{"id":13720,"date":"2025-06-26T02:39:22","date_gmt":"2025-06-26T02:39:22","guid":{"rendered":"https:\/\/www.mailgun.com\/state-of-email-deliverability\/chapter\/yahoogle-remetentes-em-massa\/"},"modified":"2026-06-15T11:03:31","modified_gmt":"2026-06-15T11:03:31","slug":"yahoogle-remetentes-em-massa","status":"publish","type":"soed-chapter","link":"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/yahoogle-remetentes-em-massa\/","title":{"rendered":"O ano de Yahooglesoft"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">63%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos remetentes estavam ao menos um pouco familiarizados com os novos requisitos.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">49,5%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos remetentes que estavam cientes dos novos requisitos fizeram altera\u00e7\u00f5es em seus programas de e-mail em resposta.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">79%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos remetentes que fizeram altera\u00e7\u00f5es atualizaram os protocolos de autentica\u00e7\u00e3o de e-mail.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">64%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos remetentes acreditam que os novos requisitos s\u00e3o necess\u00e1rios ou bons para o futuro do e-mail.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">Principais conclus\u00f5es sobre os requisitos de remetente do Yahoo e Gmail<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Quando um par de pot\u00eancias de tecnologia como o Google e o Yahoo <a href=\"https:\/\/blog.google\/products\/gmail\/gmail-security-authentication-spam-protection\/\" target=\"_blank\" rel=\"noopener noreferrer\">fazem um an\u00fancio juntos<\/a>, todo mundo tende a ouvir. Esse foi o caso no final de 2023, quando muitos remetentes descobriram que precisavam atender a requisitos mais rigorosos para continuar chegando \u00e0s caixas de entrada do Gmail e do Yahoo Mail.<\/p><p>Como uma esp\u00e9cie de casal poderoso de provedor de caixa de correio, os requisitos at\u00e9 ganharam um apelido. Essas chamadas atualiza\u00e7\u00f5es do \u201cYahoogle\u201d levaram muitos remetentes e plataformas de e-mail a fazer altera\u00e7\u00f5es. Mas qual era o objetivo?<\/p><p class=\"mb-0\">Quando os requisitos foram lan\u00e7ados pela primeira vez, entrevistamos os remetentes sobre os novos requisitos e perguntamos se eles importam e como impactaram os comportamentos e opini\u00f5es dos remetentes.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-4623b32b34036ed7fc9273480fd2744f\">\r\n            \u201cO n\u00famero n\u00e3o \u00e9 5.000, nem 6.000, nem 4.000. Se voc\u00ea enviar 4.999 mensagens, ainda ter\u00e1 que seguir os requisitos. Se voc\u00ea estiver enviando o mesmo e-mail para muitas pessoas, voc\u00ea \u00e9 um remetente em massa.\u201d        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Marcel-Becker.png\" alt=\"Photo of Marcel Becker\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-4623b32b34036ed7fc9273480fd2744f\">\r\n                        Marcel Becker                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Diretor S\u00eanior de Gerenciamento de Produtos no Yahoo<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">Recapitulando os novos requisitos de remetente<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Embora o Yahoogle parecesse ser um grande acontecimento para alguns, houve outros que nunca nem sequer receberam a not\u00edcia. Para muitos com baixos volumes de envio de e-mail, n\u00e3o havia muito o que atualizar. <b>O Gmail e o Yahoo estavam mais preocupados com as pr\u00e1ticas dos remetentes de e-mail em massa.<\/b> <a href=\"https:\/\/support.google.com\/a\/answer\/81126?hl=en#zippy=%2Crequirements-for-sending-or-more-messages-per-day\" target=\"_blank\" rel=\"noopener noreferrer\">O Google define um remetente em massa<\/a> como qualquer pessoa que envie cerca de 5.000 mensagens por dia para contas pessoais do Gmail.<\/p><p class=\"mb-0\">N\u00e3o fique preso a um n\u00famero espec\u00edfico. 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chartID_block_YmxvY2tfZTE3ZGJkMzRlNjI0ZDYwZGJhZjZlMzgzMmU3MWZmMDU = \"highcharts_block_YmxvY2tfZTE3ZGJkMzRlNjI0ZDYwZGJhZjZlMzgzMmU3MWZmMDU\";\r\n            \/\/     chartInit_block_YmxvY2tfZTE3ZGJkMzRlNjI0ZDYwZGJhZjZlMzgzMmU3MWZmMDU(chartID_block_YmxvY2tfZTE3ZGJkMzRlNjI0ZDYwZGJhZjZlMzgzMmU3MWZmMDU);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Quando observamos os volumes de envio mensais individuais, fica claro que os remetentes de alto volume estavam mais familiarizados com as mudan\u00e7as. 84% dos remetentes com um volume mensal superior a um milh\u00e3o de e-mails por m\u00eas estavam pelo menos um pouco familiarizados. O mesmo vale para 81,5% dos remetentes com volumes mensais entre 100.000 e um milh\u00e3o.<\/p><p>Mesmo entre aqueles com os menores volumes de envio, mais da metade dos entrevistados (55%) pelo menos tinha ouvido falar sobre os requisitos do Yahoo e do Google.<\/p><p>A pesquisa da Sinch Mailgun tamb\u00e9m descobriu que quase metade de todos os remetentes (49,5%) que sabiam sobre as atualiza\u00e7\u00f5es das diretrizes de remetente do Yahoo e do Google fizeram altera\u00e7\u00f5es espec\u00edficas em seus programas de e-mail em resposta. Essas altera\u00e7\u00f5es geralmente envolveram tr\u00eas coisas:<\/p><p>1. A implementa\u00e7\u00e3o de protocolos de autentica\u00e7\u00e3o de e-mail (SPF, DKIM e DMARC).<\/p><p>2. A ativa\u00e7\u00e3o da funcionalidade de cancelamento de inscri\u00e7\u00e3o com um clique.<\/p><p>3. A manuten\u00e7\u00e3o das taxas de reclama\u00e7\u00e3o de spam abaixo de um limite de 0,3%.<\/p><p class=\"mb-0\">Explicaremos brevemente cada uma dessas atualiza\u00e7\u00f5es aqui. Voc\u00ea encontrar\u00e1 mais no <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/gmail-and-yahoo-inbox-updates-2024\/\" target=\"_blank\" rel=\"noopener noreferrer\">artigo da Sinch Mailgun sobre as prote\u00e7\u00f5es de caixa de entrada em 2024<\/a>.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=d_Gju38buII\" class=\"lazy-video-link\" data-lazy-video=\"d_Gju38buII\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/d_Gju38buII\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/d_Gju38buII\/maxresdefault.jpg\" alt=\"Why DMARC is now mandatory for bulk email senders (and why your mom needs it)\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=d_Gju38buII#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/d_Gju38buII\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/d_Gju38buII\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=d_Gju38buII\",\n    \"name\": \"Why DMARC is now mandatory for bulk email senders (and why your mom needs it)\",\n    \"description\": \"Email authentication requirements are more than just technical hurdles \\u2013 they're essential steps toward creating a more secure email ecosystem. In this video, Kate Nowrouzi explains why Yahoo and Gmail have a new sender requirement that makes the DMARC specification a mandatory part of email authentication. If you are bulk sender, and you want to reach Yahoo and Gmail users, you better be sure that DMARC is implemented. Here\\u2019s why... \\n\\nDMARC (Domain-based Message Authentication, Reporting and Conformance) is the best defense the email industry has against phishing and brand spoofing in the inbox. Scammers have gotten very good at designing emails that look and read as if they came from trusted brands. Kate describes exactly how someone\\u2019s mother could easily be confused by email spoofing. But the truth is, even the savviest subscribers fall prey to these sophisticated scams. When enforced, DMARC can help prevent malicious emails from ever getting delivered. \\n\\nWatch now to find out more about why DMARC makes the email inbox a safer place, building trust between email senders, recipients, and mailbox providers. \\n\\nExplore the \\u201cState of email deliverability 2025\\u201d for more on the new requirements: \\nhttps:\/\/www.mailgun.com\/resources\/research\/yahoogle-bulk-senders\/  \\n\\nGet further insights from industry experts on the importance of DMARC: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/dmarc-insights-from-dmarcian\/\",\n    \"uploadDate\": \"2024-11-20T16:54:11+00:00\",\n    \"duration\": \"PT1M8S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Altera\u00e7\u00f5es nos requisitos de autentica\u00e7\u00e3o de e-mail<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>As maiores mudan\u00e7as para a maioria dos remetentes envolveram os requisitos do Google e do Yahoo sobre os <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/email-authentication-your-id-card-sending\/\" target=\"_blank\" rel=\"noopener noreferrer\">protocolos de autentica\u00e7\u00e3o de e-mail<\/a>. Isso inclui o seguinte:<\/p><p>\u2022 Sender Policy Framework (<a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/spf-records-basics\/\" target=\"_blank\" rel=\"noopener noreferrer\">SPF<\/a>)<\/p><p>\u2022 DomainKeys Identified Mail (<a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/understanding-dkim-how-it-works\/\" target=\"_blank\" rel=\"noopener noreferrer\">DKIM<\/a>)<\/p><p>\u2022 Domain-based Message Authentication, Reporting and Conformance (<a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/implement-dmarc\/\" target=\"_blank\" rel=\"noopener noreferrer\">DMARC<\/a>)<\/p><p>Resumindo, a autentica\u00e7\u00e3o de e-mail ajuda os provedores de caixa de correio como o Gmail e o Yahoo a verificar os dom\u00ednios de envio e os endere\u00e7os IP como leg\u00edtimos. Os protocolos de autentica\u00e7\u00e3o tornam mais f\u00e1cil impedir a <a href=\"https:\/\/www.mailgun.com\/pt\/resources\/learn\/glossary\/email-spoofing\/\" target=\"_blank\" rel=\"noopener noreferrer\">falsifica\u00e7\u00e3o de e-mail<\/a>, o que evita que mensagens potencialmente maliciosas cheguem \u00e0s caixas de entrada.<\/p><p>Agora, todos os remetentes devem usar SPF ou DKIM para autenticar seus e-mails. No entanto, os requisitos s\u00e3o mais espec\u00edficos para aqueles que enviam e-mails em massa. Os remetentes em massa devem usar tanto o SPF quanto o DKIM. Al\u00e9m disso, eles precisam implementar o DMARC com uma pol\u00edtica m\u00ednima de p=none.<\/p><p class=\"mb-0\"><a href=\"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/requisitos-de-autenticacao-de-e-mail\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vamos nos aprofundar na autentica\u00e7\u00e3o de e-mail no Cap\u00edtulo 2 deste relat\u00f3rio.<\/a><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"400\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/One-click-unsubscribe-with-RFC-8058.png\" class=\"img-fluid\" alt=\"Image for Cancelamento de inscri\u00e7\u00e3o com um clique com o RFC 8058\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/One-click-unsubscribe-with-RFC-8058.png 1296w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/One-click-unsubscribe-with-RFC-8058-300x185.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/One-click-unsubscribe-with-RFC-8058-768x474.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/One-click-unsubscribe-with-RFC-8058-1024x632.png 1024w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Cancelamento de inscri\u00e7\u00e3o com um clique com o RFC 8058<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Outro requisito importante para o remetente de e-mail em massa envolve facilitar o cancelamento de inscri\u00e7\u00e3o para os contatos. <b>O Gmail e o Yahoo agora exigem a funcionalidade de cancelamento de inscri\u00e7\u00e3o com um clique, e os remetentes devem atender a essas solicita\u00e7\u00f5es de cancelamento de inscri\u00e7\u00e3o em at\u00e9 dois dias<\/b>.<\/p><p>O cancelamento de inscri\u00e7\u00e3o com um clique est\u00e1 diretamente conectado ao <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/what-is-rfc-8058\/\" target=\"_blank\" rel=\"noopener noreferrer\">RFC 8058<\/a>, que envolve os campos de cabe\u00e7alho de e-mail List-Unsubscribe e List-Unsubscribe-Post.<\/p><p class=\"mb-0\">O RFC 8058 \u00e9 um padr\u00e3o de e-mail que permite que os destinat\u00e1rios cancelem a inscri\u00e7\u00e3o sem visitar um centro de prefer\u00eancias ou tomar qualquer outra a\u00e7\u00e3o. No Gmail, o cancelamento de inscri\u00e7\u00e3o com um clique aparece para os usu\u00e1rios assim:<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">Com o RFC 8058, os destinat\u00e1rios podem cancelar a inscri\u00e7\u00e3o facilmente dos e-mails de uma marca. Isso \u00e9 obviamente ben\u00e9fico para os destinat\u00e1rios, mas tamb\u00e9m beneficia o remetente. <b>Facilitar o cancelamento de inscri\u00e7\u00e3o diminui a probabilidade de voc\u00ea receber reclama\u00e7\u00f5es de spam geradas pelo usu\u00e1rio<\/b>.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Uma vantagem para os usu\u00e1rios do Sinch Mailgun \u00e9 que podemos implementar automaticamente o cancelamento de inscri\u00e7\u00e3o com um clique para voc\u00ea, inserindo os cabe\u00e7alhos necess\u00e1rios e processando solicita\u00e7\u00f5es de remo\u00e7\u00e3o da sua lista. Saiba mais sobre <a href=\"https:\/\/help.mailgun.com\/hc\/en-us\/articles\/203306610-Unsubscribe-Handling-Links\" target=\"_blank\" rel=\"noopener noreferrer\">links e o tratamento do cancelamento de inscri\u00e7\u00e3o<\/a>.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=xLYZgb3pT8g\" class=\"lazy-video-link\" data-lazy-video=\"xLYZgb3pT8g\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/xLYZgb3pT8g\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/xLYZgb3pT8g\/maxresdefault.jpg\" alt=\"The truth about spam complaint rates (and why 0.3% should scare you)\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=xLYZgb3pT8g#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/xLYZgb3pT8g\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/xLYZgb3pT8g\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=xLYZgb3pT8g\",\n    \"name\": \"The truth about spam complaint rates (and why 0.3% should scare you)\",\n    \"description\": \"There's a critical number that could make or break your email deliverability - and it's probably lower than you think. Mailbox providers like Gmail have specific thresholds you need to stay under if you expect them to view you as a responsible, legitimate sender who deserves to get delivered to the inbox. \\n\\nIn this video, Sinch Mailgun\\u2019s Kate Nowrouzi shares insights from her time developing the \\u201creport spam\\u201d feature at AOL and how it still influences deliverability today.  \\n\\nMore recently, many businesses started paying much closer attention to their spam complaint rates after Yahoo and Gmail introduced new bulk sender requirements defining specific thresholds for user-generated spam complaints. Long story short, if you\\u2019re getting more than one spam complaint for every one thousand emails you send, you may have some work to do. \\n\\nFind out why defining spam is harder than you think. Plus, discover how you can use spam complaints as a feedback loop that prompts you to make changes to your email marketing strategy before you find yourself being filtered into the junk folder instead of the inbox. \\n\\nCheck out \\u201cState of email deliverability 2025\\u201d for more insights on sender requirements: \\nhttps:\/\/www.mailgun.com\/resources\/research\/yahoogle-bulk-senders\/\",\n    \"uploadDate\": \"2024-11-20T16:54:08+00:00\",\n    \"duration\": \"PT2M\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Limites de reclama\u00e7\u00e3o de spam<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Vamos esclarecer uma coisa sobre como os destinat\u00e1rios percebem o spam&#8230; <b>As pessoas reclamam de spam quando os e-mails s\u00e3o indesejados ou intrusivos<\/b>. Mesmo que voc\u00ea tenha obtido consentimento adequadamente, os assinantes ainda optam por marcar os e-mails como spam se estiverem irritados ou se for dif\u00edcil cancelar a inscri\u00e7\u00e3o.<\/p><p>Os requisitos de remetente do Yahoo e do Google em 2024 estipulam um limite de 0,3% para a <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/spam-complaint-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">taxa de reclama\u00e7\u00e3o de spam<\/a>. No entanto, \u00e9 altamente recomend\u00e1vel que os remetentes em massa mantenham sua taxa de reclama\u00e7\u00e3o de spam abaixo de 0,1% sem nunca atingir o limite de 0,3%.<\/p><p class=\"mb-0\">O que isso significa \u00e9 que, uma vez que sua taxa de reclama\u00e7\u00e3o de spam ultrapasse 0,1%, voc\u00ea est\u00e1 entrando em uma \u201czona de perigo\u201d. Se a taxa de reclama\u00e7\u00e3o atingir 0,3%, voc\u00ea estar\u00e1 em s\u00e9rios problemas. \u00c9 quando voc\u00ea corre o <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/awkward-dealing-sudden-blacklisting\/\" target=\"_blank\" rel=\"noopener noreferrer\">risco de ser<\/a> colocado na lista de bloqueios.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"480\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Spam-complaint-rate-threshold.png\" class=\"img-fluid\" alt=\"Image for Veja como a taxa de reclama\u00e7\u00e3o de spam \u00e9 calculada:\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Spam-complaint-rate-threshold.png 1296w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Spam-complaint-rate-threshold-300x222.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Spam-complaint-rate-threshold-768x569.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Spam-complaint-rate-threshold-1024x759.png 1024w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Veja como a taxa de reclama\u00e7\u00e3o de spam \u00e9 calculada:<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>N\u00famero de reclama\u00e7\u00f5es \/ N\u00famero de e-mails recebidos X 100 = Taxa de reclama\u00e7\u00e3o de spam em %<\/p><p>\u00c9 necess\u00e1ria apenas uma reclama\u00e7\u00e3o em 1.000 mensagens para uma taxa de spam de 0,1%. Portanto, se voc\u00ea enviar 1.000 e-mails e receber apenas tr\u00eas reclama\u00e7\u00f5es, voc\u00ea j\u00e1 atingiu o limite de 0,3%.<\/p><p>Isso pode parecer intenso. Mas Marcel Becker do Yahoo diz que essa tem sido a pol\u00edtica de muitos provedores de caixa de correio h\u00e1 bastante tempo.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-d0f2c5e32945c11897b9dff3e0f99d6f\">\r\n            \u201cIsso n\u00e3o \u00e9 novidade. Sempre analisamos essas taxas de spam e h\u00e1 outras empresas por a\u00ed tamb\u00e9m usando 0,3%&#8230; Se voc\u00ea \u00e9 um bom remetente, suas taxas de spam ficar\u00e3o bem abaixo de 0,3%.\u201d        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Marcel-Becker.png\" alt=\"Photo of Marcel Becker\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-d0f2c5e32945c11897b9dff3e0f99d6f\">\r\n                        Marcel Becker                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Diretor S\u00eanior de Gerenciamento de Produtos no Yahoo<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMmUwOWNkMDVkOGEyNmEyODk4NmFjMjRmYTYzMWIwMGI\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMmUwOWNkMDVkOGEyNmEyODk4NmFjMjRmYTYzMWIwMGI() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMmUwOWNkMDVkOGEyNmEyODk4NmFjMjRmYTYzMWIwMGI\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">Como os remetentes responderam aos novos requisitos?<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>A verdade \u00e9 que muitos dos novos requisitos de remetente do Google e do Yahoo n\u00e3o eram muito mais do que as best practices que as empresas j\u00e1 deveriam estar seguindo. \u00c9 por isso que nem todos ficaram preocupados ou precisaram fazer altera\u00e7\u00f5es em seus programas de e-mail em 2024.<\/p><p class=\"mb-0\">H\u00e1, no entanto, um bom motivo para as empresas se preocuparem em n\u00e3o conseguir alcan\u00e7ar contas pessoais do Gmail. 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n\u00e3o foi surpresa ver como os remetentes responderam quando perguntamos sobre o n\u00edvel de preocupa\u00e7\u00e3o deles com os requisitos. <b>Quase 42% estavam um pouco preocupados, enquanto 17% estavam muito preocupados<\/b>. Cerca de 14% dos remetentes em nossa pesquisa n\u00e3o estavam nem um pouco preocupados. 27% estavam, em sua maioria, despreocupados. Isso reflete uma divis\u00e3o aproximada de 60\/40 entre os que estavam preocupados e os que n\u00e3o estavam.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">Os volumes de envio pareciam fazer pouca diferen\u00e7a. No entanto, os remetentes no meio do grupo tinham n\u00edveis ligeiramente mais altos de preocupa\u00e7\u00e3o. 21% dos dois grupos com volumes de envio mensais entre 50.000 e 1 milh\u00e3o de e-mails por m\u00eas disseram estar <b>muito preocupados<\/b> em atender aos novos requisitos.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Embora 59% dos entrevistados estivessem preocupados com os novos requisitos do remetente, apenas 23% relataram ter desafios de entregabilidade de e-mail depois que o Gmail e o Yahoo come\u00e7aram a aplic\u00e1-los.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNmNiNDFhMWRiZTU4ZTJjOTA3Njc4NjdkM2YzY2E4ZmY\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNmNiNDFhMWRiZTU4ZTJjOTA3Njc4NjdkM2YzY2E4ZmY() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNmNiNDFhMWRiZTU4ZTJjOTA3Njc4NjdkM2YzY2E4ZmY\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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Em alguns casos, isso envolvia estar em conformidade com as regras mais rigorosas. Muitos outros ajustaram seus programas para evitar problemas com reclama\u00e7\u00f5es de spam.<\/p><p>De longe, as atualiza\u00e7\u00f5es na autentica\u00e7\u00e3o de e-mail foram a mudan\u00e7a mais comum. <b>Quase 80% dos remetentes que fizeram altera\u00e7\u00f5es atualizaram as pr\u00e1ticas de autentica\u00e7\u00e3o devido ao Yahoogle<\/b>.<\/p><p>Cerca de um ter\u00e7o dos remetentes (33,1%) tomou medidas para garantir a implementa\u00e7\u00e3o do RFC 8058 para o cancelamento de inscri\u00e7\u00e3o com um clique.\u00a0<b>37% dos remetentes que fizeram altera\u00e7\u00f5es come\u00e7aram a monitorar de perto sua taxa de reclama\u00e7\u00e3o de spam<\/b>.\u00a0Muitas das outras altera\u00e7\u00f5es tamb\u00e9m est\u00e3o conectadas a evitar reclama\u00e7\u00f5es de spam, bem como a manter uma boa reputa\u00e7\u00e3o do remetente no Gmail e no Yahoo:<\/p><p>\u2022 35,8% aumentaram os esfor\u00e7os de higieniza\u00e7\u00e3o de listas.<\/p><p>\u2022 19,2% come\u00e7aram a usar o\u00a0<a href=\"https:\/\/www.mailgun.com\/blog\/product\/integration-with-google-postmaster-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Postmaster Tools<\/a>.<\/p><p>\u2022 18,6% ajustaram sua frequ\u00eancia de envio de e-mail.<\/p><p>\u2022 12,5% mudaram seu processo de opt-in de e-mail.<\/p><p class=\"mb-0\">Todos os resultados acima refletem mudan\u00e7as positivas que n\u00e3o s\u00f3 melhorar\u00e3o a experi\u00eancia na caixa de entrada para os destinat\u00e1rios, mas tamb\u00e9m dar\u00e3o suporte a uma melhor entrega na caixa de entrada para os remetentes.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=eVGeHaWUwY8\" class=\"lazy-video-link\" data-lazy-video=\"eVGeHaWUwY8\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/eVGeHaWUwY8\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/eVGeHaWUwY8\/maxresdefault.jpg\" alt=\"Why Google and Yahoo&#039;s new sender requirements are changing email for the better\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=eVGeHaWUwY8#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/eVGeHaWUwY8\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/eVGeHaWUwY8\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=eVGeHaWUwY8\",\n    \"name\": \"Why Google and Yahoo's new sender requirements are changing email for the better\",\n    \"description\": \"When two major mailbox providers come together to make an announcement that impacts email deliverability, businesses tend to listen. There was a lot of concern when Google and Yahoo sender requirements for 2024 were announced. Were those worries overblown, or should more senders have been paying attention? \\n\\nWe explore the answers in Sinch Mailgun\\u2019s new report \\u201cState of email deliverability 2025.\\u201d In this video that looks back on what happened, email industry veteran Kate Nowrouzi gives her opinion on the overall reaction to the new requirements for bulk senders. Months after the changes were enforced, most senders would now agree that Google and Yahoo\\u2019s new sender requirements were necessary and even good for the future of email. However, not everyone feels that way. Were the so called \\u201cYahoogle\\u201d requirements a good thing, or a punishment for email marketers who wouldn\\u2019t get in line? \\n\\nKate explains what senders should be doing now if they want to continue to reach the inboxes of Yahoo Mail and Gmail users.  Do you still need to comply with the rules? 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envio mensais (mais de 1 milh\u00e3o por m\u00eas) acham que os requisitos s\u00e3o bons para o futuro do e-mail<\/b>. Outros 38% desses remetentes consideram as mudan\u00e7as necess\u00e1rias. No entanto, esses sentimentos positivos diminuem gradualmente nos remetentes de menor volume, que podem estar menos equipados para lidar com tarefas t\u00e9cnicas, como a autentica\u00e7\u00e3o de e-mail.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">A Microsoft entra na festa<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Quando a Microsoft anunciou novos requisitos do remetente para Outlook.com, Hotmail.com e Live.com no in\u00edcio de 2025, a rea\u00e7\u00e3o do setor n\u00e3o foi t\u00e3o ruidosa quanto o choque do Yahoogle em 2024. Isso se deve, em parte, ao fato de as regras principais parecerem terrivelmente familiares e, em parte, porque a Microsoft n\u00e3o trouxe exatamente a mesma energia para a aplica\u00e7\u00e3o delas.<\/p><p>Ainda assim, se voc\u00ea for um remetente de alto volume, dever\u00e1 prestar aten\u00e7\u00e3o. Vamos detalhar o que h\u00e1 de diferente na abordagem da Microsoft e o que voc\u00ea realmente precisa fazer a respeito.<\/p><\/div>                        <\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Recapitulando os requisitos do remetente de 2025 da Microsoft<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>A partir de <b>5 de maio de 2025<\/b>, a Microsoft come\u00e7ou a exigir autentica\u00e7\u00e3o de remetentes que entregam mais de <b>5.000 e-mails por dia<\/b> em seus dom\u00ednios de consumo. Isso significa que o Outlook.com, o Hotmail.com e o Live.com agora se juntam ao Gmail e ao Yahoo na aplica\u00e7\u00e3o de padr\u00f5es b\u00e1sicos de seguran\u00e7a de e-mail.<\/p><p>De forma geral, os requisitos do remetente da Microsoft s\u00e3o os seguintes:<\/p><p>\u2022 <b>SPF e DKIM<\/b>: Necess\u00e1rios.<\/p><p>\u2022 <b>DMARC<\/b>: Necess\u00e1rio, com uma pol\u00edtica m\u00ednima de p=none, alinhado com SPF ou DKIM.<\/p><p>\u2022 <b>Limite de volume<\/b>: Mais de 5.000 mensagens por dia para caixas de entrada de consumo da Microsoft.<\/p><p class=\"mb-0\">At\u00e9 agora, tudo muito familiar, certo?<\/p><\/div>                        <\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Onde a Microsoft diverge do Yahoogle<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><small><\/small><small><\/small><small><\/small><p>Diferentemente do Gmail e do Yahoo, a Microsoft n\u00e3o pegou t\u00e3o pesado em requisitos como cancelamentos de inscri\u00e7\u00e3o ou limites, mas aqui est\u00e1 o que a Microsoft <b>n\u00e3o<\/b> exigiu (ainda): <a href=\"https:\/\/www.mailgun.com\/blog\/email\/deliverability-academy-episode-two-recap\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nossos especialistas internos em deliverability opinaram sobre por que a Microsoft adotou uma t\u00e1tica diferente<\/a><\/p><p>\u2022 <b>Nenhum cancelamento de inscri\u00e7\u00e3o com um clique do RFC 8058.<\/b> Apenas um \u201clink de cancelamento de inscri\u00e7\u00e3o vis\u00edvel e funcional\u201d.<\/p><p>\u2022 <b>Nenhum cabe\u00e7alho List-Unsubscribe obrigat\u00f3rio.<\/b><\/p><p>\u2022 <b>Nenhum limite expl\u00edcito de reclama\u00e7\u00e3o de spam.<\/b><\/p><p>\u2022 <b>Nenhuma orienta\u00e7\u00e3o sobre TLS, formata\u00e7\u00e3o HELO\/EHLO ou detec\u00e7\u00e3o de encaminhamento.<\/b><\/p><p class=\"mb-0\">Agora, isso n\u00e3o significa que voc\u00ea possa passar despercebido e optar por n\u00e3o oferecer o cancelamento de inscri\u00e7\u00e3o com um clique (a menos que voc\u00ea envie zero e-mails para usu\u00e1rios do Gmail ou Yahoo). E mesmo com a apar\u00eancia de clem\u00eancia, a Microsoft deixou claro: falhas de autentica\u00e7\u00e3o ou m\u00e1 higieniza\u00e7\u00e3o do remetente levar\u00e3o a problemas de deliverability, independentemente de haver uma pol\u00edtica formal por tr\u00e1s disso.<\/p><\/div>                        <\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">As boas not\u00edcias para os remetentes<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><small><\/small><small><\/small><small><\/small><p>Se voc\u00ea j\u00e1 fez o trabalho duro para atender aos requisitos do Gmail e do Yahoo, est\u00e1 preparado para a Microsoft. Isso significa que:<\/p><p>\u2022\u00a0<span style=\"font-family: -apple-system, BlinkMacSystemFont,\">O SPF e o DKIM est\u00e3o configurados e sendo aprovados.<\/span><\/p><p>\u2022\u00a0<span style=\"font-family: -apple-system, BlinkMacSystemFont,\">O DMARC est\u00e1 em vigor e alinhado.<\/span><\/p><p>\u2022\u00a0<span style=\"font-family: -apple-system, BlinkMacSystemFont,\">Voc\u00ea est\u00e1 mantendo suas listas limpas e as taxas de reclama\u00e7\u00e3o de spam baixas.<\/span><\/p><p>\u2022\u00a0<span style=\"font-family: -apple-system, BlinkMacSystemFont,\">Seus links de cancelamento de inscri\u00e7\u00e3o est\u00e3o vis\u00edveis e funcionais, mesmo que n\u00e3o sejam RFC 8058.<\/span><\/p><\/div>                        <\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-7681e45e3102b850d9c4b428128a5012\">\r\n            \u201cO \u00fanico requisito real que a Microsoft colocou no an\u00fancio do blog foi a parte de autentica\u00e7\u00e3o relacionada \u00e0 exig\u00eancia do DMARC. Mas eles ent\u00e3o nomearam recomenda\u00e7\u00f5es que s\u00e3o todas coisas que entram em nossos c\u00e1lculos de reputa\u00e7\u00e3o. Apenas atender ao padr\u00e3o de autentica\u00e7\u00e3o n\u00e3o \u00e9 o que vai garantir a entrega na caixa de entrada \u2013 \u00e9 apenas o m\u00ednimo necess\u00e1rio.\u201d        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Alison-Gootee_Headshot.jpg\" alt=\"Photo of Alison Gootee\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-7681e45e3102b850d9c4b428128a5012\">\r\n                        Alison Gootee                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Especialista em Defesa de Deliverability da Sinch Mailgun<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Nossa opini\u00e3o: A Microsoft pode estar no banco de tr\u00e1s, mas ainda est\u00e1 indo para o mesmo destino<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>&#8220;Yahooglesoft&#8221; pode parecer uma mistura desajeitada, mas reflete uma clara tend\u00eancia do setor: os provedores de caixa de entrada est\u00e3o tornando seus padr\u00f5es mais rigorosos, alinhando-se na autentica\u00e7\u00e3o e esperando que os remetentes acompanhem o ritmo.<\/p><p class=\"\">A Microsoft pode n\u00e3o estar exigindo cancelamentos de inscri\u00e7\u00e3o com um clique ou publicando limites de reclama\u00e7\u00e3o de spam, mas a mensagem central \u00e9 clara: autentique, limpe suas listas e respeite os destinat\u00e1rios.<\/p><p class=\"mb-0\">A caixa de entrada n\u00e3o \u00e9 mais uma terra de ningu\u00e9m. E honestamente? Isso \u00e9 bom para todos.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-54828104a58bc6c8da40a464077a8e50\">\r\n            \u201cEssas mudan\u00e7as s\u00e3o como um ajuste para o mundo do e-mail e, ao consertar algumas coisas nos bastidores, podemos manter o e-mail funcionando sem problemas. Mas, assim como um ajuste, este n\u00e3o \u00e9 um exerc\u00edcio \u00fanico. Manter o e-mail mais seguro, amig\u00e1vel para o usu\u00e1rio e livre de spam exige colabora\u00e7\u00e3o e vigil\u00e2ncia constantes de toda a comunidade de e-mail.\u201d        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Neil-Gmail-Headshot.png\" alt=\"Photo of Neil Kumaran\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-54828104a58bc6c8da40a464077a8e50\">\r\n                        Neil Kumaran                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Gerente de Produto do Grupo, Seguran\u00e7a e Confian\u00e7a do Gmail<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">Tornando o e-mail mais seguro e com menos spam<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>O Gmail e o Yahoo n\u00e3o decidiram tornar a vida dos remetentes miser\u00e1vel. O objetivo era tornar a caixa de entrada mais segura, mais conveniente e menos desorganizada para seus usu\u00e1rios.<\/p><p>O phishing por e-mail \u00e9 uma batalha sem fim e est\u00e1 piorando com a AI. Os protocolos de autentica\u00e7\u00e3o ajudam a impedir os remetentes mal-intencionados, mantendo-os fora da caixa de entrada. Portanto, a exig\u00eancia de uma autentica\u00e7\u00e3o mais rigorosa, incluindo o DMARC, protege tanto os usu\u00e1rios de e-mail quanto os remetentes de agentes mal-intencionados.<\/p><p>Quando os e-mails n\u00e3o s\u00e3o solicitados ou mesmo simplesmente indesejados, eles n\u00e3o passam de um inc\u00f4modo. Incentivar os remetentes a se concentrarem na entrega de mensagens esperadas e relevantes \u00e9 uma vit\u00f3ria para todos os envolvidos. Os destinat\u00e1rios de e-mail t\u00eam experi\u00eancias melhores. Os provedores de caixa de correio t\u00eam usu\u00e1rios satisfeitos. E os remetentes veem um desempenho aprimorado do e-mail.<\/p><p>Mesmo que voc\u00ea considere os requisitos mais rigorosos como um certo inc\u00f4modo, a realidade \u00e9 que eles s\u00e3o realmente bons para o futuro do e-mail, e isso \u00e9 algo a que todos devemos dar suporte.<\/p><p>Neil Kumaran, do Google, resume as coisas muito bem&#8230;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Mantenha-me informado! 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Eu concordo expressamente em receber a newsletter e sei que posso cancelar a inscri\u00e7\u00e3o facilmente a qualquer momento.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Verifique sua caixa de entrada mensalmente para ver sua newsletter da Mailgun!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":2680,"template":"","meta":{"_acf_changed":true},"class_list":["post-13720","soed-chapter","type-soed-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yahoogle: Novos requisitos para remetentes em massa em 2024 - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Descubra como os remetentes de e-mail responderam aos novos requisitos do Gmail e do Yahoo em 2024. 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