{"id":22120,"date":"2022-04-22T00:00:00","date_gmt":"2022-04-22T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/ips-dedicados-compartilhados-qual-usar\/"},"modified":"2026-09-16T01:27:22","modified_gmt":"2026-09-16T01:27:22","slug":"ips-dedicados-compartilhados-qual-usar","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/ips-dedicados-compartilhados-qual-usar\/","title":{"rendered":"IPs dedicados vs. compartilhados: saber qual usar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u201cThey\u2019re hacking our IP to access the mainframe!\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">How often have we heard that line in movies as actors punch random keys and scramble to beat the clock?<\/p>\n\n<p class=\"wp-block-paragraph\">Those scenes are highly implausible, technically questionable, and yet Hollywood magic at its best.<\/p>\n\n<p class=\"wp-block-paragraph\">While you probably don\u2019t have to worry about hackers targeting your Internet Protocol (IP) to access your mainframe, IP is an important component of your email campaigns. In this article, we\u2019ll get you up to speed on dedicated vs. shared IPs, their benefits, which type of IP is better for your needs, and how to use them with Mailgun.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-8167\"><p class=\"h5 m-0\" id=\"toc-title-8167\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#whats-an-ip-address\">What\u2019s an IP address?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#why-should-i-care-about-ip-addresses-for-sending-emails\">Why should I care about IP addresses for sending emails?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-are-the-differences-between-dedicated-ips-and-shared-ips\">What are the differences between dedicated IPs and shared IPs?<\/a><a class=\"scrollme link-body-color\" href=\"#what-are-the-benefits-of-using-a-dedicated-ip-address\">What are the benefits of using a dedicated IP address?<\/a><a class=\"scrollme link-body-color\" href=\"#what-are-the-benefits-of-using-a-shared-ip-address\">What are the benefits of using a shared IP address?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#which-type-of-ip-should-you-use\">Which type of IP should you use?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wait-does-the-type-of-ip-i-use-impact-my-seo\">Wait, does the type of IP I use impact my SEO?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-support-does-mailgun-offer-for-dedicated-or-shared-ips\">What support does Mailgun offer for dedicated or shared IPs?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-are-the-costs-of-shared-vs-dedicated-ips-on-mailgun\">What are the costs of shared vs. dedicated IPs on Mailgun?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">08<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#in-a-nutshell\">In a nutshell<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What\u2019s an IP address?<\/h2>\n\n<p class=\"wp-block-paragraph\">Let\u2019s start from the top. An IP is an address assigned by your Internet Service Provider (ISP) that uniquely identifies your internet connection or a domain on the web. An IP address consists of a string of numbers separated by periods, like 216.58.211.206. Each number can range from 0 to 255.<\/p>\n\n<p class=\"wp-block-paragraph\">When you connect to the internet, your ISP assigns you an external IP address to locate your computer or device. When your web browser requests a web page, it sends your external IP address along with it to identify you. You can mask your IP address by going through a proxy, like a VPN, that assigns you a proxy IP address.<\/p>\n\n<p class=\"wp-block-paragraph\">On the other hand, web domains are identified by either a shared or dedicated IP address. We\u2019ll focus on shared and dedicated IP addresses below, since these affect your email marketing campaigns and ecommerce shops.<\/p>\n\n<p class=\"wp-block-paragraph\">Essentially, an IP address is an identifier on the internet. If you type in an IP address, you\u2019ll be directed to a specific location on the internet. But it\u2019s pretty difficult to memorize a bunch of numbers just to access a website, and that\u2019s where the <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/white-label-dns-reverso-ola-meu-nome-e\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Domain Name System (DNS)<\/a> steps in. DNS maps IP addresses onto alphanumeric domain names, like www.mailgun.com. Instead of typing in the IP address to navigate to a domain, we can just use its domain name.<\/p>\n\n<h2 class=\"wp-block-heading\">Why should I care about IP addresses for sending emails?<\/h2>\n\n<p class=\"wp-block-paragraph\">Landing in the spam folder is the nemesis of email professionals. Having an excellent sender reputation goes a long way towards sticking that landing in the inbox.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Your sender reputation consists of your IP reputation and domain reputation. Internet service providers (ISP) use your sending IP\u2019s past activity to determine whether or not you\u2019re a trustworthy sender. As far as ISPs are concerned, trustworthy senders provide high-quality content and don\u2019t act in a suspicious or spammy manner. If you don\u2019t clear the bar, your emails might end up as spam or, worse, not be delivered at all.<\/p>\n\n<p class=\"wp-block-paragraph\">Most mailbox providers don\u2019t provide much transparency about how they perceive your IP or domain reputation, but you can use <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/google-postmaster-tools-reputacao-remetente\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Google Postmaster Tools<\/a> to gauge your score with Gmail. If you want more information, check out our other tips on <a href=\"https:\/\/www.mailgun.com\/pt\/resources\/guides\/entendendo-a-entregabilidade-de-e-mail\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email deliverability<\/a> and how to <a href=\"https:\/\/www.mailgun.com\/pt\/solutions\/servico-de-reputacao-de-e-mail\/\" target=\"_tabs\" rel=\"noopener noreferrer\">manage your domain reputation<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">What are the differences between dedicated IPs and shared IPs?<\/h2>\n\n<p class=\"wp-block-paragraph\">Since your IP reputation is closely tied to email deliverability, picking the proper IP setup to send your email campaigns can be the difference between the inbox and the spam folder.<\/p>\n\n<p class=\"wp-block-paragraph\">As we mentioned above, there are two types of IPs: dedicated IPs and shared IPs. Here are their differences at a glance:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Dedicated IP addresses are only used by you. <\/b>When you use a dedicated IP to send emails, your messages are sent from a unique and exclusive IP. As such, you have complete control over your email sender reputation and thus email deliverability.\u00a0<\/li>\n\n\n\n<li><b>Shared IP addresses are also used by other senders. <\/b>When you use a shared IP to send emails, your messages are, of course, sent from an IP that is shared. You won\u2019t have full control over your sender reputation and email deliverability. Instead, an email client pools all the sender reputation associated with your shared IP to determine deliverability. Usually, you\u2019ll be grouped with similar-sized senders and businesses.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Let\u2019s unpack the benefits of each type of IP address in the sections below.<\/p>\n\n<h3 class=\"wp-block-heading\">What are the benefits of using a dedicated IP address?<\/h3>\n\n<p class=\"wp-block-paragraph\">The main draw for dedicated IPs is that you\u2019re the sole user of the IP address and, as such, you have complete control over the IP.<\/p>\n\n<p class=\"wp-block-paragraph\">The benefits for dedicated IPs include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>You have full control over your email sending reputation. You don\u2019t have to worry if other senders on your IP are spammers who might bring down your <a href=\"https:\/\/www.mailgun.com\/pt\/products\/inbox\/deliverability\/ip-reputation-check\/\" target=\"_tabs\" rel=\"noopener noreferrer\">IP reputation<\/a>.<\/li>\n\n\n\n<li>You can more easily pinpoint and fix IP issues. When several senders use an IP, it can be hard to figure out where an issue originated from and how to fix it. With a dedicated IP, you\u2019re only maintaining your own sending behavior.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">What are the benefits of using a shared IP address?<\/h3>\n\n<p class=\"wp-block-paragraph\">Shared IPs can be a great choice for smaller senders and\/or groups of senders with good reputations.<\/p>\n\n<p class=\"wp-block-paragraph\">The benefits for shared IPs include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>They\u2019re more cost-effective than dedicated IPs. If you\u2019re just starting to send email, it\u2019s more financially feasible to use a shared IP until you have sufficient email volume.<\/li>\n\n\n\n<li>Many other senders help improve the IP\u2019s health. Keeping an IP reputation squeaky clean can be a challenge, but shared IPs have other senders invested in keeping the IP in good shape.<\/li>\n\n\n\n<li>You can benefit from other senders\u2019 good reputations. If you\u2019re a smaller or newer sender that shares an IP with well-regarded senders, you can benefit from the reputation and goodwill they\u2019ve already built.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Which type of IP should you use?<\/h2>\n\n<p class=\"wp-block-paragraph\">Now that we\u2019ve gotten the basics out of the way, let\u2019s talk about which IP is best for you. Luckily, we\u2019ve got a few recommendations for each one.<\/p>\n\n<p class=\"wp-block-paragraph\">Use a dedicated IP if:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>You\u2019re a consistent high-volume sender. <\/b>You can quickly build your reputation without help from other senders on the same IP by regularly sending many emails.<\/li>\n\n\n\n<li><b>Your shared IP partners are giving the IP a bad reputation.<\/b> It can be difficult to recover from a bad IP, and your efforts alone will most likely not balance out other senders\u2019 shady activities.<\/li>\n\n\n\n<li><b>You have a proven track record, and you can afford it.<\/b> Dedicated IPs cost more than shared IPs, but it\u2019s probably worth the cost.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Use a shared IP if:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>You\u2019re an inconsistent or low-volume sender.<\/b>Your reputation will take longer to build with a low sending volume, and a shared IP can help legitimize a domain with a less static sending pattern.<\/li>\n\n\n\n<li><b>Your shared IP partners have built a good reputation. <\/b>You\u2019ll be able to bask in that glow while your domain begins its journey.<\/li>\n\n\n\n<li><b>You\u2019re just starting out and have a small budget.<\/b> Shared IPs are more cost-effective than dedicated IPs.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Wait, does the type of IP I use impact my SEO?<\/h2>\n\n<p class=\"wp-block-paragraph\">This one\u2019s simple: No. Your SEO is not affected by the type of IP you use. Your SEO success is all yours.<\/p>\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=en\" target=\"_tabs\" rel=\"noopener noreferrer\">Google\u2019s webmaster guidelines<\/a>, the real red flag is if your website is too similar to another. In other words, your content matters more than your IP address, as far as SEO is concerned.<\/p>\n\n<h2 class=\"wp-block-heading\">What support does Mailgun offer for dedicated or shared IPs?<\/h2>\n\n<p class=\"wp-block-paragraph\">If you happen to be using a new dedicated IP or are making the switch from a shared IP, check out Mailgun\u2019s IP <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/product\/aquecimento-de-ip\/\" target=\"_tabs\" rel=\"noopener noreferrer\">warm-up service<\/a>. We\u2019ll help you prepare your IP for <a href=\"https:\/\/www.mailgun.com\/pt\/features\/e-mail-otimizacao-do-tempo-de-envio\/\" target=\"_tabs\" rel=\"noopener noreferrer\">primetime, high-volume sending<\/a> without actually having to manually warm things up.<\/p>\n\n<p class=\"wp-block-paragraph\">Check out our <a href=\"\/products\/inbox\/deliverability\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email deliverability homepage<\/a> to ensure your email campaigns land in the inbox. Don\u2019t hesitate to <a href=\"\/products\/inbox\/deliverability-services\/\" target=\"_tabs\" rel=\"noopener noreferrer\">get in touch<\/a> if you need help with the sending and success of high-volume email campaigns.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">What are the costs of shared vs. dedicated IPs on Mailgun?<\/h2>\n\n<p class=\"wp-block-paragraph\">Ready to get started? At Mailgun, we provide you with shared or dedicated IPs as part of our flexible email delivery service.<\/p>\n\n<p class=\"wp-block-paragraph\">We have four different tiers, starting at $0\/month on our Free plan. For users sending over 100k emails on any of our other plans, which start from $35\/month, we provide a dedicated IP address. We also provide an IP pool for some of our plans. Check out our <a href=\"https:\/\/www.mailgun.com\/pt\/precos\/\" target=\"_tabs\" rel=\"noopener noreferrer\">pricing details<\/a> to see which plan is right for you.<\/p>\n\n<h2 class=\"wp-block-heading\">In a nutshell<\/h2>\n\n<p class=\"wp-block-paragraph\">Now that we\u2019ve covered both types of IPs, you\u2019re aware of their benefits and when they should be used. Dedicated IPs \u2013 which are used by only you \u2013 are great for senders sending consistent high-volume email, and shared IPs \u2013 which are shared with other senders \u2013 are a smart choice for new and smaller senders looking to build their email platforms.<\/p>\n\n<p class=\"wp-block-paragraph\">Ultimately, the right IP address for you depends on your email sending goals and needs. Next time you need an IP to get to a mainframe, shut down your runaway dinosaur park, or just send a few emails, and you\u2019ll know which type of IP address is the best solution for you.<\/p>\n\n<p class=\"wp-block-paragraph\">Don\u2019t be a stranger: Let\u2019s get you started with the right Mailgun plan today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vamos analisar se um endere\u00e7o IP dedicado ou compartilhado \u00e9 a escolha certa para as suas necessidades de envio de e-mails.<\/p>\n","protected":false},"author":27,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-22120","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IPs dedicados vs. compartilhados: saber qual usar - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Vamos analisar como os diferentes tipos de IPs funcionam e se um endere\u00e7o IP dedicado ou compartilhado \u00e9 a escolha certa para as suas necessidades de envio de e-mails.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/ips-dedicados-compartilhados-qual-usar\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPs dedicados vs. compartilhados: saber qual usar - 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