{"id":13766,"date":"2026-04-06T16:03:00","date_gmt":"2026-04-06T16:03:00","guid":{"rendered":"https:\/\/www.mailgun.com\/email-impact-report\/chapter\/ai-e-o-futuro-do-e-mail\/"},"modified":"2026-06-15T15:07:09","modified_gmt":"2026-06-15T15:07:09","slug":"ai-e-o-futuro-do-e-mail","status":"publish","type":"email-impact-chapter","link":"https:\/\/www.mailgun.com\/pt\/email-impact-report\/chapter\/ai-e-o-futuro-do-e-mail\/","title":{"rendered":"AI e o futuro do e-mail"},"content":{"rendered":"
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Key findings on AI and email<\/h3> <\/div>\r\n \r\n

In 2026, it\u2019s nearly impossible to talk about the future of anything without artificial intelligence entering the conversation. <\/p>

Last year, Sinch research revealed<\/a> 98% of businesses were using or planned to us AI in customer communications.<\/b> But if your mind goes straight to AI-powered chatbots, you may be missing the bigger picture. <\/p>

While it\u2019s true that AI offers a lot of promise for conversational customer experiences through other channels, it\u2019s also shaping the future of email in significant ways. <\/p>

Throughout this chapter, we\u2019ll find out how senders are using AI to optimize and enhance their email programs. Plus, where are organizations investing in email in the age of AI?\u00a0<\/p>

While AI tools are somewhat more common among high-volume senders, most businesses are finding ways to use artificial intelligence as part of their processes. Close to half of those surveyed believe AI tools have made their email programs faster and more efficient. <\/p>

Here are some big-picture takeaways from what more than 1,200 email senders say about AI and email:\u202f\u202f\u00a0<\/p><\/div> <\/div>\r\n \r\n

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79%<\/div>\r\n
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of senders are using or plan to us AI as part of their company\u2019s email program. <\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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27%<\/div>\r\n
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of senders say AI tools are regularly used <\/b>as part of their email program <\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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46%<\/div>\r\n
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of those using AI with email say it has helped increase speed and efficiency. <\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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21%<\/div>\r\n
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of senders claim they have no plans to use AI tools<\/b> in connection with email communications. <\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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41%<\/div>\r\n
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say AI helps them generate email copy, making it the most common use case. <\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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23%<\/div>\r\n
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say AI has not helped them<\/b> improve their email programs. <\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n\r\n\n\r\n <\/div>\r\n \r\n <\/div>\r\n\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n

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Many email teams (41%) say they are using AI to help generate copy. While that\u2019s certainly not a bad idea, it may not be where AI can have the biggest impact on your email program. Let\u2019s explore the insights on AI-powered email strategies and what\u2019s on the horizon for this communication channel.\u00a0<\/p><\/div> <\/div>\r\n \r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n

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