{"id":23948,"date":"2019-07-16T00:00:00","date_gmt":"2019-07-16T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/mailgun-campaign-analytics-taking-analytics-beyond-2\/"},"modified":"2026-09-16T10:56:00","modified_gmt":"2026-09-16T10:56:00","slug":"mailgun-campaign-analytics-taking-analytics-beyond","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/pt\/blog\/product\/mailgun-campaign-analytics-taking-analytics-beyond\/","title":{"rendered":"An\u00e1lises de campanha do Mailgun: levando as an\u00e1lises al\u00e9m do e-mail em massa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>ATUALIZA\u00c7\u00c3O: Fizemos mudan\u00e7as incr\u00edveis e significativas nas an\u00e1lises, e este post acabou ficando um pouco in\u00fatil. Mas decidimos mant\u00ea-lo no ar porque acreditamos na itera\u00e7\u00e3o e gostamos de mostrar nossas origens humildes. <a href=\"https:\/\/www.mailgun.com\/pt\/?blog_category=new-email-analytics-features-to-answer-your-performance-questions\" target=\"_tabs\" rel=\"noopener noreferrer\">Aqui est\u00e1 um post mais relevante sobre as novas e aprimoradas an\u00e1lises do Mailgun<\/a>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boas not\u00edcias a todos!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A equipe do Mailgun acaba de lan\u00e7ar o produto de an\u00e1lises de e-mail mais flex\u00edvel do mercado. Essa nova e fant\u00e1stica ferramenta oferece an\u00e1lises que normalmente s\u00e3o restritas aos servi\u00e7os caros de e-mail marketing por uma fra\u00e7\u00e3o do custo. Voc\u00ea n\u00e3o precisa mais carregar esse peso!\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usar a ferramenta \u00e9 simples. Basta criar um ID de campanha pelo Painel de Controle ou pela API e adicionar uma tag aos seus e-mails com esse ID.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Criar uma nova campanha com um ID:<\/h2>\n\n\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#block-486914066c4a1b7f890c4e5bd9238f81_code_0\" type=\"button\" role=\"tab\" aria-controls=\"block-486914066c4a1b7f890c4e5bd9238f81_code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"block-486914066c4a1b7f890c4e5bd9238f81_code_0\" role=\"tabpanel\" aria-labelledby=\"block-486914066c4a1b7f890c4e5bd9238f81_code_0\">\r\n                        <div class=\"code-snippet__code-wrapper\">\r\n                            <div class=\"nav nav-buttons code-snippet__copy-wrapper\">\r\n                                <button type=\"button\" class=\"nav-link code-snippet__copy\" data-clipboard-target=\"#block-486914066c4a1b7f890c4e5bd9238f81_code_0_content\" data-clipboard-label=\"Copiar para a \u00e1rea de transfer\u00eancia\" data-clipboard-success-label=\"Copiado!\" data-clipboard-error-label=\"N\u00e3o foi poss\u00edvel copiar\" data-tooltip=\"Copiar para a \u00e1rea de transfer\u00eancia\" data-tooltip-placement=\"left\" role=\"tooltip\" aria-label=\"Copiar para a \u00e1rea de transfer\u00eancia\">\r\n                                    <svg class=\"code-snippet__copy-icon code-snippet__copy-icon--default\" width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/file-stack.svg\"><\/svg>\r\n                                    <svg class=\"code-snippet__copy-icon code-snippet__copy-icon--success\" width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg>\r\n                                <\/button>\r\n                            <\/div>\r\n                                                        <pre class=\"w-100 h-100 m-0 line-numbers language-shell\" tabindex=\"0\">\r\n                                <code id=\"block-486914066c4a1b7f890c4e5bd9238f81_code_0_content\" class=\"language-shell\">\r\n\r\n                                    curl https:\/\/api.mailgun.net\/v2\/mailgun.net\/campaigns  rn -F name=&#039;Upgrade reminder&#039;rn -F id=&#039;upgrade_reminder&#039;\r\n                                <\/code>\r\n                            <\/pre>\r\n                        <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">Enviar uma \u00fanica mensagem com a tag da campanha:<\/h2>\n\n\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#block-25005386158cb5c99f429ba3a59bf5d1_code_0\" type=\"button\" role=\"tab\" aria-controls=\"block-25005386158cb5c99f429ba3a59bf5d1_code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"block-25005386158cb5c99f429ba3a59bf5d1_code_0\" role=\"tabpanel\" aria-labelledby=\"block-25005386158cb5c99f429ba3a59bf5d1_code_0\">\r\n                        <div class=\"code-snippet__code-wrapper\">\r\n                            <div class=\"nav nav-buttons code-snippet__copy-wrapper\">\r\n                                <button type=\"button\" class=\"nav-link code-snippet__copy\" data-clipboard-target=\"#block-25005386158cb5c99f429ba3a59bf5d1_code_0_content\" data-clipboard-label=\"Copiar para a \u00e1rea de transfer\u00eancia\" data-clipboard-success-label=\"Copiado!\" data-clipboard-error-label=\"N\u00e3o foi poss\u00edvel copiar\" data-tooltip=\"Copiar para a \u00e1rea de transfer\u00eancia\" data-tooltip-placement=\"left\" role=\"tooltip\" aria-label=\"Copiar para a \u00e1rea de transfer\u00eancia\">\r\n                                    <svg class=\"code-snippet__copy-icon code-snippet__copy-icon--default\" width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/file-stack.svg\"><\/svg>\r\n                                    <svg class=\"code-snippet__copy-icon code-snippet__copy-icon--success\" width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg>\r\n                                <\/button>\r\n                            <\/div>\r\n                                                        <pre class=\"w-100 h-100 m-0 line-numbers language-shell\" tabindex=\"0\">\r\n                                <code id=\"block-25005386158cb5c99f429ba3a59bf5d1_code_0_content\" class=\"language-shell\">\r\n\r\n                                    curl https:\/\/api.mailgun.net\/v2\/mailgun.net\/messages  rn-F from=&#039;Developers &#039; rn-F to=&#039;Bob Doe &#039;rn-F subject=&#039;Please consider upgrading&#039;rn-F text=&#039;You will actually save money by upgrading&#039;rn-F o_campaign=&#039;upgrade_reminder&#039;rn\r\n                                <\/code>\r\n                            <\/pre>\r\n                        <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, come\u00e7amos o rastreamento e o armazenamento de eventos at\u00e9 o n\u00edvel dos destinat\u00e1rios e consolidamos esses dados para fornecer relat\u00f3rios detalhados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digamos que voc\u00ea queira testar qual \u00e9 o melhor dia para enviar uma oferta de upgrade para sua base de usu\u00e1rios\u2026 basta criar uma campanha para cada dia da semana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para cada ID de campanha, o Mailgun fornecer\u00e1 a voc\u00ea\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma vis\u00e3o geral de todos os eventos que ocorreram em rela\u00e7\u00e3o \u00e0 campanha:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4658\" width=\"500\" height=\"252\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics1.png\" alt=\"analytics1\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics1.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics1-300x151.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Um detalhamento do desempenho de links e de dom\u00ednios dos destinat\u00e1rios para ver em quais links os destinat\u00e1rios est\u00e3o clicando e como os diferentes dom\u00ednios dos destinat\u00e1rios se saem:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4659\" width=\"500\" height=\"267\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics2.png\" alt=\"analytics2\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics2.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics2-300x160.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Uma linha do tempo dos eventos durante o dia para que voc\u00ea veja quando os destinat\u00e1rios est\u00e3o interagindo com seu e-mail (que voc\u00ea pode usar em conjunto com nosso agendamento de entrega):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4660\" width=\"500\" height=\"240\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics3.png\" alt=\"analytics3\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics3.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics3-300x144.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">E uma vis\u00e3o geral geogr\u00e1fica do desempenho de aberturas e cliques:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4661\" width=\"500\" height=\"393\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics_4.png\" alt=\"analytics_4\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics_4.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics_4-300x236.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Na qual voc\u00ea pode se aprofundar para obter mais detalhes:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4662\" width=\"500\" height=\"373\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics5.png\" alt=\"analytics5\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics5.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics5-300x224.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea pode comparar as an\u00e1lises de diferentes campanhas. Ent\u00e3o, vamos ver qual foi o melhor dia para enviar aquela oferta de upgrade:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4663\" width=\"500\" height=\"346\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics6.png\" alt=\"analytics6\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics6.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics6-300x208.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Parece que a quinta-feira \u00e9 a vencedora\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas e em rela\u00e7\u00e3o a todos aqueles e-mails de recupera\u00e7\u00e3o de senha que enviamos? Com o Mailgun, voc\u00ea pode obter os mesmos insights com seus e-mails transacionais, j\u00e1 que uma campanha \u00e9 apenas um ID que voc\u00ea usa como tag nos seus e-mails.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4664\" width=\"500\" height=\"415\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics7.png\" alt=\"analytics7\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics7.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics7-300x249.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como esperado, as aberturas e os cliques nos e-mails de recupera\u00e7\u00e3o de senha est\u00e3o nas alturas. E se adicion\u00e1ssemos uma oferta sutil de upgrade e um link para a p\u00e1gina de pre\u00e7os nesses e-mails?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4665\" width=\"500\" height=\"239\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics8.png\" alt=\"analytics8\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics8.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics8-300x143.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Os e-mails transacionais s\u00e3o imbat\u00edveis! Um CTR de 9% para a p\u00e1gina de pre\u00e7os com nossos e-mails de recupera\u00e7\u00e3o de senha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an\u00e1lises de campanha do Mailgun s\u00e3o ideais para criar e testar campanhas de gotejamento e do ciclo de vida da base de usu\u00e1rios vinculadas a determinados padr\u00f5es de uso no seu aplicativo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paul Stamatiou compartilhou uma \u00f3tima reflex\u00e3o\u00a0<a href=\"http:\/\/paulstamatiou.com\/startup-user-retention-lifecycle-email\" target=\"_tabs\" rel=\"noopener noreferrer\">post anterior<\/a>\u00a0sobre a import\u00e2ncia disso e uma ideia de startup para a reten\u00e7\u00e3o da base de usu\u00e1rios como servi\u00e7o. Com o Mailgun, voc\u00ea poderia criar isso em um fim de semana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que impede voc\u00ea?\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Posso obter os dados de forma program\u00e1tica?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com certeza. Temos uma API robusta \u00e0 qual dedicaremos um post separado. Enquanto isso, voc\u00ea pode conferir a\u00a0<a href=\"https:\/\/documentation.mailgun.com\/en\/latest\/api_reference.html?utm_source=mailgun&amp;utm_medium=blog&amp;utm_campaign=analytics%202012%20Blog%20Post\" target=\"_tabs\" rel=\"noopener noreferrer\">Refer\u00eancia da API de campanhas<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mas e as campanhas tradicionais de e-mail em massa?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Elas tamb\u00e9m s\u00e3o compat\u00edveis! Se voc\u00ea deseja fazer campanhas em massa mais tradicionais por uma fra\u00e7\u00e3o do custo, basta fazer o seguinte:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Criar uma lista de e-mails, digamos &#8220;chicago@mycompany.com&#8221;<\/li>\n\n\n\n<li>Adicionar seus destinat\u00e1rios a ela usando nossas APIs<\/li>\n\n\n\n<li>Enviar uma mensagem com a tag de um ID de campanha para &#8220;chicago@mycompany.com&#8221;<\/li>\n\n\n\n<li>Lucro!<\/li>\n<\/ul>\n\n\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\"  aria-labelledby=\"banner-block-block-dda846ec37266761c0d9b8f087525ff4\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Cadastre-se            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block-dda846ec37266761c0d9b8f087525ff4\">\r\n                \u00c9 f\u00e1cil come\u00e7ar. E \u00e9 gr\u00e1tis.            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Veja o que voc\u00ea pode alcan\u00e7ar com a melhor plataforma de entrega de e-mail do mundo.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-secondary\" >Get started<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Usar nossas an\u00e1lises \u00e9 simples. Basta criar um ID de campanha pelo Painel de Controle ou pela API e adicionar uma tag aos seus e-mails com esse ID.<\/p>\n","protected":false},"author":13,"featured_media":4555,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[22],"class_list":["post-23948","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-product"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An\u00e1lises de campanha do Mailgun: levando as an\u00e1lises al\u00e9m do e-mail em massa - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Usar nossas an\u00e1lises \u00e9 simples. 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