Want your logo next to your sender name in the inbox? The DMARC Authentication is becoming more widespread. Inbox Providers like Gmail are using Brand Indicators for Message Identification (BIMI) as an incentive to implement DMARC.
Learn more here.<\/a><\/div>\r\n <\/div>\r\n\nHow monitoring your IP and Domain reputation improves deliverability<\/h2>\n\n
Email deliverability can be a scary topic for senders at scale. Identifying an issue with inbox placement isn’t always easy, without key insights into reputation, delivery, and engagement it can be hard to first identify if there is an issue<\/b>. If you are able to identify a deliverability issue, understanding the root cause(s) can be the next challenge. Because deliverability is such a complex topic, there is a long list of potential causes, ranging from the email content itself, to the way you have configured your traffic, and everything in between.<\/p>\n\n
With access to your IP and domain reputation, you can get near-instant insight into any deliverability issues that might be on the horizon. The quicker you identify an issue with your sender reputation, the quicker you can find the source and avoid spam placement or even worse, like landing on a blocklist. <\/p>\n\n
That\u2019s why senders should take advantage of services like Google Postmaster Tools, as deliverability expert Nick Schafer points out in this video.<\/p>\n\t