{"id":18902,"date":"2025-12-19T17:09:10","date_gmt":"2025-12-19T17:09:10","guid":{"rendered":"https:\/\/www.mailgun.com\/glossary\/taxa-de-cliques\/"},"modified":"2026-09-08T23:24:17","modified_gmt":"2026-09-08T23:24:17","slug":"taxa-de-cliques","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/pt\/glossary\/taxa-de-cliques\/","title":{"rendered":"Taxa de cliques (CTR)"},"content":{"rendered":"<h1>Taxa de cliques (CTR)<\/h1>\n<p><span class=\"TextRun SCXW130439582 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130439582 BCX0\" data-ccp-charstyle=\"Hyperlink\">A taxa de cliques (CTR) \u00e9 a propor\u00e7\u00e3o com que os destinat\u00e1rios clicam em um call-to-action (CTA)<\/span><\/span><span class=\"TrackedChange SCXW130439582 BCX0\"><span class=\"TextRun SCXW130439582 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130439582 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0e visitam a p\u00e1gina da web (ou landing page). \u00c9 um excelente indicador para saber se um CTA funciona ou se assinantes consideram o conte\u00fado atrativo. Em formato de f\u00f3rmula, a CTR corresponde ao n\u00famero total de cliques dividido pelo n\u00famero total de e-mails enviados, multiplicado por 100. Veja como funciona:<\/span><\/span><\/span><span class=\"EOP TrackedChange SCXW130439582 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><code>(N\u00famero total de cliques \/ N\u00famero total de e-mails enviados) * 100 = CTR<\/code><\/p>\n<p><span class=\"TrackedChange SCXW43573620 BCX0\"><span class=\"TextRun SCXW43573620 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart TrackChangeDeleteHighlight SCXW43573620 BCX0\" data-ccp-charstyle=\"Hyperlink\">Por exemplo, se uma marca enviou 1.000 e-mails e 100 assinantes clicaram no CTA, a CTR seria de 10%.<\/span><\/span><span class=\"EOP TrackedChange SCXW43573620 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><code>100 \/ 1.000 * 100 = 10%<\/code><\/p>\n<p><span data-contrast=\"auto\">Enquanto a CTR mede os cliques\u00a0<\/span><span data-contrast=\"auto\">em rela\u00e7\u00e3o<\/span><span data-contrast=\"auto\">\u00a0a todos os e-mails enviados, a taxa de cliques por abertura (CTOR) mede os cliques\u00a0<\/span><b><span data-contrast=\"auto\">apenas dos e-mails que foram\u00a0<\/span><\/b><b><span data-contrast=\"auto\">realmente abertos<\/span><\/b><span data-contrast=\"auto\">. A CTOR ajuda a avaliar o qu\u00e3o envolvente \u00e9 o conte\u00fado do e-mail ap\u00f3s a abertura, em vez de focar apenas na efic\u00e1cia geral da campanha. A f\u00f3rmula \u00e9 a seguinte:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><code>(N\u00famero total de cliques \/ N\u00famero total de aberturas) * 100 = CTOR<\/code><\/p>\n<p><span data-contrast=\"auto\">Usando o\u00a0<\/span><span data-contrast=\"auto\">exemplo<\/span><span data-contrast=\"auto\">\u00a0anterior, se 500 destinat\u00e1rios abriram o e-mail e 100 clicaram no CTA, a CTOR seria de 20%:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><code>100 \/ 500 * 100 = 20%<\/code><\/p>\n<p><span data-contrast=\"auto\">Essa distin\u00e7\u00e3o \u00e9 importante:\u00a0<\/span><b><span data-contrast=\"auto\">a CTR mostra a efic\u00e1cia geral da sua campanha de e-mail<\/span><\/b><span data-contrast=\"auto\">, enquanto\u00a0<\/span><b><span data-contrast=\"auto\">a CTOR destaca o quanto o seu conte\u00fado e o CTA s\u00e3o atrativos para quem realmente interage com o e-mail<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taxa de cliques (CTR) A taxa de cliques (CTR) \u00e9 a propor\u00e7\u00e3o com que os destinat\u00e1rios clicam em um call-to-action (CTA)\u00a0e visitam a p\u00e1gina da web (ou landing page). \u00c9 um excelente indicador para saber se um CTA funciona ou se assinantes consideram o conte\u00fado atrativo. Em formato de f\u00f3rmula, a CTR corresponde ao n\u00famero [&hellip;]<\/p>\n","protected":false},"author":23,"template":"","meta":{"_acf_changed":false},"class_list":["post-18902","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taxa de cliques (CTR) \u2013 Gloss\u00e1rio de termos de e-mail | Mailgun<\/title>\n<meta name=\"description\" content=\"A CTR \u00e9 a taxa com que assinantes clicam em um CTA e acessam a p\u00e1gina da web vinculada. 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