{"id":18866,"date":"2025-12-19T19:56:47","date_gmt":"2025-12-19T19:56:47","guid":{"rendered":"https:\/\/www.mailgun.com\/glossary\/list-unsubscribe-2\/"},"modified":"2026-09-09T05:41:07","modified_gmt":"2026-09-09T05:41:07","slug":"list-unsubscribe","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/pt\/glossary\/list-unsubscribe\/","title":{"rendered":"List-unsubscribe"},"content":{"rendered":"<h1>List-unsubscribe<\/h1>\n<p><span data-contrast=\"none\">O List-unsubscribe \u00e9 um campo de cabe\u00e7alho de e-mail que permite aos destinat\u00e1rios cancelar o recebimento de e-mails futuros <\/span><b><span data-contrast=\"none\">sem clicar em links no corpo da mensagem<\/span><\/b><span data-contrast=\"none\">. Ele oferece aos provedores de caixa de correio um m\u00e9todo de cancelamento de inscri\u00e7\u00e3o leg\u00edvel por m\u00e1quina \u2013 muitas vezes exibido como um bot\u00e3o nativo de \u201cCancelar inscri\u00e7\u00e3o\u201d na interface do cliente de e-mail (por exemplo, Gmail, Apple Mail).<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Existem dois tipos de mecanismos de List-unsubscribe:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"112\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">mailto<\/span><\/b><b><span data-contrast=\"none\">:<\/span><\/b><span data-contrast=\"none\">\u00a0\u2013 fornece um endere\u00e7o de e-mail para o qual o cliente do destinat\u00e1rio pode enviar uma solicita\u00e7\u00e3o de cancelamento de inscri\u00e7\u00e3o<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"112\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">http\/https:<\/span><\/b><span data-contrast=\"none\">\u00a0\u2013 fornece um URL de cancelamento de inscri\u00e7\u00e3o com apenas um clique<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">A maioria dos provedores de caixa de entrada (especialmente Yahoo e Gmail)\u00a0<\/span><b><span data-contrast=\"none\">espera<\/span><\/b><span data-contrast=\"none\">\u00a0que os remetentes incluam esse cabe\u00e7alho, especialmente em e-mails promocionais ou em massa. A falta de um cabe\u00e7alho List-unsubscribe pode:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"113\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Aumentar a chance de os destinat\u00e1rios clicarem em \u201cDenunciar spam\u201d<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"113\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/domain-reputation-and-dmarc\/\"><span data-contrast=\"none\">Prejudicar a reputa\u00e7\u00e3o do remetente<\/span><\/a><span data-contrast=\"none\">\u00a0e a entrega na caixa de entrada<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"113\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Acionar elementos passivo-agressivos da interface do usu\u00e1rio, como o \u201cPor que esta mensagem est\u00e1 na pasta de spam?\u201d do Gmail<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">No\u00a0<\/span><span data-contrast=\"none\">Mailgun<\/span><span data-contrast=\"none\">, recomendamos fortemente adicionar cabe\u00e7alhos List-unsubscribe a todos os e-mails, principalmente mensagens de marketing e em massa. Isso melhora a confian\u00e7a dos usu\u00e1rios e protege a entregabilidade reduzindo as reclama\u00e7\u00f5es de spam.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Nota:\u00a0<\/span><\/b><span data-contrast=\"none\">Embora alguns provedores de caixa de entrada ainda permitam o uso do\u00a0<\/span><i><span data-contrast=\"none\">mailto<\/span><\/i><span data-contrast=\"none\">, o m\u00e9todo baseado em URL est\u00e1 se tornando o padr\u00e3o preferido. Al\u00e9m disso, o Gmail e o Yahoo\u00a0<\/span><span data-contrast=\"none\">afirmaram<\/span><span data-contrast=\"none\">\u00a0explicitamente que\u00a0<\/span><span data-contrast=\"none\">exigem<\/span><span data-contrast=\"none\">\u00a0suporte para o m\u00e9todo de URL usando POST para cancelamentos de inscri\u00e7\u00e3o com apenas um clique. Isso significa que o URL usado no List-unsubscribe deve ser capaz de receber solicita\u00e7\u00f5es POST, e o cabe\u00e7alho &#8220;List-Unsubscribe-Post: List-Unsubscribe=One-Click&#8221; tamb\u00e9m deve ser adicionado ao cabe\u00e7alho de e-mail.<\/span><span data-contrast=\"none\">\u00a0Para saber mais sobre como\u00a0<\/span><span data-contrast=\"none\">configurar um cabe\u00e7alho List-<\/span><span data-contrast=\"none\">Unsubscri<\/span><span data-contrast=\"none\">be-Post,\u00a0<\/span><a href=\"https:\/\/help.mailgun.com\/hc\/en-us\/articles\/203306610-Unsubscribe-Handling-Links#01HNZH5DWKAD63Z5ZKDDTD6R31\"><span data-contrast=\"none\">leia nosso artigo de ajuda<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>List-unsubscribe O List-unsubscribe \u00e9 um campo de cabe\u00e7alho de e-mail que permite aos destinat\u00e1rios cancelar o recebimento de e-mails futuros sem clicar em links no corpo da mensagem. Ele oferece aos provedores de caixa de correio um m\u00e9todo de cancelamento de inscri\u00e7\u00e3o leg\u00edvel por m\u00e1quina \u2013 muitas vezes exibido como um bot\u00e3o nativo de \u201cCancelar [&hellip;]<\/p>\n","protected":false},"author":23,"template":"","meta":{"_acf_changed":false},"class_list":["post-18866","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>List-unsubscribe \u2013 Gloss\u00e1rio de termos de e-mail | Mailgun<\/title>\n<meta name=\"description\" content=\"O List-unsubscribe permite que os usu\u00e1rios cancelem a inscri\u00e7\u00e3o em uma lista de e-mails sem clicar em um link para cancelar a assinatura. 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