{"id":16842,"date":"2024-06-03T07:56:00","date_gmt":"2024-06-03T07:56:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/research\/e-mail-experiencia-do-cliente\/"},"modified":"2026-08-21T03:09:01","modified_gmt":"2026-08-21T03:09:01","slug":"e-mail-experiencia-do-cliente","status":"publish","type":"research","link":"https:\/\/www.mailgun.com\/pt\/recursos\/pesquisa\/e-mail-experiencia-do-cliente\/","title":{"rendered":"E-mail e a experi\u00eancia do cliente"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-9\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Relat\u00f3rio de pesquisa<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 display-2\">\r\n                                E-mail e a experi\u00eancia do cliente                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Como entregar o que os consumidores desejam.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-aa935c1e043224c2c36f5eb0fafc36dc\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">O que voc\u00ea encontrar\u00e1<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Neste relat\u00f3rio exclusivo, voc\u00ea encontrar\u00e1:<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">Como construir uma experi\u00eancia do cliente melhor usando o programa de e-mail da sua organiza\u00e7\u00e3o.<\/p><\/li><li><p class=\"mb-0\">Como construir uma experi\u00eancia do cliente melhor usando o programa de e-mail da sua organiza\u00e7\u00e3o.<\/p><\/li><li><p>Por que os consumidores dizem que optam por assinar, abrir e interagir com e-mails.<\/p><\/li><li><p>H\u00e1bitos di\u00e1rios e rotinas conectados \u00e0 caixa de entrada de e-mail.<\/p><\/li><li><p>Expectativas diferentes para a comunica\u00e7\u00e3o por e-mail promocional e transacional.<\/p><\/li><li><p>Principais provedores de caixa de correio, prefer\u00eancias de dispositivo, insights omnicanal e muito mais.<\/p><\/li><\/ul>\r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/www.mailgun.com\/pt\/wp-content\/uploads\/pdf\/RR-MG-Customer-Experience.pdf\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >Baixar o relat\u00f3rio<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"450\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Email-Customer-Experience.png\" class=\"img-fluid\" alt=\"Imagem para Neste relat\u00f3rio exclusivo, voc\u00ea encontrar\u00e1:\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Email-Customer-Experience.png 1296w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Email-Customer-Experience-300x209.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Email-Customer-Experience-768x534.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Email-Customer-Experience-1024x712.png 1024w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Mantenha-me informado! Receba as \u00faltimas novidades do Mailgun diretamente na sua caixa de entrada.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-1159\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-1159\" class=\"form-check-label text-body-color\">\r\n                                        I have read and agree to the Terms of Service.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-8486\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-8486\" class=\"form-check-label text-body-color\">\r\n                                        I have read and agree to the Privacy Policy.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Envie-me a newsletter. Eu concordo expressamente em receber a newsletter e sei que posso cancelar a inscri\u00e7\u00e3o facilmente a qualquer momento.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Verifique sua caixa de entrada mensalmente para ver sua newsletter da Mailgun!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-8e6a0785713c6a2da6b5ed555acbf140\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">E-mail e a experi\u00eancia do cliente<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Voc\u00ea est\u00e1 atendendo \u00e0s expectativas dos consumidores em caixas de entrada lotadas?<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Aqui est\u00e3o dois fatos ineg\u00e1veis sobre a comunica\u00e7\u00e3o de marcas: os consumidores preferem o e-mail a outros canais, mas tamb\u00e9m est\u00e3o lidando com mais mensagens de marcas do que nunca.<\/p><p>A pesquisa global do Sinch Mailgun com mais de 2.000 consumidores revelou que cerca de <b>75% afirmam querer receber comunica\u00e7\u00f5es de marcas em suas caixas de entrada de e-mail<\/b>. Isso vale tanto para mensagens promocionais quanto para mensagens transacionais. O desafio intermin\u00e1vel para os remetentes \u00e9 fazer com que as pessoas interajam.<\/p><p>Embora a maioria dos consumidores receba mais de 10 e-mails de marcas todos os dias, apenas uma fra\u00e7\u00e3o dessas mensagens chega a ser aberta. <b>Como sua organiza\u00e7\u00e3o pode maximizar seu retorno sobre o investimento (ROI) em e-mail e, ao mesmo tempo, aumentar a satisfa\u00e7\u00e3o do cliente?<\/b> Descubra ao baixar este relat\u00f3rio exclusivo.<\/p><p class=\"mb-0\">Mostraremos os fatores motivadores por tr\u00e1s dos motivos pelos quais as pessoas dizem se inscrever para receber seus e-mails, por que optam por abrir e-mails de marcas e o que, em \u00faltima an\u00e1lise, as convence a agir. Al\u00e9m disso, descubra insights sobre o impacto da entrega na caixa de entrada, bem como a fun\u00e7\u00e3o do e-mail no marketing omnicanal ao explorar o relat\u00f3rio completo do Sinch Mailgun.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/www.mailgun.com\/pt\/wp-content\/uploads\/pdf\/RR-MG-Customer-Experience.pdf\"  class=\"btn btn-secondary btn-lg btn-animated\" >Baixar o relat\u00f3rio<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":8099,"template":"","meta":{"_acf_changed":true},"class_list":["post-16842","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Relat\u00f3rio de pesquisa: E-mail e a experi\u00eancia do cliente 2024 - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Qual \u00e9 a fun\u00e7\u00e3o do e-mail na experi\u00eancia do cliente? Descubra o que os consumidores t\u00eam a dizer ao explorar os resultados da pesquisa sobre seus h\u00e1bitos, prefer\u00eancias e expectativas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/pt\/recursos\/pesquisa\/e-mail-experiencia-do-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relat\u00f3rio de pesquisa: E-mail e a experi\u00eancia do cliente 2024 - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Qual \u00e9 a fun\u00e7\u00e3o do e-mail na experi\u00eancia do cliente? Descubra o que os consumidores t\u00eam a dizer ao explorar os resultados da pesquisa sobre seus h\u00e1bitos, prefer\u00eancias e expectativas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/pt\/recursos\/pesquisa\/e-mail-experiencia-do-cliente\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T03:09:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/06\/MG-GU-Email-in-evolving-economy-tech.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"896\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/recursos\\\/pesquisa\\\/e-mail-experiencia-do-cliente\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/recursos\\\/pesquisa\\\/e-mail-experiencia-do-cliente\\\/\",\"name\":\"Relat\u00f3rio de pesquisa: E-mail e a experi\u00eancia do cliente 2024 - Transactional Email API Service For Developers | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/recursos\\\/pesquisa\\\/e-mail-experiencia-do-cliente\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/recursos\\\/pesquisa\\\/e-mail-experiencia-do-cliente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/MG-GU-Email-in-evolving-economy-tech.png\",\"datePublished\":\"2024-06-03T07:56:00+00:00\",\"dateModified\":\"2026-08-21T03:09:01+00:00\",\"description\":\"Qual \u00e9 a fun\u00e7\u00e3o do e-mail na experi\u00eancia do cliente? Descubra o que os consumidores t\u00eam a dizer ao explorar os resultados da pesquisa sobre seus h\u00e1bitos, prefer\u00eancias e expectativas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/recursos\\\/pesquisa\\\/e-mail-experiencia-do-cliente\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/recursos\\\/pesquisa\\\/e-mail-experiencia-do-cliente\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/recursos\\\/pesquisa\\\/e-mail-experiencia-do-cliente\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/MG-GU-Email-in-evolving-economy-tech.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/MG-GU-Email-in-evolving-economy-tech.png\",\"width\":1440,\"height\":896},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/recursos\\\/pesquisa\\\/e-mail-experiencia-do-cliente\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/inicio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/recursos\\\/pesquisa\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"E-mail e a experi\u00eancia do cliente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Poderosas APIs de e-mail transacional que permitem a voc\u00ea enviar, receber e rastrear e-mails, criadas com os desenvolvedores em mente. Saiba mais hoje mesmo!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Relat\u00f3rio de pesquisa: E-mail e a experi\u00eancia do cliente 2024 - Transactional Email API Service For Developers | Mailgun","description":"Qual \u00e9 a fun\u00e7\u00e3o do e-mail na experi\u00eancia do cliente? Descubra o que os consumidores t\u00eam a dizer ao explorar os resultados da pesquisa sobre seus h\u00e1bitos, prefer\u00eancias e expectativas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/pt\/recursos\/pesquisa\/e-mail-experiencia-do-cliente\/","og_locale":"pt_BR","og_type":"article","og_title":"Relat\u00f3rio de pesquisa: E-mail e a experi\u00eancia do cliente 2024 - Transactional Email API Service For Developers | Mailgun","og_description":"Qual \u00e9 a fun\u00e7\u00e3o do e-mail na experi\u00eancia do cliente? Descubra o que os consumidores t\u00eam a dizer ao explorar os resultados da pesquisa sobre seus h\u00e1bitos, prefer\u00eancias e expectativas.","og_url":"https:\/\/www.mailgun.com\/pt\/recursos\/pesquisa\/e-mail-experiencia-do-cliente\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","article_modified_time":"2026-08-21T03:09:01+00:00","og_image":[{"width":1440,"height":896,"url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/06\/MG-GU-Email-in-evolving-economy-tech.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/pt\/recursos\/pesquisa\/e-mail-experiencia-do-cliente\/","url":"https:\/\/www.mailgun.com\/pt\/recursos\/pesquisa\/e-mail-experiencia-do-cliente\/","name":"Relat\u00f3rio de pesquisa: E-mail e a experi\u00eancia do cliente 2024 - Transactional Email API Service For Developers | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mailgun.com\/pt\/recursos\/pesquisa\/e-mail-experiencia-do-cliente\/#primaryimage"},"image":{"@id":"https:\/\/www.mailgun.com\/pt\/recursos\/pesquisa\/e-mail-experiencia-do-cliente\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/06\/MG-GU-Email-in-evolving-economy-tech.png","datePublished":"2024-06-03T07:56:00+00:00","dateModified":"2026-08-21T03:09:01+00:00","description":"Qual \u00e9 a fun\u00e7\u00e3o do e-mail na experi\u00eancia do cliente? Descubra o que os consumidores t\u00eam a dizer ao explorar os resultados da pesquisa sobre seus h\u00e1bitos, prefer\u00eancias e expectativas.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/pt\/recursos\/pesquisa\/e-mail-experiencia-do-cliente\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/pt\/recursos\/pesquisa\/e-mail-experiencia-do-cliente\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.mailgun.com\/pt\/recursos\/pesquisa\/e-mail-experiencia-do-cliente\/#primaryimage","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/06\/MG-GU-Email-in-evolving-economy-tech.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/06\/MG-GU-Email-in-evolving-economy-tech.png","width":1440,"height":896},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/pt\/recursos\/pesquisa\/e-mail-experiencia-do-cliente\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/pt\/inicio\/"},{"@type":"ListItem","position":2,"name":"Research","item":"https:\/\/www.mailgun.com\/pt\/recursos\/pesquisa\/"},{"@type":"ListItem","position":3,"name":"E-mail e a experi\u00eancia do cliente"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/pt\/#website","url":"https:\/\/www.mailgun.com\/pt\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Poderosas APIs de e-mail transacional que permitem a voc\u00ea enviar, receber e rastrear e-mails, criadas com os desenvolvedores em mente. Saiba mais hoje mesmo!","publisher":{"@id":"https:\/\/www.mailgun.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/pt\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.mailgun.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/pt\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/research\/16842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/research"}],"about":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/types\/research"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/media\/8099"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/media?parent=16842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}