{"id":22137,"date":"2019-12-13T00:00:00","date_gmt":"2019-12-13T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/o-melhor-do-e-mail-em-2019\/"},"modified":"2026-09-15T23:52:19","modified_gmt":"2026-09-15T23:52:19","slug":"o-melhor-do-e-mail-em-2019","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/o-melhor-do-e-mail-em-2019\/","title":{"rendered":"O melhor do e-mail em 2019"},"content":{"rendered":"\n

If you were to look back at digital communications a decade or two ago, you would find that email dominated the market \u2013 not text. The email has evolved from a 1:1 communication channel to one that is largely used for marketing messages. People have moved away from using email as a way to contact someone and instead moved their chatter to other platforms like SMS, Slack, Instagram, Messenger, etc.<\/p>\n\n

Today, 90% of email is non-conversational.<\/p>\n\n

While marketing messages largely make up that non-conversational chatter, email as a channel for communication is rife with abuse. Over 90% of incoming emails are blocked by Inbox Service Providers (ISPs), and less than 10% get delivered with 1-2% landing in the spam folder. While space is competitive, it\u2019s also highly lucrative. When email marketing is done right, companies can see a return on investment of about 4200%.<\/p>\n\r\n