{"id":25458,"date":"2026-09-22T13:18:20","date_gmt":"2026-09-22T13:18:20","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/resumo-bimi-emails-not-dead\/"},"modified":"2026-09-22T13:18:20","modified_gmt":"2026-09-22T13:18:20","slug":"resumo-bimi-emails-not-dead","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/pt\/blog\/email\/resumo-bimi-emails-not-dead\/","title":{"rendered":"Resumo do S6, E5 do Email&#8217;s Not Dead: o verdadeiro poder do BIMI e por que ele importa\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Voc\u00ea n\u00e3o pode simplesmente entrar em Mordor \u2013 ou no branding da caixa de entrada \u2013 sem fazer o trabalho de base. Neste epis\u00f3dio do <em>Email\u2019s Not Dead<\/em>, <a href=\"https:\/\/bimigroup.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">veterano do setor de e-mail<\/a> Matthew Vernhout junta-se a Eric Trinidad, Jonathan Torres e Thomas &#8220;T-Bird&#8221; Knierien para explorar a realidade do BIMI (Brand Indicators for Message Identification). \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O BIMI transforma o logotipo da sua marca em um sinal de confian\u00e7a na caixa de entrada. Mas esse pequeno \u00edcone representa uma longa lista de trabalho nos bastidores. De protocolos de autentica\u00e7\u00e3o \u00e0 reputa\u00e7\u00e3o do remetente, este epis\u00f3dio revela o que \u00e9 necess\u00e1rio para ganhar credibilidade visual no mundo de um provedor de caixa de correio.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Role a p\u00e1gina para assistir ao epis\u00f3dio completo<\/strong> \u2013 ou continue lendo para conferir nossos principais aprendizados!<\/p>\n\n\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-5685\"><p class=\"h5 m-0\" id=\"toc-title-5685\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#o-bimi-constroi-confianca-visual-por-meio-da-autenticacao\">O BIMI constr\u00f3i confian\u00e7a visual por meio da autentica\u00e7\u00e3o\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#a-autenticacao-vem-primeiro\">A autentica\u00e7\u00e3o vem primeiro\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#provedores-de-caixa-de-correio-usam-o-bimi-para-aumentar-a-confianca\">Provedores de caixa de correio usam o BIMI para aumentar a confian\u00e7a\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#o-bimi-representa-esforco-nao-automacao\">O BIMI representa esfor\u00e7o, n\u00e3o automa\u00e7\u00e3o\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#a-adocao-do-bimi-varia-de-acordo-com-a-plataforma\">A ado\u00e7\u00e3o do BIMI varia de acordo com a plataforma\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#o-bimi-funciona-melhor-como-parte-de-uma-estrategia-completa\">O BIMI funciona melhor como parte de uma estrat\u00e9gia completa\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#de-o-proximo-passo-com-o-bimi\">D\u00ea o pr\u00f3ximo passo com o BIMI\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">08<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#assista-ao-episodio-completo\">Assista ao epis\u00f3dio completo<\/a><\/div><\/div><\/nav>\n\n\n<h2 class=\"wp-block-heading\">O BIMI constr\u00f3i confian\u00e7a visual por meio da autentica\u00e7\u00e3o\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Parece simples: fa\u00e7a o upload do seu logotipo e deixe seus e-mails com uma \u00f3tima apar\u00eancia. <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/bimi-mais-do-que-um-nome-engracado\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mas n\u00e3o \u00e9 assim que o BIMI funciona<\/a>. Ele exige precis\u00e3o t\u00e9cnica e uma forte higiene do remetente. Mais importante ainda, ele recompensa marcas que protegem consistentemente seus dom\u00ednios e se comunicam de forma segura.\u00a0<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-24db49a39834c57b16a3ac7c86471b10\">\r\n            &#8220;O BIMI \u2013 Brand Indicators for Message Identification \u2013 \u00e9 a ideia de colocar um logotipo, um \u00edcone, ao lado do seu nome no e-mail. Basicamente, ocupando aquele espa\u00e7o do avatar. \u00c9 uma forma de associar a identidade de uma marca ao seu dom\u00ednio.&#8221;\u00a0        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/08\/matthew-vernhout.webp\" alt=\"Foto de Matt Vernhout\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-24db49a39834c57b16a3ac7c86471b10\">\r\n                        Matt Vernhout                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Presidente de comunica\u00e7\u00f5es do BIMI Group, conselheiro principal de e-mail; Email Industries, fundador da Email Karma<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o se trata apenas de est\u00e9tica. Trata-se de mostrar aos provedores de caixa de correio que suas mensagens v\u00eam de uma fonte leg\u00edtima e autenticada. Os destinat\u00e1rios veem um logotipo n\u00edtido. Os provedores de caixa de correio veem uma identidade verificada e um hist\u00f3rico de envios seguros.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A autentica\u00e7\u00e3o vem primeiro\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes que o BIMI se torne vis\u00edvel, voc\u00ea precisa ter o b\u00e1sico implementado. Isso significa configurar o trio essencial de padr\u00f5es de autentica\u00e7\u00e3o de e-mail: <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/autenticacao-e-mail-identidade-envio\/\" target=\"_blank\" rel=\"noreferrer noopener\">SPF, DKIM e DMARC<\/a>. Cada pe\u00e7a verifica uma parte diferente do seu comportamento de envio. Juntos, eles formam a base da confian\u00e7a.\u00a0<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-bae559011a89fe2f3a2fff6d419720ef\">\r\n            &#8220;O BIMI \u00e9 uma recompensa por fazer a autentica\u00e7\u00e3o corretamente e atingir um status de aplica\u00e7\u00e3o rigorosa. Se voc\u00ea n\u00e3o estiver usando o DMARC com p=quarantine ou p=reject, o BIMI n\u00e3o vai funcionar. Esse \u00e9 o primeiro passo.&#8221;\u00a0        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/08\/matthew-vernhout.webp\" alt=\"Foto de Matt Vernhout\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-bae559011a89fe2f3a2fff6d419720ef\">\r\n                        Matt Vernhout                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Presidente de comunica\u00e7\u00f5es do BIMI Group, conselheiro principal de e-mail; Email Industries, fundador da Email Karma<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">Essa \u00e9 a organiza\u00e7\u00e3o b\u00e1sica que todo remetente j\u00e1 deveria estar fazendo. Sem isso, n\u00e3o h\u00e1 BIMI, n\u00e3o h\u00e1 logotipo e n\u00e3o h\u00e1 atalhos.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Provedores de caixa de correio usam o BIMI para aumentar a confian\u00e7a\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clientes de e-mail s\u00e3o projetados para filtrar o ru\u00eddo. O BIMI ajuda a decidir o que pertence \u00e0 caixa de entrada e o que n\u00e3o pertence. Para o destinat\u00e1rio, o logotipo ao lado do nome da sua marca faz a mensagem parecer intencional. Para a plataforma, isso confirma que o dom\u00ednio foi verificado e autenticado.\u00a0<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-e7f49f2d4bc19c5ca97beb1dc4acf18e\">\r\n            &#8220;Se vejo um logotipo que conhe\u00e7o e confio, parece mais leg\u00edtimo \u2013 tipo, &#8216;Certo, isso \u00e9 definitivamente da Hot Topic.&#8217; Isso cria aquele reconhecimento e confian\u00e7a instant\u00e2neos antes mesmo de eu abrir o e-mail.&#8221;\u00a0        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/08\/eric-trinidad.webp\" alt=\"Foto de Eric Trinidad\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-e7f49f2d4bc19c5ca97beb1dc4acf18e\">\r\n                        Eric Trinidad                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Gerente t\u00e9cnico de contas corporativas, Sinch Mailgun<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">Essa primeira impress\u00e3o importa. Um logotipo pode sinalizar profissionalismo, seguran\u00e7a da marca e confiabilidade antes mesmo de a linha de assunto ser lida.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O BIMI representa esfor\u00e7o, n\u00e3o automa\u00e7\u00e3o\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 aqui que o programa fica sincero. Os apresentadores deixam claro que o BIMI \u00e9 uma recompensa, n\u00e3o algo garantido. \u00c9 f\u00e1cil pensar nele como a cereja do bolo \u2013 apenas saiba que voc\u00ea precisa assar o bolo primeiro. O BIMI vem por \u00faltimo porque ele \u00e9 constru\u00eddo sobre uma infraestrutura funcional.\u00a0<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-135b8477b1746e7c7910fa55bd453718\">\r\n            &#8220;Gosto de pensar nele como a cereja do bolo&#8230; mas n\u00e3o \u00e9 t\u00e3o simples quanto: &#8216;Ei, voc\u00ea est\u00e1 indo bem \u2013 bum, agora voc\u00ea ganha um logotipo.&#8217; H\u00e1 um pouco de trabalho bra\u00e7al. O esfor\u00e7o vale a pena? \u00c9 isso que queremos explorar a fundo.&#8221;\u00a0        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/08\/eric-trinidad.webp\" alt=\"Foto de Eric Trinidad\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-135b8477b1746e7c7910fa55bd453718\">\r\n                        Eric Trinidad                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Gerente t\u00e9cnico de contas corporativas, Sinch Mailgun<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">Esse trabalho inclui a cria\u00e7\u00e3o de um arquivo SVG em conformidade, o gerenciamento de um DNS limpo e, possivelmente, a compra de um <a href=\"https:\/\/bimigroup.org\/verified-mark-certificates-vmc-and-bimi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Certificado de Marca Verificada (VMC)<\/a>. Nada disso parece glamoroso, mas tudo isso importa.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A ado\u00e7\u00e3o do BIMI varia de acordo com a plataforma\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo a melhor configura\u00e7\u00e3o de BIMI n\u00e3o garante resultados uniformes. Alguns provedores de caixa de correio oferecem suporte ao BIMI. Outros n\u00e3o. Entre os que oferecem, a renderiza\u00e7\u00e3o depende do tipo de dispositivo, tipo de mensagem e cliente de e-mail.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso significa que as marcas precisam de visibilidade sobre o que est\u00e1 funcionando. <a href=\"https:\/\/help.mailgun.com\/hc\/en-us\/articles\/23687761220635-Events-Logs-Recipient-Mailbox-Providers\" target=\"_blank\" rel=\"noreferrer noopener\">Clientes do Mailgun podem usar logs<\/a>, an\u00e1lises e ferramentas de monitoramento para ver onde seus e-mails chegam, com que frequ\u00eancia a autentica\u00e7\u00e3o \u00e9 aprovada e se o logotipo aparece conforme esperado.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O BIMI funciona melhor como parte de uma estrat\u00e9gia completa\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os programas de e-mail mais bem-sucedidos focam em mais do que apenas a conformidade. Eles priorizam a consist\u00eancia, a seguran\u00e7a da marca e o engajamento do p\u00fablico. O BIMI ajuda a construir credibilidade, mas n\u00e3o <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/melhorar-reputacao-remetente\/\" target=\"_blank\" rel=\"noreferrer noopener\">substitui a reputa\u00e7\u00e3o<\/a>. Ele a reflete.\u00a0<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-5819eba256767d447c1fb6b3b6c11e02\">\r\n            &#8220;Como respons\u00e1vel por uma marca, agora voc\u00ea pode atribuir seu pr\u00f3prio logotipo&#8230; O BIMI vincula seu logotipo ao seu dom\u00ednio por meio de uma autentica\u00e7\u00e3o adequada, para que n\u00e3o haja confus\u00e3o.&#8221;\u00a0\r\n        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/08\/matthew-vernhout.webp\" alt=\"Foto de Matt Vernhout\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-5819eba256767d447c1fb6b3b6c11e02\">\r\n                        Matt Vernhout                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Presidente de comunica\u00e7\u00f5es do BIMI Group, conselheiro principal de e-mail; Email Industries, fundador da Email Karma<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">D\u00ea o pr\u00f3ximo passo com o BIMI\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria das marcas deseja aquele visual sofisticado na caixa de entrada. Poucas percebem o que \u00e9 necess\u00e1rio para conquist\u00e1-lo. O BIMI envia um sinal de que voc\u00ea cuidou do seu dom\u00ednio, da sua infraestrutura e da sua reputa\u00e7\u00e3o. As marcas que aparecem com um logotipo j\u00e1 fizeram o trabalho duro.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para come\u00e7ar:\u00a0<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/implementar-dmarc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Revise a pol\u00edtica DMARC do seu dom\u00ednio<\/a> e confirme a aplica\u00e7\u00e3o rigorosa.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mailgun.com\/blog\/dev-life\/como-configurar-autenticacao-e-mail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alinhe o SPF e o DKIM<\/a> com seus IPs de envio ativos.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mailgun.com\/pt\/features\/email-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monitore o desempenho<\/a> usando os logs e as an\u00e1lises do Mailgun.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Formate um logotipo SVG em conformidade.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Analise se um <a href=\"https:\/\/bimigroup.org\/verified-mark-certificates-vmc-and-bimi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Certificado de Marca Verificada<\/a> \u00e9 necess\u00e1rio para o seu caso de uso.\u00a0<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Assista ao epis\u00f3dio completo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O BIMI \u00e9 um padr\u00e3o moderno constru\u00eddo com base em pr\u00e1ticas s\u00f3lidas. O Mailgun oferece as ferramentas para atend\u00ea-las. Se voc\u00ea precisa de uma auditoria de dom\u00ednio, ajuda com a configura\u00e7\u00e3o de registros ou orienta\u00e7\u00e3o sobre sua estrat\u00e9gia de logotipo, estamos aqui para ajudar.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/pt\/contato\/\" target=\"_blank\" rel=\"noreferrer noopener\">Falar com um especialista em entregabilidade<\/a> e descobrir o que \u00e9 necess\u00e1rio para transformar sua marca em um nome confi\u00e1vel em todas as caixas de entrada.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou assista ao epis\u00f3dio completo abaixo para saber mais sobre o BIMI:<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=CqHFIZ3puuU\" class=\"lazy-video-link\" data-lazy-video=\"CqHFIZ3puuU\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/CqHFIZ3puuU\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/CqHFIZ3puuU\/maxresdefault.jpg\" alt=\"The BIMI Group, how they\u2019re here to help with Matthew Vernhout\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=CqHFIZ3puuU#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/CqHFIZ3puuU\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/CqHFIZ3puuU\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=CqHFIZ3puuU\",\n    \"name\": \"The BIMI Group, how they\\u2019re here to help with Matthew Vernhout\",\n    \"description\": \"T-Bird put a call out to the BIMI group to find out more about the amazing work they're doing to guide users on how to set up BIMI authentication for their brands. When low and behold we find out our friend Matthew Vernhout is actually the Communications Chair over at the BIMI Group. Of course we had to bring him back in and find out how this supergroup of email service providers are trying to make sure you receive legitimate email.\\u00a0\\n\\u00a0\\n\\nResources: \\n- https:\/\/bimigroup.org\\n- https:\/\/bimiradar.com\\n\\n\\n\\u00a0\\nEmail\\u2019s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn\\u2019t dead, but it could be if we don\\u2019t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.\",\n    \"uploadDate\": \"2025-08-14T19:51:45+00:00\",\n    \"duration\": \"PT41M39S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n","protected":false},"excerpt":{"rendered":"<p>Este epis\u00f3dio do Email\u2019s Not Dead detalha o BIMI e o que \u00e9 necess\u00e1rio para exibir seu logotipo na caixa de entrada. Matt Vernhout junta-se \u00e0 equipe do Mailgun para detalhar o assunto e explicar como o Mailgun pode ajudar.<\/p>\n","protected":false},"author":23,"featured_media":11707,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-25458","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Resumo do END S6E5: por que o branding de e-mail verificado importa - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Descubra como o BIMI funciona para proteger sua marca, aumentar a confian\u00e7a e melhorar a visibilidade na caixa de entrada com insights de especialistas e estrat\u00e9gias do Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/pt\/blog\/email\/resumo-bimi-emails-not-dead\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resumo do END S6E5: por que o branding de e-mail verificado importa - 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