{"id":22215,"date":"2026-09-15T17:31:35","date_gmt":"2026-09-15T17:31:35","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/evolucao-entregabilidade-e-mail\/"},"modified":"2026-09-15T17:31:35","modified_gmt":"2026-09-15T17:31:35","slug":"evolucao-entregabilidade-e-mail","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/evolucao-entregabilidade-e-mail\/","title":{"rendered":"A evolu\u00e7\u00e3o da entregabilidade de e-mail"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mesmo sendo um grande alvo de spammers, o e-mail continua sendo a forma mais popular e eficaz de comunica\u00e7\u00e3o na web hoje para o crescimento e o engajamento da base de usu\u00e1rios<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a grande quantidade de spam sendo entregue, os provedores de ESP est\u00e3o sempre em busca de maneiras para driblar os spammers. Consequentemente, remetentes leg\u00edtimos precisam estar sempre atentos \u00e0s mudan\u00e7as nas regras para se prepararem melhor e alcan\u00e7arem uma entregabilidade ideal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confira este infogr\u00e1fico que guia voc\u00ea por uma jornada desde a origem do spam at\u00e9 o cen\u00e1rio atual do e-mail.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4489\" width=\"792\" height=\"2355\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Evolution_of_Email_Deliverability_Infographic_by_Mailgun.png\" alt=\"Evolution_of_Email_Deliverability_Infographic_by_Mailgun\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Evolution_of_Email_Deliverability_Infographic_by_Mailgun.png 792w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Evolution_of_Email_Deliverability_Infographic_by_Mailgun-101x300.png 101w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Evolution_of_Email_Deliverability_Infographic_by_Mailgun-768x2284.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Evolution_of_Email_Deliverability_Infographic_by_Mailgun-344x1024.png 344w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Evolution_of_Email_Deliverability_Infographic_by_Mailgun-517x1536.png 517w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Evolution_of_Email_Deliverability_Infographic_by_Mailgun-689x2048.png 689w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Mesmo sendo um grande alvo de spammers, o e-mail continua sendo a forma mais popular e eficaz de comunica\u00e7\u00e3o na web hoje para o crescimento e o engajamento da base de usu\u00e1rios.<\/p>\n","protected":false},"author":13,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-22215","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A evolu\u00e7\u00e3o da entregabilidade de e-mail - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Mesmo sendo um grande alvo de spammers, o e-mail continua sendo a forma mais popular e eficaz de comunica\u00e7\u00e3o na web hoje para o crescimento e o engajamento da base de usu\u00e1rios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/evolucao-entregabilidade-e-mail\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A evolu\u00e7\u00e3o da entregabilidade de e-mail - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Mesmo sendo um grande alvo de spammers, o e-mail continua sendo a forma mais popular e eficaz de comunica\u00e7\u00e3o na web hoje para o crescimento e o engajamento da base de usu\u00e1rios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/evolucao-entregabilidade-e-mail\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Deliverability.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/deliverability\\\/evolucao-entregabilidade-e-mail\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/deliverability\\\/evolucao-entregabilidade-e-mail\\\/\",\"name\":\"A evolu\u00e7\u00e3o da entregabilidade de e-mail - Transactional Email API Service For Developers | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/deliverability\\\/evolucao-entregabilidade-e-mail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/deliverability\\\/evolucao-entregabilidade-e-mail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG-Blog-Deliverability.png\",\"datePublished\":\"2026-09-15T17:31:35+00:00\",\"description\":\"Mesmo sendo um grande alvo de spammers, o e-mail continua sendo a forma mais popular e eficaz de comunica\u00e7\u00e3o na web hoje para o crescimento e o engajamento da base de usu\u00e1rios.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/deliverability\\\/evolucao-entregabilidade-e-mail\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/deliverability\\\/evolucao-entregabilidade-e-mail\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/deliverability\\\/evolucao-entregabilidade-e-mail\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG-Blog-Deliverability.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG-Blog-Deliverability.png\",\"width\":720,\"height\":448},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/deliverability\\\/evolucao-entregabilidade-e-mail\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/inicio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A evolu\u00e7\u00e3o da entregabilidade de e-mail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Poderosas APIs de e-mail transacional que permitem a voc\u00ea enviar, receber e rastrear e-mails, criadas com os desenvolvedores em mente. Saiba mais hoje mesmo!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A evolu\u00e7\u00e3o da entregabilidade de e-mail - Transactional Email API Service For Developers | Mailgun","description":"Mesmo sendo um grande alvo de spammers, o e-mail continua sendo a forma mais popular e eficaz de comunica\u00e7\u00e3o na web hoje para o crescimento e o engajamento da base de usu\u00e1rios.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/evolucao-entregabilidade-e-mail\/","og_locale":"pt_BR","og_type":"article","og_title":"A evolu\u00e7\u00e3o da entregabilidade de e-mail - Transactional Email API Service For Developers | Mailgun","og_description":"Mesmo sendo um grande alvo de spammers, o e-mail continua sendo a forma mais popular e eficaz de comunica\u00e7\u00e3o na web hoje para o crescimento e o engajamento da base de usu\u00e1rios.","og_url":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/evolucao-entregabilidade-e-mail\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","og_image":[{"width":720,"height":448,"url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Deliverability.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/evolucao-entregabilidade-e-mail\/","url":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/evolucao-entregabilidade-e-mail\/","name":"A evolu\u00e7\u00e3o da entregabilidade de e-mail - Transactional Email API Service For Developers | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/evolucao-entregabilidade-e-mail\/#primaryimage"},"image":{"@id":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/evolucao-entregabilidade-e-mail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Deliverability.png","datePublished":"2026-09-15T17:31:35+00:00","description":"Mesmo sendo um grande alvo de spammers, o e-mail continua sendo a forma mais popular e eficaz de comunica\u00e7\u00e3o na web hoje para o crescimento e o engajamento da base de usu\u00e1rios.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/evolucao-entregabilidade-e-mail\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/evolucao-entregabilidade-e-mail\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/evolucao-entregabilidade-e-mail\/#primaryimage","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Deliverability.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Blog-Deliverability.png","width":720,"height":448},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/pt\/blog\/deliverability\/evolucao-entregabilidade-e-mail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/pt\/inicio\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.mailgun.com\/pt\/blog\/"},{"@type":"ListItem","position":3,"name":"A evolu\u00e7\u00e3o da entregabilidade de e-mail"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/pt\/#website","url":"https:\/\/www.mailgun.com\/pt\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Poderosas APIs de e-mail transacional que permitem a voc\u00ea enviar, receber e rastrear e-mails, criadas com os desenvolvedores em mente. Saiba mais hoje mesmo!","publisher":{"@id":"https:\/\/www.mailgun.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/pt\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.mailgun.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/pt\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/blog\/22215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/blog\/22215\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/media\/4376"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/media?parent=22215"}],"wp:term":[{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/blog_category?post=22215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}