{"id":13738,"date":"2026-04-06T16:06:00","date_gmt":"2026-04-06T16:06:00","guid":{"rendered":"https:\/\/www.mailgun.com\/email-impact-report\/chapter\/sobre-a-pesquisa\/"},"modified":"2026-06-15T03:13:22","modified_gmt":"2026-06-15T03:13:22","slug":"sobre-a-pesquisa","status":"publish","type":"email-impact-chapter","link":"https:\/\/www.mailgun.com\/pt\/email-impact-report\/chapter\/sobre-a-pesquisa\/","title":{"rendered":"Sobre esta pesquisa"},"content":{"rendered":"
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Sobre a pesquisa do Impacto do e-mail de 2026<\/h3> <\/div>\r\n \r\n

O Sinch Mailgun conduziu esta pesquisa do final de setembro at\u00e9 o in\u00edcio de novembro de 2025. A pesquisa incluiu usu\u00e1rios das marcas de e-mail da Sinch (Mailgun, Mailjet e Email on Acid), bem como um painel personalizado de remetentes de alto volume nos EUA, Reino Unido, Fran\u00e7a, Alemanha e Espanha. <\/p>

Dos 1.234 entrevistados no total, 769 eram clientes da Sinch, bem como outros participantes da comunidade de e-mail. 465 entrevistados vieram do painel personalizado com o suporte dos servi\u00e7os de painel de pesquisa de mercado da Alchemer. <\/p>

Veja abaixo as divis\u00f5es demogr\u00e1ficas dos entrevistados da pesquisa.\u00a0<\/p><\/div> <\/div>\r\n \r\n

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Usu\u00e1rios de produtos\/painel<\/div>\r\n
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– Sinch Mailgun: 17%
– Sinch Mailjet: 27%
<\/span>– Sinch Email on Acid: 16%
<\/span>– Painel personalizado: 38%
<\/span>– Outros: 2%\u00a0<\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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Principais pa\u00edses<\/div>\r\n
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– Estados Unidos: 28%
– Fran\u00e7a: 14%
<\/span>– Reino Unido: 13%
<\/span>– Alemanha: 8%
<\/span>– Espanha: 8%
<\/span>– \u00cdndia: 3%
<\/span>– Canad\u00e1: 3%
<\/span>– Todos os outros: 23%\u00a0<\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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Principais setores<\/div>\r\n
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– Tecnologia: 19%
– (Software, hardware, internet)
<\/span>– Marketing\/Publicidade: 11%
<\/span>– Servi\u00e7os profissionais: 8%
<\/span>– Servi\u00e7os financeiros: 6%
<\/span>– Varejo: 5%
<\/span>– Sa\u00fade: 4%
<\/span>– Telecomunica\u00e7\u00f5es: 3%
<\/span>– Todos os outros: 44%\u00a0<\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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Principais fun\u00e7\u00f5es de trabalho<\/div>\r\n
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– Profissional de TI: 20%
– Profissional de marketing de e-mail\/ciclo de vida: 15%
<\/span>– Desenvolvedor de software: 10%
<\/span>– Especialista em entregabilidade de e-mail: 9%
<\/span>– Lideran\u00e7a de marketing: 9%
<\/span>– VP\/Diretor de produto: 7%
<\/span>– Executivo (C-level): 6%
<\/span>– Gerente de produto: 6%
<\/span>– Propriet\u00e1rio de pequena empresa: 6%
<\/span>– Todos os outros: 12%\u00a0<\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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Volumes mensais de e-mail<\/div>\r\n
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– Mais de 1 milh\u00e3o: 20%
– 100 mil a 1 milh\u00e3o: 39%
<\/span>– 50 mil a 100 mil: 8%
<\/span>– Menos de 50 mil: 30%
<\/span>– N\u00e3o tem certeza: 3%\u00a0<\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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Tipo de neg\u00f3cio<\/div>\r\n
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– B2B: 32%
– B2C: 25%
<\/span>– Tanto B2B quanto B2C: 38%
<\/span>– Outro tipo de neg\u00f3cio: 5%\u00a0<\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n\r\n\n\r\n <\/div>\r\n \r\n <\/div>\r\n\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n","protected":false},"featured_media":13187,"template":"","meta":{"_acf_changed":true},"class_list":["post-13738","email-impact-chapter","type-email-impact-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSobre esta pesquisa - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Um total de 1.234 entrevistados da comunidade de e-mail foram pesquisados para o relat\u00f3rio de impacto do e-mail, com o suporte de um ano de dados do Sinch Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/pt\/email-impact-report\/chapter\/sobre-a-pesquisa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sobre esta pesquisa - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Um total de 1.234 entrevistados da comunidade de e-mail foram pesquisados para o relat\u00f3rio de impacto do e-mail, com o suporte de um ano de dados do Sinch Mailgun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/pt\/email-impact-report\/chapter\/sobre-a-pesquisa\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T03:13:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2026\/03\/MailgunCampaign_FINAL_Chapter06_912x1040.png\" \/>\n\t<meta property=\"og:image:width\" content=\"912\" \/>\n\t<meta property=\"og:image:height\" content=\"1040\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/email-impact-report\\\/chapter\\\/sobre-a-pesquisa\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/email-impact-report\\\/chapter\\\/sobre-a-pesquisa\\\/\",\"name\":\"Sobre esta pesquisa - Transactional Email API Service For Developers | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/email-impact-report\\\/chapter\\\/sobre-a-pesquisa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/email-impact-report\\\/chapter\\\/sobre-a-pesquisa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/MailgunCampaign_FINAL_Chapter06_912x1040.png\",\"datePublished\":\"2026-04-06T16:06:00+00:00\",\"dateModified\":\"2026-06-15T03:13:22+00:00\",\"description\":\"Um total de 1.234 entrevistados da comunidade de e-mail foram pesquisados para o relat\u00f3rio de impacto do e-mail, com o suporte de um ano de dados do Sinch Mailgun.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/email-impact-report\\\/chapter\\\/sobre-a-pesquisa\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/email-impact-report\\\/chapter\\\/sobre-a-pesquisa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/email-impact-report\\\/chapter\\\/sobre-a-pesquisa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/MailgunCampaign_FINAL_Chapter06_912x1040.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/MailgunCampaign_FINAL_Chapter06_912x1040.png\",\"width\":912,\"height\":1040},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/email-impact-report\\\/chapter\\\/sobre-a-pesquisa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/In\u00edcio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sobre esta pesquisa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. 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