{"id":13828,"date":"2025-06-26T03:07:41","date_gmt":"2025-06-26T03:07:41","guid":{"rendered":"https:\/\/www.mailgun.com\/state-of-email-deliverability\/chapter\/melhorar-entregabilidade-de-e-mail\/"},"modified":"2026-06-15T11:02:55","modified_gmt":"2026-06-15T11:02:55","slug":"melhorar-entregabilidade-de-e-mail","status":"publish","type":"soed-chapter","link":"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/melhorar-entregabilidade-de-e-mail\/","title":{"rendered":"Como melhorar a entregabilidade de e-mail"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Principais conclus\u00f5es sobre como melhorar a entregabilidade de e-mail<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>O e-mail \u00e9 um canal muito confi\u00e1vel para marketing e comunica\u00e7\u00f5es em muitas organiza\u00e7\u00f5es. \u00c9 f\u00e1cil descartar a necessidade de melhorar a entregabilidade de e-mail porque voc\u00ea pode simplesmente esperar que tudo funcione. Mas e se a entrega dos seus e-mails fosse interrompida? Como isso impactaria os aspectos do dia a dia do neg\u00f3cio?<\/p><p>A entregabilidade \u00e9 muito parecida com a sa\u00fade pessoal. Voc\u00ea pode esperar que os problemas apare\u00e7am e tratar os sintomas, ou pode tomar medidas preventivas para ficar em boa forma.<\/p><p>Vamos concluir o Estado da entregabilidade de e-mail 2025 do Sinch Mailgun com alguns insights sobre a import\u00e2ncia da entregabilidade e lembretes para ajud\u00e1-lo a ficar do lado certo da caixa de entrada.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">78,5%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos remetentes dizem que uma boa entregabilidade de e-mail \u00e9 importante para suas organiza\u00e7\u00f5es.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">45%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos remetentes acreditam que priorizar a entregabilidade de e-mail beneficia a experi\u00eancia do cliente.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">12%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos remetentes dizem que est\u00e3o muito confiantes em seu conhecimento sobre entregabilidade de e-mail.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">20%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos remetentes dizem que tanto as equipes t\u00e9cnicas quanto as de marketing s\u00e3o respons\u00e1veis pela entregabilidade de e-mail.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfZDk1NWQ4Mzg5ODVkZjYxMTVlYjc0ZGFjMWJlZmFjNDU\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfZDk1NWQ4Mzg5ODVkZjYxMTVlYjc0ZGFjMWJlZmFjNDU() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfZDk1NWQ4Mzg5ODVkZjYxMTVlYjc0ZGFjMWJlZmFjNDU\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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  \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">A import\u00e2ncia de chegar \u00e0 caixa de entrada<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Pedimos aos remetentes que avaliassem a import\u00e2ncia de alcan\u00e7ar uma boa entregabilidade de e-mail de 1 a 10. \u00c9 claro que a maioria v\u00ea isso como uma prioridade. <b>78,5% dos entrevistados classificaram a import\u00e2ncia da entregabilidade de e-mail entre 8 e 10<\/b>. De fato, 46% deram um s\u00f3lido 10. N\u00f3s dir\u00edamos que isso \u00e9 muito importante.<\/p><p>O tamanho da organiza\u00e7\u00e3o e o volume de e-mail tiveram pouco a ver com o n\u00edvel de import\u00e2ncia percebido. Mas se chegar \u00e0 caixa de entrada \u00e9 t\u00e3o vital, muitos remetentes poderiam fazer mais para melhorar a entregabilidade.<\/p><p class=\"mb-0\">Considere estas principais conclus\u00f5es da pesquisa original do Sinch Mailgun:<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">87%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos remetentes n\u00e3o usam testes de entrega na caixa de entrada para medir a entregabilidade.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">70%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos remetentes n\u00e3o est\u00e3o monitorando sua reputa\u00e7\u00e3o com o Google Postmaster Tools.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">53%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos remetentes n\u00e3o monitoram ativamente as principais listas de bloqueio de e-mail para o seu IP\/dom\u00ednio.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">39%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">dos remetentes raramente ou nunca conduzem a higiene da lista de e-mails.\u2028<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">A sua organiza\u00e7\u00e3o \u00e9 uma daquelas que precisa aumentar seu investimento em e-mail? Qu\u00e3o mais eficaz este canal poderia ser se voc\u00ea trabalhasse para melhorar a entregabilidade de e-mail?<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=VZihpRv9nyI\" class=\"lazy-video-link\" data-lazy-video=\"VZihpRv9nyI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/VZihpRv9nyI\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/VZihpRv9nyI\/maxresdefault.jpg\" alt=\"Why is email deliverability important?\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=VZihpRv9nyI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/VZihpRv9nyI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/VZihpRv9nyI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=VZihpRv9nyI\",\n    \"name\": \"Why is email deliverability important?\",\n    \"description\": \"How important is email deliverability to the success of your organization? A new survey from Sinch Mailgun shows many senders rate it an 8 out of 10 or higher. But deliverability expert Eric Trinidad thinks it should always be a solid 10. \\n\\nEmails between you and your customers enable meaningful connections. But if you fail to reach the inbox, those connections may never happen. Whether you need to deliver information about a recent order or get the word out about an upcoming promotion, reliable email deliverability is extremely important. Survey results show the most important benefits of good deliverability are directly connected to a positive customer experience. \\n\\nIn this video, Eric explains why email deliverability boils down to relationships and responsibility. Email senders have relationships with their subscribers as well as mailbox providers. 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Perguntamos aos remetentes que avaliaram a import\u00e2ncia da entregabilidade de forma elevada sobre os maiores benef\u00edcios de alcan\u00e7ar a entrega na caixa de entrada.<\/p><p>Dois fatores relacionados \u00e0 experi\u00eancia do cliente emergiram como os mais ben\u00e9ficos: <b>Comunica\u00e7\u00e3o confi\u00e1vel com o cliente<\/b> (29,5%) e <b>Melhoria na satisfa\u00e7\u00e3o do cliente<\/b> (15,8%).<\/p><p>Cerca de 10% dos remetentes acreditam que o maior benef\u00edcio de uma boa entregabilidade \u00e9 o <b>Aumento da receita com e-mail<\/b>, e aproximadamente a mesma porcentagem sente o mesmo em rela\u00e7\u00e3o \u00e0 obten\u00e7\u00e3o de um <b>Retorno sobre os esfor\u00e7os de marketing<\/b> (9,7%).<\/p><p class=\"mb-0\">Isso faz muito sentido para os profissionais de e-mail marketing. Voc\u00ea n\u00e3o pode impulsionar as vendas com e-mails promocionais se eles n\u00e3o chegarem \u00e0 caixa de entrada. 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A <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/deliverability-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">pesquisa do Sinch Mailgun<\/a> descobriu que <b>71% dos consumidores verificariam sua pasta de spam se uma mensagem transacional n\u00e3o aparecesse em sua caixa de entrada<\/b>. (Outros 16% verificariam o spam se a mensagem fosse importante.)<\/p><p>Mas ir parar no lixo eletr\u00f4nico n\u00e3o causa uma boa impress\u00e3o. Isso \u00e9 como fazer seus assinantes revirarem uma lixeira em busca de um e-mail perdido. Como observamos, isso pode fazer com que os contatos percam a confian\u00e7a ou optem por cancelar a inscri\u00e7\u00e3o. Quando pedimos aos remetentes para escolherem o maior problema em cair no spam, <b>Danos \u00e0 reputa\u00e7\u00e3o da marca<\/b> (15,9%) ficou em segundo lugar, atr\u00e1s apenas de <b>As pessoas perdem informa\u00e7\u00f5es importantes<\/b> (37,5%)<\/p><p class=\"mb-0\"><b>Clientes\/contatos chateados<\/b> (13,4%) ocuparam o terceiro lugar. 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Os entrevistados inclu\u00edram propriet\u00e1rios de pequenas empresas e executivos de n\u00edvel C, bem como profissionais de marketing, desenvolvedores de software, profissionais de TI e especialistas em entregabilidade.<\/p><p>Alcan\u00e7ar a entrega na caixa de entrada requer conhecimento t\u00e9cnico, bem como experi\u00eancia em marketing. Voc\u00ea precisa de pessoas que entendam de registros TXT de DNS para autentica\u00e7\u00e3o, bem como daquelas que entendam o p\u00fablico-alvo.<\/p><p>Nossa pesquisa descobriu que 31,7% dos entrevistados dizem que o departamento de TI \u00e9 respons\u00e1vel pela entregabilidade em sua organiza\u00e7\u00e3o. 16,7% disseram que a responsabilidade pela entrega na caixa de entrada recai sobre a equipe de marketing. Mas <b>mais de 20% entendem que \u00e9 necess\u00e1rio que membros das equipes t\u00e9cnica e de marketing apoiem a entregabilidade de e-mail<\/b>.<\/p><p>12% dos entrevistados nos disseram que empregam especialistas internos em entregabilidade, enquanto pouco menos de 3% est\u00e3o trabalhando com um consultor de entregabilidade. No entanto, mesmo quando voc\u00ea tem pessoas dedicadas \u00e0 entregabilidade, a responsabilidade ainda pode recair sobre os ombros de outras pessoas em toda a sua empresa.<\/p><p class=\"mb-0\">Embora a configura\u00e7\u00e3o inicial pelos membros da equipe t\u00e9cnica seja crucial para a entregabilidade, a forma como as pessoas na sua organiza\u00e7\u00e3o usam o e-mail para alcan\u00e7ar clientes e potenciais clientes tamb\u00e9m afeta a entrega na caixa de entrada. \u00c9 por isso que melhorar a entregabilidade inclui esfor\u00e7os t\u00e9cnicos e de marketing. Algumas tarefas s\u00e3o um esfor\u00e7o combinado.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Responsabilidades de entregabilidade de e-mail<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">Todos os nossos entrevistados est\u00e3o de alguma forma envolvidos com e-mail em suas organiza\u00e7\u00f5es, mas apenas cerca de 5% descreveram seu trabalho como \u201cEspecialista em entregabilidade de e-mail\u201d. A maioria dos entrevistados com especialistas internos em entregabilidade vem de organiza\u00e7\u00f5es maiores. \u00c9 uma posi\u00e7\u00e3o de nicho, mas a necessidade e a demanda por ela podem estar crescendo.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div class=\"text-center\">\r\n                                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Email-Deliverability-Responsibilities.png\" alt=\"Image for Responsabilidades de entregabilidade de e-mail\">\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_9631e1e02b487d9b0f88fd550387d8d5\">\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_9631e1e02b487d9b0f88fd550387d8d5\">\r\n                Obtenha aconselhamento de especialistas            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">A entregabilidade requer um certo n\u00edvel de compet\u00eancia. Se voc\u00ea precisar de orienta\u00e7\u00e3o para navegar pelas complexidades da entrega na caixa de entrada, pergunte sobre os Deliverability Services do Sinch Mailgun. Fornecemos especialistas t\u00e9cnicos dedicados, relat\u00f3rios regulares, estrat\u00e9gias personalizadas de entregabilidade e acesso a ferramentas \u00fateis.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/solutions\/email-deliverability-service\/\" target=\"_blank\" class=\"btn btn-secondary\" >Talk to a strategist<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=TzkYGWqBrS8\" class=\"lazy-video-link\" data-lazy-video=\"TzkYGWqBrS8\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/TzkYGWqBrS8\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/TzkYGWqBrS8\/maxresdefault.jpg\" alt=\"Can email deliverability tools help you reach the inbox?\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=TzkYGWqBrS8#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/TzkYGWqBrS8\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/TzkYGWqBrS8\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=TzkYGWqBrS8\",\n    \"name\": \"Can email deliverability tools help you reach the inbox?\",\n    \"description\": \"You need more than a hammer to build a house, and you need more than one email deliverability tool if landing in the inbox (and not the spam folder) is important to you. But which email deliverability tools should your organization be using? \\n\\nIn this video, Sinch Mailgun in-house expert Eric Trinidad talks about some essential email deliverability tools. That includes email validation tools, inbox placement testing tools, blocklist monitoring, and free services like Google Postmaster Tools. When you combine solutions such as these in your email deliverability toolkit, you\\u2019ll have what you need to build a successful email program. \\n\\nEmail deliverability can be a complex, technical topic, and consistently achieving inbox placement isn\\u2019t always easy. However, with the right tools and partners, you\\u2019ll get the most out of email communications. Whether you need a way to validate emails, clean up your list, monitor your reputation, or test inbox placement before you hit the \\u201csend\\u201d button, Mailgun Optimize has the right solutions in a complete email deliverability suite. \\n\\nLearn more about how to improve deliverability in a free report from Sinch Mailgun: \\nhttps:\/\/www.mailgun.com\/resources\/research\/improve-email-deliverability\/  \\n\\nDiscover how an email verification tool can make a big difference: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/email-deliverability-tools\/\",\n    \"uploadDate\": \"2024-11-20T16:57:38+00:00\",\n    \"duration\": \"PT1M38S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">Como melhorar a entregabilidade de e-mail e a reputa\u00e7\u00e3o do remetente<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Existem dezenas, sen\u00e3o centenas, de fatores que impactam a entrega na caixa de entrada. Para ajudar voc\u00ea a entender tudo isso, vamos nos concentrar em quatro \u00e1reas principais para ajud\u00e1-lo a melhorar a entregabilidade de e-mail.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">1. Infraestrutura e tecnologia de e-mail<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>A entregabilidade come\u00e7a com os sistemas, ferramentas e processos usados para enviar e-mails. Quando as equipes t\u00e9cnicas tomam decis\u00f5es de infraestrutura de e-mail, isso envolve dom\u00ednios de envio e endere\u00e7os IP, bem como a decis\u00e3o de separar ou n\u00e3o os fluxos de e-mail. Voc\u00ea tamb\u00e9m decidir\u00e1 se o SMTP tradicional ou a integra\u00e7\u00e3o do envio com uma <a href=\"https:\/\/www.mailgun.com\/pt\/features\/api-de-e-mail\/\" target=\"_blank\" rel=\"noopener noreferrer\">API de e-mail<\/a> \u00e9 melhor para as suas necessidades.<\/p><p>Existem outras escolhas de parceiros de tecnologia tamb\u00e9m, como encontrar um provedor de servi\u00e7os de e-mail (ESP) confi\u00e1vel e ferramentas para ajudar a medir, monitorar e manter a entregabilidade.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/key.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Principais conclus\u00f5es do relat\u00f3rio                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <p>\u2022 Quase 80% dos remetentes que estavam cientes dos novos requisitos de remetente em 2024 <b>atualizaram seus protocolos de autentica\u00e7\u00e3o de e-mail<\/b>.<\/p><p>\u2022 Mais de 66% dos remetentes <b>usam tanto o SPF quanto o DKIM<\/b> para autentica\u00e7\u00e3o.<\/p><p>\u2022 25,7% n\u00e3o t\u00eam certeza<\/p><p>\u2022 53,8% dos remetentes <b>usam o DMARC para dar suporte \u00e0 autentica\u00e7\u00e3o<\/b> em 2024.<\/p><p class=\"mb-0\">\u2022 25,5% dos remetentes que usam uma pol\u00edtica p=none planejam <b>mudar para uma pol\u00edtica DMARC mais forte<\/b> no pr\u00f3ximo ano.<\/p>                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/download.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Dicas de entregabilidade                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <p>\u2022 <b>Deseja uma autentica\u00e7\u00e3o forte e uma boa reputa\u00e7\u00e3o do remetente?<\/b> Use todos os tr\u00eas protocolos: SPF, DKIM e DMARC.<\/p><p>\u2022 <b>N\u00e3o tem certeza de como sua organiza\u00e7\u00e3o autentica e-mails?<\/b> Verifique com seu departamento de TI, provedor de DNS ou ESP para obter respostas.<\/p><p>\u2022 <b>Est\u00e1 usando uma pol\u00edtica DMARC p=none?<\/b> \u00c9 um passo na dire\u00e7\u00e3o certa, mas voc\u00ea precisar\u00e1 mudar para uma pol\u00edtica de Reject ou Quarantine para obter o benef\u00edcio total do DMARC.<\/p><p class=\"mb-0\">\u2022 <b>Preocupado com falhas de autentica\u00e7\u00e3o?<\/b> Certifique-se de entender os c\u00f3digos de erro de e-mail e classifica\u00e7\u00f5es de devolu\u00e7\u00e3o ou use uma <a href=\"https:\/\/www.mailgun.com\/pt\/products\/optimize\/inbox-placement\/\" target=\"_blank\" rel=\"noopener noreferrer\">ferramenta para testar as configura\u00e7\u00f5es de autentica\u00e7\u00e3o<\/a>.<\/p>                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/book.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Recursos sobre autentica\u00e7\u00e3o de e-mail                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <p>\u2022 <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/spf-records-basics\/\" target=\"_blank\" rel=\"noopener noreferrer\">O b\u00e1sico sobre os registros SPF<\/a><\/p><p>\u2022 <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/understanding-dkim-how-it-works\/\" target=\"_blank\" rel=\"noopener noreferrer\">O que \u00e9 DKIM? Como funciona e por que \u00e9 necess\u00e1rio<\/a><\/p><p class=\"mb-0\">\u2022 <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/implement-dmarc\/\" target=\"_blank\" rel=\"noopener noreferrer\">Como implementar o DMARC: Um guia passo a passo<\/a><\/p>                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_7d1d411b0f801e394584cc2997af3434\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Download            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_7d1d411b0f801e394584cc2997af3434\">\r\n                Guia de autentica\u00e7\u00e3o de e-mail            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Obtenha aconselhamento t\u00e9cnico sobre como configurar seus registros SPF, DKIM e DMARC com a equipe do Sinch Mailgun. Fa\u00e7a o download deste guia gratuito e sem bloqueios para ajud\u00e1-lo a cumprir os requisitos do remetente e tornar a caixa de entrada de e-mail um lugar mais seguro.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/pt\/wp-content\/uploads\/2025\/10\/GU-MG-Security-and-Compliance.pdf\" target=\"_blank\" class=\"btn btn-secondary\" >Start authenticating<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">2. N\u00edveis de engajamento de e-mail<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Uma vez que seu programa de envio de e-mails seja tecnicamente s\u00f3lido, muitas vezes s\u00e3o as atividades da equipe de marketing que podem prejudicar ou melhorar a entregabilidade de e-mail. Fazer com que os destinat\u00e1rios se engajem com o que \u00e9 enviado impactar\u00e1 a entrega na caixa de entrada.<\/p><p>As a\u00e7\u00f5es que seus assinantes tomam enviam sinais aos provedores de caixa de correio sobre sua reputa\u00e7\u00e3o do remetente de e-mail. Muitas reclama\u00e7\u00f5es de spam = Ruim. Aumento de aberturas e cliques = Bom. Isso \u00e9 f\u00e1cil de entender \u2013 mas nem sempre f\u00e1cil de realizar.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/key.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Principais conclus\u00f5es do relat\u00f3rio                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <p><span style=\"font-family: inherit;font-size: inherit\">\u2022\u00a0<\/span><span style=\"font-family: inherit\">57,4% dos remetentes <b>monitoram aberturas e cliques<\/b> para ajudar a medir a entregabilidade.<\/span><\/p><p>\u2022 Menos de 15% dos remetentes selecionaram o engajamento de e-mail como um fator chave que <b>melhora a reputa\u00e7\u00e3o do remetente<\/b>.<\/p><p class=\"mb-0\">\u2022 Apenas 24% dos remetentes <b>usam uma pol\u00edtica de sunset<\/b> para identificar assinantes n\u00e3o engajados.<\/p>                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/download.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Dicas de entregabilidade                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <p>\u2022 <b>Quer que seus e-mails sejam mais engajadores?<\/b> Comece a usar a segmenta\u00e7\u00e3o e a personaliza\u00e7\u00e3o para tornar as mensagens mais relevantes. A segmenta\u00e7\u00e3o estrat\u00e9gica pode ser baseada em n\u00edveis de engajamento.<\/p><p>\u2022 <b>Precisa melhorar o desempenho do e-mail?<\/b> Fa\u00e7a testes A\/B em elementos de campanhas de e-mail para descobrir o que faz com que seus destinat\u00e1rios se engajem.<\/p><p>\u2022 <b>Voc\u00ea est\u00e1 facilitando o cancelamento de inscri\u00e7\u00e3o?<\/b> N\u00e3o se preocupe com contatos n\u00e3o engajados que desejam parar de receber seus e-mails. Certifique-se de que eles possam cancelar a inscri\u00e7\u00e3o com um clique.<\/p><p class=\"mb-0\">\u2022<b> Tentando ficar fora do spam?<\/b> Mantenha a taxa de reclama\u00e7\u00e3o de spam relatada pelo usu\u00e1rio bem abaixo de 0,3% (abaixo de 0,1% \u00e9 melhor). Remova os reclamantes da sua lista o mais r\u00e1pido poss\u00edvel.<\/p>                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/book.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Recursos sobre engajamento de e-mail                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <p>\u2022 O que \u00e9 a RFC 8058 para cancelamento de inscri\u00e7\u00e3o com um clique?<\/p><p>\u2022 Como manter sua taxa de reclama\u00e7\u00e3o de spam baixa<\/p><p>\u2022 M\u00e9tricas de e-mail explicadas: Entendendo o desempenho do e-mail<\/p><p>\u2022 Pol\u00edticas de sunset e engajamento de e-mail: Um guia completo<\/p><p class=\"mb-0\">\u2022 Como promover o engajamento estrat\u00e9gico no seu programa de e-mail<\/p>                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_94e18619652a810a94d064f90312c5df\">\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_94e18619652a810a94d064f90312c5df\">\r\n                E-mail e a experi\u00eancia do cliente            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Descubra como os consumidores nos EUA, Reino Unido e UE desejam ouvir das marcas. Nossa pesquisa internacional descobriu que 75% preferem a comunica\u00e7\u00e3o por e-mail. Mas o que os convence a aceitar o opt-in, abrir, clicar e converter? Descubra como otimizar seu programa de e-mail para engajamento e para atender melhor os clientes neste relat\u00f3rio gratuito e sem restri\u00e7\u00f5es de acesso<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/resources\/research\/email-customer-experience\/\" target=\"_blank\" class=\"btn btn-secondary\" >Get customer insights<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">3. Cria\u00e7\u00e3o e higiene de listas<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Embora voc\u00ea n\u00e3o possa controlar como seus assinantes se engajam com seus e-mails, voc\u00ea pode controlar como gerencia sua lista. Um bom engajamento de e-mail come\u00e7a no momento do cadastro.<\/p><p>Adicionar contatos \u00e0 sua lista sem obter permiss\u00e3o expl\u00edcita n\u00e3o apenas prejudicar\u00e1 o engajamento de e-mail, mas tamb\u00e9m poder\u00e1 causar problemas legais. No entanto, mesmo os assinantes que fizeram o opt-in reduzir\u00e3o as taxas de engajamento \u00e0 medida que perdem o interesse ou abandonam contas de e-mail. \u00c9 por isso que a higiene proativa de listas \u00e9 vital.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/key.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Principais conclus\u00f5es do relat\u00f3rio                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <p>\u2022 Mais de 60% dos remetentes <b>conduzem a higiene de listas<\/b> pelo menos uma ou duas vezes por ano.<\/p><p>\u2022 27% limpam suas listas mensalmente ou mais.<\/p><p>\u2022 Quase 10% dos remetentes <b>compraram uma lista ou extra\u00edram da web<\/b> contatos nos \u00faltimos dois anos.<\/p><p>\u2022 Quase 40% dos remetentes <b>usam um m\u00e9todo de duplo opt-in<\/b> para confirmar novos contatos antes de adicion\u00e1-los \u00e0 sua lista.<\/p><p class=\"mb-0\">\u2022 Cerca de 28% dos remetentes n\u00e3o est\u00e3o usando nenhuma ferramenta para <b>automatizar a valida\u00e7\u00e3o de e-mail<\/b>.<\/p>                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/download.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Dicas de entregabilidade                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <p>\u2022 <b>Voc\u00ea obteve consentimento expl\u00edcito?<\/b> Nunca adicione contatos \u00e0 sua lista de e-mail marketing sem permiss\u00e3o. Mensagens transacionais podem ser enviadas com consentimento impl\u00edcito.<\/p><p>\u2022 <b>Esquecendo de pensar na higiene da lista?<\/b> Defina uma cad\u00eancia regular para conduzir valida\u00e7\u00f5es em massa e use uma pol\u00edtica de sunset para ajudar a colocar contatos inativos em quarentena.<\/p><p>\u2022 <b>Deseja manter seu banco de dados limpo?<\/b> Seja proativo sobre a higiene da lista e verifique os e-mails de novos contatos antes que eles sejam adicionados \u00e0 sua lista.<\/p><p class=\"mb-0\">\u2022 <b>Tem certeza de que eles querem seus e-mails?<\/b> Um processo de duplo opt-in confirma a inten\u00e7\u00e3o de se inscrever, mant\u00e9m os bots fora da sua lista e garante que os novos contatos tenham maior probabilidade de se engajar.<\/p>                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/book.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Recursos sobre cria\u00e7\u00e3o e higiene de listas                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <p>\u2022 <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/how-to-build-an-email-list-the-right-way\/\" target=\"_blank\" rel=\"noopener noreferrer\">Como construir uma lista de e-mails do jeito certo<\/a><\/p><p>\u2022 <a href=\"https:\/\/www.mailgun.com\/blog\/email\/explicit_consent\/\" target=\"_blank\" rel=\"noopener noreferrer\">Consentimento expl\u00edcito e o GDPR<\/a><\/p><p>\u2022 <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/email-list-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">Best practices de gest\u00e3o de listas de e-mails<\/a><\/p><p>\u2022 <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/how-to-manage-your-email-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">Por que a gest\u00e3o de listas de e-mails \u00e9 importante<\/a><\/p><p class=\"mb-0\">\u2022 <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/why-email-verification-is-vital-for-your-inbox\/\" target=\"_blank\" rel=\"noopener noreferrer\">Valida\u00e7\u00e3o de e-mail: Por que \u00e9 vital para a entregabilidade?<\/a><\/p>                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_cb9d3636fe0f7dc85697f69477fe9cc4\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Deliverability tool de e-mail            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_cb9d3636fe0f7dc85697f69477fe9cc4\">\r\n                Valide com o Mailgun Optimize            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Os remetentes que usam as valida\u00e7\u00f5es do Mailgun Optimize reduziram as taxas de devolu\u00e7\u00e3o em 21%. Verifique os e-mails individualmente, em massa ou diretamente no ponto de coleta via API. Realize a higiene da lista com velocidade, desempenho e precis\u00e3o que n\u00e3o ser\u00e3o encontrados na concorr\u00eancia.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/products\/validate\/\" target=\"_blank\" class=\"btn btn-secondary\" >Start validating your list<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Considera\u00e7\u00f5es finais sobre como melhorar a entregabilidade de e-mail em 2025<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>O Sinch Mailgun acredita que melhores pr\u00e1ticas de envio tornam a caixa de entrada (e ousamos dizer, o mundo) um lugar melhor. Quem n\u00e3o gostaria de verificar o e-mail e descobrir que est\u00e1 livre de spam e cheio de mensagens relevantes que realmente deseja ler?<\/p><p>Ainda n\u00e3o chegamos l\u00e1. Mas em 2024, fizemos algum progresso. Os novos requisitos de remetente do Google e do Yahoo empurraram muitas organiza\u00e7\u00f5es na dire\u00e7\u00e3o certa. A verdade \u00e9 que voc\u00ea n\u00e3o precisa esperar que os provedores de caixa de correio o obriguem a fazer mudan\u00e7as. H\u00e1 muitas coisas que voc\u00ea pode fazer para aprimorar seu programa de e-mail e melhorar a entregabilidade de e-mail.<\/p><p class=\"mb-0\"><b>Nossa pesquisa sugere que um problema significativo na comunidade de e-mail \u00e9 a falta de entendimento sobre a entregabilidade<\/b>. Mas voc\u00ea poderia n\u00e3o adivinhar isso se perguntasse aos remetentes. A pesquisa encontrou muita confian\u00e7a em torno do conhecimento sobre entregabilidade e da capacidade de implementar estrat\u00e9gias de suporte \u2013 mas seria uma falsa confian\u00e7a?<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">12%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">est\u00e3o muito confiantes em seu conhecimento sobre entregabilidade.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">35%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">est\u00e3o um tanto confiantes em seu conhecimento sobre entregabilidade.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">17%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">est\u00e3o um tanto inseguros sobre seu conhecimento de entregabilidade.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">6%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">est\u00e3o muito inseguros sobre seu conhecimento de entregabilidade.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Os <b>30% restantes adotaram uma postura neutra sobre seu conhecimento de entregabilidade<\/b> e habilidades para melhorar a entrega na caixa de entrada. Em outras palavras, eles n\u00e3o tinham certeza de como responder.<\/p><p class=\"mb-0\">Embora tenhamos visto algumas melhorias em rela\u00e7\u00e3o \u00e0 nossa pesquisa inaugural (<a href=\"https:\/\/www.mailgun.com\/resources\/research\/state-of-deliverability-2023\/\" target=\"_blank\" rel=\"noopener noreferrer\">Estado da entregabilidade de e-mail 2023<\/a>), ainda h\u00e1 muita incerteza em torno de quest\u00f5es t\u00e9cnicas como infraestrutura e autentica\u00e7\u00e3o.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Apenas 13% dos remetentes em nossa pesquisa usam testes de entrega na caixa de entrada para descobrir onde os e-mails provavelmente v\u00e3o parar. Mas os relat\u00f3rios que esses testes fornecem s\u00e3o a maneira mais eficaz de determinar uma taxa de entrega na caixa de entrada e fazer ajustes que melhorem a entregabilidade de e-mail.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Da mesma forma, muitos remetentes que se sentem confiantes em rela\u00e7\u00e3o \u00e0 entregabilidade n\u00e3o conseguiram definir corretamente uma das m\u00e9tricas de entregabilidade de e-mail mais fundamentais \u2013 a taxa de entrega.<\/p><p>N\u00e3o \u00e9 surpresa que <b>evitar o spam tenha sido considerado o maior desafio de entregabilidade<\/b> tanto em 2023 quanto no relat\u00f3rio mais recente. Uma oportunidade perdida, no entanto, \u00e9 que t\u00e3o poucos remetentes est\u00e3o dando o passo mais eficaz para obter uma visibilidade clara da entrega na caixa de entrada.<\/p><p class=\"mb-0\">Melhorar a entregabilidade de e-mail nos pr\u00f3ximos anos exigir\u00e1 conhecimento profundo, ferramentas poderosas e parceiros especializados que apoiem voc\u00ea.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-9715f5041ba5fe0bcba438ee0eca786e\">\r\n            \u201cOs provedores de caixa de correio est\u00e3o motivados a criar uma experi\u00eancia de caixa de entrada melhor e mais segura para seus usu\u00e1rios, mas qualquer organiza\u00e7\u00e3o que dependa da comunica\u00e7\u00e3o por e-mail deveria querer exatamente a mesma coisa. Quantas marcas voc\u00ea consegue citar que n\u00e3o usam o e-mail como parte fundamental de sua estrat\u00e9gia de comunica\u00e7\u00e3o? Da autentica\u00e7\u00e3o \u00e0 gest\u00e3o de listas, passando pela melhoria do engajamento de e-mail, fazer o que \u00e9 melhor para os usu\u00e1rios de e-mail leva a uma melhor entregabilidade e a um maior retorno sobre o seu investimento em um canal indispens\u00e1vel.\u201d        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Kate-Nowrouzi.png\" alt=\"Photo of Kate Nowrouzi\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-9715f5041ba5fe0bcba438ee0eca786e\">\r\n                        Kate Nowrouzi                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Vice-presidente de entregabilidade e estrat\u00e9gia de produto, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\r\n\t<div class=\"form-block longform-spacings\" data-theme=\"light\">\r\n\r\n\t\t<div class=\"form-block-container shadow-lg bg-light px-5 py-7 p-md-9\">\r\n\r\n\t\t\t\r\n\t\t\t\t<div class=\"marketing-cloud-form-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"form-content mb-3\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"h5 mb-3\">Vamos falar sobre o Mailgun!<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"content-body text-body-color mb-0\">Veja o que voc\u00ea pode alcan\u00e7ar com a melhor plataforma de entrega de e-mail do mundo.<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t<iframe\r\n\t\t\t\t\t\tid=\"marketing-cloud-form\"\r\n\t\t\t\t\t\tclass=\"marketing-cloud-iframe\"\r\n\t\t\t\t\t\tdata-iframe-params=\"utm_source,utm_medium,utm_campaign,utm_term,utm_content,transid,gclid,intcmp,msclkid\"\r\n\t\t\t\t\t\tsrc=\"https:\/\/cloud.m.sinch.com\/sinchform1_0?referrer=https%3A%2F%2Fwww.mailgun.com%2Fpt%2Fwp-json%2Fwp%2Fv2%2Fsoed-chapter%2F13828&#038;lang=pt&#038;theme=www.mailgun.com\"\r\n\t\t\t\t\t\ttitle=\"Vamos falar sobre o Mailgun!\"\r\n\t\t\t\t\t\tstyle=\"width: 100%;\">\r\n\t\t\t\t\t<\/iframe>\r\n\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t<!-- GOLDCAST Form Container -- Start -->\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":2700,"template":"","meta":{"_acf_changed":true},"class_list":["post-13828","soed-chapter","type-soed-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best practices para melhorar a entregabilidade de e-mail - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Obtenha um resumo da pesquisa, descobertas e insights do relat\u00f3rio do Sinch Mailgun, Estado da entregabilidade de e-mail 2025. 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