{"id":19047,"date":"2025-12-19T17:00:28","date_gmt":"2025-12-19T17:00:28","guid":{"rendered":"https:\/\/www.mailgun.com\/glossary\/e-mails-automatizados\/"},"modified":"2026-09-09T04:39:28","modified_gmt":"2026-09-09T04:39:28","slug":"e-mails-automatizados","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/pt\/glossary\/e-mails-automatizados\/","title":{"rendered":"E-mails automatizados"},"content":{"rendered":"<h1>E-mails automatizados<\/h1>\n<p>E-mails automatizados s\u00e3o <a href=\"https:\/\/www.mailgun.com\/blog\/email\/why-automated-transactional-emails-are-critical-to-your-growth\/\" target=\"_tabs\" rel=\"noopener noreferrer\">mensagens de e-mail enviadas automaticamente<\/a> <span class=\"TextRun SCXW112421210 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW112421210 BCX0\">por um CRM ou software, geralmente acionadas pelas a\u00e7\u00f5es do usu\u00e1rio.<\/span><\/span>\\n\\nDigamos que uma marca tenha uma parceria com um provedor de servi\u00e7os de e-mail (ESP) para configurar e-mails automatizados que lembram os clientes sobre carrinhos abandonados. Quando um usu\u00e1rio navega pelo site de uma marca e adiciona um item ao carrinho de compras \u2014 mas sai da p\u00e1gina sem comprar o produto \u2014, recebe um e-mail de acompanhamento com um lembrete do que ficou para tr\u00e1s, como um incentivo para concluir a compra.<\/p>\n<p><span class=\"TrackChangeTextInsertion TrackedChange SCXW132912285 BCX0\"><span class=\"TrackedChange SCXW132912285 BCX0\"><span class=\"TextRun MacChromeBold SCXW132912285 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW132912285 BCX0\"><strong>Observa\u00e7\u00e3o:<\/strong>\u00a0<\/span><\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW132912285 BCX0\"><span class=\"TextRun SCXW132912285 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW132912285 BCX0\">Automatizados, acionados por gatilho<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW132912285 BCX0\"><span class=\"TextRun SCXW132912285 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW132912285 BCX0\">\u00a0e\u00a0<\/span><\/span><\/span><a class=\"Hyperlink SCXW132912285 BCX0\" href=\"https:\/\/www.mailgun.com\/blog\/email\/what-is-transactional-email-basics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TrackChangeTextInsertion TrackedChange SCXW132912285 BCX0\"><span class=\"TextRun Underlined SCXW132912285 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW132912285 BCX0\" data-ccp-charstyle=\"Hyperlink\">transacional<\/span><\/span><\/span><\/a><span class=\"TrackChangeTextInsertion TrackedChange SCXW132912285 BCX0\"><span class=\"TextRun SCXW132912285 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW132912285 BCX0\">\u00a0n\u00e3o s\u00e3o todos sin\u00f4nimos. E-mails automatizados e acionados por gatilho tamb\u00e9m podem ser transacionais, mas e-mails transacionais s\u00e3o aqueles relacionados a uma transa\u00e7\u00e3o espec\u00edfica e, geralmente, se limitam aos 4 Ps do ingl\u00eas (notifica\u00e7\u00f5es de envio, recibos de pagamento, redefini\u00e7\u00f5es de senha<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW132912285 BCX0\"><span class=\"TextRun SCXW132912285 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW132912285 BCX0\"> ou atualiza\u00e7\u00f5es de pol\u00edtica).<\/span><\/span><\/span><span class=\"EOP SCXW132912285 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-mails automatizados E-mails automatizados s\u00e3o mensagens de e-mail enviadas automaticamente por um CRM ou software, geralmente acionadas pelas a\u00e7\u00f5es do usu\u00e1rio.\\n\\nDigamos que uma marca tenha uma parceria com um provedor de servi\u00e7os de e-mail (ESP) para configurar e-mails automatizados que lembram os clientes sobre carrinhos abandonados. Quando um usu\u00e1rio navega pelo site de uma marca [&hellip;]<\/p>\n","protected":false},"author":23,"template":"","meta":{"_acf_changed":false},"class_list":["post-19047","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-mails automatizados \u2013 Gloss\u00e1rio de termos de e-mail | Mailgun<\/title>\n<meta name=\"description\" content=\"E-mails automatizados s\u00e3o e-mails enviados de forma autom\u00e1tica como resposta \u00e0s a\u00e7\u00f5es dos clientes. 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