{"id":18878,"date":"2025-12-19T17:17:50","date_gmt":"2025-12-19T17:17:50","guid":{"rendered":"https:\/\/www.mailgun.com\/glossary\/automacao-de-e-mail\/"},"modified":"2026-09-09T05:01:26","modified_gmt":"2026-09-09T05:01:26","slug":"automacao-de-e-mail","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/pt\/glossary\/automacao-de-e-mail\/","title":{"rendered":"Automa\u00e7\u00e3o de e-mail"},"content":{"rendered":"<h1>Automa\u00e7\u00e3o de e-mail<\/h1>\n<p><span data-contrast=\"none\">A automa\u00e7\u00e3o de e-mail \u00e9 o processo de enviar e-mails automaticamente com base em gatilhos ou condi\u00e7\u00f5es predefinidas, como o cadastro de um usu\u00e1rio, a conclus\u00e3o de uma compra ou um determinado per\u00edodo sem login. Em vez de enviar cada mensagem manualmente, a automa\u00e7\u00e3o permite que as marcas entreguem conte\u00fado relevante e oportuno em grande escala.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Os gatilhos podem incluir: <\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"54\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Cadastro em um servi\u00e7o (aciona uma s\u00e9rie de boas-vindas) <\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"54\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Conclus\u00e3o de uma compra (aciona o envio de um recibo ou e-mail de upsell) <\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"54\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Abandono de carrinho <\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"54\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Uma data espec\u00edfica (como anivers\u00e1rio ou data de renova\u00e7\u00e3o) <\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">As mensagens automatizadas com base nesses gatilhos podem incluir: <\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"53\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Sequ\u00eancias de onboarding <\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"53\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Confirma\u00e7\u00f5es transacionais <\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"53\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Solicita\u00e7\u00f5es de feedback <\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"53\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Campanhas de reengajamento <\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"53\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Lembretes de pagamento <\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">A automa\u00e7\u00e3o de e-mail melhora a efici\u00eancia, aumenta a personaliza\u00e7\u00e3o e ajuda a manter os usu\u00e1rios engajados ao longo de seu ciclo de vida.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automa\u00e7\u00e3o de e-mail A automa\u00e7\u00e3o de e-mail \u00e9 o processo de enviar e-mails automaticamente com base em gatilhos ou condi\u00e7\u00f5es predefinidas, como o cadastro de um usu\u00e1rio, a conclus\u00e3o de uma compra ou um determinado per\u00edodo sem login. Em vez de enviar cada mensagem manualmente, a automa\u00e7\u00e3o permite que as marcas entreguem conte\u00fado relevante e [&hellip;]<\/p>\n","protected":false},"author":23,"template":"","meta":{"_acf_changed":false},"class_list":["post-18878","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automa\u00e7\u00e3o de e-mail \u2013 Gloss\u00e1rio de termos de e-mail | Mailgun<\/title>\n<meta name=\"description\" content=\"A automa\u00e7\u00e3o de e-mail permite potencializar o seu programa de e-mail. 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