{"id":22175,"date":"2019-07-16T00:00:00","date_gmt":"2019-07-16T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/como-criar-lista-e-mails-jeito-certo\/"},"modified":"2026-09-16T01:27:46","modified_gmt":"2026-09-16T01:27:46","slug":"como-criar-lista-e-mails-jeito-certo","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/como-criar-lista-e-mails-jeito-certo\/","title":{"rendered":"Como construir uma lista de e-mails do jeito certo"},"content":{"rendered":"\n

We\u2019ve seen a lot of lists \u2013 good lists, bad lists, ugly lists, and everything in between \u2013 so we can usually tell when a company\u2019s email list is going to cause deliverability problems<\/u><\/a>.<\/p>\n\n

When someone says, \u201cYeah, I know how to collect email addresses. I\u2019ve got about ten million people on my list. I bought it off the internet a few years ago from a guy named Joe, and\u2026\u201d that raises some red flags (okay, a lot of red flags).<\/p>\n\n

Look, we know list collection might sound less cool than other email topics. It\u2019s really, really tempting to focus only on the ways you can get more potential customers and a long email list no matter what. But no matter how big your list is, unless your contacts gave you consent to email them, you won\u2019t <\/b>see great results<\/b><\/u><\/a>. Plus, your email service provider (ESP) will get mad at you, and that\u2019s no fun.<\/p>\n\n

Let\u2019s take a look at what consent is and how you can use it to build a healthy email list<\/b>. Ready? Let\u2019s go.<\/p>\n\r\n