{"id":18943,"date":"2025-12-19T20:43:32","date_gmt":"2025-12-19T20:43:32","guid":{"rendered":"https:\/\/www.mailgun.com\/glossary\/e-mails-acionados\/"},"modified":"2026-09-09T05:46:12","modified_gmt":"2026-09-09T05:46:12","slug":"e-mails-acionados","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/pt\/glossary\/e-mails-acionados\/","title":{"rendered":"E-mails acionados"},"content":{"rendered":"<h1>E-mails acionados<\/h1>\n<p><span data-contrast=\"none\">Os e-mails acionados s\u00e3o mensagens automatizadas enviadas em resposta a a\u00e7\u00f5es ou eventos espec\u00edficos do usu\u00e1rio. Eles podem ser\u00a0<\/span><a href=\"https:\/\/www.mailgun.com\/pt\/glossary\/e-mail-transacional\/\"><span data-contrast=\"none\">transacional<\/span><\/a><span data-contrast=\"none\">,\u00a0<\/span><a href=\"https:\/\/www.mailgun.com\/pt\/glossary\/e-mail-comportamental\/\"><span data-contrast=\"none\">comportamentais<\/span><\/a><span data-contrast=\"none\"> ou focados em marketing,\u00a0<\/span><span data-contrast=\"none\">dependendo do conte\u00fado e do objetivo da mensagem.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Um gatilho refere-se ao evento que faz com que o e-mail seja enviado, e n\u00e3o ao tipo de e-mail em si.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Exemplos de e-mails acionados:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"none\">Transacionais:<\/span><\/b><span data-contrast=\"none\">\u00a0Confirma\u00e7\u00f5es de pedido, redefini\u00e7\u00f5es de senha (o conte\u00fado est\u00e1 relacionado \u00e0 conta ou \u00e0 com<\/span><span data-contrast=\"none\">pra)<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">Marketing:\u00a0<\/span><\/b><span data-contrast=\"none\">Sequ\u00eancias de boas-vindas, lembretes de carrinho abandonado, campanhas de reengajamento (o conte\u00fado \u00e9 promocional ou voltado para o engajamento)<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">Comportamentais:\u00a0<\/span><\/b><span data-contrast=\"none\">E-mails de marcos alcan\u00e7ados, pesquisas p\u00f3s-compra, sugest\u00f5es de upsell baseadas na navega\u00e7\u00e3o<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Embora todos os e-mails transacionais\u00a0<\/span><span data-contrast=\"none\">sejam acionados por um evento relacionado a uma transa\u00e7\u00e3o, nem todos os e-mails acionados s\u00e3o transacionais \u2014 e essa distin\u00e7\u00e3o \u00e9 importante tanto para a conformidade quanto para a entregabilidade. Por exemplo, e-mails transacionais podem n\u00e3o exigir um link para cancelar a assinatura, mas os e-mails de marketing\u00a0<\/span><span data-contrast=\"none\">quase sempre<\/span><span data-contrast=\"none\">\u00a0exigem, de acordo com leis como a CAN-SPAM e a G<\/span><span data-contrast=\"none\">DPR.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-mails acionados Os e-mails acionados s\u00e3o mensagens automatizadas enviadas em resposta a a\u00e7\u00f5es ou eventos espec\u00edficos do usu\u00e1rio. Eles podem ser\u00a0transacional,\u00a0comportamentais ou focados em marketing,\u00a0dependendo do conte\u00fado e do objetivo da mensagem.\u00a0 Um gatilho refere-se ao evento que faz com que o e-mail seja enviado, e n\u00e3o ao tipo de e-mail em si.\u00a0 Exemplos de [&hellip;]<\/p>\n","protected":false},"author":23,"template":"","meta":{"_acf_changed":false},"class_list":["post-18943","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-mails acionados \u2013 Gloss\u00e1rio de termos de e-mail | Mailgun<\/title>\n<meta name=\"description\" content=\"Os e-mails acionados s\u00e3o e-mails enviados automaticamente aos usu\u00e1rios com base em suas a\u00e7\u00f5es. 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