{"id":18843,"date":"2025-12-19T20:30:00","date_gmt":"2025-12-19T20:30:00","guid":{"rendered":"https:\/\/www.mailgun.com\/glossary\/opt-in-unico\/"},"modified":"2026-09-09T03:35:07","modified_gmt":"2026-09-09T03:35:07","slug":"opt-in-unico","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/pt\/glossary\/opt-in-unico\/","title":{"rendered":"Opt-in \u00fanico"},"content":{"rendered":"<h1>Opt-in \u00fanico<\/h1>\n<p><span data-contrast=\"none\">O opt-in \u00fanico \u00e9 o processo de adicionar um usu\u00e1rio a uma lista de e-mails em apenas uma etapa \u2013 geralmente ao enviar um endere\u00e7o de e-mail por um formul\u00e1rio ou pop-up. Depois disso, o usu\u00e1rio \u00e9 adicionado imediatamente \u00e0 lista de e-mails sem verificar seu endere\u00e7o de e-mail.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Embora esse m\u00e9todo possa parecer uma maneira r\u00e1pida de expandir uma lista,\u00a0<\/span><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/how-to-build-an-email-list-the-right-way\/\"><span data-contrast=\"none\">a Mailgun o desaconselha fortemente<\/span><\/a><span data-contrast=\"none\">. O opt-in \u00fanico aumenta o risco de endere\u00e7os falsos ou com erros de digita\u00e7\u00e3o, armadilhas de spam e destinat\u00e1rios desinteressados, fatores que prejudicam a sua entregabilidade.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Em vez disso, defendemos o opt-in confirmado (tamb\u00e9m chamado de\u00a0<\/span><a href=\"https:\/\/www.mailgun.com\/blog\/email\/double-opt-in-with-php-mailgun\/\"><span data-contrast=\"none\">duplo opt-in<\/span><\/a><span data-contrast=\"none\">), no qual os usu\u00e1rios devem clicar em um link de confirma\u00e7\u00e3o em suas caixas de entrada para concluir o cadastro. Isso n\u00e3o apenas valida o endere\u00e7o, mas tamb\u00e9m verifica o consentimento, preparando voc\u00ea para um engajamento maior e menos reclama\u00e7\u00f5es.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">O opt-in confirmado garante:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Dados melhores<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Menos devolu\u00e7\u00f5es<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Reputa\u00e7\u00e3o do remetente mais forte<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Assinantes mais satisfeitos<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Opt-in \u00fanico O opt-in \u00fanico \u00e9 o processo de adicionar um usu\u00e1rio a uma lista de e-mails em apenas uma etapa \u2013 geralmente ao enviar um endere\u00e7o de e-mail por um formul\u00e1rio ou pop-up. Depois disso, o usu\u00e1rio \u00e9 adicionado imediatamente \u00e0 lista de e-mails sem verificar seu endere\u00e7o de e-mail.\u00a0 Embora esse m\u00e9todo possa [&hellip;]<\/p>\n","protected":false},"author":23,"template":"","meta":{"_acf_changed":false},"class_list":["post-18843","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opt-in \u00fanico \u2013 Gloss\u00e1rio de termos de e-mail | Mailgun<\/title>\n<meta name=\"description\" content=\"O opt-in \u00fanico permite que os usu\u00e1rios assinem programas de e-mail em apenas uma etapa. Saiba por que isso n\u00e3o \u00e9 uma boa ideia no Gloss\u00e1rio de termos de e-mail da Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/pt\/glossary\/opt-in-unico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opt-in \u00fanico \u2013 Gloss\u00e1rio de termos de e-mail | Mailgun\" \/>\n<meta property=\"og:description\" content=\"O opt-in \u00fanico permite que os usu\u00e1rios assinem programas de e-mail em apenas uma etapa. 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