a segmenta\u00e7\u00e3o de lista<\/a> atingir subconjuntos de usu\u00e1rios. Por exemplo, se um destinat\u00e1rio compra um produto de uma marca, a marca envia um e-mail de acompanhamento com op\u00e7\u00f5es de produtos relevantes na categoria “Voc\u00ea tamb\u00e9m pode gostar”.<\/p>\n","protected":false},"excerpt":{"rendered":"E-mail comportamental Um e-mail comportamental, ou um e-mail acionado, \u00e9 uma mensagem enviada em resposta a determinadas a\u00e7\u00f5es do usu\u00e1rio, como o abandono de um carrinho, geralmente ap\u00f3s os usu\u00e1rios interagirem com o aplicativo web ou as redes sociais de uma marca. O e-mail marketing comportamental \u00e9 uma \u00f3tima maneira de impulsionar o engajamento do […]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-18852","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"\n
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