{"id":18898,"date":"2025-12-19T20:02:13","date_gmt":"2025-12-19T20:02:13","guid":{"rendered":"https:\/\/www.mailgun.com\/glossary\/automacao-de-marketing\/"},"modified":"2026-09-08T23:24:14","modified_gmt":"2026-09-08T23:24:14","slug":"automacao-de-marketing","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/pt\/glossary\/automacao-de-marketing\/","title":{"rendered":"Automa\u00e7\u00e3o de marketing"},"content":{"rendered":"<h1>Automa\u00e7\u00e3o de marketing<\/h1>\n<p><span data-contrast=\"none\">A automa\u00e7\u00e3o de marketing \u00e9 o uso de ferramentas de software para enviar automaticamente mensagens direcionadas aos destinat\u00e1rios certos no momento certo, com base no comportamento, nas prefer\u00eancias ou na fase na jornada do cliente.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">No e-mail, isso inclui:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"70\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Sequ\u00eancias de boas-vindas<\/span><\/b><span data-contrast=\"none\">\u00a0para novos assinantes<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"70\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Campanhas de gotejamento<\/span><\/b><span data-contrast=\"none\">\u00a0para nutri\u00e7\u00e3o de leads<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"70\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Fluxos de trabalho de reengajamento<\/span><\/b><span data-contrast=\"none\">\u00a0para usu\u00e1rios inativos<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"70\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Gatilhos comportamentais<\/span><\/b><span data-contrast=\"none\">, como abandono de carrinho ou cliques em links<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">As plataformas de automa\u00e7\u00e3o de marketing geralmente se integram a CRMs e usam APIs de e-mail ou webhooks para enviar mensagens automaticamente com base em eventos em tempo real. Essas ferramentas ajudam as marcas a escalar a comunica\u00e7\u00e3o e, ao mesmo tempo, manter a relev\u00e2ncia e a pontualidade, impulsionando o engajamento e o ROI sem esfor\u00e7o manual.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">No Mailgun, a automa\u00e7\u00e3o de marketing geralmente \u00e9 impulsionada por integra\u00e7\u00f5es com plataformas de terceiros ou por fluxos personalizados criados com nossas APIs.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automa\u00e7\u00e3o de marketing A automa\u00e7\u00e3o de marketing \u00e9 o uso de ferramentas de software para enviar automaticamente mensagens direcionadas aos destinat\u00e1rios certos no momento certo, com base no comportamento, nas prefer\u00eancias ou na fase na jornada do cliente.\u00a0 No e-mail, isso inclui:\u00a0 Sequ\u00eancias de boas-vindas\u00a0para novos assinantes\u00a0 Campanhas de gotejamento\u00a0para nutri\u00e7\u00e3o de leads\u00a0 Fluxos de [&hellip;]<\/p>\n","protected":false},"author":23,"template":"","meta":{"_acf_changed":false},"class_list":["post-18898","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automa\u00e7\u00e3o de marketing \u2013 Gloss\u00e1rio de termos de e-mail | Mailgun<\/title>\n<meta name=\"description\" content=\"A automa\u00e7\u00e3o de marketing ajuda as marcas a enviar notifica\u00e7\u00f5es automaticamente aos destinat\u00e1rios. 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