{"id":20763,"date":"2021-03-03T00:00:00","date_gmt":"2021-03-03T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/top-email-clients-apps-of-2021-2\/"},"modified":"2026-09-15T10:55:50","modified_gmt":"2026-09-15T10:55:50","slug":"top-email-clients-apps-of-2021","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/pt\/blog\/email\/top-email-clients-apps-of-2021\/","title":{"rendered":"Os principais clientes e aplicativos de e-mail de 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We\u2019ve all been there \u2013 struggling to send a perfectly-targeted campaign, trying to figure out which clients our audience uses, and wondering how we can make sure our email looks and sounds great no matter where and how they\u2019re viewing it. What can possibly solve these problems?<\/p>\n\n<p class=\"wp-block-paragraph\">Luckily, if you\u2019re struggling, we\u2019re here to help. We recently published our report \u201cThe Path to Email Engagement in 2021,\u201d which highlights the latest email trends and user habits \u2013 and that includes research into today\u2019s top email clients. Since the 1990s, email has become a prime method of communication for people all over the world, with many clients to choose from.<\/p>\n\n<p class=\"wp-block-paragraph\">Email sending success depends on knowing about these clients, their differences and similarities. In this article, we\u2019ll <b>take a look at the top providers<\/b> and provide some <b>tips on sending to them all<\/b>.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Let\u2019s continue and look up over the cutting edge of email.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-7077\"><p class=\"h5 m-0\" id=\"toc-title-7077\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-most-popular-email-clients-and-platforms-of-2021\">The most popular email clients and platforms of 2021<\/a><a class=\"scrollme link-body-color\" href=\"#top-email-clients-around-the-world\">Top email clients around the world<\/a><a class=\"scrollme link-body-color\" href=\"#how-people-check-their-emails\">How people check their emails<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-to-remember-when-sending-to-the-main-email-clients\">What to remember when sending to the main email clients<\/a><a class=\"scrollme link-body-color\" href=\"#sending-emails-to-gmail\">Sending emails to Gmail<\/a><a class=\"scrollme link-body-color\" href=\"#sending-emails-to-yahoo\">Sending emails to Yahoo<\/a><a class=\"scrollme link-body-color\" href=\"#sending-emails-to-outlook\">Sending emails to Outlook<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-to-find-the-top-providers-in-your-email-list\">How to find the top providers in your email list<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">The most popular email clients and platforms of 2021<\/h2>\n\n<p class=\"wp-block-paragraph\">To begin our email client journey, let\u2019s take a look at the most popular email clients and platforms. Like most things email, there is no one-size-fits-all answer (i.e., everyone uses AOL Mail!) that we can pinpoint. However, there are useful trends that offer us insight into global user habits.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>The popularity of email clients and platforms differs by location<\/b>, and many people have more than one email address<b>. <\/b>This means that, when sending, you should be aware of which providers your audience is <b>using the most.<\/b><\/p>\n\n<h3 class=\"wp-block-heading\">Top email clients around the world<\/h3>\n\n<p class=\"wp-block-paragraph\">Our research revealed that, overall, <b>Gmail remained the most popular email client<\/b> \u2013 65.3% of our global respondents reported using it. It\u2019s most popular in the United States (its country of origin, so not too surprising) and Spain. 76.3% of American respondents and 74.6% of Spanish respondents reported using Gmail. On the other hand, it\u2019s least popular in Germany, capturing \u201conly\u201d 52.9% of users.<\/p>\n\n<p class=\"wp-block-paragraph\">When it comes to second-choice providers, different locations had different favorites. In the United States, <b>Yahoo is the second-choice option<\/b> for personal emails (14.2% of users). Outlook takes a healthy third place (6.5%), and Comcast is last with a barely-there 0.7% of users.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">In Europe, <b>Outlook is the more popular second choice<\/b> in France, Spain, and the UK (with 19.7%, 20%, and 30.6% of users respectively). It\u2019s third in Germany (12.6%), just behind Germany\u2019s Web.de client. If you\u2019re sending to European countries, you won\u2019t find many Yahoo addresses in your lists: Yahoo is a distant third in all European countries, with a single-digit presence in each location.\u00a0\u00a0<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4265\" width=\"849\" height=\"910\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/eclient1-1.png\" alt=\"Email clients by country chart\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/eclient1-1.png 849w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/eclient1-1-280x300.png 280w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/eclient1-1-768x823.png 768w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">How people check their emails<\/h3>\n\n<p class=\"wp-block-paragraph\">When it comes to the platforms people use for these clients, <b>mobile<\/b> is still the most popular way to check emails overall. Gmail\u2019s mobile app is the most popular app used to check email (which makes sense, given Gmail\u2019s overall huge popularity). However, mobile is just one part of the story.<\/p>\n\n<p class=\"wp-block-paragraph\">Most people don\u2019t check their emails only on one platform. They use a mix of mobile and desktop depending on what\u2019s convenient (in line at the store? Mobile. Working on your laptop? Desktop). Also, when it comes to desktop email, checking email via browser has a big lead over checking via app.<\/p>\n\n<p class=\"wp-block-paragraph\">This data gives senders an important message \u2013 <b>do not ignore either mobile or desktop platforms, or browser or app usage <\/b>when creating email<b>. <\/b>Some may be more popular than others, but all have enough audience share to justify making sure that your messages look great everywhere.\u00a0 <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4266\" width=\"926\" height=\"1197\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2021-03-16_at_11.46.51_AM.png\" alt=\"Email apps by country graph\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2021-03-16_at_11.46.51_AM.png 926w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2021-03-16_at_11.46.51_AM-232x300.png 232w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2021-03-16_at_11.46.51_AM-768x993.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2021-03-16_at_11.46.51_AM-792x1024.png 792w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Okay, now that we all know a little more about general email usage, let\u2019s take a look at the top three email providers, how they organize mail, and some best practices for each.<\/p>\n\n<h2 class=\"wp-block-heading\">What to remember when sending to the main email clients<\/h2>\n\n<p class=\"wp-block-paragraph\">You might be wondering: Does it <i>really <\/i>matter whether or not you follow certain practices for each email client? After all, they\u2019re mostly the same, right?Sorry, you\u2019re not off the hook. While the main email clients have many similarities, it\u2019s important to remember that they all have differences in layout and message rendering that can affect your emails. Let\u2019s explore how each email client displays mail, and look at a few tips for sending to each.<\/p>\n\n<h3 class=\"wp-block-heading\">Sending emails to Gmail<\/h3>\n\n<p class=\"wp-block-paragraph\">Unsurprisingly, the ubiquitous Gmail is still the king of the email clients (you may even have it pulled up via app or browser right now). As we\u2019ve mentioned, a whopping <b>65.3% of global email users use Gmail<\/b>, and it\u2019s the leading client across all of our surveyed countries. 76.3% of our American respondents use it, and its lowest showing in Europe was a 52.9% share in Germany \u2013 still over half of respondents<b>. <\/b>It\u2019s kind of a big deal.<\/p>\n\n<p class=\"wp-block-paragraph\">In both mobile and desktop formats, users can choose to enable or disable the Tabs feature. <b>About half of Gmail users (53.3%) use Tabs to sort their mail<\/b>, and the other half leave their mail unsorted. While the Tabs feature isn\u2019t used by everyone, it\u2019s still a factor you need to keep in mind when planning for better deliverability. Most people (79.7% globally) check it at least once a week, and half (51%) do it daily.<\/p>\n\n<h4 class=\"wp-block-heading\">How Gmail organizes emails<\/h4>\n\n<p class=\"wp-block-paragraph\">Gmail uses Gmail Tabs to organize its recipients\u2019 mail into a series of categories. These tabs include Primary mail, Promotions (which includes marketing emails like yours and brand offers and discounts), Social (which includes social media notifications and dating and social websites), and more. If you want to check what tab your email will land in, leverage tools like Mailgun\u2019s <a href=\"https:\/\/www.mailgun.com\/pt\/products\/inbox\/inbox-placement\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Inbox Placement<\/u><\/a>.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Typical Gmail mobile and desktop layouts are shown below.<\/p>\n\n<p class=\"wp-block-paragraph\">A Gmail mobile layout with tabs enabled:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4267\" width=\"1000\" height=\"562\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/kl1.png\" alt=\"Gmail mobile layout version with tabs\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/kl1.png 1000w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/kl1-300x169.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/kl1-768x432.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fblog.google%2Fproducts%2Fgmail%2Fstay-composed-heres-quick-rundown-new-gmail%2F&amp;psig=AOvVaw03jRN6KpkIU_VOw6TnIg4c&amp;ust=1615999669209000&amp;source=images&amp;cd=vfe&amp;ved=0CA0QjhxqFwoTCLjUv4yite8CFQAAAAAdAAAAABBb\" target=\"_tabs\" rel=\"noopener noreferrer\">The Keyword<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">A Gmail desktop layout with tabs enabled:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4220\" width=\"1024\" height=\"343\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/kl2.jpeg\" alt=\"Gmail inbox highlighting the social and promotions tabs\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/kl2.jpeg 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/kl2-300x100.jpeg 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/kl2-768x257.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fgreeneyeits.com%2Fremoving-gmail-inbox-tabs%2F&amp;psig=AOvVaw1WfqC439vu3rbJhon1FoqI&amp;ust=1616000167025000&amp;source=images&amp;cd=vfe&amp;ved=0CA0QjhxqFwoTCMCqjfajte8CFQAAAAAdAAAAABAQ\" target=\"_tabs\" rel=\"noopener noreferrer\">Green Eye IT<\/a><\/p>\n\n<h4 class=\"wp-block-heading\">What you should remember when emailing Gmail users<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Google caches all email images, which makes them display similarly across all devices using Gmail. This helps <b>keep your images looking good<\/b> \u2013 not too small or stretched.<\/li>\n\n\n\n<li>To add another layer of email protection (and to build brand visibility), businesses can jump on a new standard known as BIMI. BIMI is still in its infancy, but <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/google-introducing-bimi-support-and-google-postmaster-api\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Gmail recently launched a pilot program to support this standard<\/u><\/a>.\u00a0\u00a0<\/li>\n\n\n\n<li>Remember that <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/gmails-promotions-tab-how-to-get-emails-classified-as-primary\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>going to the Promotions<\/u><\/a> tab is not bad \u2013 it keeps your emails out of the spam folder, and placement often depends on user preference and habit. Don\u2019t fall for email bad practices just to try to get into the Primary tab.<\/li>\n\n\n\n<li>Since many of its senders use shared IPs, <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/gmail-deliverability\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Gmail <\/u><u><b>uses domain reputation to impact deliverability<\/b><\/u><\/a> rather than IP reputation. Segment your promotional and transactional mail into subdomains to make it easier for Gmail to sort and deliver your mail, and to keep your main domain reputation clean.<\/li>\n\n\n\n<li>Additionally,<b> segmenting your mailing list<\/b> positively impacts your Gmail deliverability. It helps you deliver to engaged readers and avoid spam traps, low engagement, and other deliverability traps.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Sending emails to Yahoo<\/h3>\n\n<p class=\"wp-block-paragraph\">Yahoo is the second-most popular client in the U.S., <b>capturing about 14% of American email users<\/b>. In Europe, it has a smaller presence ranging from 3% usage in Spain to 7.5% usage in the UK.<\/p>\n\n<h4 class=\"wp-block-heading\">How Yahoo organizes emails<\/h4>\n\n<p class=\"wp-block-paragraph\">Yahoo is one of the older email clients, but in recent years it\u2019s created a newer layout that is similar to Gmail\u2019s. Yahoo uses a Views features that lets users see different, organized \u201cviews\u201d of their inbox. Views include Primary mail, Deals (which is like Gmail\u2019s Promotions for brand communications), and subscriptions (streaming services, etc.).<\/p>\n\n<p class=\"wp-block-paragraph\">A Yahoo mobile layout with two different Views, the primary inbox and Deals:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4269\" width=\"2000\" height=\"1000\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/yahoomobrepic.png\" alt=\"Yahoo mobile version with different views\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/yahoomobrepic.png 2000w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/yahoomobrepic-300x150.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/yahoomobrepic-768x384.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/yahoomobrepic-1024x512.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/yahoomobrepic-1536x768.png 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/9to5mac.com\/2019\/09\/23\/yahoo-mail-app\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>9to5Mac<\/u><\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Like Gmail, Yahoo includes a version of its Views feature (on the left, as a sidebar) for <b>both mobile and desktop<\/b>, which lets users view sorted mail based on the same categories. A Yahoo desktop layout with Views:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4276\" width=\"1536\" height=\"870\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/yahoodeskrepic.png\" alt=\"Yahoo desktop version with different views\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/yahoodeskrepic.png 1536w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/yahoodeskrepic-300x170.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/yahoodeskrepic-768x435.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/yahoodeskrepic-1024x580.png 1024w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/techcrunch.com\/2017\/06\/27\/yahoo-mail-rolls-out-a-rebuilt-redesigned-service-including-a-new-ad-free-option\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>TechCrunch<\/u><\/a><\/p>\n\n<p class=\"wp-block-paragraph\">And now you\u2019ve got those 90s-era Yahoo commercials stuck in your head, right? Never fear, we\u2019re throwing it back to one more original email client.<\/p>\n\n<h4 class=\"wp-block-heading\">What you should remember when emailing Yahoo users<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Yahoo doesn\u2019t cache images. Use <a href=\"https:\/\/www.mailjet.com\/blog\/news\/email-marketing-best-practices\/#eight\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>alt-text<\/u><\/a> so your readers will know what your images mean even if they don\u2019t display properly.<\/li>\n\n\n\n<li>It\u2019s not the end of the world if you end up in a View as opposed to primary mail \u2013 like with Tabs, it keeps you out of the spam folder and helps optimize user experience. Craft your emails to their best deliverability advantage regardless of placement, and don\u2019t fall for bad habits.<\/li>\n\n\n\n<li>Remember BIMI? Yahoo is the <b>only current adopter<\/b> among the major email clients \u2013 you can take advantage of this to both build brand awareness and offer greater email protection for your clients.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Sending emails to Outlook<\/h3>\n\n<p class=\"wp-block-paragraph\">Like Yahoo, Outlook (aka Microsoft Outlook) has been around for a while. It\u2019s the <b>second-most popular email provider in Europe<\/b>, boasting at least <b>10% of users <\/b>within each country of the United Kingdom, France, Spain, and Germany.<\/p>\n\n<h4 class=\"wp-block-heading\">How Outlook organizes email<\/h4>\n\n<p class=\"wp-block-paragraph\">Since the \u201890s, though, Outlook\u2019s shed its old \u201cHotmail\u201d name (sad) and made changes to the way it looks for users. Now, Outlook sorts users\u2019 mail using \u201cfocused\u201d and \u201cother\u201d tabs. The focused tab is meant to do what it says \u2013 collect relevant mail (like messages from close friends, airline tickets, etc.) in one view.<\/p>\n\n<p class=\"wp-block-paragraph\">An Outlook mobile layout:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4281\" width=\"1400\" height=\"788\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/kl3.jpeg\" alt=\"Outlook mobile version with different tabs\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/kl3.jpeg 1400w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/kl3-300x169.jpeg 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/kl3-768x432.jpeg 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/kl3-1024x576.jpeg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fwww.theverge.com%2F2019%2F1%2F30%2F18203987%2Fmicrosoft-outlook-mobile-ios-design-update-download&amp;psig=AOvVaw2-WKnn4sBg_m93TC0YfiT0&amp;ust=1616000528885000&amp;source=images&amp;cd=vfe&amp;ved=0CA0QjhxqFwoTCNDdkp6lte8CFQAAAAAdAAAAABAO\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>The Verge<\/u><\/a><\/p>\n\n<p class=\"wp-block-paragraph\">In desktop mode, Outlook follows the email client trend of offering its focused inbox feature as a setting, and users can move messages between the modes:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4283\" width=\"1200\" height=\"711\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/windowsdeskrepic.jpeg\" alt=\"Outlook desktop version highlighting different modes\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/windowsdeskrepic.jpeg 1200w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/windowsdeskrepic-300x178.jpeg 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/windowsdeskrepic-768x455.jpeg 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/windowsdeskrepic-1024x607.jpeg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/www.windowscentral.com\/how-use-focused-inbox-outlook\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Windows Central<\/u><\/a><\/p>\n\n<h4 class=\"wp-block-heading\">What you should remember when emailing Outlook users<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Don\u2019t use <b>background images<\/b> \u2013 Outlook doesn\u2019t recognize them. Instead, foreground your images and experiment with colors and designs for a unique look.<\/li>\n\n\n\n<li>Use <b>alt-text<\/b> for all images. Outlook doesn\u2019t always display images by default.<\/li>\n\n\n\n<li>Outlook doesn\u2019t support<b> Amp4Email<\/b>, so <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-development\/interactive-email-example\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>make sure you include a fallback<\/u><\/a> in your HTML code if you\u2019re also sending these interactive emails to Outlook users. If you want to ensure your Outlook contacts get the full experience, you\u2019ll have to rely on Microsoft\u2019s own language for interactive templates \u2013 <a href=\"https:\/\/docs.microsoft.com\/en-us\/outlook\/actionable-messages\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Actionable Message<\/u><\/a>.<\/li>\n<\/ul>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_24a140d22e7fa1d7bb3493be3d140b0c\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Report            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_24a140d22e7fa1d7bb3493be3d140b0c\">\r\n                Download our full email engagement report            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Get key insights that will help you boost your engagement and conversion.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailjet.com\/resources\/research\/the-path-to-email-engagement-in-2021-research-report\/\"  class=\"btn btn-secondary\" >Download the report<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n<h2 class=\"wp-block-heading\">How to find the top providers in your email list<\/h2>\n\n<p class=\"wp-block-paragraph\">What do you know, Mailjet provides an easy way to see that! If you go to your analytics dashboard and click on \u201cshow more statistics,\u201d you\u2019ll be able to see relevant metrics (like open rates and click-through rates) for your email lists\u2019 <b>top three most-used providers<\/b>. All providers outside the top three will be combined into the \u201cother\u201d tab.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4284\" width=\"1173\" height=\"434\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/stats-2-7.png\" alt=\"The top providers for your email list via Mailjet analytics\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/stats-2-7.png 1173w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/stats-2-7-300x111.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/stats-2-7-768x284.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/stats-2-7-1024x379.png 1024w\" sizes=\"(max-width: 1173px) 100vw, 1173px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><b>You should take note <\/b>that the results will <b>show the provider behind the domain<\/b>. For example, the domain <i>mailjet.com<\/i> is displayed here as <b>GSuite (Gmail for Pro)<\/b> because <i>mailjet.com<\/i> is using Google Apps.<\/p>\n\n<p class=\"wp-block-paragraph\">When using Mailgun, you can go to your analytics dashboard and click on \u201cmailbox providers.\u201d Your delivery, open, and click rates <b>will be displayed for each provider<\/b>.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4287\" width=\"1600\" height=\"747\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/eclient4.png\" alt=\"The top providers for your email list via Mailgun analytics\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/eclient4.png 1600w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/eclient4-300x140.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/eclient4-768x359.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/eclient4-1024x478.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/eclient4-1536x717.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">You can use these types of metrics for better message placement and rendering \u2013 once you know where you\u2019re sending, you know how to optimize your resources for the most popular providers and platforms.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Email rendering tools, like Litmus, Email on Acid, or Mailjet\u2019s Inbox Preview, <\/b>can let you see how your email looks in every client. At Mailjet by Pathwire, Enterprise clients can <a href=\"https:\/\/www.mailjet.com\/blog\/product\/inbox-preview\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>use our Inbox Preview tool to test how their emails will display across the main email clients<\/u><\/a> in their contact list.\u00a0<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4293\" width=\"2560\" height=\"1328\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/inboxpre-scaled.png\" alt=\"Inbox preview tool via Mailjet\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/inboxpre-scaled.png 2560w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/inboxpre-300x156.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/inboxpre-768x398.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/inboxpre-1024x531.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/inboxpre-1536x797.png 1536w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/inboxpre-2048x1062.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">So there you have it. No more wailing or gnashing of teeth, just sweet dreams knowing that your emails are going where they\u2019re needed, and getting the engagement they deserve.<\/p>\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n<p class=\"wp-block-paragraph\">So, it\u2019s safe to say that there are a lot of email clients out there, and even the biggest, most mainstream ones have their differences. However, their similarities are the key to great placement at the top of the inbox. It\u2019s easy to build a new, winning email strategy by holding onto <b>a few key takeaways<\/b>:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>The top three global email providers (Gmail, Yahoo, and Outlook) all have their own layouts and rendering particularities you should pay attention to when sending. Make sure that images, designs, and support tools like BIMI are optimized for each.<\/li>\n\n\n\n<li>Also, to both get your emails where they need to go and make sure they look good everywhere, you can use tools like Mailgun\u2019s <a href=\"https:\/\/www.mailgun.com\/pt\/products\/inbox\/inbox-placement\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Inbox Placement<\/u><\/a> or Mailjet\u2019s <a href=\"https:\/\/www.mailjet.com\/blog\/product\/inbox-preview\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><u>Inbox Preview<\/u><\/a> to catch message errors and optimize deliverability.<\/li>\n\n\n\n<li>Your chances of landing in any providers\u2019 primary inboxes greatly increases when following deliverability best practices. However, if you end up in a secondary Tab or View, it\u2019s not the end of the world. These divisions are created for user experience, and they help protect your deliverability and keep you out of spam.<\/li>\n\n\n\n<li>Finally, when analyzing your amazing emails after sending, you can see who your contacts\u2019 most used providers are and use data to optimize placement and rendering in the future.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">As we mentioned before, email is a hard thing to get right. But with the right information and insight on your side, you can create messages that have more staying power than a mid-90s Yahoo commercial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como maximizar a entregabilidade para cada cliente de e-mail e os h\u00e1bitos dos seus usu\u00e1rios? Temos as respostas. Leia mais&#8230;<\/p>\n","protected":false},"author":27,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-20763","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Os principais clientes e aplicativos de e-mail de 2021 | Mailgun<\/title>\n<meta name=\"description\" content=\"Como maximizar a entregabilidade para cada cliente de e-mail e os h\u00e1bitos dos seus usu\u00e1rios? Temos as respostas. 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