{"id":22125,"date":"2022-12-14T00:00:00","date_gmt":"2022-12-14T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/domine-a-arte-do-inboxing-com-este-checklist\/"},"modified":"2026-09-15T23:51:24","modified_gmt":"2026-09-15T23:51:24","slug":"domine-a-arte-do-inboxing-com-este-checklist","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/domine-a-arte-do-inboxing-com-este-checklist\/","title":{"rendered":"Inboxing de e-mail: domine a arte com este checklist"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Remember those good old days of email blasts and cold emailing? Yeah, that doesn\u2019t work anymore. In fact, <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/como-entregar-e-mail\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email deliverability has never been more challenging<\/a>. Now that you\u2019ve <a href=\"https:\/\/www.mailgun.com\/pt\/solutions\/use-cases\/sending-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">integrated sending<\/a> into your app or product, it\u2019s time to <a href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/melhorar-taxa-entrega-e-mail\/\" target=\"_tabs\" rel=\"noopener noreferrer\">think about deliverability<\/a>.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-2320\"><p class=\"h5 m-0\" id=\"toc-title-2320\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-is-email-inboxing\">What is email inboxing?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-are-some-email-inboxing-challenges\">What are some email inboxing challenges?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-are-the-5-best-practices-to-land-in-my-recipients-inbox\">What are the 5 best practices to land in my recipient\u2019s inbox?<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_1-focus-on-email-list-hygiene\">1. Focus on email list hygiene<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_2-use-proper-authentication-practices\">2. Use proper authentication practices<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_3-track-your-sender-reputation\">3. Track your sender reputation<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_4-optimize-your-email-content-to-improve-your-email-deliverability\">4. Optimize your email content to improve your email deliverability<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_5-be-mindful-of-your-sending-volume\">5. Be mindful of your sending volume<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What is email inboxing?<\/h2>\n\n<p class=\"wp-block-paragraph\">Email inboxing is the rate at which your email makes it to your target audience\u2019s inbox. This takes some art and science and black magic.<\/p>\n\n<p class=\"wp-block-paragraph\">As you can imagine, the lower your email campaign\u2019s inboxing rate, the fewer the number of readers who actually see your email and have a chance to engage with it. This means all those marketing metrics take a dip \u2013 goodbye open rate, click-through rate (CTR), conversion rate, and engagement rate. Of course, a high inboxing rate means the opposite. Pop open the champagne!<\/p>\n\n<p class=\"wp-block-paragraph\">Below, we\u2019ll go through some challenges you\u2019ll face in terms of email inboxing and five best practices to stick that landing in your recipient\u2019s inbox.<\/p>\n\n<h2 class=\"wp-block-heading\">What are some email inboxing challenges?<\/h2>\n\n<p class=\"wp-block-paragraph\">Firstly, landing in your email subscriber\u2019s inbox is harder than ever \u2013 even if you\u2019re a reputable sender. Regardless of the types of emails that you\u2019re sending \u2013 whether these are email newsletters, product announcements, or mass emails \u2013 here are three main challenges when it comes to email inboxing:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><b>Don\u2019t look like spam: <\/b>We know you\u2019re not a spammy sender, but email service providers (ESPs) and internet service providers (ISPs) nowadays closely monitor signs of spam and potentially malicious activities. Even if you\u2019re a reputable sender, you need to stay on your toes. After all, if you don\u2019t follow proper email etiquette, you may end up on a blocklist, and your messages may never reach your target audience.<\/li>\n\n\n\n<li><b>Stay relevant:<\/b> This is easier said than done. However, by creating relevant content, great email designs, and using appropriate email subject lines and calls-to-action (CTAs), you can retain your audience\u2019s attention, ensuring constant contact. If your readers find your messages relevant, they&#8217;re more likely to open them and click through to your landing page. Some ESPs track low email open rates. If your audience doesn\u2019t open your email messages, ESPs might think you\u2019re sending irrelevant and potentially spammy content. They can refuse to place future emails you send in your recipient\u2019s inbox. Stay relevant to avoid the spam folder.<\/li>\n\n\n\n<li><b>Optimize your email strategy: <\/b>Take a look at your metrics. Are you experiencing high bounce rates or low click rates? Adjust your email practices to boost your metrics and your deliverability.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">What are the 5 best practices to land in my recipient\u2019s inbox?<\/h2>\n\n<p class=\"wp-block-paragraph\">So how can you ensure your emails actually reach inboxes? Here are five best practices that you can opt for to improve your email performance:<\/p>\n\n<h3 class=\"wp-block-heading\">1. Focus on email list hygiene<\/h3>\n\n<p class=\"wp-block-paragraph\">Let\u2019s start with something we hammer on about all the time, i.e., keep your mailing list clean. You can do this by:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Monitoring bounce notifications.<\/b> Email bounces and spam complaints are major red flags for ISPs. You can improve your mailing reputation by monitoring bounce notifications. For example, many email services provide feedback loops that tell you when a recipient classifies your message as spam.<\/li>\n\n\n\n<li><b>Removing inactive email addresses.<\/b> Instead of sending to your entire email list every time, you should remove disengaged recipients who haven\u2019t responded to or interacted with your emails after 90 days. ISPs take interaction, such as opens or clicks, as a positive sign, which improves the sender\u2019s reputation.<\/li>\n\n\n\n<li><b>Having an \u201cunsubscribe\u201d feature. <\/b>You should have a clear unsubscribe option. While an unsubscribe option is a requirement under the Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act, it also discourages recipients from filing spam complaints, damaging your reputation.<\/li>\n\n\n\n<li><b>Using double opt-in. <\/b>This means you\u2019re validating the email entered on your website twice \u2013 first by having your recipient enter the address on the website, followed by asking them to confirm their subscription through a confirmation email.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">2. Use proper authentication practices<\/h3>\n\n<p class=\"wp-block-paragraph\">Adhere to authentication protocols. ESPs will assume a sender is spamming and will filter or drop the sender\u2019s email if the emails aren\u2019t properly authenticated. The common types of authentication are SPF, DKIM, and DMARC, which work for both one-to-one and bulk emails.<\/p>\n\n<h3 class=\"wp-block-heading\">3. Track your sender reputation<\/h3>\n\n<p class=\"wp-block-paragraph\">It\u2019s hard to build a reputation, but easy to lose it all in one go. That being said, stay on top of your email sender reputation.<\/p>\n\n<p class=\"wp-block-paragraph\">Email reputation is similar to personal credit scores. A poor email track record or no track record at all may prompt an inbox service provider to filter a sender\u2019s message. Conversely, you can use a dedicated IP address to ensure you have full control over your sender reputation.<\/p>\n\n<h3 class=\"wp-block-heading\">4. Optimize your email content to improve your email deliverability<\/h3>\n\n<p class=\"wp-block-paragraph\">This goes without saying, but you can\u2019t compete if your email can\u2019t be delivered. Improve your deliverability with the following tips:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Keep your images to a minimum:<\/b> Too many images and text links send a red flag for inbox service providers, deciding whether or not to place your content in your recipient\u2019s inbox.<\/li>\n\n\n\n<li><b>Send multipart emails using both text and HTML or only text: <\/b>Sending HTML-only emails isn\u2019t well received by ESPs. Also, ESPs generally block images by default, so HTML-only won\u2019t look great unless readers are proactive about enabling images.<\/li>\n\n\n\n<li><b>Avoid promotional text:<\/b> Gimmicky promotional text, such as \u201cBuy Now!\u201d or \u201cFree!\u201d are major spam flags. Also, avoid using all caps and exclamation marks.<\/li>\n\n\n\n<li><b>Personalize emails:<\/b> The content should reflect the recipient\u2019s specific interests or usage patterns and address your recipient by name.<\/li>\n\n\n\n<li><b>Always identify who\u2019s sending the email: <\/b>Make it easy for your recipient to see who\u2019s the sender. Build trust and a relationship with your readers.<\/li>\n\n\n\n<li><b>Have a clear way to unsubscribe: <\/b>It\u2019s sad to see your recipients go but ensure they have a clear way to opt out of your emails. Otherwise, they might mark your emails as spam. Too many spam or abuse complaints can land you on a blocklist.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">5. Be mindful of your sending volume<\/h3>\n\n<p class=\"wp-block-paragraph\">You must be aware of the volume of emails you\u2019re sending. For instance, keep in mind that ESPs have send limits for each IP address. High-volume senders (more than 50,000 emails per week) should consider using a pool of IPs.<\/p>\n\n<p class=\"wp-block-paragraph\">Conversely, you might want to use a shared IP address if you have a lower sending volume. Organizations that send less than 5,000 emails per week should consider a shared IP, which can help boost perceived sending volume. Many ESPs won\u2019t acknowledge a sender\u2019s reputation if their volume is too low.<\/p>\n\n<p class=\"wp-block-paragraph\">However, if you have an established sender reputation and don\u2019t want to rely on how other brands behave on your shared IP, you might want to look into a <a href=\"https:\/\/help.mailgun.com\/hc\/en-us\/articles\/202453900-Do-I-Need-a-Dedicated-IP-Address-\" target=\"_tabs\" rel=\"noopener noreferrer\">dedicated IP address<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Lastly, you might want to use a separate IP address for your transactional emails. Time-sensitive transactional emails may get queued behind a large batch of bulk marketing emails. In addition, bulk marketing emails can negatively impact the reputation of transactional emails.<\/p>\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n<p class=\"wp-block-paragraph\">Senders that keep a close eye on their email performance can take corrective actions before they waste valuable time and resources on unsuccessful email deliveries. By taking a more active role in their delivery efforts, senders can boost their reputation scores and avoid email death traps, such as spam filters or blocklists.<\/p>\n\n<p class=\"wp-block-paragraph\">Ready to get cracking? Take advantage of email automation with <a href=\"https:\/\/www.mailgun.com\/pt\/empresarial\/api-de-e-mail\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Mailgun\u2019s Email API<\/a>, so you don\u2019t have to craft every single email individually. Also, before you send out your next email, see how our <a href=\"https:\/\/www.mailgun.com\/pt\/features\/entrega-na-caixa-de-entrada-de-e-mail\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Inbox Placement feature<\/a> can help you see how your email will perform before you hit send.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_09a9f0c8586f6fcc4c0f50bf775bfff2\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Sign Up            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_09a9f0c8586f6fcc4c0f50bf775bfff2\">\r\n                It&#8217;s easy to get started. And it&#8217;s free.            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">See what you can accomplish with the world\u2019s best email delivery platform.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-secondary\" >Get started<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Mesmo que voc\u00ea n\u00e3o esteja realizando uma campanha de e-mail marketing, o e-mail \u00e9 um m\u00e9todo essencial para manter contato com seus destinat\u00e1rios. Ent\u00e3o, como chegar \u00e0 caixa de entrada do seu destinat\u00e1rio? Continue lendo para descobrir o que \u00e9 a entrega na caixa de entrada e os desafios que precisam ser superados. Tamb\u00e9m daremos cinco dicas para garantir o sucesso da entrega.<\/p>\n","protected":false},"author":13,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-22125","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Domine a arte da entrega na caixa de entrada com estas pr\u00e1ticas recomendadas - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Domine a arte da entrega na caixa de entrada com estas pr\u00e1ticas recomendadas e envie com confian\u00e7a hoje mesmo usando a funcionalidade Entrega na caixa de entrada da Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/domine-a-arte-do-inboxing-com-este-checklist\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Domine a arte da entrega na caixa de entrada com estas pr\u00e1ticas recomendadas - 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