{"id":18952,"date":"2025-12-19T17:01:23","date_gmt":"2025-12-19T17:01:23","guid":{"rendered":"https:\/\/www.mailgun.com\/glossary\/fluxo-de-automacao\/"},"modified":"2026-09-08T23:24:58","modified_gmt":"2026-09-08T23:24:58","slug":"fluxo-de-automacao","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/pt\/glossary\/fluxo-de-automacao\/","title":{"rendered":"Fluxo de automa\u00e7\u00e3o"},"content":{"rendered":"<h1>Fluxo de automa\u00e7\u00e3o<\/h1>\n<p><span data-contrast=\"none\">Um fluxo de automa\u00e7\u00e3o \u00e9 uma sequ\u00eancia pr\u00e9-configurada de a\u00e7\u00f5es acionada pelo comportamento da base de usu\u00e1rios ou eventos do sistema, <\/span><span data-contrast=\"none\">sendo mais usada<\/span><span data-contrast=\"none\"> no e-mail marketing para entregar mensagens relevantes<\/span><span data-contrast=\"none\"> e oportunas<\/span><span data-contrast=\"none\"> sem esfor\u00e7o manual. Em programas de e-mail, os fluxos de automa\u00e7\u00e3o podem ser t\u00e3o simples quanto uma s<\/span><span data-contrast=\"none\">\u00e9rie de boas-vindas acionada por uma nova assinatura, ou t\u00e3o complexos quanto uma jorn<\/span><span data-contrast=\"none\">ada com v\u00e1rias ramifica\u00e7\u00f5es baseada nas intera\u00e7\u00f5es com o produto, inatividade ou segmenta\u00e7\u00e3o da base de usu\u00e1rios. Esses fluxos costumam ser integrados a ferramentas de Customer Relationship Management (CRM), plataformas de e-commerce ou sistemas <\/span><span data-contrast=\"none\">CPaaS<\/span><span data-contrast=\"none\"> para unificar os dados da base de usu\u00e1rios <\/span><span data-contrast=\"none\">e personalizar as comunica\u00e7\u00f5es.<\/span><\/p>\n<p><span data-contrast=\"none\">Os fluxos comuns de automa\u00e7\u00e3o de e-mail incluem:<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"41\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">S\u00e9rie de boas-vindas<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"41\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Acompanhamento de abandono de carrinho<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"41\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Engajamento p\u00f3s-compra<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"41\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Campanhas de reativa\u00e7\u00e3o<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">O objetivo desses fluxos \u00e9 gerar confian\u00e7a, impulsionar conversas e escalar o alcance, tudo sem sacrificar a personaliza\u00e7\u00e3o.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fluxo de automa\u00e7\u00e3o Um fluxo de automa\u00e7\u00e3o \u00e9 uma sequ\u00eancia pr\u00e9-configurada de a\u00e7\u00f5es acionada pelo comportamento da base de usu\u00e1rios ou eventos do sistema, sendo mais usada no e-mail marketing para entregar mensagens relevantes e oportunas sem esfor\u00e7o manual. Em programas de e-mail, os fluxos de automa\u00e7\u00e3o podem ser t\u00e3o simples quanto uma s\u00e9rie de [&hellip;]<\/p>\n","protected":false},"author":23,"template":"","meta":{"_acf_changed":false},"class_list":["post-18952","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fluxo de automa\u00e7\u00e3o \u2013 Gloss\u00e1rio de termos de e-mail<\/title>\n<meta name=\"description\" content=\"O fluxo de automa\u00e7\u00e3o \u00e9 o fluxo de trabalho criado e automatizado para seu programa de e-mail. 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