{"id":19064,"date":"2025-12-19T20:41:13","date_gmt":"2025-12-19T20:41:13","guid":{"rendered":"https:\/\/www.mailgun.com\/glossary\/pixel-de-rastreamento\/"},"modified":"2026-09-08T23:27:01","modified_gmt":"2026-09-08T23:27:01","slug":"pixel-de-rastreamento","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/pt\/glossary\/pixel-de-rastreamento\/","title":{"rendered":"Pixel de rastreamento"},"content":{"rendered":"<h1>Pixel de rastreamento<\/h1>\n<p><span data-contrast=\"none\">Um pixel de rastreamento \u00e9 uma min\u00fascula imagem 1 \u00d7 1 invis\u00edvel incorporada a um e-mail, geralmente hospedada em um servidor remoto, que \u00e9 carregada quando um destinat\u00e1rio abre a mensagem. No momento em que o pixel \u00e9 carregado, ele envia <\/span><span data-contrast=\"none\">informa\u00e7\u00f5es de volta para a plataforma do remetente, permitindo rastrear <\/span><a href=\"https:\/\/www.mailgun.com\/blog\/email\/email-metrics\/\"><span data-contrast=\"none\">m\u00e9tricas b\u00e1<\/span><span data-contrast=\"none\">sicas de engajamento<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Ao contr\u00e1rio dos cookies, que armazenam dados no dispositivo do usu\u00e1rio, os pixels de rastreamento <\/span><span data-contrast=\"none\">operam<\/span><span data-contrast=\"none\"> de forma passiva e s\u00e3o mais dif\u00edceis de os usu\u00e1rios detectarem ou bloquearem (embora recursos de privacidade, como a P<\/span><span data-contrast=\"none\">rote\u00e7\u00e3o de Privacidade do Mail da Apple, estejam mudando isso).<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Quando o cliente de e-mail <\/span><span data-contrast=\"none\">permite<\/span><span data-contrast=\"none\">, o pixel pode revelar:<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Que o e-mail foi aberto<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li><span data-contrast=\"none\">D<\/span><span data-contrast=\"none\">ata e hora da abertura<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li><span data-contrast=\"none\">Endere\u00e7o IP e <\/span><span data-contrast=\"none\">localiza\u00e7\u00e3o aproximada (cidade\/regi\u00e3o)<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li><span data-contrast=\"none\">Dispositivo ou sistema operacional utilizado<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li><span data-contrast=\"none\">Se as imagens foram baixadas automaticamente<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Algumas plataform<\/span><span data-contrast=\"none\">as estimam m\u00e9tricas, como dura\u00e7\u00e3o de leitura ou taxas de encaminhamento, com base no comportamento em torno do pixel, mas nem sempre s\u00e3o confi\u00e1veis.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Os pixels de rastreamento s\u00e3o encontrados e<\/span><span data-contrast=\"none\">m cabe\u00e7alhos ou rodap\u00e9s de e-mail, geralmente incorporados a um logotipo ou a uma tag &lt;<\/span><span data-contrast=\"none\">img<\/span><span data-contrast=\"none\">&gt; invis\u00edvel.<\/span> Plataformas de automa\u00e7\u00e3o de marketing e provedores de servi\u00e7os de e-mail (como a <\/span><span data-contrast=\"none\">Mailgun<\/span><span data-contrast=\"none\">) os utilizam para fornecer relat\u00f3rios de taxa de abertura, testes A\/B, segmenta\u00e7\u00e3o do p\u00fablico e otimiza<\/span><span data-contrast=\"none\">\u00e7\u00e3o de campanhas.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Observa\u00e7\u00e3o:<\/span><\/b><span data-contrast=\"none\"> <\/span><span data-contrast=\"none\">Com as mudan\u00e7as de privacidade da Apple, do Gmail e de outras empresas, as taxas de abertura s\u00e3o cada vez menos confi\u00e1veis como m\u00e9trica principal de desempenho. Muitos profissionais de marketing est\u00e3o mudando para cliques, convers\u00f5es e atividades subsequentes como indicadores de engajamento mais significativos.<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pixel de rastreamento Um pixel de rastreamento \u00e9 uma min\u00fascula imagem 1 \u00d7 1 invis\u00edvel incorporada a um e-mail, geralmente hospedada em um servidor remoto, que \u00e9 carregada quando um destinat\u00e1rio abre a mensagem. No momento em que o pixel \u00e9 carregado, ele envia informa\u00e7\u00f5es de volta para a plataforma do remetente, permitindo rastrear m\u00e9tricas [&hellip;]<\/p>\n","protected":false},"author":23,"template":"","meta":{"_acf_changed":false},"class_list":["post-19064","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pixel de rastreamento \u2013 Gloss\u00e1rio de termos de e-mail | Mailgun<\/title>\n<meta name=\"description\" content=\"Um pixel de rastreamento \u00e9 uma imagem de 1 \u00d7 1 pixel gerada e incorporada com programa\u00e7\u00e3o nos e-mails. 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