As senders, we should be the first to care about sending valuable, relevant emails to our contacts. Ultimately, email\u2019s efficiency as a communications channel depends on our recipients\u2019 overall inbox experience. More unwanted emails mean more competition and less likelihood of having our messages read.<\/p>\n\n
But that doesn\u2019t stop us from worrying when mailbox providers make the decision to enforce requirements impacting the way they handle unsolicited messages, like the ones announced earlier this month by Gmail<\/a> and Yahoo<\/a>.<\/p>\n\n What do these announcements really mean? How are they going to impact your email program? And most importantly, what do you need to do to stay on the right side of the email law? We\u2019ve got all the answers and some recommendations in this post.<\/p>\n\r\n