2 class=\"wp-block-heading\">Figure out your own best time to send email<\/h2>\n\n<p class=\"wp-block-paragraph\">Of course, emailing is rarely one-size-fits-all, and that goes for email sending times as well. While our advice is a good rule of thumb, you may discover that your mailing list subscribers have different habits and needs\u2026 including different sending times.<b> <\/b>Pay attention to your subscribers\u2019 locations and habits to ensure that you\u2019re sending them emails when the messages benefit them most.<\/p>\n\n<p class=\"wp-block-paragraph\">Additionally, if you\u2019re looking for a really great resource to help you solve the sending time puzzle, <b>Mailgun\u2019s <\/b><a href=\"https:\/\/www.mailgun.com\/pt\/features\/e-mail-otimizacao-do-tempo-de-envio\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u><b>Send Time Optimization<\/b><\/u><\/a><b> automation tool figures out when each and every subscriber on your list is most likely to engage with your message<\/b>, and then sends that message to them at that optimal time. It\u2019s like having somebody else break the code, solve the puzzle, and do all the hard work for you\u2014an email Indiana Jones, if you will.\n<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Opens and clicks are key metrics but there&#x27;s much more to the email story. Check out the many dimensions you can monitor in real-time with OLAP cube technology with the new <a href='https:\/\/www.mailgun.com\/blog\/product\/new-email-analytics-features-to-answer-your-performance-questions\/'>Mailgun analytics dashboard.<\/a><\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n<p class=\"wp-block-paragraph\">You can see that, once you have a few tools in your back pocket, finding the best time to send your email campaigns isn\u2019t such a hard code to crack. Additionally, Mailgun\u2019s <a href=\"https:\/\/www.mailgun.com\/pt\/features\/e-mail-otimizacao-do-tempo-de-envio\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u><b>Send Time Optimization<\/b><\/u><\/a> will even do the hard work of figuring this out for you, so you can focus on what really matters\u00a0 \u2013 be that email engagement, hacking into the Matrix, or whatever else your destiny may be.<\/p>\n\n<p class=\"wp-block-paragraph\">However you choose to optimize your email sending, using these tips will give your emails a stronger chance of being opened. But that\u2019s not the only lesson to learn about email. To check out more, and learn in an exciting way, check out our <a href=\"https:\/\/hello.mailjet.com\/email-camp\/\" target=\"_tabs\" rel=\"noopener noreferrer\">2024 Email Camp<\/a> where we talk about everything from email to omnichannel messaging, to Ai.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_b6edec408723d494ad21d66d8e368981\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Sign Up            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_b6edec408723d494ad21d66d8e368981\">\r\n                It&#8217;s easy to get started. And it&#8217;s free.            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">See what you can accomplish with the world\u2019s best email delivery platform.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-secondary\" >Get started<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Qual \u00e9 o melhor hor\u00e1rio para enviar seus e-mails e garantir que eles sejam lidos? Descubra como desvendar o c\u00f3digo dos envios de e-mail. Leia mais&#8230;<\/p>\n","protected":false},"author":21,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-20513","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O melhor hor\u00e1rio para enviar seus e-mails - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Qual \u00e9 o melhor hor\u00e1rio para enviar seus e-mails e garantir que eles sejam lidos? Descubra como desvendar o c\u00f3digo dos envios de e-mail. 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