{"id":16923,"date":"2024-04-05T10:00:00","date_gmt":"2024-04-05T10:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/research\/forrester-tei-study-2\/"},"modified":"2026-09-14T14:58:15","modified_gmt":"2026-09-14T14:58:15","slug":"forrester-tei-study","status":"publish","type":"research","link":"https:\/\/www.mailgun.com\/pt\/resources\/research\/forrester-tei-study\/","title":{"rendered":"[Estudo da Forrester] O impacto econ\u00f4mico total do Mailgun"},"content":{"rendered":"\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\n        <div class=\"container header-block-container\">\n\n            \n            <div class=\"row align-items-center\">\n                <div class=\"col-12 col-lg-9\">\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\n                        <div>\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Estudo da Forrester<\/p>\n                            \n                            \n                            <h1 class=\"text-accent m-0 p-0 h1\">\n                                [Estudo da Forrester] O impacto econ\u00f4mico total do Mailgun                            <\/h1>\n                        <\/div>\n\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Descubra como o Mailgun pode ajudar voc\u00ea a impulsionar o ROI do seu programa de e-mail.<\/p><\/div>\n                        \n                        \n                        \n                        \n                                            <\/div>\n                <\/div>\n\n                \n            <\/div>\n        <\/div>\n\n                            \n        \n        \n    <\/section>\n\n\n\r\n    <section data-content-type=\"component\" id=\"form\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">O que voc\u00ea encontrar\u00e1<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Neste estudo da Forrester, voc\u00ea aprender\u00e1:<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p>Como a melhoria da entrega na caixa de entrada com o Mailgun gerou centenas de milhares de d\u00f3lares em receita incremental gra\u00e7as a uma melhor entregabilidade e taxas de abertura \u00fanicas mais altas.<\/p><\/li><li><p>Por que a parceria com o Mailgun ajudou os remetentes a economizar tempo e dinheiro, reduzindo pela metade o tempo para resolver problemas de entregabilidade de e-mail.<\/p><\/li><li><p>Como as organiza\u00e7\u00f5es corporativas usam o Mailgun para reduzir o custo m\u00e9dio de envio de e-mail em 50%.<\/p><\/li><li><p>Como uma organiza\u00e7\u00e3o obteve um ROI de 264% em tr\u00eas anos com o Mailgun, ao mesmo tempo que fortaleceu a resili\u00eancia da marca e reduziu o tempo de entrega.<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"450\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Economic-Impact-Forrester.png\" class=\"img-fluid\" alt=\"Imagem para Neste estudo da Forrester, voc\u00ea aprender\u00e1:\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Economic-Impact-Forrester.png 1296w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Economic-Impact-Forrester-300x209.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Economic-Impact-Forrester-768x534.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Economic-Impact-Forrester-1024x712.png 1024w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\"  id=\"form\" class=\"section section-py form-block bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-center\">\r\n                <div class=\"col-12 col-lg-8 justify-content-center\">\r\n\r\n                    <div class=\"\">\r\n\r\n\r\n                        <div class=\"form-block-container shadow-lg bg-body px-5 py-7 p-md-9\" data-theme=\"light\">\r\n\r\n                            \r\n\r\n                                <!-- MARKETING CLOUD Form Container -- Start -->\r\n                                <div class=\"marketing-cloud-form-container\">\r\n                                                                            <div class=\"form-content mb-3\">\r\n                                                                                            <h2 class=\"h5 mb-3\">Baixar o estudo:<\/h2>\r\n                                                                                                                                <\/div>\r\n\r\n                                    \r\n\r\n                           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Receba as \u00faltimas novidades do Mailgun diretamente na sua caixa de entrada.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-2089\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-2089\" class=\"form-check-label text-body-color\">\r\n                                        I have read and agree to the Terms of Service.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-3865\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-3865\" class=\"form-check-label text-body-color\">\r\n                                        I have read and agree to the Privacy Policy.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Envie-me a newsletter. Eu concordo expressamente em receber a newsletter e sei que posso cancelar a inscri\u00e7\u00e3o facilmente a qualquer momento.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Verifique sua caixa de entrada mensalmente para ver sua newsletter da Mailgun!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-68bdc7cd5a3704a1ac060805074c7fc5\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">O Total Economic Impact\u2122 do Mailgun<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Aumente os retornos e o engajamento do cliente com o Sinch Mailgun<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>\u00c0 medida que as empresas buscam reter e engajar clientes, a comunica\u00e7\u00e3o por e-mail continua sendo um pilar central de uma estrat\u00e9gia digital obcecada pelo cliente. Mas para que as mensagens de e-mail sejam eficazes em atrair vendas e aumentar o reconhecimento da marca, elas precisam primeiro ser entregues. A ado\u00e7\u00e3o da infraestrutura certa de envio de e-mail garantir\u00e1 alta entregabilidade, ao mesmo tempo em que protege a reputa\u00e7\u00e3o do remetente e preserva os relacionamentos por e-mail, melhorando efetivamente a entrega na caixa de entrada e aumentando a receita gerada por e-mail.<\/p><p>O Mailgun encomendou \u00e0 Forrester Consulting a realiza\u00e7\u00e3o de um estudo Total Economic Impact\u2122 (TEI) para examinar o potencial retorno sobre o investimento (ROI) que as empresas normalmente obt\u00eam ao implementar o Mailgun. A Forrester Consulting analisou a economia de custos e os benef\u00edcios de neg\u00f3cios possibilitados pelo Mailgun e descobriu que, ao usar a plataforma, uma organiza\u00e7\u00e3o composta baseada nos clientes entrevistados obteve um ROI de 264% e um valor presente l\u00edquido de US$ 454.000 durante um per\u00edodo de tr\u00eas anos.<\/p><p>Baixe o estudo Forrester Total Economic Impact de 2023 para descobrir como o Sinch Mailgun ajuda as empresas a obter mais do seu programa de e-mail, aumentando a entrega e as taxas de abertura \u00fanicas e mitigando problemas demorados de entregabilidade de e-mail.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"#form\"  class=\"btn btn-secondary btn-lg btn-animated scrollme\" >Baixar o relat\u00f3rio<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":90,"featured_media":8103,"template":"","meta":{"_acf_changed":true},"class_list":["post-16923","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Estudo da Forrester] O impacto econ\u00f4mico total do Mailgun - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"A Forrester conduziu um estudo TEI para examinar o ROI potencial do Mailgun. 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