Building strong sending habits takes time and has a surprising impact on your sender reputation and overall deliverability. When emails get ignored, it impacts your engagement rates. Sending more messages can seem like a solution. We\u2019ll talk about why that\u2019s a bad idea in this post.<\/p>\n\n
Email is a wonderful medium for sending and receiving messages, but we don\u2019t give it enough credit. If we treat email as an environment where you can send anything and the user will get it, your messages will wind up being taken for granted, leaving them unclicked and unloved. Unloved emails become insecure, and that insecurity leads to poor sending habits and backlash from ISPs. Before your emails reach rock bottom, you need to build up their\u00a0Sending Self-Esteem<\/a>. Watch this three minute therapy session to see what happens when your emails start to feel like junk.<\/p>\n\r\n