{"id":19055,"date":"2025-12-19T20:46:14","date_gmt":"2025-12-19T20:46:14","guid":{"rendered":"https:\/\/www.mailgun.com\/glossary\/taxa-de-descadastramento\/"},"modified":"2026-09-09T05:47:22","modified_gmt":"2026-09-09T05:47:22","slug":"taxa-de-descadastramento","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/pt\/glossary\/taxa-de-descadastramento\/","title":{"rendered":"Taxa de descadastramento"},"content":{"rendered":"<h1>Taxa de descadastramento<\/h1>\n<p>A taxa de descadastramento \u00e9 a taxa na qual os usu\u00e1rios cancelam a inscri\u00e7\u00e3o em uma lista de e-mails. \u00c9 uma <a href=\"https:\/\/www.mailgun.com\/blog\/email\/email-metrics\/\" target=\"_tabs\" rel=\"noopener noreferrer\">\u00f3tima m\u00e9trica<\/a> para avaliar a sa\u00fade de um programa de e-mail, pois fornece insights sobre o engajamento do usu\u00e1rio \u2013 e se os assinantes acham o conte\u00fado relevante. Quando demonstrada em uma f\u00f3rmula, a taxa de descadastramento corresponde ao n\u00famero total de cancelamentos de inscri\u00e7\u00e3o dividido pelo n\u00famero total de e-mails entregues e multiplicado por 100, expresso como uma porcentagem. Veja como:\\n\\n<code>(N\u00famero total de cancelamentos de inscri\u00e7\u00e3o \/ N\u00famero total de e-mails entregues) * 100 = Taxa de descadastramento<\/code>\\n\\nPor exemplo, se uma marca enviou 5.000 e-mails e 100 assinantes optaram por sair de sua lista de e-mails, a taxa de descadastramento seria de 2%.<\/p>\n<p><code>100 \/ 5.000 * 100 = 2%<\/code><\/p>\n<p><span data-contrast=\"auto\">Cancelamentos de inscri\u00e7\u00e3o, por si s\u00f3, n\u00e3o s\u00e3o ruins para a entregabilidade. Na verdade, eles costumam ser um <\/span><i><span data-contrast=\"auto\">sinal s<\/span><\/i><i><span data-contrast=\"auto\">aud\u00e1vel <\/span><\/i><span data-contrast=\"auto\">de que seu programa \u00e9 confi\u00e1vel.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Um usu\u00e1rio que clica no seu link para cancelar a assinatura est\u00e1 dizendo ao provedor de caixa de entrada: &#8220;Confio que este remetente honrar\u00e1 minha solicita\u00e7\u00e3o.&#8221;\u00a0<\/span><span data-contrast=\"auto\">Esse \u00e9<\/span><span data-contrast=\"auto\"> um sinal de engajamento positivo, e isso evita reclama\u00e7\u00f5es de spam, que t\u00eam mais peso.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taxa de descadastramento A taxa de descadastramento \u00e9 a taxa na qual os usu\u00e1rios cancelam a inscri\u00e7\u00e3o em uma lista de e-mails. \u00c9 uma \u00f3tima m\u00e9trica para avaliar a sa\u00fade de um programa de e-mail, pois fornece insights sobre o engajamento do usu\u00e1rio \u2013 e se os assinantes acham o conte\u00fado relevante. Quando demonstrada em [&hellip;]<\/p>\n","protected":false},"author":23,"template":"","meta":{"_acf_changed":false},"class_list":["post-19055","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taxa de descadastramento \u2013 Gloss\u00e1rio de termos de e-mail | Mailgun<\/title>\n<meta name=\"description\" content=\"A taxa de descadastramento permite que as marcas avaliem seu conte\u00fado e suas estrat\u00e9gias de marketing. 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