{"id":18893,"date":"2025-12-19T17:04:50","date_gmt":"2025-12-19T17:04:50","guid":{"rendered":"https:\/\/www.mailgun.com\/glossary\/taxa-de-devolucao\/"},"modified":"2026-09-08T23:24:11","modified_gmt":"2026-09-08T23:24:11","slug":"taxa-de-devolucao","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/pt\/glossary\/taxa-de-devolucao\/","title":{"rendered":"Taxa de devolu\u00e7\u00e3o"},"content":{"rendered":"<h1>Taxa de devolu\u00e7\u00e3o<\/h1>\n<p><span class=\"TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorRed SCXW198026725 BCX0\"><span class=\"TextRun SCXW198026725 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW198026725 BCX0\">A taxa de devolu\u00e7\u00e3o refere-se \u00e0 porcentagem de e-mails que <\/span><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW198026725 BCX0\">n\u00e3o s\u00e3o<\/span><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW198026725 BCX0\"> entregues aos destinat\u00e1rios e retornam, ou sofrem &#8220;devolu\u00e7\u00e3o&#8221;,<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed TrackChangeHoverSelectHighlightRed SCXW198026725 BCX0\"> pelo<\/span><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW198026725 BCX0\"> servidor de e-mail de recebimento.\u00a0<\/span><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW198026725 BCX0\">Ela \u00e9<\/span><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW198026725 BCX0\"> calculada da seguinte forma:<\/span><\/span><\/span><span class=\"EOP TrackedChange TrackChangeHoverSelectHighlightRed SCXW198026725 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\n<p><code>N\u00famero de e-mails n\u00e3o entregues \/ N\u00famero total de e-mails enviados * 100 = Taxa de devolu\u00e7\u00e3o<\/code>\\n\\nPor exemplo, se uma marca envia 100 e-mails e dois desses e-mails n\u00e3o puderem ser entregues, a taxa de devolu\u00e7\u00e3o ser\u00e1 de 2%.<\/p>\n<p><code>2\/100 * 100 = 2%<\/code><\/p>\n<p><span data-contrast=\"auto\">H\u00e1 dois tipos de devolu\u00e7\u00e3o:<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"44\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Devolu\u00e7\u00f5es tempor\u00e1rias:<\/span><\/b><span data-contrast=\"auto\"> Falhas tempor\u00e1rias (por exemplo, caixa de entrada cheia, tempo limite do servidor excedido)<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"44\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Devolu\u00e7\u00f5es definitivas: <\/span><\/b><span data-contrast=\"auto\">Falhas permanentes (por exemplo, endere\u00e7o inv\u00e1lido, dom\u00ednio inexistente)<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Uma alta taxa de devolu\u00e7\u00e3o pode prejudicar a reputa\u00e7\u00e3o do remetente e impactar a entrega na caixa de entrada, especialmente nos princip<\/span><span data-contrast=\"auto\">ais provedores de caixa de entrada.\u00a0Por isso, monitorar as devolu\u00e7\u00f5es \u00e9 essencial para proteger a entregabilidade. Embora uma taxa de devolu\u00e7\u00e3o m\u00e9dia inferior a 2% seja geralmente considerada aceit\u00e1vel, at\u00e9 mesmo um pequeno pico <\/span><span data-contrast=\"auto\">\u2013 especialmente em devolu\u00e7\u00f5es definitivas \u2013 pode acionar a filtragem ou o throttling.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Observa\u00e7\u00e3o: <\/span><\/b><span data-contrast=\"auto\">As altas taxas de devolu\u00e7\u00e3o costumam indicar listas desatualizadas, m\u00e1s pr\u00e1ticas de aquisi\u00e7\u00e3o ou falta de higieniza\u00e7\u00e3o de lista \u2013 n\u00e3o apenas problemas t\u00e9cnicos.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taxa de devolu\u00e7\u00e3o A taxa de devolu\u00e7\u00e3o refere-se \u00e0 porcentagem de e-mails que n\u00e3o s\u00e3o entregues aos destinat\u00e1rios e retornam, ou sofrem &#8220;devolu\u00e7\u00e3o&#8221;, pelo servidor de e-mail de recebimento.\u00a0Ela \u00e9 calculada da seguinte forma: N\u00famero de e-mails n\u00e3o entregues \/ N\u00famero total de e-mails enviados * 100 = Taxa de devolu\u00e7\u00e3o\\n\\nPor exemplo, se uma marca [&hellip;]<\/p>\n","protected":false},"author":23,"template":"","meta":{"_acf_changed":false},"class_list":["post-18893","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taxa de devolu\u00e7\u00e3o \u2013 Gloss\u00e1rio de termos de e-mail | Mailgun<\/title>\n<meta name=\"description\" content=\"A taxa de devolu\u00e7\u00e3o mede a porcentagem de e-mails n\u00e3o entregues. 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