{"id":21329,"date":"2022-10-11T00:00:00","date_gmt":"2022-10-11T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/incluir-imagem-do-remetente\/"},"modified":"2026-09-15T17:32:22","modified_gmt":"2026-09-15T17:32:22","slug":"incluir-imagem-do-remetente","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/pt\/blog\/email\/incluir-imagem-do-remetente\/","title":{"rendered":"Incluir uma imagem de remetente no seu e-mail: a verdade irritante"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Over the last few years, especially as teams across industries have become more remote, email has seen a lot of changes both good and bad. Everyone will agree that an <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/sinais-comuns-de-alerta-de-e-mail-de-phishing\/\" target=\"_tabs\" rel=\"noopener noreferrer\">increase in phishing attacks<\/a>, stemming from more folks working from home and establishing an online presence, is categorized under worse.<\/p>\n\n<p class=\"wp-block-paragraph\">Unfortunately, the uptick in phishing attacks affects legitimate email senders by making recipients more wary, and that\u2019s why it\u2019s <b>more important than ever to ensure your email looks (and <\/b><i><b>is<\/b><\/i><b>) legitimate.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">Including a sender image is one of the top requests from our user feedback. And, while we have no control over implementing it, there are a couple solutions senders can use to help their emails look more legitimate.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-4664\"><p class=\"h5 m-0\" id=\"toc-title-4664\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#if-it-looks-like-an-email-and-smells-like-an-email\">If it looks like an email, and smells like an email<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#sender-image-ways-and-tools\">Sender image ways and tools<\/a><a class=\"scrollme link-body-color\" href=\"#gravatar\">Gravatar<\/a><a class=\"scrollme link-body-color\" href=\"#gmail-and-g-suite\">Gmail and G Suite<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#brand-indicators-for-message-identification-bimi-for-short\">Brand indicators for message identification \u2013 BIMI, for short<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#keep-calm-and-send\">Keep calm and send<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">If it looks like an email, and smells like an email<\/h2>\n\n<p class=\"wp-block-paragraph\">The more legitimate your email looks, the more likely it is that your recipients will engage with it, but phishing emails can be sophisticated. Luckily, there are\u202f a few obvious rules to follow to <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/autenticacao-e-mail-identidade-envio\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>prove you\u2019re a trusted sender<\/b><\/a>.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Use your own custom domain, ideally the same one as your website, to send from: <b>yourname@yourcustomedomain.com<\/b>.<\/li>\n\n\n\n<li>Make sure your <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/spf-records-basics\/\" target=\"_tabs\" rel=\"noopener noreferrer\">SPF records<\/a> are in place and correct, as well as other authentication protocols like <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/entender-dkim-como-funciona\/\" target=\"_tabs\" rel=\"noopener noreferrer\">DKIM<\/a>, and <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/implementar-dmarc\/\" target=\"_tabs\" rel=\"noopener noreferrer\">DMARC<\/a>.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Then there are some not so obvious tips, like using a <b>Friendly From<\/b> name and\u202f including an image next to it like so:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4298\" width=\"225\" height=\"80\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__16_.png\" alt=\"Image shows logo for Houzz Magazine nested next to their Friendly From address.\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">A Friendly From name is a <b>user defined<\/b> name identifying the sender to the recipient: <b>(Friendly From name )<\/b> <\/p>\n\n<p class=\"wp-block-paragraph\">Here\u2019s where I\u2019m irked. <b>Email Service Providers like Mailgun have no control over the display images that show up next to the Friendly From in a recipient\u2019s mailbox.<\/b> The image formatting is controlled by the various mailbox providers \u2013 Yahoo, Microsoft Outlook, Apple Mail etc. \u2013, their unique methods and protocols, and the email clients that interact with them.<\/p>\n\n<p class=\"wp-block-paragraph\">By default, when you send an email message, most email clients that support an image for a sender will show the initials, either inferred from the from address or the Friendly From name. For example:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4299\" width=\"157\" height=\"63\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__17_.png\" alt=\"Image shows auto-generated initials image pulled from Friendly From name.\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Notice that the initials <b>CF<\/b> in the image above are taken from the Friendly From that I included to send in the message.<\/p>\n\n<p class=\"wp-block-paragraph\">Even though it can\u2019t be implemented on the email provider side, there are a couple of different ways you can include a PNG image or logo in your message like the Houzz example above, (Houzz uses BIMI, btw).<\/p>\n\n<h2 class=\"wp-block-heading\">Sender image ways and tools<\/h2>\n\n<h3 class=\"wp-block-heading\">Gravatar<\/h3>\n\n<p class=\"wp-block-paragraph\">Some email clients, such as Thunderbird, utilize Gravatar to display a sender image in a recipient\u2019s inbox. Gravatar stands for <b>G<\/b>lobally <b>R<\/b>ecognized <b>Avatar<\/b>, and is used on many websites to show images and profile pictures, especially in admin portals.<\/p>\n\n<p class=\"wp-block-paragraph\">In order to set up a Gravatar, you\u2019ll need to <a href=\"https:\/\/en.gravatar.com\/\" target=\"_tabs\" rel=\"noopener noreferrer\">create a free account<\/a>, then register the sending address (the email address you\u2019re using to send email messages) and upload an image. Once you\u2019ve followed all of the necessary steps, your recipients will see your image next to your address, if your recipient is using a client that supports Gravatar.<\/p>\n\n<h3 class=\"wp-block-heading\">Gmail and G Suite<\/h3>\n\n<p class=\"wp-block-paragraph\">If you have your corporate sending domain setup in G Suite, and the sending address has an image or logo setup, then when you send messages to gmail.com or G Suite recipients, those recipients will see your image. This only works if the recipient is either a gmail.com or G Suite user as the logo is stored within Google. Here\u2019s an example of an email sent via Mailgun to my personal Gmail account using my corporate email address that has an image setup:\u202f<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4300\" width=\"157\" height=\"60\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__18_.png\" alt=\"Image shows custom photo nested next to Friendly From name in G Suite.\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Brand indicators for message identification \u2013 BIMI, for short<\/h2>\n\n<p class=\"wp-block-paragraph\">BIMI is an attempt at standardizing a process to publish your brand\u2019s logo for use in email. BIMI has a lot of promise, and more and more mailbox providers are <a href=\"https:\/\/bimigroup.org\/bimi-infographic\/\" target=\"_tabs\" rel=\"noopener noreferrer\">signing up to support it<\/a>. In order to use it, your email must pass DMARC authentication checks, as this ensures that your domain is not being impersonated, and enhances security before showing the image.\u202f You\u2019ll also need to <a href=\"https:\/\/bimigroup.org\/bimi-generator\/\" target=\"_tabs\" rel=\"noopener noreferrer\">generate a BIMI record<\/a> that includes a URL to the location of your logo (in SVG format). <\/p>\n\n<p class=\"wp-block-paragraph\">At this point, it\u2019s important to mention that <b>there are currently two classes of BIMI records: self-asserted and certified.<\/b><\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Self-asserted<\/b> means you simply publish your BIMI record with a link to your image without verification that it belongs to your domain.<\/li>\n\n\n\n<li><b>Certified<\/b> means you also provide a link to a certificate.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">It\u2019s up to the mailbox providers as to which class they support \u2013 Gmail, for example, only supports certified. <b>Getting certified requires applying for a Verified Mark Certificate<\/b>, which is currently only being issued to domains invited to participate in a BIMI pilot offered by Google.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> For more in-depth information about BIMI, check out our blog posts <a href='https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/bimi-mais-do-que-um-nome-engracado\/'>on what is BIMI<\/a> and <a href='https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/google-introducing-bimi-support-and-google-postmaster-api\/'>how we support it<\/a>. Or dive into the <a href='https:\/\/www.emailonacid.com\/papers\/bimi-implementation-what-to-expect\/'>Path to Bimi<\/a> ebook by Email on Acid.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Keep calm and send<\/h2>\n\n<p class=\"wp-block-paragraph\">Email is always evolving and sometimes that creates pain points. Over time, we\u2019re hopeful that standardization attempts, like BIMI, will create more synergy in the space and help with deliverability. Until then, I will continue to offer up helpful (frustration-fueled) tips when needed to improve your sending experience.<\/p>\n\n<p class=\"wp-block-paragraph\">Obviously, at Mailgun we\u2019re email geeks like you. Did this help? Do you want more hear more from our team? Subscribe to our newsletter so you don\u2019t miss out on future posts like this.<\/p>\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Keep me posted! 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I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Incluir a imagem do remetente \u00e9 um recurso muito solicitado para adicionar personaliza\u00e7\u00e3o e autentica\u00e7\u00e3o aos seus e-mails, campanhas e modelos. Como gerente de produto, me irrita n\u00e3o ter controle sobre a implementa\u00e7\u00e3o disso para a melhoria da nossa base de usu\u00e1rios. Ent\u00e3o, decidi escrever este post como refer\u00eancia para quem busca uma solu\u00e7\u00e3o.<\/p>\n","protected":false},"author":29,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-21329","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como incluir a imagem do remetente em mensagens de e-mail - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Incluir uma imagem, avatar ou logotipo do remetente no e-mail pode ser frustrante com diferentes provedores e protocolos de caixa de entrada. N\u00f3s entendemos a sua dor. 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