{"id":22098,"date":"2023-08-30T00:00:00","date_gmt":"2023-08-30T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/arte-chegar-caixa-entrada\/"},"modified":"2026-09-16T01:27:45","modified_gmt":"2026-09-16T01:27:45","slug":"arte-chegar-caixa-entrada","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/arte-chegar-caixa-entrada\/","title":{"rendered":"A arte de chegar \u00e0 caixa de entrada"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Email has changed the world because of its openness, ubiquity and asynchronicity. Unfortunately, these traits also attract malicious users that are out to abuse the beauty of the <a href=\"https:\/\/www.mailgun.com\/pt\/products\/send\/smtp\/\" target=\"_tabs\" rel=\"noopener noreferrer\">SMTP protocol<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Did you know that <a href=\"https:\/\/www.statista.com\/statistics\/420400\/spam-email-traffic-share-annual\/\" target=\"_tabs\" rel=\"noopener noreferrer\">over half of all current email traffic is<\/a> considered spam? Undesired marketing offers, d emails with virus packed attachments, and phishing scam messages to lure people into revealing their private credentials, are some of the threats that email infrastructure administrators constantly face. With all of this noise, it\u2019s difficult for the receivers to separate the good from the bad making it difficult for senders to get legitimate email delivered.<\/p>\n\n<p class=\"wp-block-paragraph\">So how do you ensure your email actually reaches inboxes? It can be somewhat of an art and in this post, we cover some of the most important factors you need to consider when trying to get your email delivered.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-3357\"><p class=\"h5 m-0\" id=\"toc-title-3357\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anchor_1-keeping-your-mailing-list-in-shape\">1. Keeping your mailing list in shape<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anchor_2-proper-authentication\">2. Proper Authentication<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anchor_3-make-sure-youve-got-a-good-reputation\">3. Make sure you\u2019ve got a good reputation<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anchor_4-what-you-send-is-who-you-are\">4. What you send is who you are<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">1. Keeping your mailing list in shape<\/h2>\n\n<p class=\"wp-block-paragraph\">It\u2019s important to always keep your email list(s) up to date by:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mailgun.com\/pt\/blog\/email\/duplo-opt-in-com-php-mailgun\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Using double opt-in subscription<\/a><\/li>\n\n\n\n<li><a href=\"\/products\/measure\/analytics\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Monitoring email traffic<\/a><\/li>\n\n\n\n<li>Removing the addresses that have unsubscribed, bounced or complained<\/li>\n\n\n\n<li>Managing inactivity by <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/politicas-de-sunset-destinatarios-nao-engajados\/\" target=\"_tabs\" rel=\"noopener noreferrer\">sunsetting or removing<\/a> email addresses that haven\u2019t shown any signs of life after 90 days<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">You\u2019re required to ensure your audience actually wants to receive emails from you. The best way to do this is to implement a two-step email subscription mechanism called \u201cdouble opt-in\u201d and provide the conspicuous ability for your contacts to unsubscribe from future emails.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Learn more: Get granular with mailbox specific insights and bring in your gmail metrics by integrating <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/google-postmaster-tools-reputacao-remetente\/\">with Google Postmaster Tools<\/a>.<\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">Double opt-in means that you\u2019re validating the email entered on your website twice, first by having the email address entered by the user on the site and second, by asking the user to confirm their subscription to your email list. By sending a subscription confirmation email to the email address specified initially on the site, you\u2019re confirming that the address they submitted is correct and the recipient actually wants to receive updates from you. It\u2019s important to remember that\u00a0<i>only after the user clicks<\/i>\u00a0the link in the freshly received confirmation message should you add them to your email list. Another important aspect of double opt-in is that it should prevent you from <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/spam-traps-what-you-should-know\/\" target=\"_tabs\" rel=\"noopener noreferrer\">hitting spam traps<\/a>.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> TL;DR: In a hurry to restore your sender reputation? Here are our top guides to get you on the right track:<\/div><ul class=\"mb-0 mt-3\"><li><a href=\"https:\/\/www.mailgun.com\/pt\/solutions\/servico-de-limpeza-de-lista-de-e-mails\/\">Having good mailing list hygiene<\/a><\/li><li><a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/autenticacao-e-mail-identidade-envio\/\">Authenticating your email properly<\/a><\/li><li><a href=\"https:\/\/www.mailgun.com\/pt\/produtos\/verificacao-de-reputacao-de-e-mail\/\">Building a strong email reputation<\/a><\/li><li><a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/praticas-recomendadas-sucesso-entrega-e-mails\/\">Sending good email content<\/a><\/li><\/ul>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/spam-traps-what-you-should-know\/\">Spam traps<\/a>\u00a0are email addresses created for the sole purpose of catching illegitimate email. These traps catch senders that do not implement proper email validation and list cleaning. Most commonly, spam trap email addresses are found by running web-scraping software that automatically gathers email addresses from the web.\u00a0The scraper is tricked into navigating to certain webpage where such addresses are in plain sight. The scraper, unaware of the trap, adds the email to its database of harvested addresses. When an Internet Service Provider (\u201cISP\u201d) or blacklist maintainer notices an email sent to the spam trap address, they will blacklist the sender or downgrade the sender\u2019s reputation.<\/p>\n\n<p class=\"wp-block-paragraph\">Part of maintaining a <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/como-gerenciar-sua-lista-de-e-mails\/\" target=\"_tabs\" rel=\"noopener noreferrer\">healthy mailing list<\/a> is keeping it current based on your email traffic. During the SMTP chat session or shortly afterward through a bounce notification, the recipient server will report bounces or bad email recipients back to the sender. In addition, many email services provide feedback loops that tell the sender when a recipient classifies the message as spam.<\/p>\n\n<p class=\"wp-block-paragraph\">These <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/email-bounces-what-to-do-about-them\/\" target=\"_tabs\" rel=\"noopener noreferrer\">bounces and spam complaints<\/a> are the strongest signals currently used by ISPs to judge the quality of your email. If you\u2019re sending a lot of emails, they may be hard to avoid but it is very important that you remove those addresses from future mailings. This is easier said than done because the feedback is not standardized so it can be tricky to collect and classify this information at scale. This deserves an entire blog post on its own which we hope to publish soon.<\/p>\n\n<p class=\"wp-block-paragraph\">Beyond monitoring for bad addresses and complaints, it\u2019s a good idea to remove other addresses that aren\u2019t interacting with your emails. ISPs take interaction (opens, clicks) as a good sign and it improves your reputation. The more your recipients interact with your emails, the better your deliverability.<\/p>\n\n<h2 class=\"wp-block-heading\">2. Proper Authentication<\/h2>\n\n<p class=\"wp-block-paragraph\">As the fight against spam continues to evolve, the community has created a set of protocols, called <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/autenticacao-e-mail-identidade-envio\/\" target=\"_tabs\" rel=\"noopener noreferrer\">authentications<\/a>, to help ensure the identity of email senders, called SPF, DKIM, and DMARC.<\/p>\n\n<p class=\"wp-block-paragraph\">Why is this needed you may ask? How many times have you received emails from a bank at which you have no account or a request for your login credentials? You immediately think something is phishy with the email (or at least that is what you should be thinking!)<\/p>\n\n<p class=\"wp-block-paragraph\">These protocols work for both transactional (one to one) and marketing email (one to many or \u201cbulk\u201d). They ensure the authenticity of the sender\u2019s domain and server. There are too many details to go into here, but the\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Email_authentication\" target=\"_tabs\" rel=\"noopener noreferrer\">Wikipedia article on email authentication<\/a>\u00a0is a good place to read more about this.<\/p>\n\n<p class=\"wp-block-paragraph\">You can think of proper email authentication as the \u201ctable stakes\u201d of deliverability. Without proper authentication, you don\u2019t stand a chance of getting past the filters of most major ISPs.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Learn more: If you\u2019re looking to up your authentication game and bring brand awareness to your messages in the inbox, check out our <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/bimi-mais-do-que-um-nome-engracado\/\">guide to BIMI<\/a> \u2013 it\u2019s more than just a funny name.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">3. Make sure you\u2019ve got a good reputation<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>You can think of your email reputation just like a\u00a0<\/strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Credit_score\"><strong>credit score<\/strong><\/a><strong>.<\/strong>\u00a0In the email world, your reputation is linked to the IP addresses and the domains you are sending from. The first step is to make certain that your IP address is clean and has not been recently used for malicious purposes. You can use tools like\u00a0<a href=\"https:\/\/mxtoolbox.com\/SuperTool.aspx\">MX Toolbox<\/a>\u00a0or\u00a0<a href=\"https:\/\/senderscore.org\/\">Senderscore.org<\/a>\u00a0to check the reputation of your IP address.<\/p>\n\n<p class=\"wp-block-paragraph\">Most filters perform checks to see if an email is originating from an IP address listed on one of the many blacklists. The most famous blacklists are the Spamhaus Black List (SBL for short), or DNSBL \u2013 the DNS blacklist. If you are using an email service provider that is sharing IPs across customers and one of them has been performing illegitimate use of the service, all senders on that IP may be blacklisted. So, it\u2019s important that email service providers using shared IPs have robust outbound spam monitoring.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Learn more: When you send you can either use a shared IP, or a dedicated on. Learn the difference with <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/cheat-sheet-what-you-should-know-about-dedicated-ips\/\">our guide<\/a> and send smarter.<\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">Even if you start with a clean IP address, most large ISPs will not trust it by default. You need to \u201cwarm-up\u201d the IP address with a history of quality email traffic so that filters get trained to trust that traffic. As mentioned above, maintaining good list hygiene is essential to building a quality reputation.<\/p>\n\n<p class=\"wp-block-paragraph\">Most sophisticated filters will also pair the IP address with the domain used to send the email when deciding whether to trust the traffic. The email authentication protocols above are used to verify these two things and prevent spoofing.<\/p>\n\n<h2 class=\"wp-block-heading\">4. What you send is who you are<\/h2>\n\n<p class=\"wp-block-paragraph\">While the primary signals today are recipient engagement, most filters also check the content of the email. A large list of what can typically trigger alerts can be found on the SpamAssassin website. Keep in mind that this list is only an indication of spam flags. Different filters use different algorithms to detect spammy content.<\/p>\n\n<p class=\"wp-block-paragraph\">Some other things to avoid are below:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>High image to text ratios and hosting images on other domains other than the sending domain.<\/li>\n\n\n\n<li>Malformed HTML.<\/li>\n\n\n\n<li>Not supplying a plain-text-alternative version of the email.<\/li>\n\n\n\n<li>Including non-alphanumeric characters in succession in your emails and misleading titles.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mailgun.com\/pt\/blog\/tips-tricks-avoiding-gmail-spam-filtering-when-using-ruby-on-rails-action-mailer\" target=\"_tabs\" rel=\"noopener noreferrer\">Incorrectly formatted headers, like message-id<\/a><\/li>\n\n\n\n<li>Using an anonymous or new domain name as the sending domain.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">To help with deliverability, you should always include information about who is sending the email, a valid reply-to address and an unsubscribe link in the body of the email. The unsubscribe link lets users click if they do not want to receive further emails from your business. It\u2019s an important indication of high-quality email and a sign to spam filters that your message is legitimate.<\/p>\n\n<p class=\"wp-block-paragraph\">While these are the most important practices to follow for good deliverability, there is still a bit of black magic to it. Good monitoring and acting quickly are probably the most important things to remember. You can also read\u00a0<a href=\"https:\/\/documentation.mailgun.com\/en\/latest\/best_practices.html\" target=\"_tabs\" rel=\"noopener noreferrer\">Mailgun\u2019s Best Email Practices Email Guide<\/a>\u00a0for more tips on reaching optimal email deliverability or use our\u00a0<a href=\"https:\/\/www.mailgun.com\/pt\/managed\" target=\"_tabs\" rel=\"noopener noreferrer\">Deliverability Services<\/a>\u00a0for direct access to our deliverability experts.<\/p>\n\n<p class=\"wp-block-paragraph\">Did you like this post? For more helpful content be sure to subscribe to our Newsletter and join our clan of email geeks. You\u2019ll have fun, we promise.<\/p>\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Keep me posted! Get great resources in your inbox every week.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-2352\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-2352\" class=\"form-check-label text-body-color\">\r\n                                        I have read and agree to the Terms of Service.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-1275\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-1275\" class=\"form-check-label text-body-color\">\r\n                                        I have read and agree to the Privacy Policy.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Send me the Mailjet Newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Fazer com que seu e-mail chegue \u00e0 caixa de entrada pode ser uma tarefa complicada. No entanto, h\u00e1 v\u00e1rias coisas que voc\u00ea pode fazer como remetente para ajudar a dominar a arte de chegar \u00e0 caixa de entrada. Leia mais \u2013<\/p>\n","protected":false},"author":13,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-22098","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A arte de chegar \u00e0 caixa de entrada - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Fazer com que seu e-mail chegue \u00e0 caixa de entrada pode ser uma tarefa complicada. No entanto, h\u00e1 v\u00e1rias coisas que voc\u00ea pode fazer como remetente para ajudar a dominar a arte de chegar \u00e0 caixa de entrada. Leia mais \u2013\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/arte-chegar-caixa-entrada\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A arte de chegar \u00e0 caixa de entrada - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Fazer com que seu e-mail chegue \u00e0 caixa de entrada pode ser uma tarefa complicada. No entanto, h\u00e1 v\u00e1rias coisas que voc\u00ea pode fazer como remetente para ajudar a dominar a arte de chegar \u00e0 caixa de entrada. Leia mais \u2013\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/arte-chegar-caixa-entrada\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-16T01:27:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Deliverability.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/deliverability\\\/arte-chegar-caixa-entrada\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/deliverability\\\/arte-chegar-caixa-entrada\\\/\",\"name\":\"A arte de chegar \u00e0 caixa de entrada - Transactional Email API Service For Developers | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/deliverability\\\/arte-chegar-caixa-entrada\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/deliverability\\\/arte-chegar-caixa-entrada\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG-Blog-Deliverability.png\",\"datePublished\":\"2023-08-30T00:00:00+00:00\",\"dateModified\":\"2026-09-16T01:27:45+00:00\",\"description\":\"Fazer com que seu e-mail chegue \u00e0 caixa de entrada pode ser uma tarefa complicada. No entanto, h\u00e1 v\u00e1rias coisas que voc\u00ea pode fazer como remetente para ajudar a dominar a arte de chegar \u00e0 caixa de entrada. Leia mais \u2013\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/deliverability\\\/arte-chegar-caixa-entrada\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/deliverability\\\/arte-chegar-caixa-entrada\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/deliverability\\\/arte-chegar-caixa-entrada\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG-Blog-Deliverability.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG-Blog-Deliverability.png\",\"width\":720,\"height\":448},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/deliverability\\\/arte-chegar-caixa-entrada\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/inicio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A arte de chegar \u00e0 caixa de entrada\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Poderosas APIs de e-mail transacional que permitem a voc\u00ea enviar, receber e rastrear e-mails, criadas com os desenvolvedores em mente. Saiba mais hoje mesmo!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A arte de chegar \u00e0 caixa de entrada - Transactional Email API Service For Developers | Mailgun","description":"Fazer com que seu e-mail chegue \u00e0 caixa de entrada pode ser uma tarefa complicada. No entanto, h\u00e1 v\u00e1rias coisas que voc\u00ea pode fazer como remetente para ajudar a dominar a arte de chegar \u00e0 caixa de entrada. Leia mais \u2013","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/arte-chegar-caixa-entrada\/","og_locale":"pt_BR","og_type":"article","og_title":"A arte de chegar \u00e0 caixa de entrada - Transactional Email API Service For Developers | Mailgun","og_description":"Fazer com que seu e-mail chegue \u00e0 caixa de entrada pode ser uma tarefa complicada. No entanto, h\u00e1 v\u00e1rias coisas que voc\u00ea pode fazer como remetente para ajudar a dominar a arte de chegar \u00e0 caixa de entrada. Leia mais \u2013","og_url":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/arte-chegar-caixa-entrada\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","article_modified_time":"2026-09-16T01:27:45+00:00","og_image":[{"width":720,"height":448,"url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Deliverability.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/arte-chegar-caixa-entrada\/","url":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/arte-chegar-caixa-entrada\/","name":"A arte de chegar \u00e0 caixa de entrada - Transactional Email API Service For Developers | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/arte-chegar-caixa-entrada\/#primaryimage"},"image":{"@id":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/arte-chegar-caixa-entrada\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Deliverability.png","datePublished":"2023-08-30T00:00:00+00:00","dateModified":"2026-09-16T01:27:45+00:00","description":"Fazer com que seu e-mail chegue \u00e0 caixa de entrada pode ser uma tarefa complicada. No entanto, h\u00e1 v\u00e1rias coisas que voc\u00ea pode fazer como remetente para ajudar a dominar a arte de chegar \u00e0 caixa de entrada. Leia mais \u2013","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/arte-chegar-caixa-entrada\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/arte-chegar-caixa-entrada\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/arte-chegar-caixa-entrada\/#primaryimage","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Deliverability.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Deliverability.png","width":720,"height":448},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/arte-chegar-caixa-entrada\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/pt\/inicio\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.mailgun.com\/pt\/blog\/"},{"@type":"ListItem","position":3,"name":"A arte de chegar \u00e0 caixa de entrada"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/pt\/#website","url":"https:\/\/www.mailgun.com\/pt\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Poderosas APIs de e-mail transacional que permitem a voc\u00ea enviar, receber e rastrear e-mails, criadas com os desenvolvedores em mente. Saiba mais hoje mesmo!","publisher":{"@id":"https:\/\/www.mailgun.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/pt\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.mailgun.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/pt\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/blog\/22098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":4,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/blog\/22098\/revisions"}],"predecessor-version":[{"id":23010,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/blog\/22098\/revisions\/23010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/media\/4376"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/media?parent=22098"}],"wp:term":[{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/blog_category?post=22098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}