{"id":21244,"date":"2024-06-26T00:00:00","date_gmt":"2024-06-26T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/o-que-e-m3aawg\/"},"modified":"2026-09-15T17:32:35","modified_gmt":"2026-09-15T17:32:35","slug":"o-que-e-m3aawg","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/pt\/blog\/email\/o-que-e-m3aawg\/","title":{"rendered":"O que \u00e9 o M3AAWG e por que voc\u00ea deve participar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Every company is trying to achieve growth and be more recognizable and the protection of that journey can be incredibly challenging. There are times when everybody considers themselves an expert, but in email the pool of experts can feel pretty small. It can be challenging to get the information you need, especially when you don\u2019t know what you don\u2019t know\u2026<i>you know?<\/i><\/p>\n\n<p class=\"wp-block-paragraph\">At Sinch Mailgun, we like to make the learning curve an easier ride for senders, so we sat down with and organization whose goal is to bring the industry together and share knowledge. Get to know M3AAWG in this post recapping our recent podcast.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-3171\"><p class=\"h5 m-0\" id=\"toc-title-3171\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#meet-our-speakers\">Meet our speakers<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-is-m3aawg\">What is M3AAWG?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#defining-a-brand\">Defining a brand<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-is-brand-sig\">What is Brand SIG?<\/a><a class=\"scrollme link-body-color\" href=\"#the-brand-protection-kit\">The Brand Protection Kit<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#resources-and-networking\">Resources and networking<\/a><a class=\"scrollme link-body-color\" href=\"#building-community\">Building community<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Meet our speakers<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/pt\/resources\/podcasts\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Email\u2019s Not Dead<\/a> is where our deliverability pros, Jonathan Torres and Eric Trinidad, interview experts and explore all things <a href=\"https:\/\/www.mailgun.com\/blog\/email\/understanding-email-deliverability\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email and deliverability<\/a>. In Season 5, episode 6 they sat down with representatives from M3AAWG\u2019s Brand SIG initiative to find out what it\u2019s all about, and how and why senders should get involved. Meet our presenters and podcast guests:<\/p>\n\n<p class=\"wp-block-paragraph\">Jonathan Torres, Technical Account Manager, Manager at Sinch Mailgun<\/p>\n\n<p class=\"wp-block-paragraph\">Eric Trinidad, Technical Account Manager at Sinch Mailgun<\/p>\n\n<p class=\"wp-block-paragraph\">Thomas \u201cT-Bird\u201d Knierien, Sr. Multimedia Content Specialist at Sinch Mailgun<\/p>\n\n<p class=\"wp-block-paragraph\">Mariska Calabrese, Sr. Manager Information Security at Beehiiv, Co-Chair of Brand Sig at M3AAWG<\/p>\n\n<p class=\"wp-block-paragraph\">Sharon Kent, Co-Vice Chair, Board of Directors at M3AAWG<\/p>\n\n<p class=\"wp-block-paragraph\">Melinda Plemel, Enhanced Services Specialist at Spamhaus, Vice Chair Brand Sig at M3AAWG<\/p>\n\n<p class=\"wp-block-paragraph\">Aref Zahed, Security Engineer at Shopify, Co-Chair of Brand Sig at M3AWWG<\/p>\n\n<p class=\"wp-block-paragraph\">Check out the full podcast:<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">What is M3AAWG?<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.m3aawg.org\/\" target=\"_tabs\" rel=\"noopener noreferrer\">M3AAWG,<\/a> or Messaging, Malware and Mobile Anti-Abuse Working Group is where the industry comes together to work against bots, malware, spam, viruses, DoS attacks and other online exploitation.<\/p>\n\n<p class=\"wp-block-paragraph\">There are a lot of amazing communities in the email world and M3AAWG has a twenty-year history of helping organizations send email. Established in 2004, M3AAWG is a trusted environment where email senders, mailbox providers, and other industry professionals come together to create resources and share best practices for the email sending community.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-45cfca668b87d8be713e8a484f63ffa6\">\r\n            \u201cWhat happens at M3AAWG stays at M3AAWG. And I think that&#8217;s kind of the magic of what M3AAWG is, is people can share in this closed environment what they&#8217;re seeing, how they&#8217;re dealing with it, without giving away their secret sauce, of course, but working together to solve these problems.\u201d        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/sharon-kent_headshot.png\" alt=\"Foto de Sharon Kent\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-45cfca668b87d8be713e8a484f63ffa6\">\r\n                        Sharon Kent                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Co-Vice Chair, Board of Directors at M3AAWG<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<h2 class=\"wp-block-heading\">Defining a brand<\/h2>\n\n<p class=\"wp-block-paragraph\">In this post, we\u2019re going to highlight M3AAWG\u2019s Brand Protection Kit \u2013 a resources designed for all types of senders regardless of organization size or technical background. To do that, we first have to define what <b>brand<\/b> is.<\/p>\n\n<p class=\"wp-block-paragraph\">Brand goes beyond just a company name\u2014<b>it&#8217;s how an organization is perceived, but also how it protects its identity<\/b>. Brand isn\u2019t just a logo, or an organization\u2019s media presence. Brand is the umbrella under which an organization operates, and brand protection involves stakeholders from marketing, security, privacy, and legal teams, all working together to safeguard the brand&#8217;s reputation and customer trust.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-694f5ccdb1ae1518b2e30cfbbe7a5fa2\">\r\n            \u201cI think that the thing that sets brand aside is the stakeholders. The stakeholders for brand include everything from a marketing team to senior leadership, to security, privacy, legal, and everybody is invested and needs to work together in order to protect the brand from abuse and protect the employees, protect the perception of how the brand is perceived by external people and customers.\u201d        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/mariska-calabrese_headshot.png\" alt=\"Foto de Mariska Calabrese\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-694f5ccdb1ae1518b2e30cfbbe7a5fa2\">\r\n                        Mariska Calabrese                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Sr. Manager Information Security at Beehiiv, Co-Chair of Brand Sig at M3AAWG<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<h2 class=\"wp-block-heading\">What is Brand SIG?<\/h2>\n\n<p class=\"wp-block-paragraph\">Brand SIG, a special interest group within M3AAWG, focuses on addressing these issues of protection, perception, and privacy, that brands face \u2013 especially smaller, emerging brands. Brand SIG is about developing strategies and identifying issues that impact the community to get ahead of them, document them, and provide education and resources so some of these obstacles can be mitigated.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-656734ec1736118f8d5fcef67010a0d7\">\r\n            &#8220;I think one of the really important things about the Brand SIG is the fact that we&#x27;re reaching folks that may not necessarily have a technical background.&#8221;        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/melinda-plemel_headshot.png\" alt=\"Foto de Melinda Plemel\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-656734ec1736118f8d5fcef67010a0d7\">\r\n                        Melinda Plemel                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Enhanced Services Specialist at Spamhaus, Vice Chair Brand Sig at M3AAWG<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p class=\"wp-block-paragraph\">In other words, Brand SIG is a platform within M3AAWG that is creating digestible content, not just from a technical perspective, but also easy to understand for any group within an organization. The ambition is that an organization can take a best practice back to their org, and see what they\u2019re already implementing, where they can improve, and become aware of perspectives or ways of working they might not have thought of.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-0deef5406779568d40e8727f77a2032e\">\r\n            \u201cOftentimes we forget that every brand has a beginning and there&#8217;s a journey that they go through. What we&#8217;re trying to provide them with is support through these publicly available documents and guidelines. If you are an up and coming brand and you cannot necessarily hire technical expertise, these will help identity some of the standard things you can do to protect yourself and prevent abuse.\u201d\r\n        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/06\/aref-zahed_headshot.png\" alt=\"Foto de Aref Zahed\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-0deef5406779568d40e8727f77a2032e\">\r\n                        Aref Zahed                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Security Engineer at Shopify, Co-Chair of Brand Sig at M3AWWG<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<h3 class=\"wp-block-heading\">The Brand Protection Kit<\/h3>\n\n<p class=\"wp-block-paragraph\">The Brand Protection Kit is a comprehensive guide available to the public on the M3AAWG website. This kit provides strategies and best practices to help brands protect themselves from abuse and maintain a <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/melhorar-reputacao-remetente\/\" target=\"_tabs\" rel=\"noopener noreferrer\">positive reputation.<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Learn more about Brand SIG and the Brand Protection Kit in the video below and <a href=\"https:\/\/www.m3aawg.org\/sites\/default\/files\/m3aawgbrandprotectionkit_domainmanagement.pdf\" target=\"_tabs\" rel=\"noopener noreferrer\">get the kit<\/a> under the Best Practices tab on M3AAWG\u2019s site:<\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=DiMn9x-Ml08\" class=\"lazy-video-link\" data-lazy-video=\"DiMn9x-Ml08\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/DiMn9x-Ml08\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/DiMn9x-Ml08\/maxresdefault.jpg\" alt=\"M3AAWG 5 - Part 1: Brand SIG\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=DiMn9x-Ml08#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/DiMn9x-Ml08\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/DiMn9x-Ml08\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=DiMn9x-Ml08\",\n    \"name\": \"M3AAWG 5 - Part 1: Brand SIG\",\n    \"description\": \"Alice Cornell (she\/hers)- Director of deliverability at Change.org\\nCo-Chair, M3AAWG Brand Special Interest Group.\\n\\nGet to know the Brand SIG and learn how they are collaborating to make the internet safe for users. \\n\\nBlog link: https:\/\/www.m3aawg.org\/blog\/don%E2%80%99t-let-your-company-become-a-headline-protecting-your-brand-from-cyber-attacks\\nM3AAWG website: https:\/\/www.m3aawg.org\/\",\n    \"uploadDate\": \"2022-04-29T15:56:58+00:00\",\n    \"duration\": \"PT4M14S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<h2 class=\"wp-block-heading\">Resources and networking<\/h2>\n\n<p class=\"wp-block-paragraph\">M3AAWG provides a wealth of documentation and resources on its website, but the best way for brands to benefit is not only to utilize these resources but to engage with the community. Networking is a key aspect of M3AAWG, allowing senders to share experiences and learn from each other.<\/p>\n\n<p class=\"wp-block-paragraph\">For some more resources on issues that impact all senders, check out our links below:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.m3aawg.org\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Learn more about M3AAWG<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.m3aawg.org\/published-documents\" target=\"_tabs\" rel=\"noopener noreferrer\">Best Email Practices from M3AAWG<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/bimi-mais-do-que-um-nome-engracado\/\" target=\"_tabs\" rel=\"noopener noreferrer\">BIMI Email Specification: Technical Tips for DNS Record Setup<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/autenticacao-e-mail-identidade-envio\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Email Authentication Basics: SPF, DKIM, DMARC &amp; BIMI<\/a> <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Building community<\/h3>\n\n<p class=\"wp-block-paragraph\">Brand SIG is on a mission to grow its membership and include more voices, particularly from smaller brands. Participation and voices from all sectors of the email industry and from all types and volumes of senders is what will ultimately make sending safer.<\/p>\n\n<p class=\"wp-block-paragraph\">M3AAWG isn\u2019t just for the techies, tools like the Brand Protection Kit are formatted for those working more in the marketing and communications arm. More resources are being developed as well, like an email guidance kit that will focus on all brands from the small mom and pops to the larger organization.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-79cd47d72651dd7ba76af4496f0b9da0\">\r\n            \u201cHaving the power of group thought to be able to identify risks, and to have the ability to quantify them to bring them back to their organization is very powerful.\u201d        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/mariska-calabrese_headshot.png\" alt=\"Foto de Mariska Calabrese\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-79cd47d72651dd7ba76af4496f0b9da0\">\r\n                        Mariska Calabrese                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Sr. Manager Information Security at Beehiiv, Co-Chair of Brand Sig at M3AAWG<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n<p class=\"wp-block-paragraph\">M3AAWG is an example of what can happen when we highlight the collaborative nature of the email industry and the importance of sharing knowledge and resources. By working together, we can ensure a safer, more trustworthy email ecosystem.<\/p>\n\n<p class=\"wp-block-paragraph\">To check out the full podcast, stream Email\u2019s Not Dead on your favorite listening platform, and check out some of our other recent podcasts.<\/p>\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Keep me posted! Get great resources in your inbox every week.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-9931\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-9931\" class=\"form-check-label text-body-color\">\r\n                                        I have read and agree to the Terms of Service.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-5939\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-5939\" class=\"form-check-label text-body-color\">\r\n                                        I have read and agree to the Privacy Policy.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Send me the Mailjet Newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Conversamos com algumas lideran\u00e7as do M3AAWG sobre o Brand SIG, como o envolvimento da comunidade afeta a sua entregabilidade de e-mail e quais recursos voc\u00ea pode usar para proteger a sua organiza\u00e7\u00e3o.<\/p>\n","protected":false},"author":21,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-21244","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conhe\u00e7a o M3AAWG e entenda por que voc\u00ea deve participar desta comunidade - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"\u00c9 dif\u00edcil enfrentar os desafios de enviar mensagens com seguran\u00e7a. O M3AAWG \u00e9 um espa\u00e7o para o compartilhamento de recursos e estrat\u00e9gias. Conhe\u00e7a essa organiza\u00e7\u00e3o e os recursos que ela cria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/pt\/blog\/email\/o-que-e-m3aawg\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conhe\u00e7a o M3AAWG e entenda por que voc\u00ea deve participar desta comunidade - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"\u00c9 dif\u00edcil enfrentar os desafios de enviar mensagens com seguran\u00e7a. O M3AAWG \u00e9 um espa\u00e7o para o compartilhamento de recursos e estrat\u00e9gias. Conhe\u00e7a essa organiza\u00e7\u00e3o e os recursos que ela cria.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/pt\/blog\/email\/o-que-e-m3aawg\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-15T17:32:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Email.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/email\\\/o-que-e-m3aawg\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/email\\\/o-que-e-m3aawg\\\/\",\"name\":\"Conhe\u00e7a o M3AAWG e entenda por que voc\u00ea deve participar desta comunidade - Transactional Email API Service For Developers | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/email\\\/o-que-e-m3aawg\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/email\\\/o-que-e-m3aawg\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG-Blog-Email.png\",\"datePublished\":\"2024-06-26T00:00:00+00:00\",\"dateModified\":\"2026-09-15T17:32:35+00:00\",\"description\":\"\u00c9 dif\u00edcil enfrentar os desafios de enviar mensagens com seguran\u00e7a. O M3AAWG \u00e9 um espa\u00e7o para o compartilhamento de recursos e estrat\u00e9gias. Conhe\u00e7a essa organiza\u00e7\u00e3o e os recursos que ela cria.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/email\\\/o-que-e-m3aawg\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/email\\\/o-que-e-m3aawg\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/email\\\/o-que-e-m3aawg\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG-Blog-Email.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG-Blog-Email.png\",\"width\":720,\"height\":448},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/email\\\/o-que-e-m3aawg\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/inicio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"O que \u00e9 o M3AAWG e por que voc\u00ea deve participar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Poderosas APIs de e-mail transacional que permitem a voc\u00ea enviar, receber e rastrear e-mails, criadas com os desenvolvedores em mente. Saiba mais hoje mesmo!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conhe\u00e7a o M3AAWG e entenda por que voc\u00ea deve participar desta comunidade - Transactional Email API Service For Developers | Mailgun","description":"\u00c9 dif\u00edcil enfrentar os desafios de enviar mensagens com seguran\u00e7a. O M3AAWG \u00e9 um espa\u00e7o para o compartilhamento de recursos e estrat\u00e9gias. Conhe\u00e7a essa organiza\u00e7\u00e3o e os recursos que ela cria.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/pt\/blog\/email\/o-que-e-m3aawg\/","og_locale":"pt_BR","og_type":"article","og_title":"Conhe\u00e7a o M3AAWG e entenda por que voc\u00ea deve participar desta comunidade - Transactional Email API Service For Developers | Mailgun","og_description":"\u00c9 dif\u00edcil enfrentar os desafios de enviar mensagens com seguran\u00e7a. O M3AAWG \u00e9 um espa\u00e7o para o compartilhamento de recursos e estrat\u00e9gias. Conhe\u00e7a essa organiza\u00e7\u00e3o e os recursos que ela cria.","og_url":"https:\/\/www.mailgun.com\/pt\/blog\/email\/o-que-e-m3aawg\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","article_modified_time":"2026-09-15T17:32:35+00:00","og_image":[{"width":720,"height":448,"url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Email.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/pt\/blog\/email\/o-que-e-m3aawg\/","url":"https:\/\/www.mailgun.com\/pt\/blog\/email\/o-que-e-m3aawg\/","name":"Conhe\u00e7a o M3AAWG e entenda por que voc\u00ea deve participar desta comunidade - Transactional Email API Service For Developers | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mailgun.com\/pt\/blog\/email\/o-que-e-m3aawg\/#primaryimage"},"image":{"@id":"https:\/\/www.mailgun.com\/pt\/blog\/email\/o-que-e-m3aawg\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Email.png","datePublished":"2024-06-26T00:00:00+00:00","dateModified":"2026-09-15T17:32:35+00:00","description":"\u00c9 dif\u00edcil enfrentar os desafios de enviar mensagens com seguran\u00e7a. O M3AAWG \u00e9 um espa\u00e7o para o compartilhamento de recursos e estrat\u00e9gias. Conhe\u00e7a essa organiza\u00e7\u00e3o e os recursos que ela cria.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/pt\/blog\/email\/o-que-e-m3aawg\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/pt\/blog\/email\/o-que-e-m3aawg\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.mailgun.com\/pt\/blog\/email\/o-que-e-m3aawg\/#primaryimage","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Email.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Email.png","width":720,"height":448},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/pt\/blog\/email\/o-que-e-m3aawg\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/pt\/inicio\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.mailgun.com\/pt\/blog\/"},{"@type":"ListItem","position":3,"name":"O que \u00e9 o M3AAWG e por que voc\u00ea deve participar"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/pt\/#website","url":"https:\/\/www.mailgun.com\/pt\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Poderosas APIs de e-mail transacional que permitem a voc\u00ea enviar, receber e rastrear e-mails, criadas com os desenvolvedores em mente. Saiba mais hoje mesmo!","publisher":{"@id":"https:\/\/www.mailgun.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/pt\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.mailgun.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/pt\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/blog\/21244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":4,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/blog\/21244\/revisions"}],"predecessor-version":[{"id":22335,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/blog\/21244\/revisions\/22335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/media\/4074"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/media?parent=21244"}],"wp:term":[{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/blog_category?post=21244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}