{"id":25437,"date":"2025-06-24T00:00:00","date_gmt":"2025-06-24T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/deliverability-academy-episode-two-recap-2\/"},"modified":"2026-09-22T13:18:17","modified_gmt":"2026-09-22T13:18:17","slug":"deliverability-academy-episode-two-recap","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/pt\/blog\/email\/deliverability-academy-episode-two-recap\/","title":{"rendered":"Resumo do epis\u00f3dio 2 da Deliverability Academy: novas regras, mesma caixa de entrada"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Se voc\u00ea ainda trata a entregabilidade como um mero detalhe, seus e-mails provavelmente n\u00e3o est\u00e3o chegando onde deveriam. No segundo epis\u00f3dio da Deliverability Academy do Mailgun, as apresentadoras Natalie Hayes e Alison Gootee trazem sua experi\u00eancia, e muitos coment\u00e1rios francos, para analisar o que mudou no mundo do envio em massa. Spoiler: parece muita coisa, mas ser\u00e1 que \u00e9?<\/p>\n\n\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-6043\"><p class=\"h5 m-0\" id=\"toc-title-6043\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#a-base-da-entregabilidade-de-e-mail-moderna\">A base da entregabilidade de e-mail moderna<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#a-microsoft-expande-a-cartilha\">A Microsoft expande a cartilha<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#por-que-envios-respeitosos-nao-sao-mais-opcionais\">Por que envios respeitosos n\u00e3o s\u00e3o mais opcionais<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#como-comecar-a-usar-o-dmarc-do-mailgun\">Como come\u00e7ar a usar o DMARC do Mailgun<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#conclusao\">Conclus\u00e3o<\/a><\/div><\/div><\/nav>\n\n\n<h2 class=\"wp-block-heading\">A base da entregabilidade de e-mail moderna<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/autenticacao-e-mail-identidade-envio\/\" target=\"_tabs\" rel=\"noopener noreferrer\">SPF, DKIM e DMARC<\/a> podem parecer uma sopa de letrinhas, mas s\u00e3o fundamentais para que o e-mail chegue \u00e0s caixas de entrada. Esses tr\u00eas protocolos autenticam quem voc\u00ea \u00e9 e protegem contra spoofing, phishing e falsifica\u00e7\u00e3o de identidade. Resumindo, eles provam que voc\u00ea n\u00e3o \u00e9 mal-intencionado ou, pelo menos, que n\u00e3o est\u00e1 agindo de m\u00e1-f\u00e9 por e-mail.<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Saiba mais sobre o b\u00e1sico da entregabilidade de e-mail no nosso primeiro epis\u00f3dio da Deliverability Academy; <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/deliverability-academy-episode-one-recap\/\">confira o resumo.<\/a><\/div>\r\n    <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">Embora esses protocolos de autentica\u00e7\u00e3o sejam a norma h\u00e1 muito tempo, o DMARC foi bem menos adotado porque os remetentes precisam enfrentar alguns obst\u00e1culos a mais para obt\u00ea-lo. Quando <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/atualizacoes-caixa-entrada-gmail-yahoo-2024\/\" target=\"_tabs\" rel=\"noopener noreferrer\">o Gmail e o Yahoo<\/a> lan\u00e7aram seus requisitos para remetentes em 2023, <a href=\"https:\/\/www.mailgun.com\/blog\/email\/resumo-end-temporada-seis-episodio-1-dmarc\/\" target=\"_tabs\" rel=\"noopener noreferrer\">O DMARC deixou de ser opcional.<\/a> E agora, a Microsoft entrou no mesmo embalo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O DMARC finalmente fecha a brecha que o SPF e o DKIM deixam aberta. Ele verifica se o dom\u00ednio no seu endere\u00e7o \u201cDe\u201d vis\u00edvel realmente est\u00e1 alinhado com seu dom\u00ednio autenticado. Esse alinhamento \u00e9 o que mais importa para os provedores de caixa de correio agora.<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-26b1006708aa6b414b47cecb740a28bc\">\r\n            &#8220;Na verdade, o DMARC preenche uma lacuna que o SPF e o DKIM de certa forma deixaram para tr\u00e1s&#8230; ele fecha essa brecha e garante que voc\u00ea seja quem diz ser.&#8221;         <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Alison-Gootee_Headshot.jpg\" alt=\"Foto de Alison Gootee\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-26b1006708aa6b414b47cecb740a28bc\">\r\n                        Alison Gootee                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Especialista em Defesa de Deliverability da Sinch Mailgun<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">E embora <code>p=none<\/code> possa ser aceit\u00e1vel hoje, na melhor das hip\u00f3teses, \u00e9 um placeholder. N\u00e3o presuma que ele se sustentar\u00e1 sob as mudan\u00e7as de pol\u00edtica do futuro.<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Ei! Voc\u00ea sabia: existem tr\u00eas tipos de pol\u00edtica DMARC<\/div><ul class=\"mb-0 mt-3\"><li>p=none \u2014 Apenas monitoramento, nenhuma a\u00e7\u00e3o tomada.<\/li><li>p=quarantine \u2014 Mensagens que falham na autentica\u00e7\u00e3o s\u00e3o enviadas para a pasta de spam.<\/li><li>p=reject \u2014 Mensagens que falham no DMARC s\u00e3o totalmente bloqueadas.<\/li><\/ul><div class=\"content-body mt-3\">Nossa equipe de especialistas sabe que <code>p=none<\/code> \u00e9 apenas um ponto de partida. Sem os relat\u00f3rios, um registro DMARC n\u00e3o serve para muita coisa. Os relat\u00f3rios s\u00e3o o &#8220;R&#8221; no DMARC e oferecem visibilidade crucial sobre o ecossistema de e-mail do seu dom\u00ednio. Desde remetentes desconhecidos dentro da sua pr\u00f3pria organiza\u00e7\u00e3o at\u00e9 amea\u00e7as externas, esses relat\u00f3rios mostram o que realmente est\u00e1 acontecendo com o seu e-mail.<\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">A Microsoft expande a cartilha<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/microsoft-requisitos-remetente\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Quando a Microsoft entrou na jogada<\/a> eles n\u00e3o fizeram isso com a mesma empolga\u00e7\u00e3o do Yahoogle. Em vez de uma lista rigorosa de limites e porcentagens, eles trouxeram uma lista de recomenda\u00e7\u00f5es, mas ainda assim exigem o DMARC como os outros grandes provedores de caixa de entrada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suas orienta\u00e7\u00f5es incluem acertos esperados, como cabe\u00e7alhos de cancelamento de inscri\u00e7\u00e3o<a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/importancia-limpeza-lista-e-mails\/\" target=\"_tabs\" rel=\"noopener noreferrer\">, higieniza\u00e7\u00e3o de lista<\/a>e tratamento de respostas, mas n\u00e3o s\u00e3o t\u00e3o rigorosos. Em vez de exigir um descadastramento com um clique com <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/o-que-e-rfc-8058\/\" target=\"_tabs\" rel=\"noopener noreferrer\">RFC 8058<\/a> por exemplo, a Microsoft est\u00e1 exigindo apenas um processo de cancelamento de inscri\u00e7\u00e3o claro e funcional.<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-fdfe5fd8d9341eb1d8701a5c793228e5\">\r\n            &#8220;Atender apenas ao padr\u00e3o de autentica\u00e7\u00e3o n\u00e3o \u00e9 o que vai garantir a entrega na caixa de entrada \u2014 \u00e9 apenas o m\u00ednimo.&#8221;         <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Alison-Gootee_Headshot.jpg\" alt=\"Foto de Alison Gootee\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-fdfe5fd8d9341eb1d8701a5c793228e5\">\r\n                        Alison Gootee                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Especialista em Defesa de Deliverability da Sinch Mailgun<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, por que a Microsoft parece menos rigorosa? A verdade, acreditamos, est\u00e1 nas entrelinhas. E as entrelinhas aqui dizem: &#8220;Voc\u00ea pode seguir todas as regras t\u00e9cnicas e ainda assim ser indesejado se seus e-mails parecerem spam ou descuidados.&#8221; A Microsoft n\u00e3o est\u00e1 apenas analisando suas autentica\u00e7\u00f5es; ela est\u00e1 sentindo o clima e deixou claro que reagir\u00e1 com base em como os destinat\u00e1rios gerenciam suas mensagens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por que envios respeitosos n\u00e3o s\u00e3o mais opcionais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das nossas partes favoritas da Deliverability Academy s\u00e3o as p\u00e9rolas de sabedoria que recebemos do nosso painel de especialistas, e Natalie Hays nunca decepciona.<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-5dfc410f414d3f9886e0cfc03c1f676e\">\r\n            &#8220;Imagine que voc\u00ea conhece algu\u00e9m novo e quer fazer amizade. Mas em vez de ir com calma, voc\u00ea manda 50 mensagens seguidas: &#8216;Ei.&#8217; &#8216;Tudo bem?&#8217; &#8216;Voc\u00ea recebeu minha mensagem?&#8217; &#8216;Por que n\u00e3o responde?&#8217; \u00c9 estranho. Do ponto de vista de e-mail, algumas marcas est\u00e3o fazendo isso.&#8221;        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Natalie_Hays.png\" alt=\"Foto de Natalie Hays\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-5dfc410f414d3f9886e0cfc03c1f676e\">\r\n                        Natalie Hays                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Gerente s\u00eanior de marketing de produto, Sinch Mailgun<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\"><b>Se voc\u00ea gosta de analogias e conversas espirituosas, n\u00e3o deixe de conferir coment\u00e1rios como esse na grava\u00e7\u00e3o completa postada no final deste blog. <\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qual \u00e9 o ponto da Natalie? \u00c9 assim que a base de assinantes se sente ao receber e-mail atr\u00e1s de e-mail sem espa\u00e7o para respirar. Quando o link de opt-out est\u00e1 enterrado em um rodap\u00e9. Quando n\u00e3o conseguem nem saber por que est\u00e3o na lista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ferramentas como cancelamento de inscri\u00e7\u00e3o f\u00e1cil e centros de prefer\u00eancias n\u00e3o s\u00e3o apenas um luxo, s\u00e3o uma verifica\u00e7\u00e3o de sanidade. Deixe as pessoas escolherem com que frequ\u00eancia desejam receber suas mensagens. Permita que diminuam a frequ\u00eancia antes de cancelar a inscri\u00e7\u00e3o e n\u00e3o se surpreenda quando as altas taxas de cancelamento de inscri\u00e7\u00e3o afundarem sua reputa\u00e7\u00e3o do remetente \u2013 especialmente se voc\u00ea n\u00e3o estava realmente ouvindo seu p\u00fablico desde o in\u00edcio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como come\u00e7ar a usar o DMARC do Mailgun<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das grandes d\u00favidas do nosso p\u00fablico foi: o que fazer se os relat\u00f3rios DMARC estiverem sobrecarregando voc\u00ea? Se voc\u00ea est\u00e1 olhando para arquivos XML e fingindo que fazem sentido, n\u00e3o \u00e9 o \u00fanico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 a\u00ed que solu\u00e7\u00f5es como <a href=\"https:\/\/www.mailgun.com\/blog\/email\/resumo-end-temporada-seis-episodio-1-dmarc\/\" target=\"_tabs\" rel=\"noopener noreferrer\">o monitoramento DMARC do Mailgun, desenvolvido pela Red Sift<\/a>, entram em cena. Ele simplifica a implementa\u00e7\u00e3o do DMARC e torna os relat\u00f3rios mais f\u00e1ceis de entender. Voc\u00ea saber\u00e1 quem est\u00e1 enviando em seu nome, o que est\u00e1 falhando e como corrigir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Claro, se a sua solu\u00e7\u00e3o atual estiver funcionando e voc\u00ea tiver confian\u00e7a na sua postura de fiscaliza\u00e7\u00e3o, o conselho foi simples: &#8220;N\u00e3o mude nada a menos que haja problemas.&#8221; O Mailgun n\u00e3o \u00e9 a \u00fanica solu\u00e7\u00e3o para entregabilidade, mas, ei, estamos aqui se precisar da gente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entregar na caixa de entrada n\u00e3o \u00e9 apenas um problema t\u00e9cnico. \u00c9 um problema de confian\u00e7a. Os provedores de caixa de correio est\u00e3o analisando o que voc\u00ea envia, como envia e se os seus assinantes realmente querem receber.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SPF, DKIM e DMARC n\u00e3o s\u00e3o negoci\u00e1veis, mas o que realmente mant\u00e9m voc\u00ea fora da pasta de spam \u00e9 ser um bom remetente. Isso significa dar controle aos assinantes, facilitar o opt-out, enviar conte\u00fado que as pessoas realmente esperam e responder como se houvesse uma pessoa de verdade do outro lado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A autentica\u00e7\u00e3o e o cumprimento de requisitos abrem as portas para voc\u00ea. O respeito mant\u00e9m voc\u00ea na sala.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=pc8UaW9hYt4\" class=\"lazy-video-link\" data-lazy-video=\"pc8UaW9hYt4\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/pc8UaW9hYt4\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/pc8UaW9hYt4\/maxresdefault.jpg\" alt=\"Deliverability Academy: Authentication and Microsoft\u2019s Sender Requirements\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=pc8UaW9hYt4#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/pc8UaW9hYt4\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/pc8UaW9hYt4\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=pc8UaW9hYt4\",\n    \"name\": \"Deliverability Academy: Authentication and Microsoft\\u2019s Sender Requirements\",\n    \"description\": \"Join us as we walk through the Microsoft sender requirements and why authentication is so important for future-proofing your email program.  \\n\\n\\nWhat we\\u2019ll talk about:\\n\\n- How Microsoft\\u2019s updated sender rules impact bulk senders \\n\\n- What are authentication best practices in 2025 and beyond \\n\\n- Common mistakes that will keep you out of the inbox, even with authentication in place\\n\\nYou\\u2019ll learn: \\n\\n- The role of SPF, DKIM, and DMARC in complying with mailbox provider policies \\n\\n- How to proactively prevent deliverability issues with proper setup \\n\\n- Actionable steps to prepare your program for evolving sender requirements\",\n    \"uploadDate\": \"2025-06-18T19:11:34+00:00\",\n    \"duration\": \"PT59M13S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n","protected":false},"excerpt":{"rendered":"<p>A caixa de entrada acabou de ficar mais rigorosa. Em nossa \u00faltima sess\u00e3o da Deliverability Academy, analisamos os requisitos em evolu\u00e7\u00e3o com a Microsoft entrando para a lista de provedores de caixa de entrada que est\u00e3o restringindo os remetentes. Al\u00e9m disso, trazemos as pr\u00e1ticas recomendadas essenciais que todo remetente deve seguir para ficar fora da pasta de spam.<\/p>\n","protected":false},"author":21,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":true,"footnotes":""},"blog_category":[20],"class_list":["post-25437","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Saiba como os requisitos de remetente da Microsoft afetam os remetentes - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Deliverability Academy 2: saiba mais sobre os padr\u00f5es de autentica\u00e7\u00e3o atualizados do Gmail, do Yahoo e agora da Microsoft e veja o que os remetentes precisam fazer para manter a conformidade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/pt\/blog\/email\/deliverability-academy-episode-two-recap\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saiba como os requisitos de remetente da Microsoft afetam os remetentes - 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