{"id":18847,"date":"2025-01-28T05:05:50","date_gmt":"2025-01-28T05:05:50","guid":{"rendered":"https:\/\/www.mailgun.com\/glossary\/cdp-2\/"},"modified":"2026-09-08T23:23:40","modified_gmt":"2026-09-08T23:23:40","slug":"cdp","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/pt\/glossary\/cdp\/","title":{"rendered":"CDP (Customer Data Platform)"},"content":{"rendered":"<h1>CDP (Customer Data Platform)<\/h1>\n<p>Uma CDP (Customer Data Platform) \u00e9 uma ferramenta de software usada para gerenciar dados coletados a partir das intera\u00e7\u00f5es de clientes com aplicativos web ou e-mails.<\/p>\n<p>Os dados de clientes desempenham uma fun\u00e7\u00e3o crucial na cria\u00e7\u00e3o de campanhas relevantes e personalizadas, o que, em \u00faltima an\u00e1lise, melhora o desempenho dos programas de e-mail. Mas os dados em sua forma bruta n\u00e3o s\u00e3o muito \u00fateis; \u00e9 a\u00ed que as CDPs entram em a\u00e7\u00e3o. As CDPs coletam dados de diversas fontes para criar um \u00fanico banco de dados com todas as informa\u00e7\u00f5es de clientes. As marcas dependem desses insights para criar melhores  <a href=\"https:\/\/www.mailgun.com\/blog\/it-and-engineering\/building-a-data-driven-approach-to-keeping-users-emails-up-to-date\/\" target=\"_tabs\" rel=\"noopener noreferrer\">campanhas de e-mail orientadas a dados<\/a>, <a href=\"https:\/\/www.mailgun.com\/blog\/email\/using-data-build-better-triggered-email-campaigns\/\" target=\"_tabs\" rel=\"noopener noreferrer\">automatizar e-mails acionados por gatilho<\/a> e  <a href=\"https:\/\/www.mailgun.com\/blog\/it-and-engineering\/closing-the-loop-between-your-customer-data-and-your-email-data\/\" target=\"_tabs\" rel=\"noopener noreferrer\">fechar o ciclo<\/a>  entre os dados de clientes e os dados de e-mail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CDP (Customer Data Platform) Uma CDP (Customer Data Platform) \u00e9 uma ferramenta de software usada para gerenciar dados coletados a partir das intera\u00e7\u00f5es de clientes com aplicativos web ou e-mails. Os dados de clientes desempenham uma fun\u00e7\u00e3o crucial na cria\u00e7\u00e3o de campanhas relevantes e personalizadas, o que, em \u00faltima an\u00e1lise, melhora o desempenho dos programas [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-18847","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CDP (Customer Data Platform) \u2013 Gloss\u00e1rio de termos de e-mail | Mailgun<\/title>\n<meta name=\"description\" content=\"Uma CDP compila os dados de clientes de diversas fontes e os adiciona a um \u00fanico banco de dados. 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