{"id":16960,"date":"2024-06-03T06:41:00","date_gmt":"2024-06-03T06:41:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/guides\/comunicacao-cadeia-de-suprimentos-por-e-mail\/"},"modified":"2026-08-21T03:51:25","modified_gmt":"2026-08-21T03:51:25","slug":"comunicacao-cadeia-de-suprimentos-por-e-mail","status":"publish","type":"guides","link":"https:\/\/www.mailgun.com\/pt\/resources\/guides\/comunicacao-cadeia-de-suprimentos-por-e-mail\/","title":{"rendered":"Por que o e-mail \u00e9 o segredo para uma cadeia de suprimentos de varejo mais forte"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" id=\"block-c05a24bc49e1678a36e459a5427bd315\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">O que voc\u00ea encontrar\u00e1<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Neste guia, voc\u00ea encontrar\u00e1:<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p>Como o e-mail pode ajudar os varejistas a minimizar as interrup\u00e7\u00f5es na cadeia de suprimentos<\/p><\/li><li><p>Como automatizar mensagens para melhorar a comunica\u00e7\u00e3o em toda a cadeia de suprimentos<\/p><\/li><li><p>Quais mensagens de e-mail e campanhas planejar para uma experi\u00eancia do cliente positiva<\/p><\/li><\/ul>\r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/pdf\/Mailgun_Retail_Supply_Chain.pdf\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >Baixar o guia<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"450\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Secret-Stronger-Retail-Supply-Chain.png\" class=\"img-fluid\" alt=\"Image for Neste guia, voc\u00ea encontrar\u00e1:\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Secret-Stronger-Retail-Supply-Chain.png 1296w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Secret-Stronger-Retail-Supply-Chain-300x209.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Secret-Stronger-Retail-Supply-Chain-768x534.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Secret-Stronger-Retail-Supply-Chain-1024x712.png 1024w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Mantenha-me informado! Receba as \u00faltimas novidades do Mailgun diretamente na sua caixa de entrada.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-6320\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-6320\" class=\"form-check-label text-body-color\">\r\n                                        I have read and agree to the Terms of Service.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-5579\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-5579\" class=\"form-check-label text-body-color\">\r\n                                        I have read and agree to the Privacy Policy.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Envie-me a newsletter. Eu concordo expressamente em receber a newsletter e sei que posso cancelar a inscri\u00e7\u00e3o facilmente a qualquer momento.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Verifique sua caixa de entrada mensalmente para ver sua newsletter da Mailgun!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-c93a35262442b75fb49d582fcd067d1c\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Por que o e-mail \u00e9 o segredo para uma cadeia de suprimentos de varejo mais forte<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Melhore a comunica\u00e7\u00e3o da cadeia de suprimentos dos fabricantes aos consumidores<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Ainda tem pesadelos com a loucura da cadeia de suprimentos da temporada de compras de fim de ano de 2021? Os desafios da cadeia de suprimentos amea\u00e7aram ser o Grinch durante as festas de fim de ano, mas a crise ainda est\u00e1 causando dores de cabe\u00e7a para varejistas e consumidores. Embora estejamos certamente vivendo em tempos sem precedentes, os \u00faltimos anos serviram como um alerta para muitos varejistas. Talvez a maior li\u00e7\u00e3o seja que a <b>comunica\u00e7\u00e3o \u00e9 fundamental<\/b>.<\/p><p>O e-mail \u00e9 t\u00e3o onipresente que \u00e9 f\u00e1cil esquecer a fun\u00e7\u00e3o que desempenha em manter as coisas em movimento e em manter o contato com parceiros da cadeia de suprimentos e consumidores. O e-mail \u00e9 um her\u00f3i an\u00f4nimo do marketing e da comunica\u00e7\u00e3o, e tamb\u00e9m \u00e9 uma arma secreta que pode ajud\u00e1-lo a evitar desastres na cadeia de suprimentos. <\/p><p class=\"mb-0\">Em &#8216;Por que o e-mail \u00e9 o segredo para uma cadeia de suprimentos de varejo mais forte&#8217;, analisamos mais de perto como a automa\u00e7\u00e3o de e-mail ajuda os varejistas a superar interrup\u00e7\u00f5es inesperadas e como \u00e9 poss\u00edvel melhorar as comunica\u00e7\u00f5es da sua marca.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/pdf\/Mailgun_Retail_Supply_Chain.pdf\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >Baixar o guia<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":90,"featured_media":8087,"menu_order":0,"template":"","meta":{"_acf_changed":true},"guides_category":[18],"class_list":["post-16960","guides","type-guides","status-publish","has-post-thumbnail","hentry","guides_category-guide"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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