{"id":19034,"date":"2025-12-19T20:42:05","date_gmt":"2025-12-19T20:42:05","guid":{"rendered":"https:\/\/www.mailgun.com\/glossary\/e-mail-transacional\/"},"modified":"2026-09-08T23:26:13","modified_gmt":"2026-09-08T23:26:13","slug":"e-mail-transacional","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/pt\/glossary\/e-mail-transacional\/","title":{"rendered":"E-mail transacional"},"content":{"rendered":"<h1>E-mail transacional<\/h1>\n<p><span data-contrast=\"none\">Um <\/span><span data-contrast=\"none\">e-mail transacional<\/span><span data-contrast=\"none\"> \u00e9 uma<\/span><span data-contrast=\"none\"> mensagem enviada em resposta a uma a\u00e7\u00e3o do usu\u00e1rio ou a um evento relacionado \u00e0 conta, incluindo redefini\u00e7\u00f5es de senha, confirma\u00e7\u00f5es de pedido, atualiza\u00e7\u00f5es de envio ou recibos de pagamento. Essas mensagens s\u00e3o personalizadas, funcionais e esperadas, o que as diferencia do conte\u00fado de marketing.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">De acordo com leis como CAN-SPAM e GDPR, os e-mails transac<\/span><span data-contrast=\"none\">ionais est\u00e3o isentos de alguns requisitos que se aplicam a e-mails promocionais, como a inclus\u00e3o de um mecanismo de cancelamento de inscri\u00e7\u00e3o.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">No entanto, o filtro de spam n\u00e3o se baseia em classifica\u00e7\u00f5es legais, mas na reputa\u00e7\u00e3o do remetente, na qualidade dos dados e no engajamento anterior. Se os <\/span><span data-contrast=\"none\">e-mails transacionais<\/span><span data-contrast=\"none\"> forem enviados para endere\u00e7os inv\u00e1lidos, tiverem bai<\/span><span data-contrast=\"none\">xo engajamento ou gerarem reclama\u00e7\u00f5es de spam, eles poder\u00e3o e ser\u00e3o filtrados como qualquer outra mensagem.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Exemplos de e-mails transacionais:<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">E-mails de boas-vindas confirmando a cria\u00e7\u00e3o de uma conta<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li><span data-contrast=\"none\">Confirma<\/span><span data-contrast=\"none\">\u00e7\u00f5es de pedido e envio<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li><span data-contrast=\"none\">Redefini\u00e7\u00f5es de senha e alertas de seguran\u00e7a<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li><span data-contrast=\"none\">Atualiza\u00e7\u00f5es de saldo da conta ou recibos de faturamento<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Ao enviar e-mails transacionais, evite incluir<\/span><span data-contrast=\"none\"> conte\u00fado promocional para <\/span><span data-contrast=\"none\">manter<\/span><span data-contrast=\"none\"> a conformidade com os requisitos legais do e<\/span><span data-contrast=\"none\">nvio de mensagens transacionais.\u00a0<\/span><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/email-authentication-your-id-card-sending\/\"><span data-contrast=\"none\">Autentique suas mensagens (SPF, DKIM, DMARC)<\/span><\/a><span data-contrast=\"none\"> e use um IP ou subdom\u00ednio distinto<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\"> se <\/span><span data-contrast=\"none\">poss\u00edvel<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\"> p<\/span><span data-contrast=\"none\">ara manter o tr\u00e1fego transacional separado dos envios de marketing.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u00c9 fundamental <\/span><span data-contrast=\"none\">que os remetente<\/span><span data-contrast=\"none\">s <\/span><span data-contrast=\"none\">monitorem<\/span><span data-contrast=\"none\"> o <\/span><span data-contrast=\"none\">desempenho<\/span><span data-contrast=\"none\"> das mensagens transacionais; problemas de entrega e engajamento ainda podem surgir, e estar em conformidade legal <\/span><span data-contrast=\"none\">n\u00e3o<\/span><span data-contrast=\"none\"> garante a entrega na caixa de entrada.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-mail transacional Um e-mail transacional \u00e9 uma mensagem enviada em resposta a uma a\u00e7\u00e3o do usu\u00e1rio ou a um evento relacionado \u00e0 conta, incluindo redefini\u00e7\u00f5es de senha, confirma\u00e7\u00f5es de pedido, atualiza\u00e7\u00f5es de envio ou recibos de pagamento. Essas mensagens s\u00e3o personalizadas, funcionais e esperadas, o que as diferencia do conte\u00fado de marketing.\u00a0 De acordo com [&hellip;]<\/p>\n","protected":false},"author":23,"template":"","meta":{"_acf_changed":false},"class_list":["post-19034","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-mail transacional \u2013 Gloss\u00e1rio de termos de e-mail | Mailgun<\/title>\n<meta name=\"description\" content=\"Um e-mail transacional \u00e9 um tipo espec\u00edfico de e-mail disparado com base nas a\u00e7\u00f5es do usu\u00e1rio. 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